About Marketlab
Sourced by ZipRecruiter
Industry
Health care and social assistance
Company size
51 - 200 Employees
Headquarters location
Caledonia, MI, US
Year founded
1994
Job description
PURPOSE: Primary purpose is to generate higher volume [annual] sales from existing customers through effective use of relationship-based selling techniques. Objective is to generate highly profitable sales and create customer loyalty by leveraging value-added services rather than price-based decisions. Outbound calls to existing customers with objective of building customer loyalty and sales retention.
Understand existing customers, qualify their needs, establish relationships and exceeds goals and objectives of various outbound contact situations. ESSENTIAL DUTIES AND RESPONSIBILITIES: Initiates outbound phone call contact to existing customers to establish relationship, and then qualify needs and strengthen customer loyalty to MarketLab. Gain greater share of customers' annual spend of consumable goods [Health Care & Clinical Labs].
Leverage value-added services, relationships and insight of customers' work environment to increase annual year-over-year sales. Act as a single point of contact for customers including orders, quotes, returns, address validation and customer issues. Work with vendors, product development and purchasing team to source customer product requests including securing pricing and availability and discount terms.
Prepare and present quotations to customers establishing pricing based on profit margin guidelines; follow up on the status and close the sale. Contacting targeted customers to better understand customer needs and establish the company as a preferred supplier. Validating the accuracy and completeness of all new customer contact information during calls.
Keeps informed of new products, services and other general information of interest to customers. Checks on competitive activity and develops new methods of creating greater customer loyalty. Troubleshoots problems regarding established customer accounts.
Answers questions regarding account activity, products, and coordinates complaints. Work with marketing team to share industry insight, customer feedback and implement marketing specific campaigns. An in-office based sales position; travel up to 30% of the time [on-site customer meetings].
Conduct yourself and your work with a positive and enthusiastic attitude. Miscellaneous projects as directed by Chief Customer Officer.
marketlab.com
Frequently asked questions
Q: What skills or qualities help someone succeed as a Account Manager?
A: To succeed as an Account Manager, key technical skills include proficiency in CRM software, data analysis, and financial management, as well as a strong understanding of industry trends and market dynamics. Soft skills such as excellent communication, negotiation, and problem-solving abilities, along with strong relationship-building and time management skills, are also crucial for building and maintaining strong client relationships. By combining these technical and soft skills, Account Managers can effectively manage client expectations, drive revenue growth, and foster long-term partnerships, ultimately supporting their career growth and effectiveness in the role.
Q: What is the career path for a Account Manager?
A: A typical career progression for an Account Manager involves starting as a Sales Representative or Business Development Representative, then advancing to Account Manager, and eventually moving into senior roles such as Account Director or Senior Account Manager, where they oversee multiple accounts and teams. Key opportunities for skill development and professional growth in this role include developing strong communication and negotiation skills, learning about industry trends and market analysis, and expanding knowledge of sales strategies and customer relationship management. Long-term career prospects for Account Managers may include transitioning into leadership roles, such as Sales Manager or Director of Sales, or pursuing specialized roles like Business Development or Strategic Partnership Management.
