| Aspect | Sales Representative | Account Manager |
|---|
| Primary Role | Generate new sales and acquire new clients | Manage existing client accounts and maintain relationships |
| Work Environment | Field sales, retail, or inside sales | Client offices, account management teams |
| Required Credentials | Sales certifications, sometimes a degree | Sales experience, relationship management skills |
| Industry Usage | Common in retail, wholesale, B2B sales | Prevalent in B2B, technology, and service sectors |
While Sales Representatives focus on acquiring new clients and increasing sales, Account Managers primarily maintain and grow existing client relationships. Both roles require strong communication skills and sales knowledge, but their core responsibilities differ in scope and focus.