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Brand Strategy Jobs (NOW HIRING)

SPINS

Brand Strategy

Chicago, IL · Remote

$80K - $90K/yr

Brand Strategy Summary As a Brand Strategist, you will translate client objectives into opportunities that create mutual value for our company and our CPG clients. You will be a master storyteller ...

SPINS

Brand Strategy

Chicago, IL · On-site

$80K - $90K/yr

Brand Strategy Summary As a Brand Strategist, you will translate client objectives into opportunities that create mutual value for our company and our CPG clients. You will be a master storyteller ...

UMT - Internal

Brand Strategy

New York, NY · On-site

What You'll Do Brand Strategy at Translation isn't about briefs for the sake of briefs. It's about understanding culture deeply enough to know where a brand belongs inside of it and making the case ...

UMT - Internal

Brand Strategy

New York, NY · Hybrid

What You'll Do Brand Strategy at Translation isn't about briefs for the sake of briefs. It's about understanding culture deeply enough to know where a brand belongs inside of it and making the case ...

AAA Mid Atlantic

Brand Strategy Manager

Columbus, OH · Hybrid

$76K - $118K/yr

AAA Club Alliance is hiring for a Brand Strategy Manager to join our team! This position is responsible for defining, evolving, and operationalizing AAA's brand strategy to drive clarity ...

AAA Mid Atlantic

Brand Strategy Manager

Wilmington, DE · Hybrid

$76K - $118K/yr

AAA Club Alliance is hiring for a Brand Strategy Manager to join our team! This position is responsible for defining, evolving, and operationalizing AAA's brand strategy to drive clarity ...

Land O'Lakes

Brand Strategy Manager

Arden Hills, MN · Hybrid

$123K - $185K/yr

Brand Strategy Manager This role is located at our Corporate Office in Arden Hills, MN. We offer a hybrid work environment that consists of 3 days in the office (T/W/Th) and 2 days remote/virtual (M ...

Land O'Lakes

Brand Strategy Manager

Arden Hills, MN · Hybrid

$123K - $185K/yr

Brand Strategy Manager This role is located at our Corporate Office in Arden Hills, MN. We offer a hybrid work environment that consists of 3 days in the office (T/W/Th) and 2 days remote/virtual (M ...

Grant Thornton LLP

Brand Strategy Manager

Kansas City, MO · On-site

$104K - $156K/yr

Brand Strategy Manager Grant Thornton is seeking a Brand Strategy Manager to join the team. Approved office locations can be found below. Grant Thornton Advisors is expanding across more than 20 ...

New

Grant Thornton

Brand Strategy Manager

Chicago, IL · On-site

$104K - $156K/yr

As Brand Strategy Manager, you will shape the group's positioning and narrative and lead the development of propositions and messaging for priority campaigns, services and solutions. You will prepare ...

AAA Mid Atlantic

Brand Strategy Manager

Cincinnati, OH · Hybrid

$76K - $118K/yr

AAA Club Alliance is hiring for a Brand Strategy Manager to join our team! This position is responsible for defining, evolving, and operationalizing AAA's brand strategy to drive clarity ...

Cupshe

Brand Strategy Manager

Los Angeles, CA · On-site

$80K - $120K/yr

Brand Strategy Manager Location: Los Angeles, CA Salary Range: $80,000 to $120,000/yr About Cupshe Cupshe is a California-inspired lifestyle brand created for the most vibrant, fun, and fearless ...

Grant Thornton

Brand Strategy Manager

Chicago, IL · On-site

$104K - $156K/yr

As Brand Strategy Manager, you will shape the group's positioning and narrative and lead the development of propositions and messaging for priority campaigns, services and solutions. You will prepare ...

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How much do brand strategy jobs pay per year?

As of Aug 19, 2026, the average yearly pay for brand strategy in the United States is $153,966.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,000.00 and $198,000.00 per year, depending on experience, location, and employer.

What is brand strategy?

Brand strategy is a long-term plan focused on the development and positioning of a brand to achieve specific business goals. It involves defining what the brand stands for, its core values, target audience, unique selling propositions, and overall messaging. A strong brand strategy helps differentiate a company from competitors, builds customer loyalty, and drives consistent marketing efforts. Effective brand strategies guide decisions across marketing, design, communications, and business development.

How does a brand strategist typically collaborate with other departments to execute a brand vision?

Brand Strategists work closely with marketing, creative, product, and sales teams to ensure the brand message is consistently communicated across all channels. They often facilitate workshops, lead brainstorming sessions, and coordinate campaign rollouts, acting as the bridge between creative ideas and business objectives. Regular collaboration ensures everyone is aligned on brand guidelines, voice, and positioning, which is essential for cohesive brand experiences. This cross-functional teamwork also exposes Brand Strategists to diverse perspectives and can open up opportunities for leadership and professional growth within the organization.

What are the key skills and qualifications needed to thrive as a brand strategist, and why are they important?

To thrive as a Brand Strategist, you need expertise in market research, brand positioning, and a solid understanding of consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, Adobe Creative Suite, and brand management platforms is commonly expected. Strong creative thinking, communication, and collaboration skills help distinguish top performers in this role. These competencies are critical for building compelling brand identities, driving marketing success, and ensuring alignment with business objectives.

What is the difference between Brand Strategy vs Brand Marketing?

AspectBrand StrategyBrand Marketing
FocusDeveloping long-term brand vision and positioningPromoting the brand through campaigns and advertising
SkillsMarket research, brand positioning, strategic planningAdvertising, content creation, campaign management
Work EnvironmentStrategic teams, branding agencies, corporate branding departmentsMarketing teams, advertising agencies, digital platforms
GoalsEstablish a strong brand identity and differentiationIncrease brand awareness and sales

While both roles aim to build a strong brand, Brand Strategy focuses on defining the brand's core identity and long-term positioning. Brand Marketing, on the other hand, executes campaigns to promote the brand and attract customers. Both are essential but serve different purposes within the branding ecosystem.

How do you become a brand strategist?

To become a brand strategist, individuals typically pursue a bachelor's degree in marketing, communications, or a related field, and gain experience in branding, marketing, or advertising roles. Developing skills in market research, consumer behavior, and strategic planning, along with proficiency in tools like Adobe Creative Suite or data analysis software, is also important. Some professionals pursue certifications in branding or marketing to enhance their credentials.

What degree do you need to be a brand strategist?

A brand strategist typically holds a bachelor's degree in marketing, communications, business, or a related field. Many professionals also pursue advanced degrees or certifications in branding, marketing, or advertising to enhance their skills and career prospects.

What does a brand strategist do?

A brand strategist develops and implements plans to build and strengthen a company's brand identity, positioning, and messaging. They analyze market trends, target audiences, and competitors to create strategies that differentiate the brand and support business goals, often using tools like market research and branding frameworks. Strong communication and analytical skills are essential for success in this role.
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brand strategy jobs near you
Infographic showing various Brand Strategy job openings in the United States as of August 2026, with employment types broken down into 33% Internship, 34% Full Time, and 33% Temporary. Highlights an 100% In-person job distribution, with an average salary of $153,966 per year, or $74 per hour.

Brand Strategy

SPINS

Chicago, IL • Remote

$80K - $90K/yr

Full-time

Posted 5 days ago

Job description

Brand Strategy

Summary

As a Brand Strategist, you will translate client objectives into opportunities that create mutual value for our company and our CPG clients. You will be a master storyteller, using your deep understanding of consumer behavior, market trends, and our company's research capabilities to craft compelling narratives to drive mutual growth. Your industry acumen and creative thinking will empower our clients with actionable insights and advocate for our company's solutions throughout the CPG landscape. This position reports to the Senior Brand Strategist. 

This role offers the opportunity to partner and shape the trajectory of leading CPG companies, leveraging cutting-edge market research to drive innovation and growth in an evolving space. 

Job Duties & Responsibilities 

  • Collaborate closely with clients to understand their business challenges, identify growth opportunities, and provide perspective on how they can capitalize on industry trends 
  • Partner with Sales to drive understanding of how manufacturers can leverage SPINS' suite of solutions to achieve their marketplace goals 
  • Assess the financial impact of client investment with SPINS, ensuring alignment with ROI objectives 
  • Inspire colleagues and clients through data-driven storytelling and engaging presentations, delivering inspiring presentations to foster engagement 
  • Serve as a trusted advisor, both internally and externally, by offering thoughtful, future-focused predictions and analysis for brand and category advancement across the dynamic CPG space 
  • Act as a liaison between Sales, Operations and Marketing to ensure clear communication and the availability of collateral for go-to-market initiatives. 

Requirements: 

  • 4+ years of experience in a client facing role 
  • Background in Consulting, Market Research, Consumer Insights or Category/Brand Management  
  • Proficiency in PowerPoint and Excel 
  • Proficiency with SPINS, Circana, or Nielsen Data 
  • Intellectual curiosity with an interest in CPG market dynamics and consumer behavior 
  • Passion for the CPG Industry (Food, Beverage, Beauty and VMS) 
  • Excellent communicator and comfortable working at varying levels of senior leadership 
  • Ability to manage multiple projects in a fast-paced environment, ensuring timely and quality delivery

Salary Range: $80,000-$90,000

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