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Brand Strategy Jobs (NOW HIRING)

Kraft/Heinz

Brand Strategy Manager

Chicago, IL

$141K - $176K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

About the role As a Senior Brand Manager, you will help shape the future of the business by setting clear brand strategy and translating it into commercial impact. You will lead development of short ...

Everyday Health - Consumer

Brand Strategy Manager

New York, NY · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

The Brand Strategy team at theSkimm is a group of experienced, creative and resourceful hustlers who are relentless in their pursuit to grow the number of amazing brands and clients we partner with.

Crown + Conquer

Brand Strategy Director

Los Angeles, CA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

BRAND STRATEGY DIRECTOR AGENCY OVERVIEW Powered by intuition, connection and vision, Crown + Conquer has established itself as an industry leader by working with some of the biggest and most ...

Crown + Conquer

Brand Strategy Director

Los Angeles, CA · On-site

$130 - $160/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Brand Strategy Director Agency Overview Powered by intuition, connection and vision, Crown + Conquer has established itself as an industry leader by working with some of the biggest and most ...

Ziff Davis

Brand Strategy Manager

New York, NY · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

The Brand Strategy team at theSkimm is a group of experienced, creative and resourceful hustlers who are relentless in their pursuit to grow the number of amazing brands and clients we partner with.

iHerb.com

Director, Brand Strategy

Irvine, CA · Remote

We are seeking a Director, Brand Strategy to define, evolve, and scale iHerb's global brand strategy at the enterprise level. This role is fundamentally strategic, focused on long-term brand ...

iHerb, LLC

Director, Brand Strategy

Irvine, CA · On-site +1

We are seeking a Director, Brand Strategy to define, evolve, and scale iHerb's global brand strategy at the enterprise level. This role is fundamentally strategic, focused on long-term brand ...

Everyday Health - Consumer

Brand Strategy Manager

New York, NY · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

The Brand Strategy team at theSkimm is a group of experienced, creative and resourceful hustlers who are relentless in their pursuit to grow the number of amazing brands and clients we partner with.

iHerb

Director, Brand Strategy

Irvine, CA · On-site

$180 - $210/hr

We are seeking a Director, Brand Strategy to define, evolve, and scale iHerb's global brand strategy at the enterprise level. This role is fundamentally strategic, focused on long-term brand ...

Humana

Lead, Brand Strategy & Advertising

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Key Role Functions Brand Strategy Leadership * Lead the development and evolution of CenterWell's brand positioning, architecture, and strategic narrative * Translate customer insights, cultural ...

Posted today

Kraft/Heinz

Brand Strategy Manager

Chicago, IL

$141K - $176K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

About the role As a Senior Brand Manager, you will help shape the future of the business by setting clear brand strategy and translating it into commercial impact. You will lead development of short ...

Kraft/Heinz

Brand Strategy Manager

Cicero, IL

$141K - $176K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

About the role As a Senior Brand Manager, you will help shape the future of the business by setting clear brand strategy and translating it into commercial impact. You will lead development of short ...

Mythic

Brand Strategy Director

Brand Strategy Director Reports to: Chief Strategy Officer Revision Date: July 2026 Work Location: Mythic is headquartered in Charlotte, NC; highly qualified candidates may be considered for fully ...

Kraft/Heinz

Brand Strategy Manager

Chicago, IL

$141K - $176K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

About the role As a Senior Brand Manager, you will help shape the future of the business by setting clear brand strategy and translating it into commercial impact. You will lead development of short ...

Kraft/Heinz

Brand Strategy Manager

Chicago, IL

$141K - $176K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

About the role As a Senior Brand Manager, you will help shape the future of the business by setting clear brand strategy and translating it into commercial impact. You will lead development of short ...

Kele

Director, Brand Strategy

Memphis, TN · On-site +1

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Summary The Director, Brand Strategy synthesizes customer insights, market intelligence, and behavioral data to translate Kele's brand vision into activations that deepen customer connection and ...

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brand strategy information

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How much do brand strategy jobs pay per year?

As of Aug 19, 2026, the average yearly pay for brand strategy in the United States is $153,966.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,000.00 and $198,000.00 per year, depending on experience, location, and employer.

What is brand strategy?

Brand strategy is a long-term plan focused on the development and positioning of a brand to achieve specific business goals. It involves defining what the brand stands for, its core values, target audience, unique selling propositions, and overall messaging. A strong brand strategy helps differentiate a company from competitors, builds customer loyalty, and drives consistent marketing efforts. Effective brand strategies guide decisions across marketing, design, communications, and business development.

How does a brand strategist typically collaborate with other departments to execute a brand vision?

Brand Strategists work closely with marketing, creative, product, and sales teams to ensure the brand message is consistently communicated across all channels. They often facilitate workshops, lead brainstorming sessions, and coordinate campaign rollouts, acting as the bridge between creative ideas and business objectives. Regular collaboration ensures everyone is aligned on brand guidelines, voice, and positioning, which is essential for cohesive brand experiences. This cross-functional teamwork also exposes Brand Strategists to diverse perspectives and can open up opportunities for leadership and professional growth within the organization.

What are the key skills and qualifications needed to thrive as a brand strategist, and why are they important?

To thrive as a Brand Strategist, you need expertise in market research, brand positioning, and a solid understanding of consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, Adobe Creative Suite, and brand management platforms is commonly expected. Strong creative thinking, communication, and collaboration skills help distinguish top performers in this role. These competencies are critical for building compelling brand identities, driving marketing success, and ensuring alignment with business objectives.

What is the difference between Brand Strategy vs Brand Marketing?

AspectBrand StrategyBrand Marketing
FocusDeveloping long-term brand vision and positioningPromoting the brand through campaigns and advertising
SkillsMarket research, brand positioning, strategic planningAdvertising, content creation, campaign management
Work EnvironmentStrategic teams, branding agencies, corporate branding departmentsMarketing teams, advertising agencies, digital platforms
GoalsEstablish a strong brand identity and differentiationIncrease brand awareness and sales

While both roles aim to build a strong brand, Brand Strategy focuses on defining the brand's core identity and long-term positioning. Brand Marketing, on the other hand, executes campaigns to promote the brand and attract customers. Both are essential but serve different purposes within the branding ecosystem.

How do you become a brand strategist?

To become a brand strategist, individuals typically pursue a bachelor's degree in marketing, communications, or a related field, and gain experience in branding, marketing, or advertising roles. Developing skills in market research, consumer behavior, and strategic planning, along with proficiency in tools like Adobe Creative Suite or data analysis software, is also important. Some professionals pursue certifications in branding or marketing to enhance their credentials.

What degree do you need to be a brand strategist?

A brand strategist typically holds a bachelor's degree in marketing, communications, business, or a related field. Many professionals also pursue advanced degrees or certifications in branding, marketing, or advertising to enhance their skills and career prospects.

What does a brand strategist do?

A brand strategist develops and implements plans to build and strengthen a company's brand identity, positioning, and messaging. They analyze market trends, target audiences, and competitors to create strategies that differentiate the brand and support business goals, often using tools like market research and branding frameworks. Strong communication and analytical skills are essential for success in this role.
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brand strategy jobs near you
Infographic showing various Brand Strategy job openings in the United States as of August 2026, with employment types broken down into 33% Internship, 34% Full Time, and 33% Temporary. Highlights an 100% In-person job distribution, with an average salary of $153,966 per year, or $74 per hour.

Brand Strategy Manager

Kraft/Heinz

Chicago, IL

$141K - $176K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 6 days ago

Job description

About the role
As a Senior Brand Manager, you will help shape the future of the business by setting clear brand strategy and translating it into commercial impact. You will lead development of short- and long-term plans, guide portfolio and innovation priorities, and establish standards that enable consistent execution across markets.
In this role, you will work closely with cross-functional partners-such as Insights, Innovation, Finance, Sales, and Operations-to drive growth, strengthen brand equity, and deliver results at scale. This position is well suited for a strategic, consumer-focused leader who can simplify complexity, influence across a matrixed organization, and drive action amid ambiguity.
What you'll do
  • Lead development of brand ambition and short- and long-term brand strategies to drive sustainable growth
  • Define strategic frameworks that guide where-to-play choices, portfolio priorities, and expansion opportunities
  • Shape innovation and renovation strategies in partnership with Insights and Innovation teams to fuel future growth
  • Leverage consumer, category, and business data to identify performance drivers and inform strategic decisions
  • Partner with cross-functional and regional teams to scale strategies into actionable plans and execution
  • Establish and maintain brand guidelines and standards to ensure consistency and quality across touchpoints
  • Identify and develop strategic partnerships or initiatives that deliver incremental brand and business value
  • Share best practices, strategic guidance, and learnings across teams to build capability and alignment
What we're looking for
  • 8+ years of experience in brand management or marketing, preferably within CPG or related industries
  • Strong strategic thinker with the ability to translate insights into clear, actionable plans
  • Proven experience building and growing brands with strong positioning, purpose, and performance
  • Demonstrated leadership and influence across complex, matrixed organizations
  • Experience guiding innovation, renovation, and portfolio strategy across multiple initiatives
  • Strong analytical and financial acumen, including experience with P&L drivers
  • Comfortable navigating ambiguity while driving clarity, alignment, and results
  • Collaborative, curious, and results-oriented self-starter with strong communication skills
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.
New Hire Base Salary Range:
$141,500.00 - $176,900.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
  • Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
  • Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
  • Emotional - Employee Assistance Program , Wellbeing Programs, Family Support Programs
  • Financial - 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.

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