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Brand Strategy Consultant Jobs (NOW HIRING)

SPINS

Brand Strategy

Chicago, IL · Remote

$80K - $90K/yr

Brand Strategy Summary As a Brand Strategist, you will translate client objectives into ... Background in Consulting, Market Research, Consumer Insights or Category/Brand Management

SPINS

Brand Strategy

Chicago, IL · On-site

$80K - $90K/yr

SPINS retail consumer insights, analytics, and consulting services give our clients a competitive ... Brand Strategy Summary As a Brand Strategist, you will translate client objectives into ...

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Brand Strategy Consultant information

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How much do brand strategy consultant jobs pay per year?

As of Aug 28, 2026, the average yearly pay for brand strategy consultant in the United States is $140,939.00, according to ZipRecruiter salary data. Most workers in this role earn between $118,000.00 and $171,000.00 per year, depending on experience, location, and employer.

What does a brand strategy consultant do?

A Brand Strategy Consultant helps businesses define, develop, and enhance their brand identity to stand out in the market. They conduct market research, analyze competitors, and work closely with clients to clarify the brand’s mission, values, and messaging. Their goal is to create strategies that increase brand awareness, customer loyalty, and overall business growth. They may also guide companies on visual identity, marketing campaigns, and customer engagement tactics.

What are the key skills and qualifications needed to thrive as a brand strategy consultant?

To thrive as a Brand Strategy Consultant, you need expertise in market research, brand positioning, and strategic planning, often backed by a degree in marketing, communications, or business. Familiarity with analytics platforms, presentation tools, and project management software is crucial for data-driven insights and effective client deliverables. Outstanding communication, creativity, and problem-solving skills help consultants build strong client relationships and craft compelling brand narratives. These skills are essential for developing impactful strategies that drive brand value and business growth in competitive markets.

What are some common challenges faced by brand strategy consultants when working with clients from diverse industries?

Brand Strategy Consultants often encounter the challenge of quickly understanding the unique market dynamics, consumer behaviors, and competitive landscapes of diverse industries. Each client may have different brand goals, organizational cultures, and expectations for outcomes, requiring consultants to be adaptable and conduct thorough research. Additionally, gaining buy-in from multiple stakeholders and aligning brand strategies with overall business objectives can be complex. Strong communication, flexibility, and a collaborative approach are essential to navigate these challenges and deliver effective solutions.

What is the difference between Brand Strategy Consultant vs Brand Manager?

AspectBrand Strategy ConsultantBrand Manager
CredentialsMarketing or Business degree, certifications in branding or marketingMarketing or Business degree, experience in brand management
Work EnvironmentConsulting firms, client offices, project-basedIn-house corporate setting, ongoing brand oversight
Employer & IndustryConsulting agencies, marketing firms, diverse industriesSpecific company, consumer goods, retail, or service sectors

While both roles focus on branding, a Brand Strategy Consultant provides expert advice to multiple clients on brand positioning and strategy, often working on a project basis. In contrast, a Brand Manager oversees the development and execution of branding strategies within a single company, managing day-to-day brand activities and campaigns.

How much do brand strategy consultants make?

Brand strategy consultants typically earn between $70,000 and $150,000 annually, depending on experience, location, and client portfolio. Senior consultants or those working with large firms can earn higher salaries, often supplemented with bonuses and benefits.
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Brand Strategy Consultant jobs near you
Infographic showing various Brand Strategy Consultant job openings in the United States as of August 2026, with employment types broken down into 95% Full Time, and 5% Part Time. Highlights an 84% In-person, 5% Hybrid, and 11% Remote job distribution, with an average salary of $140,939 per year, or $67.8 per hour.

Brand Strategy Consultant - Personal Wealth

Vangard, Inc.

Malvern, PA • On-site

Full-time

Re-posted 2 days ago

Job description

Vanguard's Global Brand team is responsible for defining and telling Vanguard's story in ways that set us apart, create meaningful emotional connections, and drive action across the business. We're currently looking for a Brand Strategy Consultant to join the Global Brand Strategy and Insights team.

As part of this team, Brand Strategy Consulting partners closely with marketing and business leaders to translate enterprise brand strategy into focused messaging, compelling experiences, and creative inspiration across Vanguard. This person will serve as a strategic partner to our Personal Wealth teams, working with leaders and crew to shape positioning, messaging and campaigns; translate insight into action; and extend Vanguard's brand strategy in ways that drive differentiation and results.

The ideal candidate brings strong strategic thinking and deep curiosity about audiences, competitors and the market. They collaborate closely with senior stakeholders across the business, building trust while translating insight into ideas.

Core Responsibilities

  • Serve as a trusted brand strategy advisor to senior leaders across our personal wealth client organization, helping teams solve complex business challenges by connecting enterprise brand strategy, audience insight, and marketing execution in ways that drive results.

  • Stays current on market trends and the competitive landscape as they relate to brand and marketing strategy, bringing perspective that helps partners spot opportunities and stay ahead in the marketplace.

  • Translate research and competitive intelligence into action, distilling complexity into clear implications that help partners make better decisions.

  • Partner with marketing, communications and business teams to shape marketing strategy, positioning, messaging and go-to-market efforts

  • Collaborate with partners on enterprise and divisional campaigns - ensuring work is insightdriven, creatively inspiring, and consistent with Vanguard's brand while remaining relevant to specific audiences and business priorities.

  • Build strong, trusted relationships with senior stakeholders, providing clear perspective, proactive engagement, and thoughtful communication that informs key decisions and drives alignment across partners.

  • Develop and deliver formal and informal training, tools and frameworks that build acumen and capabilities across teams.

  • Proactively identifies, manages, and mitigates risks on marketing activities. Communicates solutions on key issues to management and stakeholders to obtain their input and buy-in as appropriate.

  • Build strong, trusted relationships with senior stakeholders, providing clear perspective, proactive engagement, and thoughtful communication that informs key decisions and drives alignment across partners.

Qualifications

  • Minimum eight years of related experience, ideally in brand strategy, marketing, advertising or consulting.

  • Proven experience consulting with senior leaders and navigating complex, matrixed organizations.

  • Demonstrates an entrepreneurial mindset, with a strong sense of ownership, proactivity, and comfort navigating ambiguity.

  • Handson experience in business, brand, consumer, or audience analysis.

  • Strong communication skills, including the ability to distill complexity into concise, actionable narratives.

  • Strong project management and collaboration skills.

  • Undergraduate degree in marketing, communications, or equivalent experience required; graduate degree preferred.

  • Familiarity with financial services, advisors, or intermediaries is a plus, but not required.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission-we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

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