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Brand Strategy Consultant Jobs (NOW HIRING)

Brand New School

Brand Systems Strategist

Los Angeles, CA · On-site

$110K - $130K/yr

... strategy, consulting, or related roles * Proven experience developing brand architecture, positioning, and content frameworks * Someone who thrives on depth, rigor, and logic - and speaks the ...

Cooley

Associate Director of Brand Strategy

Chicago, IL · On-site

Associate Director of Brand Strategy Cooley is seeking an Associate Director of Brand Strategy to ... Takes a consultative approach to set goals, drive projects, and achieve outcomes * Strong judgment

Cooley

Associate Director of Brand Strategy

Boston, MA · On-site

Associate Director of Brand Strategy Cooley is seeking an Associate Director of Brand Strategy to ... Takes a consultative approach to set goals, drive projects, and achieve outcomes * Strong judgment

Cooley

Associate Director of Brand Strategy

Seattle, WA · On-site

Associate Director of Brand Strategy Cooley is seeking an Associate Director of Brand Strategy to ... Takes a consultative approach to set goals, drive projects, and achieve outcomes * Strong judgment

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Brand Strategy Consultant information

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How much do brand strategy consultant jobs pay per year?

As of Aug 8, 2026, the average yearly pay for brand strategy consultant in the United States is $140,939.00, according to ZipRecruiter salary data. Most workers in this role earn between $118,000.00 and $171,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a brand strategy consultant?

To thrive as a Brand Strategy Consultant, you need expertise in market research, brand positioning, and strategic planning, often backed by a degree in marketing, communications, or business. Familiarity with analytics platforms, presentation tools, and project management software is crucial for data-driven insights and effective client deliverables. Outstanding communication, creativity, and problem-solving skills help consultants build strong client relationships and craft compelling brand narratives. These skills are essential for developing impactful strategies that drive brand value and business growth in competitive markets.

How much do brand strategy consultants make?

Brand strategy consultants typically earn between $70,000 and $150,000 annually, depending on experience, location, and client portfolio. Senior consultants or those working independently may earn higher, especially with specialized skills or certifications in branding and marketing tools.

What are some common challenges faced by brand strategy consultants when working with clients from diverse industries?

Brand Strategy Consultants often encounter the challenge of quickly understanding the unique market dynamics, consumer behaviors, and competitive landscapes of diverse industries. Each client may have different brand goals, organizational cultures, and expectations for outcomes, requiring consultants to be adaptable and conduct thorough research. Additionally, gaining buy-in from multiple stakeholders and aligning brand strategies with overall business objectives can be complex. Strong communication, flexibility, and a collaborative approach are essential to navigate these challenges and deliver effective solutions.

What is the difference between Brand Strategy Consultant vs Brand Manager?

AspectBrand Strategy ConsultantBrand Manager
CredentialsMarketing or Business degree, certifications in branding or marketingMarketing or Business degree, experience in brand management
Work EnvironmentConsulting firms, client offices, project-basedIn-house corporate setting, ongoing brand oversight
Employer & IndustryConsulting agencies, marketing firms, diverse industriesSpecific company, consumer goods, retail, or service sectors

While both roles focus on branding, a Brand Strategy Consultant provides expert advice to multiple clients on brand positioning and strategy, often working on a project basis. In contrast, a Brand Manager oversees the development and execution of branding strategies within a single company, managing day-to-day brand activities and campaigns.

What does a brand strategy consultant do?

A Brand Strategy Consultant helps businesses define, develop, and enhance their brand identity to stand out in the market. They conduct market research, analyze competitors, and work closely with clients to clarify the brand’s mission, values, and messaging. Their goal is to create strategies that increase brand awareness, customer loyalty, and overall business growth. They may also guide companies on visual identity, marketing campaigns, and customer engagement tactics.
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Brand Strategy Consultant jobs near you
Infographic showing various Brand Strategy Consultant job openings in the United States as of August 2026, with employment types broken down into 74% Full Time, 25% Part Time, and 1% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $140,939 per year, or $67.8 per hour.

Brand Systems Strategist

Brand New School

Los Angeles, CA • On-site

$110K - $130K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 4 days ago

Job description

Who We Are
For 25 years, Brand New School has helped brands find their visual voice - transforming design, storytelling, and experience into cultural resonance and commercial impact. Our integrated model unites strategy, creativity, and production to help brands like Meta, Pinterest, Google, Apple, Microsoft, and OpenAI transcend their categories and become benchmarks in culture and commerce.
We're different by design - built to move seamlessly from idea to impact.
The Role
Brand New School is seeking a Mid to Senior Strategist who is an architect of brand thinking. This role translates complex business and operational requirements into clear, distinct brand systems across touchpoints. You will serve as the bridge between client challenges and our design solutions, ensuring that our work is not only beautiful but strategically and commercially resonant.
You are a rigorous thinker who thrives on structure and clarity. You speak the language of the C-Suite, defend your work with sound business rationale, and provide the scaffolding on which our design systems are visualized.
We are not building a traditional agency planning department. We're building a Creative Intelligence Unit that supercharges our design and content prowess with business and cultural rigor.
Key Responsibilities
  • Develop brand positioning that is true to the client's business needs and distinct in the market
  • Design and maintain brand architecture across product lines or services
  • Conduct stakeholder interviews and business audits to uncover insights and inform strategy
  • Map brand touchpoints to ensure cohesive and structured brand experiences
  • Translate complex business and operational requirements into actionable, structured brand strategies
  • Defend strategic recommendations with commercial rationale and measurable impact
  • Creating structure within our clients' business challenges and providing actionable solutions
  • Convert inquiries into new business and projects into relationships
  • Brings strategic clarity to internal teams and client partnerships
Qualifications
  • 4-8 years of experience in brand strategy, consulting, or related roles
  • Proven experience developing brand architecture, positioning, and content frameworks
  • Someone who thrives on depth, rigor, and logic - and speaks the language of both design and business
  • Ability to work closely with senior leadership and translate business goals into strategic brand solutions, at our studio in Los Angeles or New York (strong preference for LA)
  • Excellent communication and presentation skills; able to articulate strategy clearly to both internal teams and clients
  • Creative yet disciplined thinker who thrives in complex, ambiguous situations

Benefits
  • Competitive salary (commensurate with experience and ability to drive business impact)
  • Health, dental, vision, life, and disability insurance
  • One Medical membership
  • Continued education and professional development support
  • Peer bonus program
  • Generous PTO and sick leave
  • Company 401(k) plan with matching
  • Apple Fitness+ digital membership
  • Dog-friendly studio
Compensation
$110,000 - $130,000. Brand New School attracts a team with unique skillsets and varying levels of experience. Salary ranges are broad, commensurate with experience, and refined during the interview process.

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