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Brand Strategist Jobs (NOW HIRING)

Meta

Brand Strategist

Chicago, IL · On-site

$152K/yr

This strategist will specialize in architecture, naming, brand identity and brand governance and support the Meta company brand and the apps (Facebook, Instagram, Messenger, WhatsApp, etc.) for ...

Meta

Brand Strategist

New York, NY

$152K/yr

This strategist will specialize in architecture, naming, brand identity and brand governance and support the Meta company brand and the apps (Facebook, Instagram, Messenger, WhatsApp, etc.) for ...

Meta

Brand Strategist

San Francisco, CA · On-site

$152K/yr

This strategist will specialize in architecture, naming, brand identity and brand governance and support the Meta company brand and the apps (Facebook, Instagram, Messenger, WhatsApp, etc.) for ...

Meta

Brand Strategist

Menlo Park, CA · On-site

$152K/yr

This strategist will specialize in architecture, naming, brand identity and brand governance and support the Meta company brand and the apps (Facebook, Instagram, Messenger, WhatsApp, etc.) for ...

ADI Global Partners

Brand Strategist

Dallas, TX · On-site

Brand Strategist [D-MBS:3119] Department: Creative Communications Reports to: VP, Creative Employment Type: Full-Time, Exempt About ADI Global Partners: ADI Global Partners is an award-winning, full ...

ServiceNow

Brand Strategist

San Diego, CA

ServiceNow is seeking a Brand Strategist to support strategic brand development and positioning within the Brand Strategy team. This role will help shape how ServiceNow is positioned, understood, and ...

Wondfo USA

Brand Strategist

Bolingbrook, IL · On-site

$85K - $95K/yr

Brand Strategist Department: Marketing Reports to: CEO & GM of eCommerce Business Unit Location: Bolingbrook / Chicago Area -Hybrid Position Overview: We are seeking a creative and strategic e ...

ADI Global Partners

Brand Strategist [D-MBS:3119] Department: Creative Communications Reports to: VP, Creative Employment Type: Full-Time, Exempt About ADI Global Partners: ADI Global Partners is an award-winning, full ...

Wondfo USA

Brand Strategist

Bolingbrook, IL · On-site

$85K - $95K/yr

Brand Strategist Department: Marketing Reports to: CEO & GM of eCommerce Business Unit Location: Bolingbrook / Chicago Area -Hybrid Position Overview: We are seeking a creative and strategic e ...

Wondfo

Brand Strategist

Bolingbrook, IL · Hybrid

$85K - $95K/yr

Brand Strategist Department: Marketing Reports to: CEO & GM of eCommerce Business Unit Location: Bolingbrook / Chicago Area -Hybrid Position Overview: We are seeking a creative and strategic e ...

R+M Agency

Brand Strategist

Cary, NC · Hybrid

Brand Strategist Are you a Brand Strategist with 2-4 years of experience, who thrives collaboratively but is also a motivated self-starter? Let's talk! To be successful in this position you must ...

ServiceNow

Brand Strategist

San Diego, CA · On-site +1

ServiceNow is seeking a Brand Strategist to support strategic brand development and positioning within the Brand Strategy team. This role will help shape how ServiceNow is positioned, understood, and ...

Third & Arch

Third & Arch is looking for an experienced Digital Brand Strategist. Third & Arch is looking for an experienced Strategist to create notable brands for leading AEC firms. Think youve got what it ...

Meta

Brand Strategist

Chicago, IL · On-site

Global Business Marketing is looking for a Brand Strategist to join the Brand, Naming & Governance team. This strategist will specialize in architecture.

Meta

Brand Strategist

Menlo Park, CA · On-site

Global Business Marketing is looking for a Brand Strategist to join the Brand, Naming & Governance team. This strategist will specialize in architecture.

Meta

Brand Strategist

San Francisco, CA · On-site

Global Business Marketing is looking for a Brand Strategist to join the Brand, Naming & Governance team. This strategist will specialize in architecture.

ServiceNow

Brand Strategist

San Diego, CA · On-site

ServiceNow is seeking a Brand Strategist to support strategic brand development and positioning within the Brand Strategy team. This role will help shape how ServiceNow is positioned, understood, and ...

Meta

Brand Strategist

New York, NY · On-site

Global Business Marketing is looking for a Brand Strategist to join the Brand, Naming & Governance team. This strategist will specialize in architecture.

Solomon Page

Brand Strategist

Columbus, OH · On-site

$33.79/hr

This role combines brand strategy, project management, and cross-functional collaboration, helping drive category growth, execute go-to-market initiatives, optimize in-season performance, and bring ...

Anchour

Brand Strategist

New Gloucester, ME · On-site

Overview Anchour is seeking a curious, detail-oriented Brand Strategist to support brand and marketing strategy work across a range of client engagements. The Strategist plays a key supporting role ...

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Brand Strategist information

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$41K

$118.8K

$241.5K

How much do brand strategist jobs pay per year?

As of Sep 13, 2026, the average yearly pay for brand strategist in the United States is $118,841.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,500.00 and $146,000.00 per year, depending on experience, location, and employer.

What is a brand strategist?

A Brand Strategist is a marketing professional who develops and implements strategies to enhance a company's brand identity and market position. They analyze market trends, target audiences, and competitors to create effective messaging and positioning for products or services. A Brand Strategist collaborates with creative, marketing, and sales teams to ensure consistent brand representation across all channels. Their goal is to foster brand loyalty, increase awareness, and drive business growth.

What is a brand strategist?

A brand strategist creates a long-term marketing strategy for a company’s brand, such as its image, product line, and advertisements. Your duties are to analyze data regarding your target demographic, your sales figures, and known marketing trends. Or you gather data yourself in the form of customer surveys. You use the data to recommend how the company proceeds to build its brand, such as with a new product or service, new advertisement campaigns, and other information. You work closely with the marketing department and brainstorm new marketing ideas. If your company is active on social media, you work with the social media coordinator to determine how to use social media effectively to reach your target demographic.

How does a brand strategist typically collaborate with other departments within a company?

Brand Strategists work closely with multiple departments, such as marketing, product development, sales, and design, to ensure brand consistency and alignment with overall business goals. They often facilitate workshops, lead brainstorming sessions, and provide strategic direction to teams working on campaigns or product launches. Regular communication and collaboration are key, as Brand Strategists translate market research and brand positioning into actionable plans that resonate across all touchpoints. This cross-functional teamwork helps maintain a cohesive brand identity and drives company-wide success.

What is the difference between Brand Strategist vs Marketing Manager?

AspectBrand StrategistMarketing Manager
Primary FocusDeveloping brand identity and positioningExecuting marketing campaigns and tactics
Skills & CertificationsBrand management, market research, communicationMarketing strategy, analytics, project management
Work EnvironmentCreative teams, branding agencies, corporate brandingAdvertising agencies, corporate marketing departments
Industry UsageBrand development, advertising, mediaSales, product promotion, digital marketing

While both roles aim to promote a company's products or services, a Brand Strategist focuses on shaping the overall brand identity and long-term positioning. In contrast, a Marketing Manager handles the execution of marketing campaigns to drive immediate engagement and sales. Understanding these differences helps organizations assign the right responsibilities and professionals to achieve their branding and marketing goals.

Can you be a brand strategist without a degree?

Yes, it is possible to become a brand strategist without a degree, as the role often emphasizes skills such as branding, marketing, and communication, which can be gained through experience, self-education, or certifications. Many successful brand strategists build their expertise through practical work, portfolios, and industry knowledge rather than formal education.

How much do brand strategists make?

Brand strategists typically earn a median annual salary of around $70,000 to $100,000, depending on experience, location, and industry. Senior or specialized strategists can earn higher salaries, often exceeding $120,000, especially with strong skills in market research and branding tools.

How to start a career in brand strategist?

To start a career as a brand strategist, gain relevant education such as a degree in marketing, communications, or business, and develop skills in market research, branding, and storytelling. Building a portfolio through internships or freelance projects and familiarizing yourself with tools like Adobe Creative Suite or branding platforms can also be beneficial.

What do you do as a brand strategist?

A brand strategist develops and implements plans to build and strengthen a company's brand identity. They analyze market trends, target audiences, and competitors to create branding strategies, often using tools like market research and branding frameworks. Their work involves collaboration with marketing, design, and management teams to ensure consistent brand messaging and positioning.
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Cities with the most Brand Strategist job openings:

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Brand Strategist jobs near you
Infographic showing various Brand Strategist job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 71% Full Time, 27% Part Time, and 1% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $118,841 per year, or $57.1 per hour.

Brand Strategist

Chicago, IL • On-site

Meta
Internet and IT • 10K+ employees
Learn more about Metaexternal

$152K/yr

Full-time

Re-posted 3 days ago

Key responsibilities

  • Develop global B2B brand strategy including naming, brand architecture, brand identity and brand governance

  • Lead brand strategy workshops including brand positioning

  • Collaborate with various teams to ensure brand strategy is implemented and embraced across the company

Meta rating

7.8

Company rating: 7.8 out of 10

Based on 45 frontline employees who took The Breakroom Quiz

Job description

Global Business Marketing is looking for a Brand Strategist to join the Brand, Naming & Governance team. This strategist will specialize in architecture, naming, brand identity and brand governance and support the Meta company brand and the apps (Facebook, Instagram, Messenger, WhatsApp, etc.) for business audiences. The strategist will own projects and assume leadership roles to mentor team members, influence leadership thinking, and move partners to action. A successful candidate has experience in brand strategy and is collaborative, creative, and analytical and can help connect brands, people, and businesses in a more meaningful way. It is critical that this person is able to unify and lead teams around a strategic north star in a highly cross-functional environment.To be successful at Meta takes analytical rigor, solid and applied understanding of foundational brand strategies including naming, brand architecture, brand research, and product knowledge. This person will both ask and answer different and difficult questions, inspire and support product teams, marketing managers, evaluate the work of others, learn and adapt quickly. They will need to have passion for Meta's mission and an understanding of the brand's challenges and opportunities and a passion for naming and brand governance.
Brand Strategist Responsibilities:
  • Develop global B2B brand strategy including naming, brand architecture, brand identity and brand governance
  • Develop nomenclature systems for our products and recommendations on how to streamline our naming
  • Develop POVs on how to brand our products, programs and events
  • Lead brand strategy workshops including brand positioning
  • Collaborate with Corporate Marketing and regional B2B Marketing, Creative teams/agencies, Sales and Product leaders globally to ensure our brand strategy is brought to life in compelling ways and is embraced by teams around the company
  • Conduct audits and analysis to inform business and brand decision making
  • Identify and scale best practices for brand marketing across Global Business Marketing
  • Work to define and maintain B2B brand standards, brand training, brand reviews, and governance
  • Create measurable plans and activities to ensure success and ongoing optimization of activities
  • Craft executive level decks to be presented to Consumer and Global Business Marketing VPs

Minimum Qualifications:
  • 10+ years of brand strategy experience
  • Experience in naming and developing naming systems
  • Experience in brand architecture
  • Experience in building brand systems
  • Experience in brand governance and brand reviews
  • Experience in brand positioning and developing messaging for brands
  • Experience working with both B2B and consumer brands
  • Ability to work with senior management on all levels from the VPs to administrative support
  • Experience as a cross-functional influencer and partner
  • Experience translating insights, ideas, and data into customer value

Preferred Qualifications:
  • Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
  • Experience partnering with creative teams to translate strategic frameworks into campaign concepts and consumer-facing communications
  • Experience developing brand strategy for technology platforms, augmented reality, virtual reality, or social media products
  • Experience working across global markets and adapting brand strategy for diverse cultural contexts
  • Background in management consulting, consumer insights, or brand planning within a matrixed global organization
  • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
  • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
$152,000/year to $213,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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