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Freelance Brand Strategist Jobs (NOW HIRING)

Solomon Page

Brand Strategist

Columbus, OH · On-site

$33.79/hr

This role combines brand strategy, project management, and cross-functional collaboration, helping ... freelancers - which sets us apart in the industries we serve. About Solomon Page Founded in 1990 ...

Mindrift

Freelance Brand Designer

$50/hr

In this role, you'll apply your expertise in brand strategy, visual identity, and design systems to ... About the Role This is a freelance role for a Tendem project. As a Brand Designer, your focus will ...

NetBrain

Brand Narrative and Asset Strategist

OR · On-site +1

Personally produce and ship the majority of always-on material, bringing in freelance or agency ... spanning brand storytelling, content strategy, campaign execution, or integrated marketing.

NetBrain

Brand Narrative and Asset Strategist

Personally produce and ship the majority of always-on material, bringing in freelance or agency ... spanning brand storytelling, content strategy, campaign execution, or integrated marketing.

VML

Freelance Strategy Director

Los Angeles, CA · On-site

VML is seeking a Brand Strategy Director (Freelance) to join VML. You're an organized, detail-oriented campaign orchestrator who loves knowing the ins and outs of tools, technology and processes as ...

VML

Strategist - Freelance

New York, NY · On-site

$132K - $171K/yr

VML is looking for a Senior Engagement Strategist - Freelance for a global Pharma client. This is a ... brand from the ground up. You'll have an innate curiosity in the engagement strategic process ...

VML

Strategist - Freelance

New York, NY · On-site

$132K - $171K/yr

Who We Are VML is a leading creative company that combines brand experience, customer experience ... VML is looking for a Senior Engagement Strategist - Freelance for a global Pharma client. This is a ...

twentysix

Strategist - Freelance

Manhattan, NY · On-site

$60 - $80/hr

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer ... VML is looking for a Senior Engagement Strategist - Freelance for a global Pharma client. This is a ...

Fulwell Entertainment

$150 - $200/hr

Mentor junior, freelance, and project-based Brand Strategy contributors within assigned workstreams as needed. New Business, RFPs and Growth Opportunities * Develop strategic approaches for priority ...

New

VML

Freelance Strategy Director

Los Angeles, CA · On-site

$100 - $120/hr

Who We Are VML is a leading creative company that combines brand experience, customer experience ... Freelance Strategy Director - Freelance (West Coast) Who we are looking for: VML is seeking a Brand ...

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Freelance Brand Strategist information

See salary details

$41K

$118.8K

$241.5K

How much do freelance brand strategist jobs pay per year?

As of Sep 8, 2026, the average yearly pay for freelance brand strategist in the United States is $118,841.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,500.00 and $146,000.00 per year, depending on experience, location, and employer.

What is a freelance brand strategist?

A Freelance Brand Strategist is an independent professional who helps businesses define, develop, and communicate their brand identity. They analyze market trends, target audiences, and competitors to create strategies that differentiate a brand and increase its market presence. Unlike in-house strategists, freelancers work on a project basis with various clients, providing tailored branding solutions to meet specific business goals. Their work often includes brand positioning, messaging, visual identity guidance, and marketing recommendations.

What are the key skills and qualifications needed to thrive as a freelance brand strategist?

To thrive as a Freelance Brand Strategist, you need expertise in market research, brand positioning, and storytelling, often supported by a background in marketing, communications, or design. Familiarity with tools like Adobe Creative Suite, analytics platforms (e.g., Google Analytics), and brand development frameworks is typically required. Strong communication, creative thinking, and client management skills set top performers apart in this role. These abilities are vital for delivering compelling brand strategies that resonate with target audiences and drive business growth.

How do freelance brand strategists typically collaborate with clients and other creative professionals during a branding project?

Freelance brand strategists often act as the central point of communication between the client and various creative partners, such as designers, copywriters, and marketing consultants. They facilitate discovery sessions, gather input, and translate business objectives into strategic direction for the brand. Regular check-ins, clear documentation, and collaborative workshops are common practices to ensure alignment and progress. Strong interpersonal and project management skills help them coordinate feedback and keep the project on track, even when working remotely or with distributed teams.

What is the difference between Freelance Brand Strategist vs Freelance Marketing Consultant?

AspectFreelance Brand StrategistFreelance Marketing Consultant
Primary FocusDeveloping brand identity, positioning, and messagingCreating marketing strategies, campaigns, and tactics
Skills & CredentialsBranding expertise, market research, creative skillsMarketing knowledge, analytics, campaign management
Work EnvironmentBranding agencies, startups, small businessesAdvertising agencies, corporate clients, small businesses
Common UsageBuilding brand perception and loyaltyDriving sales through marketing efforts

While both roles involve strategic thinking, a Freelance Brand Strategist focuses on shaping a company's identity and positioning in the market, whereas a Freelance Marketing Consultant concentrates on executing marketing campaigns to promote products or services. Understanding these differences helps clients choose the right expert for their needs.

More about Freelance Brand Strategist jobs

What cities are hiring for Freelance Brand Strategist jobs?

Cities with the most Freelance Brand Strategist job openings:

What are the most commonly searched types of Brand Strategist jobs?

The most popular types of Brand Strategist jobs are:

What states have the most Freelance Brand Strategist jobs?

States with the most job openings for Freelance Brand Strategist jobs include:

What job categories do people searching Freelance Brand Strategist jobs look for?

The top searched job categories for Freelance Brand Strategist jobs are:

Freelance Brand Strategist jobs near you
Infographic showing various Freelance Brand Strategist job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 33% In-person, and 67% Remote job distribution, with an average salary of $118,841 per year, or $57.1 per hour.

Brand Strategist

Solomon Page

Columbus, OH • On-site

$33.79/hr

Contractor

Medical, Dental, Retirement

Posted 15 days ago

Key responsibilities

  • Support the development and execution of category growth strategies and marketing storytelling initiatives.

  • Partner cross-functionally with merchandising, planning, creative, and marketing teams to bring campaigns and business priorities to life.

  • Assist with go-to-market execution across multiple channels, including website, app, social media, email, SMS/push, and paid media.

Job description

We're partnering with a leading fashion retail brand to identify a Brand Strategist who will support the execution of seasonal marketing strategies for a key product category. This role combines brand strategy, project management, and cross-functional collaboration, helping drive category growth, execute go-to-market initiatives, optimize in-season performance, and bring compelling marketing campaigns to life across digital and retail channels.
  • Pay Rate: $33.79/hour
  • Hours: 25 hours/week

Responsibilities:
  • Support the development and execution of category growth strategies and marketing storytelling initiatives.
  • Partner cross-functionally with merchandising, planning, creative, and marketing teams to bring campaigns and business priorities to life.
  • Monitor competitive activity, consumer trends, and cultural moments to identify opportunities and inform marketing recommendations.
  • Assist with go-to-market execution across multiple channels, including website, app, social media, email, SMS/push, and paid media.
  • Develop and maintain marketing briefs, strategic frameworks, presentations, and floorset materials.
  • Ensure consistent promotional messaging and storytelling across digital and in-store touchpoints.
  • Coordinate execution of trend-driven campaigns, cultural moments, and influencer-related initiatives.
  • Support test-and-learn programs, product launches, and emerging business opportunities.
  • Analyze campaign performance and business results, helping translate insights into actionable recommendations.
  • Contribute to special projects and high-priority marketing initiatives as needed.
  • Assist with store marketing programs and maintain key marketing resources and documentation.

Required Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field preferred.
  • 2-3 years of marketing, brand strategy, communications, or related experience.
  • Fashion, retail, consumer products, or lifestyle brand experience preferred.
  • Strong project management skills with the ability to manage multiple priorities and deadlines.
  • Excellent presentation, communication, and writing skills.
  • Experience presenting to cross-functional teams and stakeholders.
  • Strong organizational skills and attention to detail.
  • Adaptable with the ability to thrive in a fast-paced, evolving environment.
  • Proficiency in Microsoft Office applications.
  • Creative, solutions-oriented mindset with strong collaboration skills.
  • Comfortable working independently with limited direction and navigating change effectively.
  • Confident communicator who is comfortable presenting ideas and contributing in group settings.

If you meet the required qualifications and are interested in this role, please apply today.
The Solomon Page Distinction
Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve.
About Solomon Page
Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook , and LinkedIn .
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