ZipRecruiter

Log In

1

Freelance Brand Strategist Jobs (NOW HIRING)

twentysix

Freelance Strategy Director

Los Angeles, CA · On-site

$150 - $200/hr

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer ... Freelance Strategy Director - Freelance (West Coast) Who we are looking for: VML is seeking a Brand ...

Saylor Agency

Strategist (Freelance)

New York, NY · On-site

$50 - $70/hr

We believe every brand is an entertainment brand. That is why we craft ideas that move with culture ... Position Overview The Strategist will work directly with the Strategy department to develop ...

Saylor Agency

Strategist (Freelance)

Los Angeles, CA · On-site

$50 - $70/hr

We believe every brand is an entertainment brand. That is why we craft ideas that move with culture ... Position Overview The Strategist will work directly with the Strategy department to develop ...

Interactive Strategies

$100 - $125/hr

Interactive Strategies is a full-service digital agency in Washington, DC. We work with nonprofits ... Brand identity--youdevelop anddistinguisha brand'svoice and toneacrosswrittenbrand systems ...

Solomon Page

Community Strategist-Freelance

Manhattan, NY · On-site

$40/hr

We are seeking a highly engaged and culturally aware Community Strategist with expertise in YouTube ... Maintain a consistent brand voice and ensure all interactions align with established brand values ...

Solomon Page

Community Strategist-Freelance

Manhattan, NY · On-site

$33.50/hr

We are seeking a highly engaged and culturally aware Community Strategist to support day-to-day ... Maintain a consistent brand voice and ensure all interactions align with established brand values ...

previous pagenext page

Showing results 21-40

All Jobsfreelance JobsFreelance Brand Strategist Jobs

Freelance Brand Strategist information

See salary details

$41K

$118.8K

$241.5K

How much do freelance brand strategist jobs pay per year?

As of Sep 8, 2026, the average yearly pay for freelance brand strategist in the United States is $118,841.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,500.00 and $146,000.00 per year, depending on experience, location, and employer.

What is a freelance brand strategist?

A Freelance Brand Strategist is an independent professional who helps businesses define, develop, and communicate their brand identity. They analyze market trends, target audiences, and competitors to create strategies that differentiate a brand and increase its market presence. Unlike in-house strategists, freelancers work on a project basis with various clients, providing tailored branding solutions to meet specific business goals. Their work often includes brand positioning, messaging, visual identity guidance, and marketing recommendations.

What are the key skills and qualifications needed to thrive as a freelance brand strategist?

To thrive as a Freelance Brand Strategist, you need expertise in market research, brand positioning, and storytelling, often supported by a background in marketing, communications, or design. Familiarity with tools like Adobe Creative Suite, analytics platforms (e.g., Google Analytics), and brand development frameworks is typically required. Strong communication, creative thinking, and client management skills set top performers apart in this role. These abilities are vital for delivering compelling brand strategies that resonate with target audiences and drive business growth.

How do freelance brand strategists typically collaborate with clients and other creative professionals during a branding project?

Freelance brand strategists often act as the central point of communication between the client and various creative partners, such as designers, copywriters, and marketing consultants. They facilitate discovery sessions, gather input, and translate business objectives into strategic direction for the brand. Regular check-ins, clear documentation, and collaborative workshops are common practices to ensure alignment and progress. Strong interpersonal and project management skills help them coordinate feedback and keep the project on track, even when working remotely or with distributed teams.

What is the difference between Freelance Brand Strategist vs Freelance Marketing Consultant?

AspectFreelance Brand StrategistFreelance Marketing Consultant
Primary FocusDeveloping brand identity, positioning, and messagingCreating marketing strategies, campaigns, and tactics
Skills & CredentialsBranding expertise, market research, creative skillsMarketing knowledge, analytics, campaign management
Work EnvironmentBranding agencies, startups, small businessesAdvertising agencies, corporate clients, small businesses
Common UsageBuilding brand perception and loyaltyDriving sales through marketing efforts

While both roles involve strategic thinking, a Freelance Brand Strategist focuses on shaping a company's identity and positioning in the market, whereas a Freelance Marketing Consultant concentrates on executing marketing campaigns to promote products or services. Understanding these differences helps clients choose the right expert for their needs.

More about Freelance Brand Strategist jobs

What cities are hiring for Freelance Brand Strategist jobs?

Cities with the most Freelance Brand Strategist job openings:

What are the most commonly searched types of Brand Strategist jobs?

The most popular types of Brand Strategist jobs are:

What states have the most Freelance Brand Strategist jobs?

States with the most job openings for Freelance Brand Strategist jobs include:

What job categories do people searching Freelance Brand Strategist jobs look for?

The top searched job categories for Freelance Brand Strategist jobs are:

Freelance Brand Strategist jobs near you
Infographic showing various Freelance Brand Strategist job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 33% In-person, and 67% Remote job distribution, with an average salary of $118,841 per year, or $57.1 per hour.

Freelance Strategy Director

twentysix

Los Angeles, CA • On-site

$150 - $200/hr

Other

Re-posted 2 days ago

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Freelance Strategy Director - Freelance (West Coast)

Who we are looking for:

VML is seeking a Brand Strategy Director (Freelance) to join VML. You're an organized, detail-oriented campaign orchestrator who loves knowing the ins and outs of tools, technology and processes as well as how to craft a Brand brief that engages and energizes. You'll plan, coordinate and execute a major automotive brand's evolution and messaging programs, and help uncover insights that can guide a brand's ideas and decisions in all things.=

What you’ll do:
  • Partner with creative, strategy, data and media teams to support a brand's marketing goals
  • Create and manage Strategic creative briefs
  • Plan and execute strategic campaigns that support key brand milestones and tentpole events
  • Keep a pulse on current events, online trends and potential controversies or threats relevant to the brand
Who you are:
  • 7+ years of Brand Strategy experience, ideally in the Automotive sector, for a major Advertising Agency
  • Experience working independently and ability to move projects forward without detailed direction
  • Understanding of omni-channel platforms and functions, and the ability to share that knowledge with others
  • Ability to collaborate effectively within a team
  • Ability to present to clients and co-create solutions with them
What we offer:
  • Passionate, driven people|We champion a culture of people that do extraordinary work.
  • Consciously cultivated culture|We aim to embody the behaviors to build an inclusivecommunity that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
  • Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

This is a W2 Freelance Opportunity paying between $100 - $120 per hour.

The compensation for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package.

_$100—$120 USDWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit www.vml.com, andfollowalong on Instagram,LinkedIn, andX.

#J-18808-Ljbffr

Apply