What is a brand strategist?

A brand strategist creates a long-term marketing strategy for a company’s brand, such as its image, product line, and advertisements. Your duties are to analyze data regarding your target demographic, your sales figures, and known marketing trends. Or you gather data yourself in the form of customer surveys. You use the data to recommend how the company proceeds to build its brand, such as with a new product or service, new advertisement campaigns, and other information. You work closely with the marketing department and brainstorm new marketing ideas. If your company is active on social media, you work with the social media coordinator to determine how to use social media effectively to reach your target demographic.