A brand specialist is an expert in marketing strategy that helps companies bring new products to the market. In this career, your job duties include developing marketing strategies for new product launches, researching market trends to align products with sales opportunities, and working with members of management to ensure marketing strategies align with overall business goals. As a brand specialist, you spend a significant amount of your time performing market analysis and identifying the best approaches to maximize sales. You can find these positions at advertising agencies or management consulting firms. Typically, you do not work directly for the brand you are managing.