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Brand Strategist Jobs (NOW HIRING)

My Amazon Guy

DTC Brand Strategist

Atlanta, GA · Remote

$45K - $65K/yr

The DTC Brand Strategist owns client growth across social, search, and retention marketing, aligning with Amazon efforts when needed. They lead audits, develop strategy, and oversee execution to ...

Curious Plot

Sr. Brand Strategist

Minneapolis, MN · On-site

$90K - $120K/yr

Provide agency leadership in brand and messaging strategy as well as journey and persona development. * Monitor competitors, identify whitespace and provide insights that enable differentiation of ...

DocuSign

Brand Strategist & Naming

Seattle, WA · Hybrid

$132K - $206K/yr

What you'll do Docusign is looking for a Brand Strategist to serve as a key architect of our brand's long-term evolution. Working closely with our VP of Brand, you will bridge the gap between high ...

DocuSign, Inc.

Brand Strategist & Naming

San Francisco, CA · On-site

$132K - $206K/yr

What you'll do Docusign is looking for a Brand Strategist to serve as a key architect of our brand's long-term evolution. Working closely with our VP of Brand, you will bridge the gap between high ...

DocuSign, Inc.

Brand Strategist & Naming

Chicago, IL · On-site

$132K - $206K/yr

What you'll do Docusign is looking for a Brand Strategist to serve as a key architect of our brand's long-term evolution. Working closely with our VP of Brand, you will bridge the gap between high ...

DocuSign

Brand Strategist & Naming

San Francisco, CA · Hybrid

$132K - $206K/yr

What you'll do Docusign is looking for a Brand Strategist to serve as a key architect of our brand's long-term evolution. Working closely with our VP of Brand, you will bridge the gap between high ...

UNAVAILABLE

Brand Strategist & Naming

San Francisco, CA · On-site

$132K - $206K/yr

What you'll do Docusign is looking for a Brand Strategist to serve as a key architect of our brand's long-term evolution. Working closely with our VP of Brand, you will bridge the gap between high ...

AREA 17

Associate Brand Strategist

Brooklyn, NY · Hybrid

You'll join a brand practice spanning two studios. You'll report to an Associate Strategy Director and be trained directly by the Head of Brand, who leads the practice globally. You'll partner with ...

AREA 17

Associate Brand Strategist

Brooklyn, NY · On-site

You'll join a brand practice spanning two studios. You'll report to an Associate Strategy Director and be trained directly by the Head of Brand, who leads the practice globally. You'll partner with ...

DocuSign

Brand Strategist & Naming

Chicago, IL · Hybrid

$132K - $206K/yr

What you'll do Docusign is looking for a Brand Strategist to serve as a key architect of our brand's long-term evolution. Working closely with our VP of Brand, you will bridge the gap between high ...

AREA 17

Associate Brand Strategist

Manhattan, NY · On-site

You'll join a brand practice spanning two studios. You'll report to an Associate Strategy Director and be trained directly by the Head of Brand, who leads the practice globally. You'll partner with ...

DocuSign, Inc.

Brand Strategist & Naming

Seattle, WA · On-site

$132K - $206K/yr

What you'll do Docusign is looking for a Brand Strategist to serve as a key architect of our brand's long-term evolution. Working closely with our VP of Brand, you will bridge the gap between high ...

DocuSign

Brand Strategist & Naming

Seattle, WA · Hybrid

$132K - $206K/yr

What you'll do Docusign is looking for a Brand Strategist to serve as a key architect of our brand's long-term evolution. Working closely with our VP of Brand, you will bridge the gap between high ...

MrBeast

Senior Brand Strategist

New York, NY · On-site

About the Role As the Senior Brand Strategist at MrBeast , you are the Lead Storyteller and Commercial Architect behind our partnerships. Sitting at the intersection of Creative, Sales, and ...

Brains

Senior Brand Strategist, Contract

Overview We're looking for a contract Brand Strategist to help define, shape, and launch brands with clarity and intention. This role is about building strong strategic foundations-articulating ...

Aquent

Sr Brand Strategist, Global Brand

San Diego, CA · On-site

$125K - $135K/yr

Are you a visionary brand strategist ready to profoundly influence a global brand's narrative and market presence? This pivotal role offers you the chance to be instrumental in shaping the future of ...

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Brand Strategist information

See salary details

$41K

$118.8K

$241.5K

How much do brand strategist jobs pay per year?

As of Sep 14, 2026, the average yearly pay for brand strategist in the United States is $118,841.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,500.00 and $146,000.00 per year, depending on experience, location, and employer.

What is a brand strategist?

A Brand Strategist is a marketing professional who develops and implements strategies to enhance a company's brand identity and market position. They analyze market trends, target audiences, and competitors to create effective messaging and positioning for products or services. A Brand Strategist collaborates with creative, marketing, and sales teams to ensure consistent brand representation across all channels. Their goal is to foster brand loyalty, increase awareness, and drive business growth.

What is a brand strategist?

A brand strategist creates a long-term marketing strategy for a company’s brand, such as its image, product line, and advertisements. Your duties are to analyze data regarding your target demographic, your sales figures, and known marketing trends. Or you gather data yourself in the form of customer surveys. You use the data to recommend how the company proceeds to build its brand, such as with a new product or service, new advertisement campaigns, and other information. You work closely with the marketing department and brainstorm new marketing ideas. If your company is active on social media, you work with the social media coordinator to determine how to use social media effectively to reach your target demographic.

How does a brand strategist typically collaborate with other departments within a company?

Brand Strategists work closely with multiple departments, such as marketing, product development, sales, and design, to ensure brand consistency and alignment with overall business goals. They often facilitate workshops, lead brainstorming sessions, and provide strategic direction to teams working on campaigns or product launches. Regular communication and collaboration are key, as Brand Strategists translate market research and brand positioning into actionable plans that resonate across all touchpoints. This cross-functional teamwork helps maintain a cohesive brand identity and drives company-wide success.

What is the difference between Brand Strategist vs Marketing Manager?

AspectBrand StrategistMarketing Manager
Primary FocusDeveloping brand identity and positioningExecuting marketing campaigns and tactics
Skills & CertificationsBrand management, market research, communicationMarketing strategy, analytics, project management
Work EnvironmentCreative teams, branding agencies, corporate brandingAdvertising agencies, corporate marketing departments
Industry UsageBrand development, advertising, mediaSales, product promotion, digital marketing

While both roles aim to promote a company's products or services, a Brand Strategist focuses on shaping the overall brand identity and long-term positioning. In contrast, a Marketing Manager handles the execution of marketing campaigns to drive immediate engagement and sales. Understanding these differences helps organizations assign the right responsibilities and professionals to achieve their branding and marketing goals.

Can you be a brand strategist without a degree?

Yes, it is possible to become a brand strategist without a degree, as the role often emphasizes skills such as branding, marketing, and communication, which can be gained through experience, self-education, or certifications. Many successful brand strategists build their expertise through practical work, portfolios, and industry knowledge rather than formal education.

How much do brand strategists make?

Brand strategists typically earn a median annual salary of around $70,000 to $100,000, depending on experience, location, and industry. Senior or specialized strategists can earn higher salaries, often exceeding $120,000, especially with strong skills in market research and branding tools.

How to start a career in brand strategist?

To start a career as a brand strategist, gain relevant education such as a degree in marketing, communications, or business, and develop skills in market research, branding, and storytelling. Building a portfolio through internships or freelance projects and familiarizing yourself with tools like Adobe Creative Suite or branding platforms can also be beneficial.

What do you do as a brand strategist?

A brand strategist develops and implements plans to build and strengthen a company's brand identity. They analyze market trends, target audiences, and competitors to create branding strategies, often using tools like market research and branding frameworks. Their work involves collaboration with marketing, design, and management teams to ensure consistent brand messaging and positioning.
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Brand Strategist jobs near you
Infographic showing various Brand Strategist job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 71% Full Time, 27% Part Time, and 1% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $118,841 per year, or $57.1 per hour.

DTC Brand Strategist

Atlanta, GA • Remote

My Amazon Guy
Marketing • 201 - 500 employees
Learn more about My Amazon Guyexternal

$45K - $65K/yr

Full-time

Re-posted 2 days ago

Job description

This is a remote position.

The DTC Brand Strategist owns client growth across social, search, and retention marketing, aligning with Amazon efforts when needed. They lead audits, develop strategy, and oversee execution to drive KPIs like ROAS, CAC, retention, and LTV. By turning insights into clear roadmaps, they define brand positioning and differentiation. Collaborating with creatives and channel specialists, they align budgets and campaigns to drive revenue, while monitoring performance, optimizing spend, and maintaining clear client communication.

Key Responsibilities
  • Own DTC performance across social, search, and retention channels, driving key KPIs like ROAS, CAC, LTV, and retention.
  • Develop quarterly roadmaps including budgets, campaign mix, testing priorities, and retention strategies.
  • Conduct audits of paid media, retention, brand presence, and funnel performance to uncover growth opportunities.
  • Build and refine brand strategy, including messaging, voice, positioning, and differentiation.
  • Oversee execution by guiding channel teams on targeting, scaling, and lifecycle marketing initiatives.
  • Collaborate cross-functionally with Creative, Amazon, Paid Media, and Analytics teams to align efforts.
  • Monitor performance through dashboards; troubleshoot issues and adjust strategies as needed.
  • Lead client communications, including strategy calls and QBRs, while identifying growth and upsell opportunities.


Requirements
  • 5+ years managing social ads with a strong focus on DTC/B2C campaigns.
  • 3+ years hands-on with Meta & TikTok Ads.
  • Expertise in email marketing and multi-channel campaign integration.
  • Skilled in CRO & A/B testing to boost conversions and landing page performance.
  • Strong creative eye and copywriting ability for consumer engagement.
  • Active Meta & TikTok Ad Certifications.
  • Proven leader with experience managing cross-functional teams.
  • Track record of building scalable workflows for creative and performance marketing.
  • Data-driven mindset with sharp analytical and optimization skills.
  • Excellent communicator, highly organized, and results-focused.

Technical Requirements
  • A computer with dual monitor setup is required
  • Computer with at least 8GB of RAM
  • Must have at least 25 MBPS internet speed
  • Camera with at least 1080p resolution

Benefits
  • 40 hours a week, 8 hours a day
  • Competitive salary base
  • Permanent work-from-home setup
  • Unlimited FREE access to MAG School courses and SOP Library
  • Work schedule is in Eastern Standard Time (EST), Monday-Friday only
  • Opportunities for professional development and career advancement