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Sales Development Representative information

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$28.3K

$54.5K

$88.2K

How much do sales development representative jobs pay per year?

As of Jun 10, 2026, the average yearly pay for sales development representative in Virginia is $54,546.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,600.00 and $60,500.00 per year, depending on experience, location, and employer.

What are some common challenges Sales Development Representatives face when qualifying leads, and how can they overcome them?

Sales Development Representatives (SDRs) often encounter challenges such as reaching decision-makers, handling objections, and distinguishing qualified prospects from uninterested contacts. To overcome these hurdles, successful SDRs use targeted research to personalize outreach, employ effective questioning to identify pain points, and listen actively to address concerns. Regular collaboration with account executives and marketing teams also helps refine lead qualification criteria, ensuring SDRs focus their efforts on the most promising opportunities.

What Does a Sales Development Representative Do?

Sales development representatives seek sales leads through marketing on social media, email, and phone calls. As a sales development representative, you determine if a sales lead has a good chance of purchasing the product or service you are marketing before sending that lead to a sales closer. This process allows salespeople to focus on closing the deal instead of prospecting. You speak with main buyers at companies or with prospective buyers who contact you after seeing your marketing materials, and you discuss their needs to see if your product is a good fit for their overall goals. Many sales development reps have a degree in business, marketing, or a related field. Others enter the role without formal education but with several years of experience in sales or marketing.

What are the key skills and qualifications needed to thrive as a Sales Development Representative, and why are they important?

To thrive as a Sales Development Representative, you need strong communication, prospecting, and lead qualification skills, typically supported by a bachelor's degree or equivalent experience. Familiarity with CRM systems like Salesforce, email outreach tools, and sales enablement platforms is usually required. Persistence, active listening, and resilience are standout soft skills in this role. These abilities are essential for effectively identifying prospects, nurturing leads, and driving revenue growth in a competitive sales environment.

What is the difference between Sales Development Representative vs Business Development Representative?

AspectSales Development RepresentativeBusiness Development Representative
Primary FocusGenerating qualified leads and setting appointmentsBuilding strategic partnerships and expanding market opportunities
Work EnvironmentInside sales, cold calling, email outreachNetworking, strategic meetings, market research
Required CredentialsTypically high school diploma or equivalent; sales trainingSimilar credentials; often with additional business or marketing knowledge

While both roles involve outreach and lead generation, Sales Development Representatives focus on qualifying leads and scheduling sales meetings, whereas Business Development Representatives work on creating strategic partnerships and expanding business opportunities. The roles often overlap but serve different stages of the sales and growth process.

What are Sales Development Representatives?

Sales Development Representatives (SDRs) are professionals responsible for identifying and qualifying potential customers for a company’s products or services. They focus on outbound prospecting, engaging with leads through calls, emails, and social media, and setting up meetings or appointments for the sales team. SDRs play a crucial role in building the sales pipeline by generating and nurturing leads before passing them to account executives or senior sales staff. Their efforts help increase the efficiency and productivity of the overall sales process.
More about Sales Development Representative jobs
What are the most commonly searched types of Sales Development Representative jobs in Virginia? The most popular types of Sales Development Representative jobs in Virginia are:
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What job categories do people searching Sales Development Representative jobs in Virginia look for? The top searched job categories for Sales Development Representative jobs in Virginia are:
What cities in Virginia are hiring for Sales Development Representative jobs? Cities in Virginia with the most Sales Development Representative job openings:
What are popular job titles related to Sales Development Representative jobs in VA? For Sales Development Representative jobs in VA, the most frequently searched job titles are:
Sales Development Representative jobs near you
Infographic showing various Sales Development Representative job openings in Virginia as of June 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $54,546 per year, or $26.2 per hour.

Sales Development Rep

Carrier Sales & Distribution LLC

Richmond, VA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 20 days ago

Job description

Sales Development Rep | Carrier Enterprise | Richmond, VA
Introduction:
Carrier Enterprise (CE) currently has an exciting opportunity for a Sales Development Representative to join a leading national distributor of residential and light commercial HVAC products, parts, and supplies, and gain valuable experience in the HVAC/R distribution and wholesale industry.
Company Description:
Carrier Enterprise (CE) is a national distributor of residential and light commercial Heating, Ventilation and Air Conditioning (HVAC) products, parts and supplies through licensed HVAC/R dealers and contractors. CE operates primarily in the business-to-business environment where its products are sold through licensed HVAC dealers and HVAC contractors. These dealers are independent companies that sell, deliver and service Carrier, Bryant & Payne products to residences and businesses in their respective markets. CE offers customers a wide range of HVAC/R product lines, competitive pricing, best in class customer service and valuable, timesaving services that positions CE as an industry leader. With over 200+ locations, in 28 states, Puerto Rico, the Caribbean, Latin America, Mexico and Canada there is a location to service our customers HVAC/R needs.
Company website:
www.carrierenterprise.com
Summary:
The Sales Development Representative (SDR) position drives business growth and margin expansion through strategic sales initiatives and virtual customer engagement. This role requires independent analysis and decision-making to develop and execute sales strategies that directly impact organizational success. Through our digital platforms and phone interactions, this position leverages proven HVAC industry expertise and relationship management skills to deliver customized strategic sales solutions that drive sustainable customer growth.
Company website:
www.carrierenterprise.com
Responsibilities:
  • Design and execute strategic sales initiatives to drive revenue growth within our residential add-on replacement HVAC customer portfolios, utilizing independent market analysis
  • Develop and optimize customer relationships through the use of virtual platforms to maximize sales opportunities and strengthen business partnership
  • Identify and advance high-value sales opportunities within established accounts through strategic assessment and independent decision-making
  • Drive business growth through cross-functional collaboration and developing initiatives that enhance the customer experience and produce sales results
  • Leverage CRM analytics to evaluate customer sales performance and implement data-driven strategies for portfolio expansion
  • Collaborate with regional market leaders and internal teams (marketing, credit, operations, etc.) to analyze market trends and customer insights to formulate strategic recommendations for revenue optimization
  • Develop and execute comprehensive sales strategies with independent judgment to achieve organizational growth targets
  • Direct customer engagement strategies to ensure sustained revenue growth and maximize account retention through strategic relationship management

Desired Qualifications:
  • Demonstrated knowledge of HVAC systems, terminology, and product applications preferred
  • Proven track record in customer relationship management with minimum 2 years' experience
  • Established background in strategic sales and revenue growth
  • Excellence in professional communication and relationship building
  • Demonstrated ability to execute strategic initiatives with urgency, precision and results
  • Strong analytical and decision-making capabilities
  • Proven success in self-directed business development
  • Advanced proficiency in business technology platforms including CRM systems and MS Office Suite
  • Experience in developing and implementing customer-focused business solutions
  • Proven track record of closing sales opportunities through systematic follow-up and strategic account management

Requirements:
  • 2-5 years of progressive experience driving business growth and revenue development within the HVAC or similar industry, with emphasis on strategic sales and relationship management
  • High School Diploma or GED equivalent; AA/AS degree in Business, Marketing, or related field preferred

Benefits:
  • Health Insurance
  • Health Savings Account
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance (Short-term and Long-term)
  • Employee Assistance Program (EAP)
  • Tuition Reimbursement & Professional Development
  • Paid Vacation & Sick time
  • Company Paid Holiday's
  • 401(k) Plan with Employer Match
  • Employee Discount Program

Invitation to Apply:
Full-time and part-time positions are available. To explore this exciting opportunity and other career opportunities at Carrier Enterprise, visit our careers page at www.carrierenterprise.com/careers. Learn more about our company and team.
Equal Opportunity Statement:
Carrier Enterprise, LLC is an Equal Opportunity Employer and does not discriminate on the basis of age, color, race, religion, disability, sex, or national origin. We support a diverse and inclusive workplace where we employ, retain, terminate, and otherwise treat all employees and job applicants on the basis of merit, qualifications, and competence.
Requirements:
  • 2-5 years of progressive experience driving business growth and revenue development within the HVAC or similar industry, with emphasis on strategic sales and relationship management
  • High School Diploma or GED equivalent; AA/AS degree in Business, Marketing, or related field preferred

Apply