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Sales Development Representative Jobs in Michigan

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$24.8K

$48K

$77.6K

How much do sales development representative jobs pay per year?

As of Sep 13, 2026, the average yearly pay for sales development representative in Michigan is $47,953.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,600.00 and $53,200.00 per year, depending on experience, location, and employer.

What is a sales development representative?

Sales Development Representatives (SDRs) are professionals responsible for identifying and qualifying potential customers for a company’s products or services. They focus on outbound prospecting, engaging with leads through calls, emails, and social media, and setting up meetings or appointments for the sales team. SDRs play a crucial role in building the sales pipeline by generating and nurturing leads before passing them to account executives or senior sales staff. Their efforts help increase the efficiency and productivity of the overall sales process.

What does a sales development representative do?

Sales development representatives seek sales leads through marketing on social media, email, and phone calls. As a sales development representative, you determine if a sales lead has a good chance of purchasing the product or service you are marketing before sending that lead to a sales closer. This process allows salespeople to focus on closing the deal instead of prospecting. You speak with main buyers at companies or with prospective buyers who contact you after seeing your marketing materials, and you discuss their needs to see if your product is a good fit for their overall goals. Many sales development reps have a degree in business, marketing, or a related field. Others enter the role without formal education but with several years of experience in sales or marketing.

What are the key skills and qualifications needed to thrive as a sales development representative, and why are they important?

To thrive as a Sales Development Representative, you need strong communication, prospecting, and lead qualification skills, typically supported by a bachelor's degree or equivalent experience. Familiarity with CRM systems like Salesforce, email outreach tools, and sales enablement platforms is usually required. Persistence, active listening, and resilience are standout soft skills in this role. These abilities are essential for effectively identifying prospects, nurturing leads, and driving revenue growth in a competitive sales environment.

What are some common challenges sales development representatives face when qualifying leads, and how can they overcome them?

Sales Development Representatives (SDRs) often encounter challenges such as reaching decision-makers, handling objections, and distinguishing qualified prospects from uninterested contacts. To overcome these hurdles, successful SDRs use targeted research to personalize outreach, employ effective questioning to identify pain points, and listen actively to address concerns. Regular collaboration with account executives and marketing teams also helps refine lead qualification criteria, ensuring SDRs focus their efforts on the most promising opportunities.

What is the difference between Sales Development Representative vs Business Development Representative?

AspectSales Development RepresentativeBusiness Development Representative
Primary FocusGenerating qualified leads and setting appointmentsBuilding strategic partnerships and expanding market opportunities
Work EnvironmentInside sales, cold calling, email outreachNetworking, strategic meetings, market research
Required CredentialsTypically high school diploma or equivalent; sales trainingSimilar credentials; often with additional business or marketing knowledge

While both roles involve outreach and lead generation, Sales Development Representatives focus on qualifying leads and scheduling sales meetings, whereas Business Development Representatives work on creating strategic partnerships and expanding business opportunities. The roles often overlap but serve different stages of the sales and growth process.

Do sales development representatives make good money?

Sales development representatives (SDRs) typically earn a base salary plus commissions or bonuses based on their performance, with total compensation often ranging from $40,000 to $70,000 annually. Experienced SDRs or those working in high-demand industries can earn higher incomes, especially with strong sales skills and effective use of customer relationship management (CRM) tools.

Is a sales development representative an entry level role?

Yes, a sales development representative (SDR) is typically an entry-level position in sales. It often requires strong communication skills, basic knowledge of sales tools like CRM software, and is a common starting point for careers in sales or business development.
More about Sales Development Representative jobs

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Sales Development Representative jobs near you
Infographic showing various Sales Development Representative job openings in Michigan as of September 2026, with employment types broken down into 1% Internship, 1% As Needed, 80% Full Time, 12% Part Time, and 6% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $47,953 per year, or $23.1 per hour.

Sales Development Representative

Detroit, MI • Remote

Globe Life
Insurance Services • 1 - 5K employees
Learn more about Globe Lifeexternal

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Re-posted 14 days ago

Globe Life Insurance rating

8.2

Company rating: 8.2 out of 10

Based on 23 frontline employees who took The Breakroom Quiz

Job description

We're currently expanding our team and looking for motivated, competitive individuals seeking an opportunity to build a high-income career from home. 

What we offer:

  • 100% remote work

  • Qualified warm leads (no cold outreach)

  • Proven systems, structured training, and ongoing mentorship

  • Exclusive work with labor union members

  • Long-term career growth and leadership opportunities

  • 10-year retirement program and passive monthly income

  • Health insurance reimbursement program

Your responsibilities: 

  • Meet with clients over Zoom or by phone

  • Present benefit and protection options

  • Help secure families' financial futures 

  • Close sales and earn performance-based pay and bonuses

We find that coachable individuals with a good attitude perform best in this environment.

What Globe Life Insurance employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About Globe Life

Sourced by ZipRecruiter

Our Actions Today have a lasting impact on Tomorrow. Therefore, We aim to inspire everyone in our network to help Make Tomorrow Better. At Globe Life, We empower our Customers by offering products that help secure their Financial Future and Protect them from the unexpected. We give our Employees the chance to give back, Support Initiatives with a Service First Mindset, and Promote from within.

Industry

Insurance services and insurance agencies and brokerages

Company size

1,001 - 5,000 Employees

Headquarters location

McKinney, TX, US

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