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Sales Development Representative Jobs in Michigan

Aptiv PLC

Strategic OB Sales Development Lead

Troy, MI · On-site

The Strategic Outbound Sales Development Representative (OB SDR) is an outbound lead generation position responsible for focused outbound efforts, closing prospects for discovery meetings that, in ...

Aptiv

Strategic OB Sales Development Lead

Troy, MI

The Strategic Outbound Sales Development Representative (OB SDR) is an outbound lead generation position responsible for focused outbound efforts, closing prospects for discovery meetings that, in ...

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Sales Development Representative information

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$24.8K

$48K

$77.6K

How much do sales development representative jobs pay per year?

As of Jun 28, 2026, the average yearly pay for sales development representative in Michigan is $47,953.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,600.00 and $53,200.00 per year, depending on experience, location, and employer.

What are some common challenges Sales Development Representatives face when qualifying leads, and how can they overcome them?

Sales Development Representatives (SDRs) often encounter challenges such as reaching decision-makers, handling objections, and distinguishing qualified prospects from uninterested contacts. To overcome these hurdles, successful SDRs use targeted research to personalize outreach, employ effective questioning to identify pain points, and listen actively to address concerns. Regular collaboration with account executives and marketing teams also helps refine lead qualification criteria, ensuring SDRs focus their efforts on the most promising opportunities.

What does a sales development representative do?

A sales development representative (SDR) is responsible for prospecting and qualifying potential customers to generate sales leads. They typically conduct outreach via calls, emails, and social media, and use customer relationship management (CRM) tools to track interactions. SDRs focus on early-stage sales activities to support the sales team and often require strong communication skills and product knowledge.

Do SDRs need a degree?

Sales Development Representatives (SDRs) typically do not require a college degree, as employers often prioritize skills such as communication, prospecting, and familiarity with CRM tools. However, some companies may prefer candidates with a bachelor's degree or relevant certifications in sales or marketing. Success in the role depends more on skills and experience than formal education.

What Does a Sales Development Representative Do?

Sales development representatives seek sales leads through marketing on social media, email, and phone calls. As a sales development representative, you determine if a sales lead has a good chance of purchasing the product or service you are marketing before sending that lead to a sales closer. This process allows salespeople to focus on closing the deal instead of prospecting. You speak with main buyers at companies or with prospective buyers who contact you after seeing your marketing materials, and you discuss their needs to see if your product is a good fit for their overall goals. Many sales development reps have a degree in business, marketing, or a related field. Others enter the role without formal education but with several years of experience in sales or marketing.

What are the key skills and qualifications needed to thrive as a Sales Development Representative, and why are they important?

To thrive as a Sales Development Representative, you need strong communication, prospecting, and lead qualification skills, typically supported by a bachelor's degree or equivalent experience. Familiarity with CRM systems like Salesforce, email outreach tools, and sales enablement platforms is usually required. Persistence, active listening, and resilience are standout soft skills in this role. These abilities are essential for effectively identifying prospects, nurturing leads, and driving revenue growth in a competitive sales environment.

Is SDR an entry level role?

Yes, a Sales Development Representative (SDR) is typically an entry-level position in sales, often suitable for candidates with little to no prior experience. It usually involves prospecting, cold calling, and qualifying leads, with opportunities for advancement into more senior sales roles. Strong communication skills and basic knowledge of CRM tools are often preferred.

What is the difference between Sales Development Representative vs Business Development Representative?

AspectSales Development RepresentativeBusiness Development Representative
Primary FocusGenerating qualified leads and setting appointmentsBuilding strategic partnerships and expanding market opportunities
Work EnvironmentInside sales, cold calling, email outreachNetworking, strategic meetings, market research
Required CredentialsTypically high school diploma or equivalent; sales trainingSimilar credentials; often with additional business or marketing knowledge

While both roles involve outreach and lead generation, Sales Development Representatives focus on qualifying leads and scheduling sales meetings, whereas Business Development Representatives work on creating strategic partnerships and expanding business opportunities. The roles often overlap but serve different stages of the sales and growth process.

What are Sales Development Representatives?

Sales Development Representatives (SDRs) are professionals responsible for identifying and qualifying potential customers for a company’s products or services. They focus on outbound prospecting, engaging with leads through calls, emails, and social media, and setting up meetings or appointments for the sales team. SDRs play a crucial role in building the sales pipeline by generating and nurturing leads before passing them to account executives or senior sales staff. Their efforts help increase the efficiency and productivity of the overall sales process.

Do SDRs make good money?

Sales Development Representatives (SDRs) can earn a base salary plus commissions or bonuses based on sales performance. Their total compensation varies by industry, location, and experience, with many earning a competitive income that can increase significantly with success in lead generation and qualification efforts.
More about Sales Development Representative jobs
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What cities in Michigan are hiring for Sales Development Representative jobs? Cities in Michigan with the most Sales Development Representative job openings:
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Sales Development Representative jobs near you
Infographic showing various Sales Development Representative job openings in Michigan as of June 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $47,953 per year, or $23.1 per hour.

Sales Development Representative (Entry Level)

Cargobase

Troy, MI

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 15 days ago

Job description

About Cargobase

Founded in 2013, Cargobase was created to transform how shippers and logistics service providers collaborate. What started as a solution to simplify spot-freight procurement quickly evolved into the leading enterprise platform in this space.


Today, Cargobase helps global enterprise shippers such as Bosch, Goodyear, Reckitt Benckiser, and Textron work seamlessly with logistics service providers including DHL, DSV, and FedEx. Our transportation management platform brings all parties together in a single interface, streamlining spot-buy freight from quoting and booking to tracking, invoicing, and analytics. Delivering transparency, efficiency, and control at scale.


Role Overview

As a Sales Development Representative (SDR), you are responsible for driving top-of-funnel performance by identifying, engaging, and qualifying new prospects to build a predictable and high-quality sales pipeline. You play a critical role at the start of the sales cycle, assessing customer fit, clearly articulating Cargobase's value proposition, and ensuring only well-qualified opportunities are passed to Account Executives.


This role requires disciplined outreach, strong qualification judgment, and consistent CRM hygiene. As the first point of contact for many prospects, you represent Cargobase in the market, strengthening our brand while directly contributing to sustainable pipeline growth and revenue impact.


Key Responsibilities

1. Lead Generation & Pipeline Creation

  • Identify, source, and qualify new prospects across target industries and geographies.
  • Apply structured outreach via email, phone, and social channels to maintain a predictable inflow of high-quality leads.
  • Validate customer fit quickly using defined qualification criteria (i.e.use case, urgency, business pain).
  • Progress only leads to the sales pipeline to ensure quality and accuracy.

2. Pipeline Ownership

  • Manage the initial qualification stages of the pipeline, ensuring clarity, accuracy, and consistency in opportunity creation.
  • Maintain complete and up-to-date CRM records across all lead activities.


3. Introductory Solution Selling

  • Identify prospect pain points and articulate Cargobase's high-level value proposition.
  • Align prospect needs with core platform capabilities during early conversations.
  • Set accurate expectations to avoid misalignment during later sales stages.


4. Forecasting, Reporting & Target Achievement

  • Provide accurate forecasts on lead volumes, qualification rates, and conversion metrics.
  • Track outreach activities through CRM and ensure strong data hygiene for visibility to Sales Leadership.
  • Consistently meet or exceed monthly and quarterly targets for qualified opportunities.


Requirements

  • Bachelor's degree in Business, Marketing, Supply Chain, or a related field (fresh graduates welcome).
  • Strong written and verbal communication skills.
  • Organised, self-motivated, and comfortable managing a high volume of outreach.
  • Genuine curiosity about logistics, technology, or enterprise sales.
  • Familiarity with CRM tools or outreach platforms is a plus, but not required.
  • Comfortable in a fast-paced, multicultural, and data-driven environment.


Benefits

  • Competitive base salary plus uncapped performance bonuses.
  • 21 days annual leave plus all national public holidays.
  • Additional Years of Service Leave.
  • 401(k) plan with employer matching.
  • Comprehensive medical, dental, and vision insurance.
  • Flexible wellness benefit for gym memberships and more.
  • Opportunity to work in a fast-growing global technology company with strong career growth potential.

Apply