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Sales Development Representative Jobs in Michigan

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Sales Development Representative information

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$24.8K

$48K

$77.6K

How much do sales development representative jobs pay per year?

As of Jun 23, 2026, the average yearly pay for sales development representative in Michigan is $47,953.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,600.00 and $53,200.00 per year, depending on experience, location, and employer.

What are some common challenges Sales Development Representatives face when qualifying leads, and how can they overcome them?

Sales Development Representatives (SDRs) often encounter challenges such as reaching decision-makers, handling objections, and distinguishing qualified prospects from uninterested contacts. To overcome these hurdles, successful SDRs use targeted research to personalize outreach, employ effective questioning to identify pain points, and listen actively to address concerns. Regular collaboration with account executives and marketing teams also helps refine lead qualification criteria, ensuring SDRs focus their efforts on the most promising opportunities.

What does a sales development representative do?

A sales development representative (SDR) is responsible for prospecting and qualifying potential customers to generate sales leads. They typically conduct outreach via calls, emails, and social media, and use customer relationship management (CRM) tools to track interactions. SDRs focus on early-stage sales activities to support the sales team and often require strong communication skills and product knowledge.

Do SDRs need a degree?

Sales Development Representatives (SDRs) typically do not require a college degree, as employers often prioritize skills such as communication, prospecting, and familiarity with CRM tools. However, some companies may prefer candidates with a bachelor's degree or relevant certifications in sales or marketing. Success in the role depends more on skills and experience than formal education.

What Does a Sales Development Representative Do?

Sales development representatives seek sales leads through marketing on social media, email, and phone calls. As a sales development representative, you determine if a sales lead has a good chance of purchasing the product or service you are marketing before sending that lead to a sales closer. This process allows salespeople to focus on closing the deal instead of prospecting. You speak with main buyers at companies or with prospective buyers who contact you after seeing your marketing materials, and you discuss their needs to see if your product is a good fit for their overall goals. Many sales development reps have a degree in business, marketing, or a related field. Others enter the role without formal education but with several years of experience in sales or marketing.

What are the key skills and qualifications needed to thrive as a Sales Development Representative, and why are they important?

To thrive as a Sales Development Representative, you need strong communication, prospecting, and lead qualification skills, typically supported by a bachelor's degree or equivalent experience. Familiarity with CRM systems like Salesforce, email outreach tools, and sales enablement platforms is usually required. Persistence, active listening, and resilience are standout soft skills in this role. These abilities are essential for effectively identifying prospects, nurturing leads, and driving revenue growth in a competitive sales environment.

Is SDR an entry level role?

Yes, a Sales Development Representative (SDR) is typically an entry-level position in sales, often suitable for candidates with little to no prior experience. It usually involves prospecting, cold calling, and qualifying leads, with opportunities for advancement into more senior sales roles. Strong communication skills and basic knowledge of CRM tools are often preferred.

What is the difference between Sales Development Representative vs Business Development Representative?

AspectSales Development RepresentativeBusiness Development Representative
Primary FocusGenerating qualified leads and setting appointmentsBuilding strategic partnerships and expanding market opportunities
Work EnvironmentInside sales, cold calling, email outreachNetworking, strategic meetings, market research
Required CredentialsTypically high school diploma or equivalent; sales trainingSimilar credentials; often with additional business or marketing knowledge

While both roles involve outreach and lead generation, Sales Development Representatives focus on qualifying leads and scheduling sales meetings, whereas Business Development Representatives work on creating strategic partnerships and expanding business opportunities. The roles often overlap but serve different stages of the sales and growth process.

What are Sales Development Representatives?

Sales Development Representatives (SDRs) are professionals responsible for identifying and qualifying potential customers for a company’s products or services. They focus on outbound prospecting, engaging with leads through calls, emails, and social media, and setting up meetings or appointments for the sales team. SDRs play a crucial role in building the sales pipeline by generating and nurturing leads before passing them to account executives or senior sales staff. Their efforts help increase the efficiency and productivity of the overall sales process.

Do SDRs make good money?

Sales Development Representatives (SDRs) can earn a base salary plus commissions or bonuses based on sales performance. Their total compensation varies by industry, location, and experience, with many earning a competitive income that can increase significantly with success in lead generation and qualification efforts.
More about Sales Development Representative jobs
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What cities in Michigan are hiring for Sales Development Representative jobs? Cities in Michigan with the most Sales Development Representative job openings:
What are popular job titles related to Sales Development Representative jobs in MI? For Sales Development Representative jobs in MI, the most frequently searched job titles are:
Sales Development Representative jobs near you
Infographic showing various Sales Development Representative job openings in Michigan as of June 2026, with employment types broken down into 92% Full Time, and 8% Contract. Highlights an 96% In-person, and 4% Hybrid job distribution, with an average salary of $47,953 per year, or $23.1 per hour.
Sales Development Representative

Sales Development Representative

Johnson

Three Rivers, MI

Full-time

Posted 18 days ago

Job description

Overview

Kadant Johnson is seeking to fill a Sales Development Representative role. As a core member of the inside sales team, the Sales Development Representative acts as a project manager for all assigned accounts fulfilling all quote requests, follow-ups, and closing revenue opportunities through direct communication.


This role is fast paced and rewarding, and the ideal candidate will be able to manage multiple requests coming in and pull in the right teams to help support converting opportunities to revenue. This position will work closely with the product marketing team as well as the outside selling organization.


Responsibilities

Specific responsibilities include generating, qualifying, and closing inquiries for business opportunities to support Company revenue targets. The role is also responsible for technical consulting and developing ongoing relationships with contacts by providing value to the contact in every interaction. Customer interaction will comprise most of the workday in the form of telephone, video, email, and other digital communications to sell Kadant Johnson products and services and fulfill requests. Occasionally, travel may be required.

This position reports through the Sales Development and Project Operations Manager.


Qualifications

• Bachelor's degree or equivalent in marketing, sales, or engineering.
• Professional experience, preferably in an industrial setting in sales, customer service, applications, or technical selling role.
• Ability to work and communicate effectively with people is a necessity. Should be articulate and have a pleasing personality.
• Highly organized with exceptional project management skills and attentional to detail.

The ideal candidate will be able to work independently and as part of a team and adapt quickly to changing priorities and deadlines. The ideal candidate will also be self-motivated, possess a “can-do” attitude, and be able to think on his/her feet in a conversation to ask and answer engaging questions with ease.

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