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Sales Development Representative Jobs in Michigan

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Sales Development Representative

Grand Rapids, MI · On-site

$20K/yr

Sales Development Representative Grand Rapids, MI | Hybrid (1 day onsite per week) Imagine yourself... * Doing meaningful work that makes a vibrant impact on the world around you. * Growing your ...

RIVET Work

Sales Development Representative

Detroit, MI · On-site

The Role As a Sales Development Representative at RIVET, you'll be the engine behind pipeline growth in your territory. You'll get in front of a market that's largely untapped, most prospects in your ...

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See Michigan salary details

$24.8K

$48K

$77.6K

How much do sales development representative jobs pay per year?

As of Aug 9, 2026, the average yearly pay for sales development representative in Michigan is $47,953.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,600.00 and $53,200.00 per year, depending on experience, location, and employer.

What are some common challenges sales development representatives face when qualifying leads, and how can they overcome them?

Sales Development Representatives (SDRs) often encounter challenges such as reaching decision-makers, handling objections, and distinguishing qualified prospects from uninterested contacts. To overcome these hurdles, successful SDRs use targeted research to personalize outreach, employ effective questioning to identify pain points, and listen actively to address concerns. Regular collaboration with account executives and marketing teams also helps refine lead qualification criteria, ensuring SDRs focus their efforts on the most promising opportunities.

What does a sales development representative do?

Sales development representatives seek sales leads through marketing on social media, email, and phone calls. As a sales development representative, you determine if a sales lead has a good chance of purchasing the product or service you are marketing before sending that lead to a sales closer. This process allows salespeople to focus on closing the deal instead of prospecting. You speak with main buyers at companies or with prospective buyers who contact you after seeing your marketing materials, and you discuss their needs to see if your product is a good fit for their overall goals. Many sales development reps have a degree in business, marketing, or a related field. Others enter the role without formal education but with several years of experience in sales or marketing.

What are the key skills and qualifications needed to thrive as a sales development representative, and why are they important?

To thrive as a Sales Development Representative, you need strong communication, prospecting, and lead qualification skills, typically supported by a bachelor's degree or equivalent experience. Familiarity with CRM systems like Salesforce, email outreach tools, and sales enablement platforms is usually required. Persistence, active listening, and resilience are standout soft skills in this role. These abilities are essential for effectively identifying prospects, nurturing leads, and driving revenue growth in a competitive sales environment.

Is a sales development representative entry level?

A sales development representative (SDR) is often an entry-level role focused on prospecting and qualifying leads. It typically requires strong communication skills and may serve as a stepping stone to more advanced sales positions, with many companies offering on-the-job training. Prior experience is not always necessary, making it accessible for recent graduates or those new to sales.

Do sales development representatives make good money?

Sales development representatives (SDRs) typically earn a base salary plus commissions or bonuses based on sales performance. The total compensation can vary widely depending on the industry, location, and individual success, with many SDRs earning a competitive income that can increase with experience and skill development.

What is the difference between Sales Development Representative vs Business Development Representative?

AspectSales Development RepresentativeBusiness Development Representative
Primary FocusGenerating qualified leads and setting appointmentsBuilding strategic partnerships and expanding market opportunities
Work EnvironmentInside sales, cold calling, email outreachNetworking, strategic meetings, market research
Required CredentialsTypically high school diploma or equivalent; sales trainingSimilar credentials; often with additional business or marketing knowledge

While both roles involve outreach and lead generation, Sales Development Representatives focus on qualifying leads and scheduling sales meetings, whereas Business Development Representatives work on creating strategic partnerships and expanding business opportunities. The roles often overlap but serve different stages of the sales and growth process.

What is a sales development representative?

Sales Development Representatives (SDRs) are professionals responsible for identifying and qualifying potential customers for a company’s products or services. They focus on outbound prospecting, engaging with leads through calls, emails, and social media, and setting up meetings or appointments for the sales team. SDRs play a crucial role in building the sales pipeline by generating and nurturing leads before passing them to account executives or senior sales staff. Their efforts help increase the efficiency and productivity of the overall sales process.
More about Sales Development Representative jobs
What are the most commonly searched types of Sales Development Representative jobs in Michigan? The most popular types of Sales Development Representative jobs in Michigan are:
What are popular job titles related to Sales Development Representative jobs in Michigan? For Sales Development Representative jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Sales Development Representative jobs in Michigan look for? The top searched job categories for Sales Development Representative jobs in Michigan are:
What cities in Michigan are hiring for Sales Development Representative jobs? Cities in Michigan with the most Sales Development Representative job openings:
What are popular job titles related to Sales Development Representative jobs in MI? For Sales Development Representative jobs in MI, the most frequently searched job titles are:
Sales Development Representative jobs near you
Infographic showing various Sales Development Representative job openings in Michigan as of August 2026, with employment types broken down into 100% Full Time. Highlights an 73% In-person, and 27% Remote job distribution, with an average salary of $47,953 per year, or $23.1 per hour.

Sales Development Representative

Level Data LLC

Kalamazoo, MI • On-site

$55K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 22 days ago

Job description

About Us: Level Data is a fast-growing, software-as-a-service company. We are on a mission to change lives in the education technology space. We are a passionate group of people who always put our customers first. Our core values are at the heart of all we do. We Listen First and always assume positive intent. We will continually strive for excellence, and never settle by saying, "We've always done it this way." Instead, we say, "What can we do better?" We act with urgency and place our customers at the center of all our decisions.
Level Data is an equal opportunity employer. All qualified applicants will receive consideration of employment without regard to race, sex, color, religion, national origin, protected veteran status, or based on a disability.
Job Description: We are seeking an experienced Sales Development Representative who will focus on generating new business opportunities for the company by identifying, contacting, and qualifying potential customers. This individual will be responsible for creating and managing leads through the sales pipeline. The Sales Development Representative will report to the Director of Sales Development.
Key Responsibilities:
  • Partner with Level Data's marketing team to qualify and convert marketing leads into opportunities
  • Lead prospecting efforts into new customers as well as help develop and expand existing sales cycles
  • Identify target accounts and prospects with Account Executives and effectively pitch Level Data to book discovery meetings with qualified prospects
  • Work with Account Executives with an assigned territory to support building sales pipeline
  • Partner with and support the Account Executives in generating Sales Qualified Leads and booking meetings with qualified individuals within our ICP
  • Conduct thorough research into prospect accounts, showcasing your understanding of their business and challenges; and areas of opportunity where Level Data can potentially assist
  • Create and execute thoughtful and targeted research into prospects, tailoring messaging, and effectively performing initial qualification by identifying pain points and/or initiatives that align with Level Data solution
  • Achieve and exceed weekly and monthly metrics (calls, emails, discovery meetings, pipeline generation, etc.)
  • Participate in ongoing enablement, coaching, and sales training
  • Utilize sales processes, systems, tools and resources (HubSpot CRM, Chili Piper, Gong, Pendo.io, Terminus, and other selling tools) to improve SDR productivity
  • Create personalized templates and sequences regularly

Qualifications:
  • 2+ years of Business Development or Sales Development experience (experience cold-calling and prospecting)
  • Core Competencies: Grit, Business Acumen, Conscientious, Curious, Coachable
  • Experience with HubSpot CRM is not required, but a huge plus!
  • Organization skills around metrics and able to manage time effectively, work independently and be self-motivated to generate pipeline
  • Results-driven and able to effectively overcome objections
  • Demonstrated ability to handle multiple priorities effectively and efficiently
  • Strong written and verbal communication skills
  • A great attitude and a sense of humor!
  • BA/BS preferred

Benefits: Level Data offers group health insurance benefits to all eligible employees effective on their date of hire. This includes Health, Dental, Vision, FSA, ST Disability and LT Disability. Optional Life and 401k plans are also available.
All positions are subject to background evaluations and a pre-employment drug screening.

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