The Role The Manager, Messaging will own the strategy, evolution, and performance of Tudum's scaled and bespoke messaging programs. A core driver of audience growth and engagement for Tudum, this ...
The Role The Manager, Messaging will own the strategy, evolution, and performance of Tudum's scaled and bespoke messaging programs. A core driver of audience growth and engagement for Tudum, this ...
The Role The Manager, Messaging will own the strategy, evolution, and performance of Tudum's scaled and bespoke messaging programs. A core driver of audience growth and engagement for Tudum, this ...
The Role The Manager, Messaging will own the strategy, evolution, and performance of Tudum's scaled and bespoke messaging programs. A core driver of audience growth and engagement for Tudum, this ...
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Help advise clients and internal BPI teams on communications strategies, messaging, and targeting * Together with our Survey Operations team, monitor and manage surveys in the field and focus group ...
Analyst, Messaging & Measurement
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This position offers the opportunity to learn and grow within critical state messaging and identity platforms, ensuring stability and continuity of service for agencies across Connecticut.\r\n\r\n\r ...
This position offers the opportunity to learn and grow within critical state messaging and identity platforms, ensuring stability and continuity of service for agencies across Connecticut.\r\n\r\n\r ...
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Philadelphia, PA · On-site
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Local managed services provider seeks an experienced Enterprise Messaging Engineer to join our expanding practice. Salary range: $100K+/DOE. Experience Requirements: The ideal candidate must have 5+ ...
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Lehi, UT · On-site
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As a Sales Messaging & Enablement Lead , you will transform business strategy and commercial priorities into compelling sales messaging that helps sellers lead value-driven customer conversations.
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Help advise clients and internal BPI teams on communications strategies, messaging, and targeting * Together with our Survey Operations team, monitor and manage surveys in the field and focus group ...
Quick apply
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New York, NY · On-site
$55K - $64K/yr
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* Senior Messaging Infrastructure Engineer * New York, NY (Hybrid, 3 days in office) * Highly competitive compensation package Join an elite technology and research group at the forefront of global ...
Messaging information
See salary details
$59.5K - $65.8K
15% of jobs
$71.3K is the 25th percentile. Wages below this are outliers.
$65.8K - $72K
12% of jobs
$72K - $78.3K
0% of jobs
$78.3K - $84.6K
0% of jobs
$84.6K - $90.9K
2% of jobs
$90.9K - $97.1K
5% of jobs
$97.1K - $103.4K
14% of jobs
The median wage is $104K / yr.
$103.4K - $109.7K
27% of jobs
$109.8K is the 75th percentile. Wages above this are outliers.
$109.7K - $116K
13% of jobs
$116K - $122.2K
7% of jobs
$122.2K - $128.5K
5% of jobs
$59.5K
$98.4K
$128.5K
How much do messaging jobs pay per year?
What is a messaging specialist?
What are some common challenges faced by professionals in messaging roles, and how can they effectively address them?
What are the key skills and qualifications needed to thrive as a Messaging Specialist, and why are they important?
What is the difference between Messaging vs Customer Support Specialist?
| Aspect | Messaging | Customer Support Specialist |
|---|---|---|
| Primary Role | Managing and creating messaging campaigns, content, and communication strategies | Providing direct support to customers, resolving issues, and answering inquiries |
| Required Skills | Communication skills, content creation, marketing knowledge | Customer service skills, problem-solving, product knowledge |
| Work Environment | Marketing teams, digital platforms, remote or office settings | Customer service centers, call centers, online chat platforms |
| Common Certifications | Marketing certifications, communication courses | Customer service certifications, product training |
Messaging professionals focus on crafting communication strategies and content to engage audiences, often within marketing teams. Customer Support Specialists handle direct interactions with customers to resolve issues and ensure satisfaction. While both roles require strong communication skills, Messaging is more strategic and content-driven, whereas Customer Support is service-oriented and problem-solving based.
Full-time
Medical, Life, Retirement, PTO
Re-posted 18 days ago
Netflix rating
5.8
Based on 15 frontline employees who took The Breakroom Quiz
58th of 67 rated media
Job description
The Role
The Manager, Messaging will own the strategy, evolution, and performance of Tudum's scaled and bespoke messaging programs. A core driver of audience growth and engagement for Tudum, this role leads data-driven initiatives that connect Netflix members to premium editorial content at pivotal moments in their viewing journey and deepen fandom.
This role will shape the next phase of Tudum's messaging program-refining what works, scaling it globally, and launching new programs in partnership with editorial, product, engineering, analytics, and marketing teams. You will define the strategic roadmap, influence and drive platform and tooling decisions, and ensure Tudum's messaging efforts reach a global audience.
Tudum's messaging program is central to our growth strategy, blending editorial creativity with sophisticated audience insights, segmentation, and experimentation. Ongoing investments in UX, personalization, and formalized testing have delivered industry-leading performance, with a growing focus on visit quality, engagement depth, and long-term audience value.
Key Responsibilities
- Own the Messaging Strategy: Set the vision, roadmap, and priorities for Tudum's Publishing Messaging Program, balancing growth, engagement, and quality.
- Lead Program Execution: Oversee end-to-end campaign planning, launch, and optimization across scaled and bespoke messaging initiatives.
- Drive Global Expansion: Lead global pilots and rollouts, including localization, compliance, and integration with Netflix messaging platforms.
- Advance Data & Experimentation: Establish best-in-class measurement, testing, and segmentation practices to continuously improve performance.
- Build Scalable Infrastructure: Partner with product and engineering to leverage Netflix's messaging ecosystem; evolve a scalable CRM foundation that enables advanced audience segmentation, personalized content delivery, and actionable performance insights.
- Influence Cross-Functional Partners: Serve as a strategic partner to editorial, product, analytics, and marketing teams, ensuring alignment with broader audience and business goals.
Report & Optimize: Work with data teams to refine success metrics, lead retrospectives, and translate performance insights into clear recommendations and iteration plans. - Champion Innovation: Identify and launch new formats, cohorts, and use cases to keep Tudum's messaging differentiated and effective.
- Editorial Judgment: Bring strong storytelling instincts to shape cohesive narratives across campaigns, curating messaging that reflects Tudum's voice and elevates the member experience.
Qualifications
- 7+ years of experience in lifecycle, CRM, or email marketing, preferably in a digital media or subscription-based environment.
- Demonstrated ownership of large-scale, data-driven messaging programs with measurable impact on audience growth and engagement.
- Deep fluency in experimentation, segmentation, and performance optimization.
- Proven experience partnering with product, analytics, editorial, and marketing teams in complex organizations.
- Strong program leadership and prioritization skills in fast-moving environments.
- Experience designing and scaling CRM and messaging infrastructure.
- Familiarity with platforms such as Braze or Klaviyo and modern analytics tools.
- Exceptional communication, influence, and stakeholder management skills.
- Passion for entertainment, publishing, and building meaningful fan connections.
Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $176,000.00 - $293,000.00.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
About Netflix
Sourced by ZipRecruiter
Netflix is the world's leading streaming entertainment service with 222 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
Industry
Arts, entertainment, and recreation
Company size
5,001 - 10,000 Employees
Headquarters location
Los Gatos, CA, US
Year founded
1997