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Market Development Manager Jobs in Tennessee (NOW HIRING)

Eastman

Market Development Manager

Kingsport, TN

... from market development and innovation (won business in OM that is either in a new product or a new application) * Capabilities/Talent Management: provides marketing subject matter expertise and ...

Eastman

Market Development Manager

Kingsport, TN · On-site

Execute market development initiatives and new business opportunities * Earnings: Deliver ... Coatings expereince preffered * 5+ years in marketing, business development, product management, or ...

Eastman

Market Development Manager

Kingsport, TN · On-site

... from market development and innovation (won business in OM that is either in a new product or a new application) * Capabilities/Talent Management: provides marketing subject matter expertise and ...

Eastman

Market Development Manager

Kingsport, TN

Execute market development initiatives and new business opportunities * Earnings: Deliver ... Coatings expereince preffered * 5+ years in marketing, business development, product management, or ...

West Fraser

Market Development Manager

Cordova, TN · On-site

A successful candidate will manage an assigned territory in the US Central Time Zone and work ... continuous development. The successful candidate should be interested in future growth ...

West Fraser

Market Development Manager

Cordova, TN · On-site

A successful candidate will manage an assigned territory in the US Central Time Zone and work ... continuous development. The successful candidate should be interested in future growth ...

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Market Development Manager information

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$33.6K

$85.3K

$143.9K

How much do market development manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for market development manager in Tennessee is $85,349.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,100.00 and $101,200.00 per year, depending on experience, location, and employer.

What is a market development manager?

A market development manager seeks new business opportunities and customers for their employer. As a market development manager, you may work with specific products or focus on a particular region or industry. Your job duties include researching new markets, developing relationships with companies or prospective clients, and presenting sales pitches. You may also take customers’ orders, create promotional materials, or manage stock and inventory to ensure adequate supply for fulfilling orders.

How does a market development manager typically collaborate with sales and product teams to drive growth?

A Market Development Manager works closely with both sales and product teams to identify new business opportunities and expand market presence. They often gather feedback from the sales team about customer needs and market trends, then relay this information to the product team to influence product development or adaptation. Regular cross-functional meetings and joint strategy sessions are common, ensuring alignment on goals and seamless execution of market entry strategies. This collaborative approach enables the organization to respond quickly to emerging market demands and drive overall business growth.

What is the difference between Market Development Manager vs Business Development Representative?

AspectMarket Development ManagerBusiness Development Representative
Primary FocusStrategic market expansion and long-term growthGenerating leads and initial client engagement
Required CredentialsBachelor's degree, experience in marketing or sales, industry knowledgeBachelor's degree, sales skills, communication abilities
Work EnvironmentCross-functional teams, strategic planning sessionsSales calls, client meetings, lead qualification
Employer UsageMarketing, sales, and business development departments

The Market Development Manager focuses on strategic initiatives to expand market presence, while the Business Development Representative primarily handles lead generation and initial client interactions. Both roles require strong communication skills and industry knowledge, but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a market development manager?

To thrive as a Market Development Manager, you need strong analytical abilities, market research skills, and a background in business or marketing, often supported by a relevant bachelor’s degree. Familiarity with CRM software, sales analytics tools, and data visualization platforms is typically required. Exceptional communication, strategic thinking, and relationship-building skills distinguish top performers in this role. These competencies enable effective identification and cultivation of new market opportunities, driving business growth and competitive advantage.

What is a market development manager?

A Market Development Manager is a professional responsible for identifying and developing new business opportunities, markets, and partnerships to drive company growth. Their role often involves conducting market research, creating strategies to enter new markets, and building relationships with potential clients or partners. They work closely with sales, marketing, and product teams to ensure successful market expansion. Ultimately, their goal is to increase the company's market share and revenue through strategic business development initiatives.
More about Market Development Manager jobs
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Market Development Manager jobs near you
Infographic showing various Market Development Manager job openings in Tennessee as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 14% Part Time, and 4% Contract. Highlights an 90% Physical, 4% Hybrid, and 6% Remote job distribution, with an average salary of $85,349 per year, or $41 per hour.

Market Development Manager

Eastman

Kingsport, TN

Full-time

Re-posted 3 days ago

Eastman Chemical rating

8.4

Company rating: 8.4 out of 10

Based on 67 frontline employees who took The Breakroom Quiz

25th of 100 rated chemical manufacturers

Job description

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 13,000 people around the world and serves customers in more than 100 countries. The company had 2025 revenue of approximately $8.8 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.

Description

Responsible for the execution of strategy for market-facing initiatives to drive and maintain growth in assigned market segments. Develops and executes market plans while also monitoring their effectiveness and adjusting when necessary. Serves as an expert on EBME framework and coaches others. Manages Stage Gate Projects through completion and/or serves as Marketing subject matter expert as needed. Effectively collaborates and communicates with all relevant stakeholders within assigned market segment.

Accountabilities
  • Annual Earnings: variable margin gains from closing new business for initiatives led
  • Growth: for assigned market/channel(s), growth measured by launch effectiveness (year 2 revenue vs gate 5 target); Gate 5 launches (measured by projected year 2 revenue); new business from market development and innovation (won business in OM that is either in a new product or a new application)
  • Capabilities/Talent Management: provides marketing subject matter expertise and coaching to marketing and business teams; navigates and owns personal career development

 

Responsibilities

  • Contributes to the development of addressable market maps and existing offers through segment cross-functional teams
  • Responsible for determining the best path for specific initiatives surfaced from market strategy work, developing the plans for execution, executing the plan (either directly or indirectly) and monitoring its effectiveness
  • Leads or supports growth projects as a Marketing resource by using Stage Gate to make high-quality strategic choices on all initiatives; assists others as needed
  • Establishes and tracks metrics to ensure post launch efforts are contributing to segment strategy and performance; provides recommendation to Marketing leaders if changes are needed
  • Enters new opportunities for initiatives into Leads Management (SFDC) so that leads can be properly managed and tracked as they are passed on to Sales
  • Recommends potential growth initiatives in the market based on market trends and insights, as well as customer discovery
  • Creates understanding of value of Eastman offerings vs. alternatives by developing Economic Value Estimates (EVE™) with Product Manager
  • Develops transition plans and materials as well as provides coaching to Sales and other supporting functions in preparation for a new product launch
  • Communicates offers that tie to initiatives; offers may be new, existing, or revised
  • Draws conclusions from multiple sources to create insights that support growth projects
  • Networks and becomes an industry expert in assigned markets
  • Interfaces with leverage points through the value chain to identify potential product and application opportunities
Qualifications
  • A bachelor’s degree in Business, Marketing or Technology
  • 8+ years’ commercial experience combining strong strategic marketing skills with a strong bias for execution
    • Preferred experience: Semiconductor/Electronics industry knowledge
  • Strong business/marketing acumen
  • Industry experience and knowledge of the relevant value chain is preferable

Functional Skills and Capabilities

  • Develops Marketing Skills in others
  • Develops Industry/ Market Expertise and Insights
  • Identifies Opportunities
  • Demonstrates Segmentation and Targeting
  • Manages Projects
  • Develops Business Cases (Investment Level)
  • Develops Marketing Mix
  • Develops Value Propositions and Offers
  • Assesses Solution Feasibility
  • Activates Markets
  • Decision Making
  • Collaboration

Eastman Chemical Company is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pregnancy, veteran status or any other protected classes as designated by law.

Eastman is committed to creating a highly engaged workforce, where everyone can contribute to their fullest potential each day.

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