ZipRecruiter

Log In

1

Digital Analyst Jobs in California (NOW HIRING)

IXL Learning

Digital Marketing Analyst

San Mateo, CA

$70K - $75K/yr

IXL Learning is looking for a passionate Digital Marketing Analyst to join our digital advertising team. In this role, you will help build and manage ad campaigns for the top brands in edtech ...

RPA

Sr. Analyst, Analytics

Santa Monica, CA · On-site

$98K - $130K/yr

What You'll Be Helping Achieve RPA is seeking a Senior Digital Analyst to join our Analytics team. More than just working with data, this role is for someone who knows how to turn data into a story ...

Yum

Manager, Digital Applied Analytics

Irvine, CA · On-site

This role leads the Digital Customer Data & Analytics team, reporting to the Director of Digital Customer Data & Analytics, and will manage 3-4 direct reports. It is a highly technical leadership ...

IXL Learning

Digital Marketing Analyst

San Mateo, CA · On-site

$70K - $75K/yr

IXL Learning is looking for a passionate Digital Marketing Analyst to join our digital advertising team. In this role, you will help build and manage ad campaigns for the top brands in edtech ...

YUM

Sr. Analyst, Digital Voice of the Customer

Irvine, CA · On-site

$98.40 - $115.80/hr

The Digital Voice of the Customer (VOC) Sr. Analyst should be first and foremost passionate, curious, and relentless about the customer experience. You will be responsible for proactively tracking ...

Yum

Sr. Analyst, Digital Voice of the Customer

Irvine, CA · On-site

$94K - $125K/yr

The Digital Voice of the Customer (VOC) Sr. Analyst should be first and foremost passionate, curious, and relentless about the customer experience. You will be responsible for proactively tracking ...

previous pagenext page

Showing results 21-40

All JobsDigital Analyst JobsDigital Analyst Jobs in California

Digital Analyst information

See California salary details

$41.5K

$104.6K

$116.9K

How much do digital analyst jobs pay per year?

As of Aug 29, 2026, the average yearly pay for digital analyst in California is $104,563.00, according to ZipRecruiter salary data. Most workers in this role earn between $97,200.00 and $115,000.00 per year, depending on experience, location, and employer.

What is a digital analyst?

A digital analyst works to analyze marketing data related to online marketing, spotting trends, weaknesses, and opportunities in the volumes of online marketing data. In this career, you typically work with marketing firms or advertising agencies to assist in the development and enhancement of sound marketing strategies. Your job duties include searching through marketing analytics data, developing reports that can be sorted and analyzed, and presenting your findings back to the marketing managers.

What are the key skills and qualifications needed to thrive as a digital analyst?

To thrive as a Digital Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing, statistics, or a related field. Familiarity with tools like Google Analytics, Adobe Analytics, Excel, and data visualization platforms, as well as certifications such as Google Analytics Individual Qualification, are highly valued. Attention to detail, critical thinking, and effective communication are essential soft skills for translating complex data into actionable insights. These skills enable Digital Analysts to drive data-informed decisions that improve marketing strategies and business performance.

How does a digital analyst typically collaborate with marketing and IT teams to improve digital campaign performance?

Digital Analysts play a key role in bridging the gap between marketing and IT teams. They work closely with marketers to define campaign goals, set up tracking strategies, and interpret data insights, ensuring marketing efforts are data-driven and effective. At the same time, they collaborate with IT to implement analytics tools, troubleshoot tracking issues, and maintain data integrity across digital platforms. This cross-functional collaboration helps drive continuous improvement of campaign performance and ensures that both teams are aligned in achieving organizational objectives.

What is the difference between Digital Analyst vs Data Analyst?

AspectDigital AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related fields; familiarity with digital toolsBachelor's in Statistics, Mathematics, or related fields; proficiency in data analysis tools
Work EnvironmentDigital marketing teams, online platforms, advertising agenciesVarious industries, corporate offices, data-focused teams
Employer & Industry UsageMarketing agencies, e-commerce, media companiesFinance, healthcare, retail, tech
Common Search & ComparisonYesYes

The Digital Analyst focuses on analyzing digital marketing campaigns, website performance, and online user behavior, often using marketing-specific tools. In contrast, the Data Analyst works with broader datasets across various industries, applying statistical methods to inform business decisions. While both roles require analytical skills and data proficiency, Digital Analysts specialize in digital marketing metrics, whereas Data Analysts have a wider scope across data types and business functions.

How much does a digital analyst earn?

The average salary for a digital analyst varies by experience and location but typically ranges from $60,000 to $85,000 annually. Entry-level positions may start around $50,000, while experienced analysts with skills in data analysis tools and marketing platforms can earn over $100,000 per year.

What is the work of a digital analyst?

A digital analyst is responsible for collecting, analyzing, and interpreting data from digital marketing channels, websites, and online campaigns to assess performance and inform strategic decisions. They use tools like Google Analytics and Excel, and often require skills in data visualization and reporting to optimize digital efforts.

Will AI replace a digital analyst?

A digital analyst's role involves interpreting data, developing insights, and making strategic recommendations, which require critical thinking and contextual understanding that AI currently cannot fully replicate. While AI tools can automate data collection and basic analysis, human expertise remains essential for interpreting complex patterns and making informed decisions. Therefore, AI is more likely to augment rather than replace digital analysts in the foreseeable future.
More about Digital Analyst jobs

What are the most commonly searched types of Digital Analyst jobs in California?

The most popular types of Digital Analyst jobs in California are:

What are popular job titles related to Digital Analyst jobs in California?

For Digital Analyst jobs in California, the most frequently searched job titles are:

What job categories do people searching Digital Analyst jobs in California look for?

The top searched job categories for Digital Analyst jobs in California are:

What are popular job titles related to Digital Analyst jobs in CA?

For Digital Analyst jobs in CA, the most frequently searched job titles are:

Digital Analyst jobs near you
Infographic showing various Digital Analyst job openings in California as of August 2026, with employment types broken down into 88% Full Time, 9% Part Time, 1% Temporary, and 2% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $104,563 per year, or $50.3 per hour.

SEO Digital Marketing Senior Analyst - Freelance

Digital Marketing

Los Angeles, CA • On-site

Contractor

Re-posted 13 days ago

Job description

A successful Digital Marketing company is currently seeking a driven team player to join our Digital channel team as a Senior Digital Marketing Analyst. This role is critical for accelerating Digital success. The ideal candidate will be proficient in developing and executing effective SEO marketing strategies for a different type of clients. This role will focus on SEO.
The desired candidate will have proven demonstrated results in SEO. Critical components of this role are dedication, drive, creative and resourceful thinking, reliability, and a keen sense of the changing and developing needs of effective SEO.
Duties:
• Develop and execute comprehensive SEO strategies.
• Create and implement new SEO programs, as well as monitoring/refining existing programs to meet company's objectives, strategies, and forecasts;
• Content marketing and project management.
• Capable of managing multiple clients across multiple services.
• Work closely with numerous cross-functional teams like Sales, Content Marketing, Social Media
• Create an overall digital marketing strategy in alignment with the budget provided.
• Develop and execute an enticing digital marketing campaign strategy and tactics to achieve key sales objectives.
• Apply critical thinking and launch creative solutions to drive traffic and ultimately conversion.
Experience/Qualifications:
• Bachelor's degree in marketing or related field.
• 3+ years of proven SEO, Internet Marketing and project management experience.
• Very strong analytics and ROI mindset and problem solving ability.
• Possess creative flair and up-to-date knowledge of SEO industry trends.
• Requires strong leadership skills and the ability to manage numerous cross-functional priorities within high-visibility initiatives and a professional approach working under tight deadlines.
• Strong creative and innovative skills with ability to multi-task.
• Previous Digital Agency experience SEO.
• Must work well in a team environment and autonomously.
• Capable of handling fast paced situations and dealing with ambiguity.
• Digital marketing thought leader with the ability to influence stakeholders and partners.
• Excellent verbal and written communication skills, quality commitment and strong interpersonal skills.
• Displays a positive attitude and great work ethic.
• Detail oriented, organized and punctual.

Apply