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Digital Analyst Jobs in California (NOW HIRING)

Wynd Technologies, Inc

Digital Paid Media Manager

Portola, CA · On-site

$90K - $117K/yr

This role requires a strategic and analytical thinker with hands-on experience in managing digital advertising campaigns and lifecycle marketing initiatives. The ideal candidate will be adept at ...

Travel + Leisure Co.

Digital Paid Media Manager

Portola, CA · On-site

$90K - $117K/yr

This role requires a strategic and analytical thinker with hands-on experience in managing digital advertising campaigns and lifecycle marketing initiatives. The ideal candidate will be adept at ...

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Showing results 41-60

All JobsDigital Analyst JobsDigital Analyst Jobs in California

Digital Analyst information

See California salary details

$41.5K

$104.6K

$116.9K

How much do digital analyst jobs pay per year?

As of Sep 3, 2026, the average yearly pay for digital analyst in California is $104,563.00, according to ZipRecruiter salary data. Most workers in this role earn between $97,200.00 and $115,000.00 per year, depending on experience, location, and employer.

What is a digital analyst?

A digital analyst works to analyze marketing data related to online marketing, spotting trends, weaknesses, and opportunities in the volumes of online marketing data. In this career, you typically work with marketing firms or advertising agencies to assist in the development and enhancement of sound marketing strategies. Your job duties include searching through marketing analytics data, developing reports that can be sorted and analyzed, and presenting your findings back to the marketing managers.

What are the key skills and qualifications needed to thrive as a digital analyst?

To thrive as a Digital Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing, statistics, or a related field. Familiarity with tools like Google Analytics, Adobe Analytics, Excel, and data visualization platforms, as well as certifications such as Google Analytics Individual Qualification, are highly valued. Attention to detail, critical thinking, and effective communication are essential soft skills for translating complex data into actionable insights. These skills enable Digital Analysts to drive data-informed decisions that improve marketing strategies and business performance.

How does a digital analyst typically collaborate with marketing and IT teams to improve digital campaign performance?

Digital Analysts play a key role in bridging the gap between marketing and IT teams. They work closely with marketers to define campaign goals, set up tracking strategies, and interpret data insights, ensuring marketing efforts are data-driven and effective. At the same time, they collaborate with IT to implement analytics tools, troubleshoot tracking issues, and maintain data integrity across digital platforms. This cross-functional collaboration helps drive continuous improvement of campaign performance and ensures that both teams are aligned in achieving organizational objectives.

What is the difference between Digital Analyst vs Data Analyst?

AspectDigital AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related fields; familiarity with digital toolsBachelor's in Statistics, Mathematics, or related fields; proficiency in data analysis tools
Work EnvironmentDigital marketing teams, online platforms, advertising agenciesVarious industries, corporate offices, data-focused teams
Employer & Industry UsageMarketing agencies, e-commerce, media companiesFinance, healthcare, retail, tech
Common Search & ComparisonYesYes

The Digital Analyst focuses on analyzing digital marketing campaigns, website performance, and online user behavior, often using marketing-specific tools. In contrast, the Data Analyst works with broader datasets across various industries, applying statistical methods to inform business decisions. While both roles require analytical skills and data proficiency, Digital Analysts specialize in digital marketing metrics, whereas Data Analysts have a wider scope across data types and business functions.

How much does a digital analyst earn?

The average salary for a digital analyst varies by experience and location but typically ranges from $60,000 to $85,000 annually. Entry-level positions may start around $50,000, while experienced analysts with skills in data analysis tools and marketing platforms can earn over $100,000 per year.

What is the work of a digital analyst?

A digital analyst is responsible for collecting, analyzing, and interpreting data from digital marketing channels, websites, and online campaigns to assess performance and inform strategic decisions. They use tools like Google Analytics and Excel, and often require skills in data visualization and reporting to optimize digital efforts.

Will AI replace a digital analyst?

A digital analyst's role involves interpreting data, developing insights, and making strategic recommendations, which require critical thinking and contextual understanding that AI currently cannot fully replicate. While AI tools can automate data collection and basic analysis, human expertise remains essential for interpreting complex patterns and making informed decisions. Therefore, AI is more likely to augment rather than replace digital analysts in the foreseeable future.
More about Digital Analyst jobs

What are the most commonly searched types of Digital Analyst jobs in California?

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For Digital Analyst jobs in California, the most frequently searched job titles are:

What job categories do people searching Digital Analyst jobs in California look for?

The top searched job categories for Digital Analyst jobs in California are:

What are popular job titles related to Digital Analyst jobs in CA?

For Digital Analyst jobs in CA, the most frequently searched job titles are:

Digital Analyst jobs near you
Infographic showing various Digital Analyst job openings in California as of August 2026, with employment types broken down into 88% Full Time, 9% Part Time, 1% Temporary, and 2% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $104,563 per year, or $50.3 per hour.

Sr Digital Product Manager (Travel Products)

TEKsystems c/o Allegis Group

Costa Mesa, CA • On-site

$175K - $192K/yr

Other

Medical, Dental, Vision

Posted 5 days ago

Job description

Overview
We are seeking a Senior Product Manager, Travel Growth & Digital Experience to lead the strategy, planning, and execution of digital travel initiatives that drive customer engagement, bookings, and revenue growth. This role partners across Product, Marketing, UX, Digital, Analytics, and external partners to deliver seamless customer experiences across digital channels.
The ideal candidate brings a strong background in product management, digital customer journeys, growth strategies, stakeholder management, and cross-functional leadership. This individual will serve as the strategic connector across multiple teams, ensuring initiatives are aligned with business objectives and executed successfully from concept through optimization.
Key Responsibilities
  • Develop and manage strategic product roadmaps focused on customer engagement, digital growth, and revenue generation.
  • Partner with Product, Marketing, UX, Digital, Analytics, and external stakeholders to align priorities and execution plans.
  • Lead end-to-end delivery of digital initiatives, campaigns, and customer experience enhancements.
  • Ensure campaigns launch with the appropriate offers, messaging, creative assets, and digital experiences.
  • Analyze customer journeys and identify opportunities to improve conversion rates and user experience.
  • Gather, define, and prioritize business requirements, user stories, acceptance criteria, and product documentation.
  • Utilize Agile methodologies and collaborate with cross-functional teams using tools such as Jira, Confluence, and Slack.
  • Monitor performance metrics and leverage customer insights and analytics to drive prioritization and decision-making.
  • Present roadmaps, business cases, performance results, and strategic recommendations to Senior leadership.
  • Collaborate with external vendors and partners to influence future capabilities, integrations, and product enhancements.
  • Identify opportunities to increase customer acquisition, engagement, bookings, and revenue through digital channels.
  • Support organizational growth initiatives and help establish scalable product management practices.

Required Qualifications
  • 7+ years of experience in Product Management, Digital Product Management, Program Management, or a related field.
  • Proven experience leading complex initiatives involving multiple stakeholders and cross-functional teams.
  • Strong background in digital growth strategies, conversion optimization, and customer engagement.
  • Experience building product roadmaps and managing initiatives from concept through launch.
  • Strong understanding of customer journey mapping, user experience principles, and digital marketing strategies.
  • Experience presenting recommendations, business cases, and results to executive leadership.
  • Excellent communication, facilitation, stakeholder management, and relationship-building skills.
  • Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
  • Experience working within Agile environments.

Preferred Qualifications
  • Experience within the travel, hospitality, tourism, e-commerce, or online booking industries.
  • Knowledge of travel booking platforms, travel technology ecosystems, partner integrations, or reservation systems.
  • Familiarity with merchandising strategies, promotional planning, and value proposition development.
  • Experience working with third-party vendors, strategic partners, and digital ecosystems.
  • Prior experience scaling functions, mentoring team members, or building high-performing teams.
Job Type & Location
This is a Permanent position based out of Costa Mesa, CA.
Pay and Benefits
The pay range for this position is $175000.00 - $192000.00/yr.
Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.
Full Benefit's Health, Dental, Vision
Workplace Type
This is a fully onsite position in Costa Mesa,CA.
Application Deadline
This position is anticipated to close on Sep 4, 2026.
About TEKsystems
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
About TEKsystems and TEKsystems Global Services
We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.
Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.
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About TEKsystems

Sourced by ZipRecruiter

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

Industry

It services

Company size

1,001 - 5,000 Employees

Headquarters location

Hanover, MD, US

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