ZipRecruiter

Log In

1

Digital Analyst Jobs in California (NOW HIRING)

JLL

Digital Analyst, PDS Projects

Los Angeles, CA · On-site

Digital Analyst, PDS Projects - JLL What this job involves: We are looking for a Digital Analyst to join the Amgen account team within JLL's Project & Development Services (PDS) organization ...

JLL

Digital Analyst, PDS Projects

Thousand Oaks, CA · On-site

Digital Analyst, PDS Projects - JLL What this job involves: We are looking for a Digital Analyst to join the Amgen account team within JLL's Project & Development Services (PDS) organization ...

Adobe

Digital Employee Experience Analyst

San Jose, CA · On-site

$115K - $136K/yr

This role involves using Nexthink and experience analytics to improve digital experiences for employees by administering platforms, analyzing performance data, and recommending user-focused solutions.

Adobe, Inc.

Digital Employee Experience Analyst

San Jose, CA · On-site

$115K - $136K/yr

As a DEX Analyst, you will use Nexthink and experience analytics to measure, understand, and elevate the digital experiences of thousands of employees. This role blends technical skill, human ...

Adobe

Digital Employee Experience Analyst

San Jose, CA · On-site

$115K - $136K/yr

As a DEX Analyst, you will use Nexthink and experience analytics to measure, understand, and elevate the digital experiences of thousands of employees. This role blends technical skill, humancentered ...

Yum Brands

Customer & Digital Analytics Lead

Irvine, CA · Hybrid

$121K - $150K/yr

Role Summary Habit Burger & Grill is seeking a Customer & Digital Analytics Lead to define how we understand, measure, and grow our customer base. This role will own customer insight and digital ...

Yum

Customer & Digital Analytics Lead

Irvine, CA · On-site

$121K - $150K/yr

Role Summary Habit Burger & Grill is seeking a Customer & Digital Analytics Lead to define how we understand, measure, and grow our customer base. This role will own customer insight and digital ...

Outbox

Manager of Digital Analytics

Los Angeles, CA · On-site

The Outbox AXS group is looking for a Manager of Digital Analytics to develop and evolve the process and reporting for web/mobile tracking and reporting. Additionally, this position will work with ...

Outbox

Manager of Digital Analytics

Los Angeles, CA · On-site

The Outbox AXS group is looking for a Manager of Digital Analytics to develop and evolve the process and reporting for web/mobile tracking and reporting. Additionally, this position will work with ...

Info Way Solutions

Senior Data Analyst

Fremont, CA · On-site

$94K - $119K/yr

... or digital analytics) using tools such as Adobe Analytics (SiteCatalyst, Ad-hoc, and Report Builder), Looker, Superset, MicroStrategy, etc. • 2 years of experience in digital analytics ...

RPA

Sr. Analyst, Analytics

Santa Monica, CA · On-site

$98K - $130K/yr

What You'll Be Helping Achieve RPA is seeking a Senior Digital Analyst to join our Analytics team. More than just working with data, this role is for someone who knows how to turn data into a story ...

next page

Showing results 1-20

All JobsDigital Analyst JobsDigital Analyst Jobs in California

Digital Analyst information

See California salary details

$41.5K

$104.6K

$116.9K

How much do digital analyst jobs pay per year?

As of Sep 1, 2026, the average yearly pay for digital analyst in California is $104,563.00, according to ZipRecruiter salary data. Most workers in this role earn between $97,200.00 and $115,000.00 per year, depending on experience, location, and employer.

What is a digital analyst?

A digital analyst works to analyze marketing data related to online marketing, spotting trends, weaknesses, and opportunities in the volumes of online marketing data. In this career, you typically work with marketing firms or advertising agencies to assist in the development and enhancement of sound marketing strategies. Your job duties include searching through marketing analytics data, developing reports that can be sorted and analyzed, and presenting your findings back to the marketing managers.

What are the key skills and qualifications needed to thrive as a digital analyst?

To thrive as a Digital Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing, statistics, or a related field. Familiarity with tools like Google Analytics, Adobe Analytics, Excel, and data visualization platforms, as well as certifications such as Google Analytics Individual Qualification, are highly valued. Attention to detail, critical thinking, and effective communication are essential soft skills for translating complex data into actionable insights. These skills enable Digital Analysts to drive data-informed decisions that improve marketing strategies and business performance.

How does a digital analyst typically collaborate with marketing and IT teams to improve digital campaign performance?

Digital Analysts play a key role in bridging the gap between marketing and IT teams. They work closely with marketers to define campaign goals, set up tracking strategies, and interpret data insights, ensuring marketing efforts are data-driven and effective. At the same time, they collaborate with IT to implement analytics tools, troubleshoot tracking issues, and maintain data integrity across digital platforms. This cross-functional collaboration helps drive continuous improvement of campaign performance and ensures that both teams are aligned in achieving organizational objectives.

What is the difference between Digital Analyst vs Data Analyst?

AspectDigital AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related fields; familiarity with digital toolsBachelor's in Statistics, Mathematics, or related fields; proficiency in data analysis tools
Work EnvironmentDigital marketing teams, online platforms, advertising agenciesVarious industries, corporate offices, data-focused teams
Employer & Industry UsageMarketing agencies, e-commerce, media companiesFinance, healthcare, retail, tech
Common Search & ComparisonYesYes

The Digital Analyst focuses on analyzing digital marketing campaigns, website performance, and online user behavior, often using marketing-specific tools. In contrast, the Data Analyst works with broader datasets across various industries, applying statistical methods to inform business decisions. While both roles require analytical skills and data proficiency, Digital Analysts specialize in digital marketing metrics, whereas Data Analysts have a wider scope across data types and business functions.

How much does a digital analyst earn?

The average salary for a digital analyst varies by experience and location but typically ranges from $60,000 to $85,000 annually. Entry-level positions may start around $50,000, while experienced analysts with skills in data analysis tools and marketing platforms can earn over $100,000 per year.

What is the work of a digital analyst?

A digital analyst is responsible for collecting, analyzing, and interpreting data from digital marketing channels, websites, and online campaigns to assess performance and inform strategic decisions. They use tools like Google Analytics and Excel, and often require skills in data visualization and reporting to optimize digital efforts.

Will AI replace a digital analyst?

A digital analyst's role involves interpreting data, developing insights, and making strategic recommendations, which require critical thinking and contextual understanding that AI currently cannot fully replicate. While AI tools can automate data collection and basic analysis, human expertise remains essential for interpreting complex patterns and making informed decisions. Therefore, AI is more likely to augment rather than replace digital analysts in the foreseeable future.
More about Digital Analyst jobs

What are the most commonly searched types of Digital Analyst jobs in California?

The most popular types of Digital Analyst jobs in California are:

What are popular job titles related to Digital Analyst jobs in California?

For Digital Analyst jobs in California, the most frequently searched job titles are:

What job categories do people searching Digital Analyst jobs in California look for?

The top searched job categories for Digital Analyst jobs in California are:

What are popular job titles related to Digital Analyst jobs in CA?

For Digital Analyst jobs in CA, the most frequently searched job titles are:

Digital Analyst jobs near you
Infographic showing various Digital Analyst job openings in California as of August 2026, with employment types broken down into 88% Full Time, 9% Part Time, 1% Temporary, and 2% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $104,563 per year, or $50.3 per hour.

Digital Analyst II , short-term freelance

INNOCEAN

Huntington Beach, CA • Hybrid

$105K - $110K/yr

Full-time

Medical, Retirement

Posted 5 days ago

Job description

INNOCEAN USA, a full-service advertising agency located in Huntington Beach, is seeking a freelance Digital Analyst II to join our Kia team! 

This is a contract role starting ASAP through 1/29/27.

We are a hybrid workplace, x3 days week in-office.  Candidates must be local to SoCal.

We are seeking a data science-oriented Digital Analyst to support our digital analytics and data engineering team in collecting, validating, and reporting on website performance and working with media data. Looking for a candidate who lives in the data, not just the dashboard - focused on using data to generate insights and power data-driven decisions across the business for our client. You will work with a team of analysts and engineers responsible for collecting, ingesting, monitoring, measuring, and improving the health and performance of our digital channels, while supporting the transformation layer that turns raw event data into trusted, analysis-ready datasets. If you've ever fixed a report by fixing the table behind it, this is your role.

The Digital Analyst II will work closely with senior analysts, directors, strategists, and cross functional partners to ensure accurate data collection and clear reporting that drives insights.

ESSENTIAL DUTIES/RESPONSIBILITIES

Analysis & Insight

  • Analyze channel performance metrics, identify trends, and support data-driven decisions to improve results
  • Translate raw data into clear, actionable recommendations for stakeholders and strategy partners
  • Support ad hoc analysis requests and presentation preparation for internal teams and clients

Data Engineering & Modeling

  • Write performant SQL to process large event-level datasets
  • Contribute to data architecture, including scheduled jobs, workflows, and basic orchestration
  • Implement data quality checks, freshness monitoring, and validation logic so problems surface before stakeholders finds them
  • Partner with senior level data engineers on ingestion, table design, and access patterns; support the layer between raw data and reporting

Reporting & Data Hygiene

  • Build and maintain recurring reports and dashboards using Google Analytics 4, BigQuery, Databricks SQL, Looker, Tableau, or similar platforms
  • Document definitions and metric logic so the business trusts a single source of truth
  • Partner with internal teams to understand reporting needs and measurement goals

REQUIREMENTS:

  • 3-6 years of experience in web analytics, digital marketing analytics, or data analysis, with meaningful exposure to data engineering or analytics engineering work
  • Strong SQL
  • Working proficiency in a coding language for analysis and data processing
  • Hands-on experience with Databricks, or a clear willingness to ramp quickly - notebooks, Delta Lake, SQL warehouses, and scheduled jobs
  • Proficiency in marketing analytics tools (Google Analytics 4, Adobe Analytics), including querying GA4 exports in BigQuery or a lakehouse environment
  • Proficiency in data visualization tools (Looker, Tableau, Power BI, Data Studio)
  • Strong analytical and problem-solving skills
  • Strong attention to detail and genuine care about data accuracy and quality
  • Clear written and verbal communication skills

PREFERRED QUALIFICATIONS:

  • Experience with Delta Lake, Unity Catalog, or Databricks Workflows
  • Strong knowledge of statistical analysis, hypothesis testing, regression, and predictive modeling
  • Experience with incrementality testing, media mix modeling, or attribution
  • Exposure to tag management systems (GTM)
  • Cloud platform familiarity (AWS)
  • Solid understanding of digital marketing concepts (media, SEO, site performance, funnels)
  • Working knowledge of HTML, JavaScript, or how websites function
  • Agency or multi-stakeholder environment experience

BENEFITS: 

  • Access to our health benefits
  • Paid sick days
  • 401k match
  • On-site Barista
  • Beautiful campus across from the Pacific Ocean

Salary range: $105,000 to $110,000
Pay is dependent upon several factors including but not limited to: years of experience, client, training, and transferable skills. 

Who are we? We are a global brand growth company, independent in spirit, built on one belief: if it doesn’t move people, it won’t move business. So, we go where others don’t. Deep inside human life. Closer to what people think, feel, value, and do. We’ve built the tools and methods to get there and stay there. The closeness is our advantage. That’s where momentum and growth live.

Apply