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Audience Analyst Jobs in California (NOW HIRING)

NBCUniversal

ROLE OVERVIEW The Director of Audience Development will define and lead the strategy to grow ... Macro analysis of AVOD data, including YouTube analytics and other data sources. * Ensure channels ...

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All JobsAudience Analyst JobsAudience Analyst Jobs in California

Audience Analyst information

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$16

$31

$47

How much do audience analyst jobs pay per hour?

As of Aug 23, 2026, the average hourly pay for audience analyst in California is $31.12, according to ZipRecruiter salary data. Most workers in this role earn between $24.90 and $35.34 per hour, depending on experience, location, and employer.

What is an audience analyst?

An Audience Analyst is a professional who studies and interprets data about audiences for media, marketing, or entertainment organizations. They use tools and research methods to analyze audience demographics, behaviors, and preferences to help organizations tailor their content or advertising strategies. Audience Analysts often work with large datasets, surveys, and analytics software to provide actionable insights that drive engagement and effectiveness. Their work is crucial for understanding target markets and optimizing outreach efforts.

What are the key skills and qualifications needed to thrive as an audience analyst?

To thrive as an Audience Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing, communications, or statistics. Familiarity with analytics tools such as Google Analytics, social media insights platforms, and data visualization software is typically required. Excellent communication, critical thinking, and attention to detail help you present actionable insights and collaborate effectively. These skills enable Audience Analysts to accurately assess audience behaviors and preferences, driving informed decisions for targeted content and marketing strategies.

How does an audience analyst typically collaborate with marketing and content teams?

Audience Analysts work closely with marketing and content teams by providing data-driven insights on audience behaviors, preferences, and engagement patterns. They regularly share reports and recommendations that help shape campaign strategies, content creation, and audience targeting tactics. Collaborative meetings and brainstorming sessions are common, ensuring that analytical findings are integrated into decision-making processes. This cross-functional teamwork helps maximize the impact of marketing efforts and ensures content resonates effectively with target audiences.

What is the difference between Audience Analyst vs Market Research Analyst?

AspectAudience AnalystMarket Research Analyst
Required CredentialsBachelor's degree in marketing, communications, or related field; familiarity with data analysis toolsBachelor's degree in marketing, business, or statistics; proficiency in research methods
Work EnvironmentMarketing agencies, media companies, or corporate marketing departmentsConsulting firms, corporations, or market research firms
Industry UsageFocuses on understanding target audiences, consumer behavior, and media consumptionAnalyzes market trends, competitive landscape, and product potential

Audience Analysts primarily focus on understanding target audiences and consumer behavior to optimize marketing strategies, while Market Research Analysts analyze broader market trends and industry data to inform business decisions. Both roles require similar educational backgrounds and often work in related environments, but their core focus areas differ.

What are popular job titles related to Audience Analyst jobs in California?

For Audience Analyst jobs in California, the most frequently searched job titles are:

What job categories do people searching Audience Analyst jobs in California look for?

The top searched job categories for Audience Analyst jobs in California are:

Audience Analyst jobs near you
Infographic showing various Audience Analyst job openings in California as of August 2026, with employment types broken down into 68% Full Time, 16% Part Time, and 16% Contract. Highlights an 84% In-person, and 16% Remote job distribution, with an average salary of $64,730 per year, or $31.1 per hour.

Director, Audience Analytics

Omnicom Media

Los Angeles, CA • On-site

Full-time

Medical, Dental, Life, Retirement

Re-posted 24 days ago

Job description

Position Overview:
The Director, Audience Analytics leads the development and implementation of audience strategy and insights to drive business outcomes for our clients. As this role owns the audience process from start to finish, the ideal candidate will need to have a strong understanding of audience data & addressability, consumer behaviors, and the digital landscape, particularly within programmatic and social media. The Director collaborates with internal teams and the client to ensure audience insights are at the heart of all marketing and media decisions, driving measurable performance outcomes and business growth. This individual provides strategic guidance, manages projects, and mentors junior team members and is expected to be hands-on-keys in our audience tools to deliver on client objectives.
Responsibilities:
  • Audience Analytics & Performance Strategy:
    • Lead the development of audience workstreams that inform addressable strategies aligned with client goals.
    • Identify and analyze key audience trends and insights relevant to the client's industry, focusing on how these insights can be leveraged in paid media planning, performance channels and creative development
    • Develop audience segmentation strategies within Interact tech stack (and beyond), emphasizing segments that are highly responsive to performance-based advertising.
    • Translate audience insights into actionable recommendations for media planning, creative development, and campaign optimization, with a focus on improving performance metrics.
  • Performance Campaign Planning & Execution:
    • Collaborate with media planning teams to develop audience-centric media plans that maximize reach, engagement, and conversion within programmatic and social media platforms.
    • Work with activation teams to ensure effective audience targeting across addressable platforms.
    • Oversee the implementation of audience testing roadmaps, ensuring adherence to best practices.
    • Monitor campaign performance in real-time alongside Growth Analytics, Activation and Client Solutions teams, providing ongoing optimization recommendations based on audience insights and performance data.
  • Client Relationship & Management:
    • Serve as a key point of contact for client stakeholders, building strong relationships.
    • Present audience insights, strategies, and campaign performance updates to clients, demonstrating the impact of audience-centric strategies on performance metrics.
    • Manage client expectations and ensure the timely delivery of high-quality work focused on achieving performance outcomes.
    • Proactively identify client needs and opportunities to enhance audience analytics and drive business growth
  • Team Leadership & Mentorship:
    • Provide guidance and mentorship to junior team members, fostering a collaborative environment focused on achieving performance goals.
    • Oversee project execution, ensuring timely delivery and adherence to quality standards for performance-driven campaigns.
    • Share knowledge and best practices with the team, promoting continuous learning in audience analytics and addressable marketing.
    • Stay abreast of the latest trends and best practices in audience, data analytics, and marketing technology.

Required Skills & Experience:
  • 7+ years of experience in audience strategy, data analytics, paid media or performance marketing
  • Strong understanding of audience segmentation, targeting, and activation techniques across various media channels, with expertise in programmatic and social media platforms.
  • Experience with data management platforms (DMPs), customer data platforms (CDPs), and other marketing technology solutions
  • Excellent communication, presentation, and interpersonal skills.
  • Proven ability to manage projects and lead teams.
  • Strong client management skills.
  • Analytical and problem-solving skills, with a focus on using data to drive performance improvements.

Desired Skills:
  • Experience working in marketing, media or related discipline at a client or agency servicing major clients
  • Experience with SQL or other data querying languages.
  • Certifications in programmatic advertising or social media marketing

Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Employment Transparency
It is the our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
Salary Range
$145,000-$160,000 USD

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