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Audience Analyst Jobs (NOW HIRING)

Dow Jones

Audience Analyst

New York, NY

$65K - $80K/yr

As an Audience Analyst, Subscriptions Audience at Dow Jones, you will play a pivotal role in understanding audience behavior, preferences, and trends with a focus on growing subscriptions through ...

Dow Jones & Company, Inc.

Audience Analyst

Manhattan, NY · On-site

$65K - $80K/yr

As an Audience Analyst, Subscriptions Audience at Dow Jones, you will play a pivotal role in understanding audience behavior, preferences, and trends with a focus on growing subscriptions through ...

The Washington Post

News Audience Analyst

Washington, DC · On-site

$73K - $101K/yr

As part of the Audience Analytics, Insights, and Strategy team based in the newsroom, you will be responsible for parsing data and establishing insightful takeaways that editors and reporters can use ...

The Washington Post

News Audience Analyst

Washington, DC · On-site

$73K - $101K/yr

As part of the Audience Analytics, Insights, and Strategy team based in the newsroom, you will be responsible for parsing data and establishing insightful takeaways that editors and reporters can use ...

Omnicom Media

Manager, Audience Analytics

New York, NY · On-site

The Manager, Audience Analytics, serves as a key day-to-day contact for specific client teams. This role focuses on providing robust data-informed solutions in collaboration with Client Solutions ...

Omnicom

Manager, Audience Analytics

New York, NY · Hybrid

Data and Analytics Job Subfunction: Data Strategy and Governance Essential Functions Serve as a strategic partner in aligning audience analytics with client's business goals and objectives Lead ...

Omnicom

Manager, Audience Analytics

New York, NY · On-site

Data and Analytics Job Subfunction: Data Strategy and Governance Essential Functions Serve as a strategic partner in aligning audience analytics with client's business goals and objectives Lead ...

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Audience Analyst information

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How much do audience analyst jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for audience analyst in the United States is $31.53, according to ZipRecruiter salary data. Most workers in this role earn between $25.24 and $35.82 per hour, depending on experience, location, and employer.

What is an audience analyst?

An Audience Analyst is a professional who studies and interprets data about audiences for media, marketing, or entertainment organizations. They use tools and research methods to analyze audience demographics, behaviors, and preferences to help organizations tailor their content or advertising strategies. Audience Analysts often work with large datasets, surveys, and analytics software to provide actionable insights that drive engagement and effectiveness. Their work is crucial for understanding target markets and optimizing outreach efforts.

What are the key skills and qualifications needed to thrive as an audience analyst?

To thrive as an Audience Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing, communications, or statistics. Familiarity with analytics tools such as Google Analytics, social media insights platforms, and data visualization software is typically required. Excellent communication, critical thinking, and attention to detail help you present actionable insights and collaborate effectively. These skills enable Audience Analysts to accurately assess audience behaviors and preferences, driving informed decisions for targeted content and marketing strategies.

How does an audience analyst typically collaborate with marketing and content teams?

Audience Analysts work closely with marketing and content teams by providing data-driven insights on audience behaviors, preferences, and engagement patterns. They regularly share reports and recommendations that help shape campaign strategies, content creation, and audience targeting tactics. Collaborative meetings and brainstorming sessions are common, ensuring that analytical findings are integrated into decision-making processes. This cross-functional teamwork helps maximize the impact of marketing efforts and ensures content resonates effectively with target audiences.

What is the difference between Audience Analyst vs Market Research Analyst?

AspectAudience AnalystMarket Research Analyst
Required CredentialsBachelor's degree in marketing, communications, or related field; familiarity with data analysis toolsBachelor's degree in marketing, business, or statistics; proficiency in research methods
Work EnvironmentMarketing agencies, media companies, or corporate marketing departmentsConsulting firms, corporations, or market research firms
Industry UsageFocuses on understanding target audiences, consumer behavior, and media consumptionAnalyzes market trends, competitive landscape, and product potential

Audience Analysts primarily focus on understanding target audiences and consumer behavior to optimize marketing strategies, while Market Research Analysts analyze broader market trends and industry data to inform business decisions. Both roles require similar educational backgrounds and often work in related environments, but their core focus areas differ.

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Audience Analyst jobs near you
Infographic showing various Audience Analyst job openings in the United States as of August 2026, with employment types broken down into 60% Full Time, 20% Part Time, and 20% Contract. Highlights an 80% In-person, and 20% Remote job distribution, with an average salary of $65,589 per year, or $31.5 per hour.

Audience Analyst

Dow Jones

New York, NY

$65K - $80K/yr

Full-time

Medical, Retirement

Re-posted 3 hours ago

Dow Jones rating

8.7

Company rating: 8.7 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

3rd of 19 rated publishing

Job description

Job Description:

As an Audience Analyst, Subscriptions Audience at Dow Jones, you will play a pivotal role in understanding audience behavior, preferences, and trends with a focus on growing subscriptions through quality reach and scale across our consumer brands, including The Wall Street Journal, Barron's, and MarketWatch. You will develop data-driven insights to inform content promotion, audience targeting, and engagement efforts within the Audience team in the greater Dow Jones consumer subscription organization.

Key Responsibilities

  • Experimentation Strategy & Measurement: Partner with Product and Engineering to define data requirements, establish success metrics, and monitor experiment performance to optimize testing outcomes.
  • AI-Driven Analysis: Incorporate AI and automation tools to streamline test result analysis, manage projects, and measure overall business impact.
  • Database Optimization: Define and document query optimization best practices to ensure a smooth, standardized migration from BigQuery to Snowflake.
  • Funnel & Performance Reporting: Analyze customer acquisition funnels to resolve friction points, gather reporting requirements, and build tracking dashboards in Tableau.
  • Audience Segmentation & Retention: Analyze complex behavioral and demographic data to segment audiences, partnering with Newsroom and Subscription teams to design and track targeted growth campaigns.

Qualifications:

  • 1-2 years of professional experience in a subscription, marketing, or data-related role.
  • Bachelor's degree, preferably in a quantitative field (Business Analytics, Data Science, Social Sciences), or equivalent experience.
  • Understanding of the fundamentals of SQL, Snowflake, and Tableau.
  • Understanding of testing platforms such as Piano Composer and StatSig
  • Strong skills in Excel, Google Sheets.
  • Ability to deliver clear recommendations from data.
  • Ability to summarize and present findings to non-technical stakeholders in clear and understandable manner.
  • Excellent attention to detail and a commitment to data accuracy.
  • Good communication skills and the ability to work as part of a team.
  • Passion for news and subscriptions, along with a curiosity about audience behavior

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.

Business Area:

Dow Jones - Marketing

Job Category:

Data Analytics/Warehousing & Business Intelligence

Union Status:

Union roleBase Pay Range: $65,000 - $80,000

We're committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate's experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

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