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Audience Analyst Jobs (NOW HIRING)

Hearst Newspapers

Director of Audience

Dallas, TX · Hybrid

This leader also will develop strategies for democratizing audience analytics in the newsroom and for providing regular training to our journalists. The Director of Audience will help set and manage ...

UP Entertainment

Analyst, Audience Insights

Atlanta, GA · Remote

Analyst, Audience Insights Reports to: VP of Audience Insights Location: Atlanta - Hybrid FLSA Status: Exempt JOIN OUR TEAM At UP Entertainment, we are passionate about storytelling, cultural trends ...

OpenAP LLC

Audience Operations Analyst

$60K - $80K/yr

About the Role OpenAP is seeking a dynamic self-starter to join the team as an Audience Operations Analyst. You will be hands-on with the OpenAP platform, playing a key role in the OpenAP Audience ...

Asuep

Audience Manager

Oak Park, IL · On-site

$60K - $70K/yr

Analytics and insights: Build dashboards and reporting rhythms; analyze audience data, identify trends and translate insights into clear recommendations for editorial, product and revenue teams.

OpenAP LLC

Audience Operations Analyst

$60K - $80K/yr

About the Role OpenAP is seeking a dynamic self-starter to join the team as an Audience Operations Analyst. You will be hands-on with the OpenAP platform, playing a key role in the OpenAP Audience ...

NEWSWELL

Audience Manager

Oak Park, IL · On-site

$60K - $70K/yr

Analytics and insights: Build dashboards and reporting rhythms; analyze audience data, identify trends and translate insights into clear recommendations for editorial, product and revenue teams.

Intentsify LLC

Audience Manager

Westwood, MA · On-site

... analysis of the pricing and competitive landscape of those audiences. The ideal candidate will possess a deep understanding of the programmatic landscape, has hands-on experience in digital media ...

Boston Globe Media Partners

Audience Editor

Boston, MA

$25.60 - $38.46/hr

The candidate should also have an acute knowledge of audience analytics and understand what drives growth and engagement with our users. This will include developing platform-specific or project ...

Comcast

Sr. Analyst, Audience Design & Delivery

Atlanta, GA · On-site

$84K - $112K/yr

Job Summary The Sr. Analyst, Audience Design & Delivery is responsible for the development, execution, validation, and performance analysis of customer acquisition, retention, and subscriber direct ...

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Audience Analyst information

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How much do audience analyst jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for audience analyst in the United States is $31.53, according to ZipRecruiter salary data. Most workers in this role earn between $25.24 and $35.82 per hour, depending on experience, location, and employer.

What is an audience analyst?

An Audience Analyst is a professional who studies and interprets data about audiences for media, marketing, or entertainment organizations. They use tools and research methods to analyze audience demographics, behaviors, and preferences to help organizations tailor their content or advertising strategies. Audience Analysts often work with large datasets, surveys, and analytics software to provide actionable insights that drive engagement and effectiveness. Their work is crucial for understanding target markets and optimizing outreach efforts.

What are the key skills and qualifications needed to thrive as an audience analyst?

To thrive as an Audience Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing, communications, or statistics. Familiarity with analytics tools such as Google Analytics, social media insights platforms, and data visualization software is typically required. Excellent communication, critical thinking, and attention to detail help you present actionable insights and collaborate effectively. These skills enable Audience Analysts to accurately assess audience behaviors and preferences, driving informed decisions for targeted content and marketing strategies.

How does an audience analyst typically collaborate with marketing and content teams?

Audience Analysts work closely with marketing and content teams by providing data-driven insights on audience behaviors, preferences, and engagement patterns. They regularly share reports and recommendations that help shape campaign strategies, content creation, and audience targeting tactics. Collaborative meetings and brainstorming sessions are common, ensuring that analytical findings are integrated into decision-making processes. This cross-functional teamwork helps maximize the impact of marketing efforts and ensures content resonates effectively with target audiences.

What is the difference between Audience Analyst vs Market Research Analyst?

AspectAudience AnalystMarket Research Analyst
Required CredentialsBachelor's degree in marketing, communications, or related field; familiarity with data analysis toolsBachelor's degree in marketing, business, or statistics; proficiency in research methods
Work EnvironmentMarketing agencies, media companies, or corporate marketing departmentsConsulting firms, corporations, or market research firms
Industry UsageFocuses on understanding target audiences, consumer behavior, and media consumptionAnalyzes market trends, competitive landscape, and product potential

Audience Analysts primarily focus on understanding target audiences and consumer behavior to optimize marketing strategies, while Market Research Analysts analyze broader market trends and industry data to inform business decisions. Both roles require similar educational backgrounds and often work in related environments, but their core focus areas differ.

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Audience Analyst jobs near you
Infographic showing various Audience Analyst job openings in the United States as of August 2026, with employment types broken down into 60% Full Time, 20% Part Time, and 20% Contract. Highlights an 80% In-person, and 20% Remote job distribution, with an average salary of $65,589 per year, or $31.5 per hour.

Director of Audience

Hearst Newspapers

Dallas, TX • Hybrid

Full-time

Re-posted 25 days ago

Job description

Title: Director of Audience, The Dallas Morning News

Opening Statement: The Dallas Morning News is looking for a transformative leader to power the strategy and growth of our audience team as the newsroom strives to deepen its engagement with the community.

Job description: The Director of Audience will play a key role in The Dallas Morning News' efforts to innovate and experiment with new ways to attract readers and drive digital subscriptions. This leader also will develop strategies for democratizing audience analytics in the newsroom and for providing regular training to our journalists.

The Director of Audience will help set and manage audience goals for every team in the newsroom and work closely with Hearst Newspapers' editorial leadership. This person should be a natural collaborator and a strong partner to other senior leaders on projects and initiatives.

A significant track record in growing audience and developing innovative strategies is a must, as is the ability to draw out the best in people you work with. Strong change management skills are essential. We are seeking a leader who is cool under pressure, comfortable with continuous deadlines, organized, enthusiastic, compassionate and creative.

As part of the newsroom's senior leadership team, this leader will be central to executing newsroom priorities as well as developing key strategic efforts. 

What you'll do

  • Develop and implement core strategies and goals for audience engagement 
  • Democratize audience analytics across the newsroom using training, coaching and mentoring
  • Lead efforts to analyze the performance of our journalism, understand our audience and improve engagement
  • Help set and manage audience goals for newsroom teams
  • Take a hands-on approach to breaking news across digital platforms 
  • Build strong relationships with staffers and foster their growth and development
  • Display exceptional news judgment with the ability to recognize the digital potential of stories that will resonate with our audience
  • Work with editors to shape coverage that deepens engagement with our digital audience 
  • Provide day-to-day leadership and supervision to assigned staff, ensuring operational goals and objectives are met effectively and efficiently
  • Handle all aspects of employee management, including recruitment, interviewing, selection, onboarding and retention
  • Conduct regular performance evaluations; provides constructive feedback and coaching to support employee development and accountability
  • Administer progressive discipline and counseling as needed, in alignment with company policies and procedures
  • Oversee scheduling, workload distribution, and delegation of responsibilities to ensure balanced team performance and productivity

What it takes

  • Bachelor's degree in journalism or a related field
  • 5 years or more of audience engagement experience
  • Ability to turn audience data into actionable strategies for driving subscriptions and expanding our reach
  • Deep understanding of SEO, audience analytics and social media 
  • Ability to innovate and quickly iterate as we seek to develop new strategies for engaging audiences
  • Strong news judgment and a commitment to accuracy
  • Track record of adapting quickly and moving at the speed of news
  • Strong communication and collaboration skills

About The Dallas Morning News

Since 1885, The Dallas Morning News (www.dallasnews.com) has been North Texas' trusted source for credible, independent journalism - reporting with accuracy, fairness and integrity. Each week, we reach more than 4 million people across print, digital, and social platforms, covering the stories that shape life in Dallas and across the state. From politics and public policy to business, culture and sports, our mission is to inform, engage and reflect the diverse communities we serve.

Our staff works in the office at least three days a week. The Dallas Morning News believes a collaborative and inclusive work environment is essential to a thriving workplace. We support one another as we produce revelatory work with our community in mind. We are in search of a diverse group of candidates.

About Hearst Newspapers:

With 2,500 employees across the nation, Hearst Newspapers (HNP) represents a network of 28 daily and 50 weekly publications, including the Austin American-Statesman, Houston Chronicle, San Antonio Express-News, San Francisco Chronicle and Times Union (Albany). Our portfolio also includes several top digital-only news and lifestyle sites such as Chron., CT Insider, MySA and SFGATE, along with marketing services businesses like Medium Giant and entertainment brands such as King Features Syndicate.

At HNP, we're investing in new and innovative ways to tell stories - growing newsrooms, diversifying tools and evolving platforms - to support the millions of people who trust us each month to help them make decisions, take action and be inspired.

Be a part of something bigger - Your Headline Awaits.

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