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Customer Development Representative information

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$33.5K

$58.5K

$92K

How much do customer development representative jobs pay per year?

As of Jun 27, 2026, the average yearly pay for customer development representative in the United States is $58,474.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,500.00 and $69,000.00 per year, depending on experience, location, and employer.

What is the difference between Customer Development Representative vs Sales Development Representative?

AspectCustomer Development RepresentativeSales Development Representative
Primary FocusBuilding customer relationships and understanding client needsGenerating and qualifying sales leads
Required SkillsCommunication, customer service, product knowledgeProspecting, cold calling, lead qualification
Work EnvironmentCustomer-facing, often in account managementOutbound sales, lead generation teams
Common Industry UsageTechnology, SaaS, B2B servicesTechnology, SaaS, B2B sales

While both roles involve engaging with potential or existing clients, Customer Development Representatives focus on nurturing relationships and understanding customer needs, whereas Sales Development Representatives primarily focus on generating and qualifying leads to support sales teams. Both roles require strong communication skills and are vital in the sales and customer success processes within similar industries.

Is SDR an entry level position?

A Sales Development Representative (SDR) position is typically considered entry-level in sales and business development roles. It often requires minimal prior experience and focuses on lead generation, outreach, and qualification, making it suitable for those starting their careers in sales or customer engagement. Some companies may prefer candidates with basic communication skills and familiarity with CRM tools.

Do SDRs work remotely?

Customer Development Representatives (SDRs) often have the option to work remotely, especially in companies that support flexible or hybrid work arrangements. Remote work for SDRs typically requires strong communication skills and proficiency with sales tools like CRM software, and schedules may vary depending on the employer's policies.

What are the key skills and qualifications needed to thrive as a Customer Development Representative, and why are they important?

To thrive as a Customer Development Representative, you need strong communication, prospecting, and relationship-building skills, typically supported by a bachelor's degree in business or a related field. Familiarity with Customer Relationship Management (CRM) systems like Salesforce and proficiency in sales enablement tools are commonly required. Persistence, active listening, and adaptability help candidates excel in engaging prospects and handling objections. These skills are crucial for effectively driving sales growth, building lasting customer relationships, and achieving business targets.

What is a Customer Development Representative?

A Customer Development Representative (CDR) is responsible for identifying and engaging potential customers, often at the early stages of the sales process. They generate leads, qualify prospects, and nurture relationships to help drive sales growth for their company. CDRs typically work closely with sales and marketing teams to ensure a smooth transition from prospecting to the sales closing phase. Their goal is to understand customer needs, provide relevant information, and set up meetings or demos for account executives.

How much do SDRs typically make?

Sales Development Representatives (SDRs) typically earn a base salary ranging from $40,000 to $60,000 annually, with additional commissions and bonuses that can increase total compensation to $60,000 to $80,000 or more. Compensation varies based on experience, industry, and location, and often includes performance-based incentives.

What does a customer development representative do?

A customer development representative (CDR) is responsible for engaging with potential and existing customers to understand their needs, promote products or services, and support sales efforts. They often use communication skills, CRM tools, and product knowledge to build relationships, gather feedback, and help drive revenue growth.

What are some common challenges faced by Customer Development Representatives, and how can they be overcome?

Customer Development Representatives often face challenges such as handling customer objections, managing a high volume of outreach, and maintaining motivation during periods of rejection. To overcome these, it's helpful to develop strong active listening skills, use proven objection-handling techniques, and rely on supportive team collaboration. Regularly setting achievable goals and leveraging CRM tools can also help stay organized and maintain a positive workflow.
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Customer Development Representative jobs near you
Infographic showing various Customer Development Representative job openings in the United States as of June 2026, with employment types broken down into 100% Full Time. Highlights an 83% In-person, and 17% Remote job distribution, with an average salary of $58,474 per year, or $28.1 per hour.
Customer Development Representative

Customer Development Representative

Linxup

Chesterfield, MO • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 5 days ago

Job description

ABOUT LINXUP, LLC
If you are looking for "the right opportunity" with a fast-growing company, with great people, doing great work, look no further. Linxup offers products and solutions that help thousands of field service fleets solve real business problems. If you're looking for an opportunity to help make a difference for small businesses, you're in the right place. Linxup helps businesses get more out of the vehicles, equipment, tools, and workers in the field through its robust, easy to use tracking and dash cam solutions. Linxup delivers class-leading reliability, flexibility, and live, US-based onboarding, support, and coaching to ensure customers get the most out of their investment. That's why more than 30,000 businesses trust Linxup to help them improve the safety, security, productivity, and efficiency of every vehicle, asset, tool, and worker in the field. Founded in 2004 and based in St. Louis, MO, Linxup serves customers in a wide range of industries, including field service, construction, trucking, transportation, and other enterprises that rely on mobile workers and equipment to get the job done.
ABOUT THE POSITION
We are seeking a high-energy, results-driven Customer Development Representative (Account Expansion) to unlock new revenue streams within our existing customer base. While our Customer Success team focuses on retention, your mission is growth. In this role, you will aggressively hunt for "white-space" opportunities-identifying unmet customer needs, pitching new solutions and maximizing account value.
You will partner cross-functionally with Customer Success, Support, and Product teams to analyze usage data, target accounts primed for expansion, and close upsell opportunities. Success is strictly performance-driven and measured by quota attainment, pipeline creation, expansion revenue, and account growth. If you are a competitive self-starter who thrives on uncovering opportunities and closing deals, we want you on our team!
ESSENTIAL FUNCTIONS - RESPONSIBILITIES
  • Drive Expansion Revenue: Proactively prospect, pitch, and close upsell and cross-sell opportunities within an assigned book of existing Linxup customers to consistently hit and exceed revenue targets
  • Execute High-Volume Outreach: Manage a rigorous outreach cadence leveraging cold/warm phone calls, targeted emails, and social selling to re-engage accounts and uncover new pain points
  • Identify White-Space Opportunities: Analyze customer account data, usage trends, and fleet metrics to strategically target accounts with high potential for hardware upgrades or premium feature adoption
  • Pitch and Position Value: Confidently deliver compelling, value-based product pitches to key decision-makers-including fleet managers and business owners-influencing their buying decisions and expanding their contract value
  • Build a Robust Sales Pipeline: Convert inbound requests, usage triggers, and account health data into qualified sales opportunities, managing the deal cycle efficiently through our CRM
  • Generate Referrals & Network: Actively leverage existing client relationships, industry associations, and networking to generate warm leads and pass net-new opportunities to the broader sales organization
  • Navigate and Close: Serve as the primary commercial point of contact for account growth, expertly handling objections, negotiating terms, and navigating internal processes to speed up deal velocity
  • Collaborate Cross-Functionally: Work hand-in-hand with Customer Success and Product teams to align customer expansion goals with our latest product updates and software releases

QUALIFICATIONS
  • 1 to 3 years of quota-carrying experience in Inside Sales, Business Development (BDR/SDR), or Growth-Focused Account Management within a SaaS environment
  • Bachelor's degree preferred (Business Administration, Sales, Marketing, or related field)
  • Proven expertise managing a dense pipeline, tracking activities, and prioritizing outreach using a CRM (e.g., Salesforce, HubSpot)
  • Thrives in a fast-paced, high-activity, and metrics-driven environment. Start-up or scale-up tech experience is a major plus
  • Strong ability to uncover customer pain points, handle objections on the fly, and confidently ask for the sale
  • Ability to review account performance or usage data, identify commercial triggers, and instantly execute targeted outreach campaigns
  • Exceptional verbal, written, and presentation skills. You can confidently command a conversation and interact with stakeholders at all levels of an organization

WORK ENVIRONMENT
  • Fast-paced environment with opportunities for growth and reward
  • Company promotes work/life balance to achieve maximum performance professionally and personally

COMPENSATION AND BENEFITS
We value hard work and on-the-job excellence, so we offer competitive compensation and benefits packages:
  • Position offers a Base Salary
  • Attainable Quota with Full Commission Potential
  • Medical, Dental, Vision, Life, and 401(k) benefits are offered
  • Flex Time Off (FTO)

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