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Customer Development Representative information

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$33.5K

$58.5K

$92K

How much do customer development representative jobs pay per year?

As of Aug 7, 2026, the average yearly pay for customer development representative in the United States is $58,474.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,500.00 and $69,000.00 per year, depending on experience, location, and employer.

What is the difference between Customer Development Representative vs Sales Development Representative?

AspectCustomer Development RepresentativeSales Development Representative
Primary FocusBuilding customer relationships and understanding client needsGenerating and qualifying sales leads
Required SkillsCommunication, customer service, product knowledgeProspecting, cold calling, lead qualification
Work EnvironmentCustomer-facing, often in account managementOutbound sales, lead generation teams
Common Industry UsageTechnology, SaaS, B2B servicesTechnology, SaaS, B2B sales

While both roles involve engaging with potential or existing clients, Customer Development Representatives focus on nurturing relationships and understanding customer needs, whereas Sales Development Representatives primarily focus on generating and qualifying leads to support sales teams. Both roles require strong communication skills and are vital in the sales and customer success processes within similar industries.

Is a Customer Development Representative entry level?

A Customer Development Representative (CDR) role is often considered entry level, suitable for candidates with basic communication skills and a willingness to learn sales or customer service processes. Many positions require little to no prior experience, though familiarity with CRM tools and a customer-focused attitude can be advantageous.

What are the key skills and qualifications needed to thrive as a customer development representative?

To thrive as a Customer Development Representative, you need strong communication, prospecting, and relationship-building skills, typically supported by a bachelor's degree in business or a related field. Familiarity with Customer Relationship Management (CRM) systems like Salesforce and proficiency in sales enablement tools are commonly required. Persistence, active listening, and adaptability help candidates excel in engaging prospects and handling objections. These skills are crucial for effectively driving sales growth, building lasting customer relationships, and achieving business targets.

What is a customer development representative?

A Customer Development Representative (CDR) is responsible for identifying and engaging potential customers, often at the early stages of the sales process. They generate leads, qualify prospects, and nurture relationships to help drive sales growth for their company. CDRs typically work closely with sales and marketing teams to ensure a smooth transition from prospecting to the sales closing phase. Their goal is to understand customer needs, provide relevant information, and set up meetings or demos for account executives.

What are some common challenges faced by customer development representatives, and how can they be overcome?

Customer Development Representatives often face challenges such as handling customer objections, managing a high volume of outreach, and maintaining motivation during periods of rejection. To overcome these, it's helpful to develop strong active listening skills, use proven objection-handling techniques, and rely on supportive team collaboration. Regularly setting achievable goals and leveraging CRM tools can also help stay organized and maintain a positive workflow.
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Customer Development Representative jobs near you
Infographic showing various Customer Development Representative job openings in the United States as of July 2026, with employment types broken down into 80% Full Time, 18% Part Time, and 2% Contract. Highlights an 87% Physical, 1% Hybrid, and 12% Remote job distribution, with an average salary of $58,474 per year, or $28.1 per hour.

Customer Development Representative

Crown Uniform & Linen Service

Brockton, MA • On-site

$90K/yr

Full-time

Re-posted 29 days ago

Job description

Position Summary

At Crown Linen Service, Inc., we're more than a linen company. We're a trusted partner helping businesses look their best and run efficiently every single day. We're seeking a dynamic Customer Development Representative (CDR) to drive revenue growth within our established customer base. This is not an account management role, it's a growth role. You'll be in the field uncovering opportunities, deepening relationships, and expanding Crown Linen's footprint through upselling, cross-selling, and value-based solutions that make a real impact for our customers.

What You'll Do

Sales & Growth Focus

  • Ride service routes and visit customer sites to uncover untapped opportunities within existing accounts.

  • Identify and close upsell and cross-sell opportunities for additional products and value-add services.

  • Develop strategies to grow "share of wallet," increase product placements, item mix, and service usage per account.

  • Partner with sales and service leadership to develop customized customer-growth plans and closing strategies.

  • Collaborate with production and service teams to ensure a smooth rollout of new business wins.

Customer Engagement & Value Creation

  • Build strong, trusted relationships with general managers, owners, and key decision-makers through consistent on-site presence.

  • Present tailored solutions that save customers time, improve presentation, reduce linen loss, and enhance operational flow.

  • Position Crown Linen as a strategic business partner, not just a vendor.

  • Gather customer feedback and relay insights that drive innovation and service improvements.

Sales Execution & Reporting

  • Maintain a healthy pipeline of opportunities within assigned routes and accounts.

  • Log all activity in the CRM, including visits, proposals, and closed business.

  • Meet or exceed monthly and quarterly goals for incremental revenue growth.

  • Provide weekly updates highlighting wins, opportunities, and competitive activity.

What You'll Bring

  • 2–5 years of sales experience - ideally in linen, uniform, foodservice, medical, or other route-based B2B industries.

  • Proven record of success upselling, cross-selling, or expanding services within an existing customer base.

  • Exceptional relationship-building and consultative selling skills.

  • Strong communication and presentation abilities - comfortable in kitchens, offices, and boardrooms alike.

  • Self-starter with a hunter's mindset and a passion for achieving measurable results.

  • Valid driver's license and clean driving record.

  • Proficiency with CRM systems, Microsoft Office, and route-management tools.

How You'll Be Measured

  • Incremental revenue growth (upsell/cross-sell)

  • Product placement growth per account

  • Share-of-wallet expansion

  • Number of qualified opportunities identified and closed

  • Customer visit frequency and engagement quality

Why You'll Love It Here

  • Competitive base salary ($65K) plus uncapped earning potential (up to $90K OTE).

  • Opportunity to grow within a fast-paced, people-first company with a proud history of service excellence.

  • Supportive leadership, extensive training, and the freedom to own your territory.

  • The satisfaction of helping businesses across hospitality, healthcare, and industry succeed every day.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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