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Customer Development Representative Jobs in California

Business Development Representative - Portable Storage & Container Rentals Base Salary: $45,000 ... You'll sell portable storage containers and roll-off rental solutions to customers who genuinely ...

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Customer Development Representative information

See California salary details

$33.1K

$57.7K

$90.8K

How much do customer development representative jobs pay per year?

As of Jun 22, 2026, the average yearly pay for customer development representative in California is $57,709.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,900.00 and $68,100.00 per year, depending on experience, location, and employer.

What is the difference between Customer Development Representative vs Sales Development Representative?

AspectCustomer Development RepresentativeSales Development Representative
Primary FocusBuilding customer relationships and understanding client needsGenerating and qualifying sales leads
Required SkillsCommunication, customer service, product knowledgeProspecting, cold calling, lead qualification
Work EnvironmentCustomer-facing, often in account managementOutbound sales, lead generation teams
Common Industry UsageTechnology, SaaS, B2B servicesTechnology, SaaS, B2B sales

While both roles involve engaging with potential or existing clients, Customer Development Representatives focus on nurturing relationships and understanding customer needs, whereas Sales Development Representatives primarily focus on generating and qualifying leads to support sales teams. Both roles require strong communication skills and are vital in the sales and customer success processes within similar industries.

Is SDR an entry level position?

A Sales Development Representative (SDR) position is typically considered entry-level in sales and business development roles. It often requires minimal prior experience and focuses on lead generation, outreach, and qualification, making it suitable for those starting their careers in sales or customer engagement. Some companies may prefer candidates with basic communication skills and familiarity with CRM tools.

Do SDRs work remotely?

Customer Development Representatives (SDRs) often have the option to work remotely, especially in companies that support flexible or hybrid work arrangements. Remote work for SDRs typically requires strong communication skills and proficiency with sales tools like CRM software, and schedules may vary depending on the employer's policies.

What are the key skills and qualifications needed to thrive as a Customer Development Representative, and why are they important?

To thrive as a Customer Development Representative, you need strong communication, prospecting, and relationship-building skills, typically supported by a bachelor's degree in business or a related field. Familiarity with Customer Relationship Management (CRM) systems like Salesforce and proficiency in sales enablement tools are commonly required. Persistence, active listening, and adaptability help candidates excel in engaging prospects and handling objections. These skills are crucial for effectively driving sales growth, building lasting customer relationships, and achieving business targets.

What is a Customer Development Representative?

A Customer Development Representative (CDR) is responsible for identifying and engaging potential customers, often at the early stages of the sales process. They generate leads, qualify prospects, and nurture relationships to help drive sales growth for their company. CDRs typically work closely with sales and marketing teams to ensure a smooth transition from prospecting to the sales closing phase. Their goal is to understand customer needs, provide relevant information, and set up meetings or demos for account executives.

How much do SDRs typically make?

Sales Development Representatives (SDRs) typically earn a base salary ranging from $40,000 to $60,000 annually, with additional commissions and bonuses that can increase total compensation to $60,000 to $80,000 or more. Compensation varies based on experience, industry, and location, and often includes performance-based incentives.

What does a customer development representative do?

A customer development representative (CDR) is responsible for engaging with potential and existing customers to understand their needs, promote products or services, and support sales efforts. They often use communication skills, CRM tools, and product knowledge to build relationships, gather feedback, and help drive revenue growth.

What are some common challenges faced by Customer Development Representatives, and how can they be overcome?

Customer Development Representatives often face challenges such as handling customer objections, managing a high volume of outreach, and maintaining motivation during periods of rejection. To overcome these, it's helpful to develop strong active listening skills, use proven objection-handling techniques, and rely on supportive team collaboration. Regularly setting achievable goals and leveraging CRM tools can also help stay organized and maintain a positive workflow.
What are popular job titles related to Customer Development Representative jobs in California? For Customer Development Representative jobs in California, the most frequently searched job titles are:
What job categories do people searching Customer Development Representative jobs in California look for? The top searched job categories for Customer Development Representative jobs in California are:
Infographic showing various Customer Development Representative job openings in California as of June 2026, with employment types broken down into 3% As Needed, 55% Full Time, 36% Part Time, and 6% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $57,709 per year, or $27.7 per hour.
Associate Manager, Customer Development

Associate Manager, Customer Development

SC Johnson

San Francisco, CA

Full-time

Posted 25 days ago


SC Johnson rating

8.2

Company rating: 8.2 out of 10

Based on 22 frontline employees who took The Breakroom Quiz

26th of 90 rated chemical manufacturers


Job description

Lifestyle Brands (the LSB) is a growing house of like-minded brands under the SC Johnson umbrella including Method®, Mrs. Meyer’s Clean Day®, Babyganics® and Ecover®. Headquartered in San Francisco with additional operations in Chicago and throughout Europe, the LSB is home to 650 employees. Together we act as a force for bold, transformative growth with a focus on delivering positive impact for people and the planet. If you’re into pioneering the future and doing good while doing business, come join us.

The LSB is part of SC Johnson, a family-owned company and leading manufacturer of household cleaning, home storage, air care, pest control and shoe care products, as well as professional products. Originally founded in 1886 and headquartered in Wisconsin, U.S.A., SC Johnson and the Lifestyle Brands division are at work for a better world.

The Company's Total Rewards package is at or above industry levels. The expected base salary range for this position is between 110,112.00 USD - 144,522.00 USD. Job related skills, experience, education, and location will be considered in setting actual starting base salary. In addition to your base salary and depending on job level, eligibility, and performance, a total package may include profit sharing, a short-term incentive and/or long-term incentives. As a family company, benefits are a key piece of our Total Rewards package as well and we’re proud to provide a comprehensive, competitive, and differentiated benefits program that our people and their families value.The Associate Manager, Customer Development, plays a pivotal part in this organization – serving as the headquarter sales and business development lead. You will be involved in virtually every aspect of the go-to-market strategy. This person is the ‘voice of the customer’ to the HQ functions and the ‘voice of HQ’ out to the sales organization. Day-to-day responsibilities are similar to Sales Planning, Trade Marketing, or Customer Marketing roles in other organizations. This is a hands-on role with a high growth organization where entrepreneurship, initiative, and energy level will make a difference within the larger organization. This role has day-to-day interaction and exposure across functional leads and the leadership team…and it’ll be fun!.

The Associate Manager, Customer Development will:

  • Partner with the Commercial Brand Development (aka CBD) team to craft medium and long-term strategies to achieve the brand’s objectives. This will include:

    • Working with the field sales teams to develop the strategies and plans necessary to meet the organization's growth deliverables.

    • Representing Sales in the annual financial planning process to determine how much and where we will grow, and resources needed.

    • Creating strategies for go-to-market approach and channel development while contributing to the long-term innovation pipeline

    • Representing Sales within new product development and commercialization teams and processes, driving visibility to customer requirements and sell-in needs.

  • Work with cross functional and field sales teams on near-term execution of the annual business plan to include:

    • Collaborating with CBD, Category Insights, Consumer Insights, Marketing, and other cross-functional partners on all aspects of business development (new item presentations, customer meetings, analyses, etc.) to support our Field Sales organization.

    • Developing and maintaining our annual Go-To-Market playbook for the Field Sales organization that includes priorities, selling materials, and in-store standards (assortment, pricing, merchandising, and promotions)

    • Managing the interface between field sales, demand planning, and cross functional partners in the monthly Sales & Operations Planning (S&OP) cycle.

    • Owning customer-level tracking of NPD launches as it relates to forecasting trends & annual business plan volumes.

    • Representing Sales within the development of seasonal and/or limited edition portfolio(s) and promotions, and owning the commercial execution of these items/promotions.

QUALIFICATIONS

Required:

  • Bachelors degree and 5+ years of experience in Sales and/or Customer Development (business development/sales planning/customer marketing) preferably at a consumer products company OR Advance Degree and 3+ years of relevant experience

Preferred:

  • Strong analytical experience, interpreting and analyzing data (Nielsen/IRI)

  • Curious and analytical mindset; ability to independently assess data, integrate into selling stories and leverage it to grow our business.

  • Fast paced, entrepreneurial thinker, multi-tasker with cross functional project management capabilities

  • High energy individual who is passionate about and has shown success in influencing others.

  • A willingness and desire to take on new things as our organization changes and grows.

  • Excellent effective communication / collaboration, presentation skills and a colorful storyteller

  • Ability to manage multiple priorities and work within tight timeframes and deadlines.

  • Ability to work independently to identify business needs and opportunities to help grow sales.

Job Details:

  • This role is located in San Francisco, CA.

  • 4 days a week in-office requirement, 1 day a week remote

  • This role is not offering relocation assistance

  • Qualified candidates must be legally authorized to work in the United States

Inclusion & Diversity

We believe that being a team of diverse people with different ideas, views and cultures will help us and our business thrive. We are committed to ensuring everyone who works at the LSB feels that they have a real sense of belonging and that they can show up as who they are, be valued, listened to and supported to do their best possible work.

Sure, there’s always more that can be done. But together with our team, partners, customers and community, we can make everyone welcome.

Better Together

At SC Johnson, we strive to create a positive, inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.

Equal Opportunity Employer

The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.

Accommodation Requests

If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to SCJHR@scj.com. All qualified applicants are encouraged to apply. Download the EEO is the Law poster for more information.


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