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Channel Strategy Manager Jobs (NOW HIRING)

Excelitas Technologies

Channel Manager

Gaithersburg, MD

$130K - $140K/yr

This role owns channel strategy, partner selection, performance management, and capability building , ensuring alignment with Excelitas' commercial priorities and long-term growth objectives. Key ...

Lindt and Sprungli

Sales Strategy Manager

San Leandro, CA · On-site

$131K - $171K/yr

Collaborate with Sr. Sales Strategy Manager to develop Channel strategy for Seasonal Confection. * Present strategic direction and business building programs to the sales organization and internal ...

TPX Communications

Channel Manager, Northeast

$155K - $156K/yr

The Channel Manager is a strategic, revenue-generating individual contributor responsible for driving new-business growth through indirect sales channels and partner ecosystems. This role exercises ...

Lindt and Sprungli

Sales Strategy Manager

San Leandro, CA · On-site

$131K - $171K/yr

Collaborate with Sr. Sales Strategy Manager to develop Channel strategy for Seasonal Confection. * Present strategic direction and business building programs to the sales organization and internal ...

TPX Communications

Channel Manager, West Coast

$155K - $156K/yr

The Channel Manager is a strategic contributor responsible for contributing to new-business growth through indirect sales channels and partner ecosystems. This role exercises independent judgement in ...

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Channel Strategy Manager information

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$70.5K

$142.4K

$153.5K

How much do channel strategy manager jobs pay per year?

As of Jun 9, 2026, the average yearly pay for channel strategy manager in the United States is $142,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $152,000.00 and $153,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Channel Strategy Manager, and why are they important?

To thrive as a Channel Strategy Manager, you need expertise in sales strategy, market analysis, and channel development, typically supported by a relevant degree in business or marketing. Familiarity with CRM systems, data analytics tools, and channel management software is essential for tracking performance and optimizing distribution. Strong negotiation, relationship-building, and communication skills set top performers apart in this role. These capabilities are crucial for driving revenue growth, building successful partnerships, and ensuring effective channel execution.

What does a Channel Strategy Manager do?

A Channel Strategy Manager is responsible for developing and implementing strategies to distribute a company’s products or services through various channels, such as retail, online, or third-party partners. They analyze market trends, assess channel performance, and collaborate with sales and marketing teams to optimize channel mix and ensure alignment with business goals. Their work helps maximize market reach, drive sales growth, and improve customer satisfaction by ensuring products are available through the most effective channels.

How does a Channel Strategy Manager typically collaborate with sales and marketing teams to drive growth?

A Channel Strategy Manager works closely with both sales and marketing teams to develop and execute strategies that optimize distribution channels and maximize revenue opportunities. This often involves analyzing channel performance data, identifying new partnership opportunities, and aligning promotional initiatives across teams. Regular meetings and cross-functional projects are common, ensuring that channel strategies are integrated with broader business objectives. Effective collaboration requires strong communication skills and a deep understanding of both internal processes and market dynamics.

What is the difference between Channel Strategy Manager vs Channel Marketing Manager?

AspectChannel Strategy ManagerChannel Marketing Manager
Primary FocusDeveloping and optimizing channel strategies to maximize sales and partnershipsCreating marketing campaigns and initiatives to promote products within channels
ResponsibilitiesStrategic planning, partner relations, channel developmentMarketing campaigns, content creation, promotional activities
Required SkillsStrategic thinking, relationship management, industry knowledgeMarketing skills, campaign management, communication
Work EnvironmentCross-functional teams, partner organizations, corporate officesMarketing teams, sales teams, advertising agencies

The Channel Strategy Manager focuses on developing overall channel strategies and managing partner relationships, while the Channel Marketing Manager concentrates on executing marketing campaigns within channels. Both roles are essential for channel success but differ in scope and daily tasks.

More about Channel Strategy Manager jobs
What cities are hiring for Channel Strategy Manager jobs? Cities with the most Channel Strategy Manager job openings:
What states have the most Channel Strategy Manager jobs? States with the most job openings for Channel Strategy Manager jobs include:
What job categories do people searching Channel Strategy Manager jobs look for? The top searched job categories for Channel Strategy Manager jobs are:
Channel Strategy Manager jobs near you
Infographic showing various Channel Strategy Manager job openings in the United States as of June 2026, with employment types broken down into 100% Full Time. Highlights an 50% In-person, and 50% Hybrid job distribution, with an average salary of $142,448 per year, or $68.5 per hour.

Manager, Channel Strategy - Kids & Family- The Orchard

Sony Music Global Job Board

New York, NY • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 days ago

Job description

About The Orchard
The Orchard is a leading global music distributor and Artist & Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard's comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.
The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.
We are seeking a motivated, forward-thinking and dynamic US-based YouTube channel strategist for kids and family content. This position reports to the VP, Content Strategy & Business Development for the Magic Star team (The Orchard's kids and family division) and will have a dotted line reporting relationship with the Senior Director, Channel Strategy. This role will act as the dedicated manager for The Orchard's roster of kids and family-themed YouTube Channel partners. The ideal candidate is relationship-driven with a creative and analytical mind, and the ability to work proactively and autonomously. The role requires working across multiple time zones based on business needs, supporting global partners and internal teams.
What You'll Do
  • Office- first role, in office 4 days a week.
  • Manage and oversee an assigned portfolio of global and multi-language kids and family YouTube channels partnered in The Orchard's YouTube multi-channel network.
  • Deliver ongoing, hands-on channel support, including programming, optimization, channel analysis, monthly reporting, content and video strategy, marketing support, and troubleshooting of partner issues across assigned kids/family YouTube channels.
  • Conduct detailed channel and video audits, recommending and implementing actionable improvements, with a specific lens to Made for Kids-designated content.
  • Track, analyze, and report on channel and children's category performance using metrics such as CPM, viewership trends, and subscriber demographics.
  • Execute strategic post-launch channel initiatives-covering marketing, optimization, and growth activities-to drive maximum reach, user retention, revenue, and overall client satisfaction within a high-touch service model.
  • Provide exceptional support for MCN clients and internal teams (Magic Star, Relationship Managers, Rights Management, Operations, etc.) to ensure video-related issues are resolved quickly and effectively.
  • Maintain an up-to-date understanding of and expertise in Made For Kids and children's genre-specific platform policies, restrictions, opportunities and trends on YouTube.
  • Build and maintain relationships with the YouTube Kids programming and partnerships teams, including for managing editorial pitching for featured placement in the Kids app and identifying additional opportunities for collaboration and support.
  • Create and provide best practice guides and strategic recommendation documentation for building and growing kids and family channels and content on YouTube.
  • Provide basic video and image editing (e.g. creating clips or compilations from existing video content, creating video thumbnails) as needed and work closely with internal Design team or external partners for more complex content creation needs.
  • Support internal Ad Sales team in identifying and crafting relevant ad sales service offerings and campaigns specific to Made for Kids channels and kids/family content.
  • Collaborate with the Magic Star team along with Relationship Managers, Marketing, and Audience Development to leverage YouTube for key music release campaigns and develop YouTube-specific tentpole initiatives for priority labels and artists/acts.
  • Maintain accurate and up-to-date records across internal systems, YouTube's CMS, and YouTube.com.
  • Identify opportunities to upsell Channel Strategy services to roster clients and support prospecting and pitching efforts to secure new clients and channel partners.
  • Serve as the primary point of contact for all YouTube-related inquiries from artists, labels, and Relationship Managers across assigned channel roster.
Who You Are
  • 3+ years' experience managing, programming and optimizing Made for Kids-designated YouTube channels
  • In-depth understanding of rapidly evolving digital landscape with proven ability to harness it in an effort to reach goals (e.g. user generated content, social media), with a specific focus on kids and family content
  • Ability to communicate & work effectively with various stakeholders (C level, clients, interns)
  • Technologically savvy and comfortable with data
  • Excellent software skills and proficiency in YouTube CMS, Microsoft, Google, and Apple applications
  • Familiar with Photoshop, Final Cut Pro, Premiere, Illustrator, After Effects, Streamlabs, OBS and basic film/image editing
  • Strong passion for and deep knowledge of children's entertainment content
  • Knowledge and experience running YouTube livestreams
  • Fluency in Spanish is highly preferred
  • An expert communicator and relationship builder
  • Creative and takes initiative - capacity to engage, willingness to learn and to share ideas, positive attitude
  • A skilled presenter
  • A proactive and creative problem solver
  • Organized, able to multitask, prioritize and maintain deadlines
  • Adaptable to evolving workload and working collaboratively with multiple stakeholders and clients
What We Give You
  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.
  • The space to accelerate progress, positively disrupt, and create what happens next
  • Time off for a winter recess

The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
New York Pay Range
$70,000-$85,000 USD

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