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Channel Strategy Manager Jobs in Colorado (NOW HIRING)

ABB

Channel Development Manager West

Denver, CO

Responsibilities Channel Strategy & Growth: * Execute the regional channel strategy aligned with ... Portfolio Management Business Strategy Market Intelligence Go-to-market Strategy Pricing Excellence ...

Cyera

Channel Account Director - West

Denver, CO · On-site +1

$225K - $275K/yr

Identify, recruit, and onboard new channel partners, including resellers, distributors, and strategic alliances. * Relationship Management: Build and maintain strong, long-term relationships with key ...

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Channel Strategy Manager information

What are the key skills and qualifications needed to thrive as a Channel Strategy Manager, and why are they important?

To thrive as a Channel Strategy Manager, you need expertise in sales strategy, market analysis, and channel development, typically supported by a relevant degree in business or marketing. Familiarity with CRM systems, data analytics tools, and channel management software is essential for tracking performance and optimizing distribution. Strong negotiation, relationship-building, and communication skills set top performers apart in this role. These capabilities are crucial for driving revenue growth, building successful partnerships, and ensuring effective channel execution.

What does a Channel Strategy Manager do?

A Channel Strategy Manager is responsible for developing and implementing strategies to distribute a company’s products or services through various channels, such as retail, online, or third-party partners. They analyze market trends, assess channel performance, and collaborate with sales and marketing teams to optimize channel mix and ensure alignment with business goals. Their work helps maximize market reach, drive sales growth, and improve customer satisfaction by ensuring products are available through the most effective channels.

How does a Channel Strategy Manager typically collaborate with sales and marketing teams to drive growth?

A Channel Strategy Manager works closely with both sales and marketing teams to develop and execute strategies that optimize distribution channels and maximize revenue opportunities. This often involves analyzing channel performance data, identifying new partnership opportunities, and aligning promotional initiatives across teams. Regular meetings and cross-functional projects are common, ensuring that channel strategies are integrated with broader business objectives. Effective collaboration requires strong communication skills and a deep understanding of both internal processes and market dynamics.

What is the difference between Channel Strategy Manager vs Channel Marketing Manager?

AspectChannel Strategy ManagerChannel Marketing Manager
Primary FocusDeveloping and optimizing channel strategies to maximize sales and partnershipsCreating marketing campaigns and initiatives to promote products within channels
ResponsibilitiesStrategic planning, partner relations, channel developmentMarketing campaigns, content creation, promotional activities
Required SkillsStrategic thinking, relationship management, industry knowledgeMarketing skills, campaign management, communication
Work EnvironmentCross-functional teams, partner organizations, corporate officesMarketing teams, sales teams, advertising agencies

The Channel Strategy Manager focuses on developing overall channel strategies and managing partner relationships, while the Channel Marketing Manager concentrates on executing marketing campaigns within channels. Both roles are essential for channel success but differ in scope and daily tasks.

What are popular job titles related to Channel Strategy Manager jobs in Colorado? For Channel Strategy Manager jobs in Colorado, the most frequently searched job titles are:
What job categories do people searching Channel Strategy Manager jobs in Colorado look for? The top searched job categories for Channel Strategy Manager jobs in Colorado are:
What cities in Colorado are hiring for Channel Strategy Manager jobs? Cities in Colorado with the most Channel Strategy Manager job openings:
Channel Strategy Manager jobs near you
Infographic showing various Channel Strategy Manager job openings in Colorado as of June 2026, with employment types broken down into 100% Full Time. Highlights an 83% In-person, 6% Hybrid, and 11% Remote job distribution.
Channel Development Manager West

Channel Development Manager West

ABB

Denver, CO

Full-time

Posted 11 days ago

ABB Group rating

8.5

Company rating: 8.5 out of 10

Based on 74 frontline employees who took The Breakroom Quiz

59th of 417 rated machine equipment manufacturers

Job description

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we've announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized technology group and investor/operator focused on AI, robotics, and next-generation computing. By joining us now, you'll be part of a pioneering team shaping the future of robotics-working alongside world-class experts in a fast-moving, innovation-driven environment.

This Position reports to:

Collaborative Robots Business Manager


The Channel Development Manager is responsible for driving growth, performance, and strategic alignment of the ABB Robotics distributor network. This role focuses on optimizing channel coverage, enabling partner success, and accelerating revenue through a high performing partner network.

Responsibilities

Channel Strategy & Growth:

  • Execute the regional channel strategy aligned with ABB Robotics growth objectives
  • Identify gaps in market coverage and recruit new distributor / channel partners where needed
  • Evaluate existing channel partners to ensure optimal performance and alignment
  • Drive overall channel sales growth, including robot units, revenue, and new customer acquisition

Partner Performance and Management:

  • Lead quarterly business reviews (QBRs) with key distributor partners
  • Establish clear performance metrics, KPIs, and growth targets for each partner
  • Build and execute joint business plans with distributors to drive pipeline and orders
  • Hold partners accountable to sales targets, technical capability, and market development activities
  • Continuously assess channel effectiveness, coverage, and competitiveness
  • Make recommendations on adding, developing, or exiting partners based on performance and strategic fit
  • Ensure alignment between direct sales teams and distribution partners
  • Support onboarding of new distributors and accelerate time to productivity
  • Ensure partners are trained on products, applications, and sales processes
  • Drive adoption of partner tools, pricing structures, and go-to-market programs

Minimum Requirements:

  • 10+ Years in Industrial sales preferably in Automation and Robotics
  • Bachelors degree in business, engineering or related field. Special combination of education and years of experience is also accepted (i.e. 12 Years experience with Associate Degree, 14 years experience with HS Diploma)
  • Ability to travel as required for customer interactions
  • Lives within the defined geographic area

Desired Characteristics and background of successful candidates:

Portfolio Management

Business Strategy

Market Intelligence

Go-to-market Strategy

Pricing Excellence

Acount Management

Business Development & Adoption

Solution/Application Sales Engineering

Channel Sales and Distributor Management

Contract & Risk Management Expertise

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.

Employment Type: FULL_TIME

What ABB Group employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About ABB Group

Sourced by ZipRecruiter

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

Industry

Technology, communication and media

Company size

10,000+ Employees

Headquarters location

Cary, NC, US

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