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Channel Strategy Manager Jobs in Wisconsin (NOW HIRING)

INNIO

Senior Channel Manager

Waukesha, WI · On-site

$152K - $153K/yr

The Senior Channel Manager will lead the development and execution of strategic channel sales initiatives for the INNIO Waukesha Engine business across the Americas. This role is responsible for ...

New

INNIO

Senior Channel Manager

Waukesha, WI · Hybrid

$152K - $153K/yr

The Senior Channel Manager will lead the development and execution of strategic channel sales initiatives for the INNIO Waukesha Engine business across the Americas. This role is responsible for ...

Innio

Senior Channel Manager

Waukesha, WI · Hybrid

$152K - $153K/yr

The Senior Channel Manager will lead the development and execution of strategic channel sales initiatives for the INNIO Waukesha Engine business across the Americas. This role is responsible for ...

INNIO

Senior Channel Manager

Waukesha, WI · On-site

$152K - $153K/yr

The Senior Channel Manager will lead the development and execution of strategic channel sales initiatives for the INNIO Waukesha Engine business across the Americas. This role is responsible for ...

Telkonet, Inc.

Channel Account Manager

Pewaukee, WI · On-site

Channel Account Manager - Western U.S.Remote - Preferred Home Base: UT, AZ, NV, CO, NM, OR, WA ... Develop joint business plans and growth strategies * Equip partners with the tools and resources ...

Telkonet, Inc.

Channel Account Manager

Pewaukee, WI · On-site

Channel Account Manager - Western U.S.Remote - Preferred Home Base: UT, AZ, NV, CO, NM, OR, WA ... Develop joint business plans and growth strategies * Equip partners with the tools and resources ...

Eaton

Division Channel Manager

Menomonee Falls, WI · On-site

$113K - $165K/yr

Channel Strategy: Develop and execute sales and marketing strategy and programs to Industrial ... Manage ICD's target market planning process including formation and execution of agreements. Sets ...

New

AprilAire

Director-Channel Marketing

Madison, WI

Channel Program Management: * Lead the development, implementation, and management of channel marketing go to market plans and strategies to improve AprilAire's competitive advantage including ...

AprilAire

Director-Channel Marketing

Madison, WI · On-site

Channel Program Management: * Lead the development, implementation, and management of channel marketing go to market plans and strategies to improve AprilAire's competitive advantage including ...

AprilAire

Director-Channel Marketing

Madison, WI · On-site

Channel Program Management: * Lead the development, implementation, and management of channel marketing go to market plans and strategies to improve AprilAire's competitive advantage including ...

Quovis, Inc.

Marketing Manager

Racine, WI · On-site

Partner with marketing leadership to shape long-term brand and channel strategy, and evaluate new ... Directly manage, coach, and develop a marketing associate, setting clear priorities, expectations ...

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All JobsChannel Strategy JobsChannel Strategy Manager JobsChannel Strategy Manager Jobs in Wisconsin

Channel Strategy Manager information

How much do channel managers make in the US?

Channel Strategy Managers in the US typically earn between $80,000 and $130,000 annually, depending on experience, industry, and location. Senior roles or those in larger companies may offer higher compensation, often supplemented with bonuses and benefits.

What jobs in the US pay 300,000 a year?

For a Channel Strategy Manager, annual salaries of $300,000 or more are typically found in senior or executive-level roles, such as director or vice president positions, especially in large corporations or highly competitive industries. These roles often require extensive experience, strategic skills, and leadership responsibilities, with compensation including base salary, bonuses, and stock options.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior media planners, media directors, or digital marketing managers often earn $150,000 or more annually, especially with extensive experience and leadership responsibilities. These positions typically require strong strategic skills, industry knowledge, and proficiency with media planning tools and analytics platforms.

What are the key skills and qualifications needed to thrive as a Channel Strategy Manager, and why are they important?

To thrive as a Channel Strategy Manager, you need expertise in sales strategy, market analysis, and channel development, typically supported by a relevant degree in business or marketing. Familiarity with CRM systems, data analytics tools, and channel management software is essential for tracking performance and optimizing distribution. Strong negotiation, relationship-building, and communication skills set top performers apart in this role. These capabilities are crucial for driving revenue growth, building successful partnerships, and ensuring effective channel execution.

What does a strategic channel manager do?

A strategic channel manager develops and oversees relationships with distribution partners to expand a company's market reach. They analyze market trends, set channel sales strategies, and coordinate marketing efforts to ensure alignment with business goals. Strong communication skills and knowledge of sales analytics tools are essential for success in this role.

What does a Channel Strategy Manager do?

A Channel Strategy Manager is responsible for developing and implementing strategies to distribute a company’s products or services through various channels, such as retail, online, or third-party partners. They analyze market trends, assess channel performance, and collaborate with sales and marketing teams to optimize channel mix and ensure alignment with business goals. Their work helps maximize market reach, drive sales growth, and improve customer satisfaction by ensuring products are available through the most effective channels.

How does a Channel Strategy Manager typically collaborate with sales and marketing teams to drive growth?

A Channel Strategy Manager works closely with both sales and marketing teams to develop and execute strategies that optimize distribution channels and maximize revenue opportunities. This often involves analyzing channel performance data, identifying new partnership opportunities, and aligning promotional initiatives across teams. Regular meetings and cross-functional projects are common, ensuring that channel strategies are integrated with broader business objectives. Effective collaboration requires strong communication skills and a deep understanding of both internal processes and market dynamics.

What is the difference between Channel Strategy Manager vs Channel Marketing Manager?

AspectChannel Strategy ManagerChannel Marketing Manager
Primary FocusDeveloping and optimizing channel strategies to maximize sales and partnershipsCreating marketing campaigns and initiatives to promote products within channels
ResponsibilitiesStrategic planning, partner relations, channel developmentMarketing campaigns, content creation, promotional activities
Required SkillsStrategic thinking, relationship management, industry knowledgeMarketing skills, campaign management, communication
Work EnvironmentCross-functional teams, partner organizations, corporate officesMarketing teams, sales teams, advertising agencies

The Channel Strategy Manager focuses on developing overall channel strategies and managing partner relationships, while the Channel Marketing Manager concentrates on executing marketing campaigns within channels. Both roles are essential for channel success but differ in scope and daily tasks.

What job categories do people searching Channel Strategy Manager jobs in Wisconsin look for? The top searched job categories for Channel Strategy Manager jobs in Wisconsin are:
What cities in Wisconsin are hiring for Channel Strategy Manager jobs? Cities in Wisconsin with the most Channel Strategy Manager job openings:
Channel Strategy Manager jobs near you

Senior Channel Manager

INNIO

Waukesha, WI • On-site

$152K - $153K/yr

Full-time

Posted 6 days ago

New

Job description

Description
About INNIO Group:
INNIO Group is a global distributed energy solutions provider that delivers reliable, flexible, transient, decentralized, modular and efficient power. With a track record of innovation, INNIO designs, manufactures and services high-performance power systems under its Jenbacher and Waukesha brands. The company delivers power for applications including data centers, microgrids, grid stabilization, industrial energy and gas compression.
INNIO operates a global installed base across approximately 100 countries as of December 31, 2025, supported by a resilient, high-margin services business that delivers long-term, recurring revenues across the full equipment lifecycle. As electricity demand accelerates-driven by AI, electrification and grid constraints-INNIO enables scalable, behind-the-meter power generation with high efficiency, fast start capability, strong transient performance and fuel flexibility, including hydrogen-ready solutions. INNIO employs over 5,000 people worldwide and is committed to moving energy forward.
Job Summary:
The Senior Channel Manager will lead the development and execution of strategic channel sales initiatives for the INNIO Waukesha Engine business across the Americas. This role is responsible for managing relationships with channel partners, including distributors, packagers, and service providers, to drive revenue growth, expand market reach, and ensure alignment with INNIO's business objectives.
Work Structure:
Will be based onsite at either our Waukesha, WI or Houston, TX office with flexibility to work in a hybrid capacity.
Key Responsibilities:
  • Channel Strategy & Execution:
    • Develop and implement channel sales strategies to grow sales of new units, remanufactured equipment (reUp), parts, and services.
    • Optimize channel partner performance through strategic planning, KPI monitoring, and capability assessments.

  • Partner Relationship Management:
    • Build and maintain strong relationships with key channel partners and end-user customers.
    • Support onboarding, training, and development of channel partners to ensure alignment with Waukesha's standards and goals.
  • Sales Enablement & Support:
    • Collaborate with internal teams (Sales, Marketing, Product Line, Service) to support partner campaigns and product launches.
    • Provide technical and commercial support to partners during the sales cycle.
  • Performance Monitoring & Reporting:
    • Track and analyze channel performance metrics; identify areas for improvement and growth.
    • Prepare regular reports and forecasts using CRM and analytics tools.
  • Market Development:
    • Identify new market opportunities and channel expansion strategies.
    • Represent Waukesha at industry events, conferences, and partner meetings.

Qualifications:
  • Bachelor's degree in Business, Engineering, Marketing, or related field.
  • 7+ years of experience in channel sales, partner management, or industrial equipment sales.
  • Proven success in managing complex partner ecosystems and achieving sales targets.
  • Strong understanding of the industrial engines market, preferably in oil & gas or power generation.
  • Excellent communication, negotiation, and relationship-building skills.
  • Proficiency in CRM systems (Salesforce preferred) and data analytics tools.
  • Willingness to travel up to 50% domestically & globally.

Preferred Skills:
  • Experience with OEM channel models and aftermarket sales.
  • Familiarity with Waukesha product lines (VGF, VHP, 275GL+, mobileFLEX).
  • Strategic thinker with a hands-on approach to execution.
  • Ability to work cross-functionally in a global matrix organization.

#Waukesha

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