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Digital Channel Manager Jobs in Wisconsin (NOW HIRING)

Generac

Senior Channel Marketing Manager

Waukesha, WI

$140K - $180K/yr

Design multi-channel outbound recruitment campaigns (digital, direct, and event-based) that move prospects from initial interest to signed, trained, and active installers. * Develop and manage the ...

Generac

Senior Channel Marketing Manager

Pewaukee, WI

$140K - $180K/yr

Design multi-channel outbound recruitment campaigns (digital, direct, and event-based) that move prospects from initial interest to signed, trained, and active installers. * Develop and manage the ...

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All JobsDigital Channel JobsDigital Channel Manager JobsDigital Channel Manager Jobs in Wisconsin

Digital Channel Manager information

See Wisconsin salary details

$71.2K

$143.8K

$154.9K

How much do digital channel manager jobs pay per year?

As of Aug 2, 2026, the average yearly pay for digital channel manager in Wisconsin is $143,780.00, according to ZipRecruiter salary data. Most workers in this role earn between $153,400.00 and $154,400.00 per year, depending on experience, location, and employer.

What are some of the main challenges Digital Channel Managers face when coordinating across multiple platforms?

Digital Channel Managers often need to ensure consistent messaging, branding, and user experience across various digital platforms such as websites, social media, and mobile apps. One common challenge is balancing platform-specific strategies while maintaining overall brand coherence. Additionally, they must stay updated with rapidly changing digital trends and analytics tools, which can require continuous learning and adaptation. Effective collaboration with marketing, IT, content, and design teams is crucial to successfully execute integrated campaigns and respond to performance data in real time.

What does a digital channel manager do?

A digital channel manager oversees a company's online platforms, such as websites, social media, and email marketing, to ensure effective digital communication and customer engagement. They develop strategies, analyze performance metrics, and coordinate with marketing teams to optimize digital presence using tools like analytics software and content management systems.

How much do channel managers make in the US?

In the US, digital channel managers typically earn between $70,000 and $120,000 annually, depending on experience, industry, and location. Senior or specialized roles with additional certifications can earn higher salaries, often exceeding $130,000. Compensation may also include bonuses and benefits related to digital marketing tools and analytics platforms.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior digital marketing director, media director, or digital channel manager can earn $150,000 or more annually, especially with extensive experience, advanced skills in analytics and advertising platforms, and leadership responsibilities. High-level positions often require strategic oversight, team management, and proficiency with tools like Google Analytics, SEO, and programmatic advertising.

What jobs in the US pay 300,000 a year?

For a Digital Channel Manager, annual salaries of $300,000 or more are typically found in senior or executive-level roles such as Director or Vice President of Digital Marketing, especially in large organizations or tech companies. These positions often require extensive experience, strategic leadership skills, and proficiency with digital tools and analytics. Compensation varies based on industry, company size, and geographic location.

What is the difference between Digital Channel Manager vs Digital Marketing Specialist?

AspectDigital Channel ManagerDigital Marketing Specialist
Primary FocusOversees digital channels like social media, email, and paid advertising to drive engagement and conversions.Develops and executes digital marketing campaigns, focusing on content creation, SEO, and analytics.
Required SkillsChannel management, analytics, strategic planning, and cross-channel integration.Content marketing, SEO, SEM, data analysis, and campaign management.
Work EnvironmentTypically manages multiple digital platforms, collaborates with marketing teams, and reports on channel performance.Creates marketing content, manages campaigns, and analyzes digital marketing metrics.

While both roles focus on digital marketing efforts, the Digital Channel Manager primarily oversees and optimizes specific digital channels to maximize performance, whereas the Digital Marketing Specialist concentrates on executing marketing campaigns and content across digital platforms. The roles often collaborate but differ in strategic versus tactical responsibilities.

What are the key skills and qualifications needed to thrive as a Digital Channel Manager, and why are they important?

To thrive as a Digital Channel Manager, you need expertise in digital marketing, analytics, and channel strategy, typically supported by a degree in marketing, communications, or business. Familiarity with tools such as Google Analytics, content management systems (CMS), marketing automation platforms, and social media management tools is essential. Strong project management, communication, and problem-solving skills help you lead campaigns and collaborate across teams. These skills ensure effective digital presence, optimize customer engagement, and drive measurable business growth through digital channels.
What are popular job titles related to Digital Channel Manager jobs in Wisconsin? For Digital Channel Manager jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Digital Channel Manager jobs in Wisconsin look for? The top searched job categories for Digital Channel Manager jobs in Wisconsin are:
What cities in Wisconsin are hiring for Digital Channel Manager jobs? Cities in Wisconsin with the most Digital Channel Manager job openings:
Digital Channel Manager jobs near you
Infographic showing various Digital Channel Manager job openings in Wisconsin as of July 2026, with employment types broken down into 1% Locum Tenens, 74% Full Time, 22% Part Time, and 3% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $143,780 per year, or $69.1 per hour.

Digital Marketing Manager

CNH Industrial N.V.

Waterford, WI • On-site

Full-time

Retirement

Posted 16 days ago

Job description

4845
Job Location: Waterford - Wisconsin - United States, New Holland - Pennsylvania - United States
Category for Job Posting: Sales and Marketing
Job Type for Job Posting: Full Time
Working Mode for Job Posting: Hybrid
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About Us
Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.
From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people - and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you're in the right place.
Grow a Career. Build a Future!
Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can't happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.
Job Purpose
The Digital Marketing Manager owns the development, execution, and optimization of CNH Capital's digital marketing strategy, driving measurable business growth, customer engagement, lead generation, and conversion across all digital channels. This role serves as the organization's digital marketing leader, translating business and marketing priorities into integrated digital programs that deliver targeted, data-driven customer experiences and business results.
The Digital Marketing Manager is accountable for the strategy, performance, and continuous evolution of CNH Capital's digital ecosystem, including the Customer Data Platform (CDP), lead generation, website, social media, digital advertising, text messaging, and emerging channels. Working in close alignment with the Business Strategy Marketing Manager, this role ensures marketing strategies are effectively activated through digital channels, while leveraging data, insights, and technology to optimize performance, maximize ROI, and strengthen customer and dealer engagement.
Key Responsibilities
Channel Strategy and Activation
  • Own the digital channel strategy and determine the optimal mix of digital channels-including web, paid media, social, email, SEO, CDP, and SMS-to deliver business and marketing objectives.
  • Develop and execute channel activation plans aligned with campaign objectives and business priorities.
  • Lead the development and management of an integrated digital ecosystem connecting customer data, content, channels, and marketing technology.
  • Direct execution across owned, earned, and paid digital channels to ensure a cohesive customer experience and maximize marketing effectiveness.

Audience Targeting and Personalization
  • Own audience segmentation strategy, leveraging CDP and other data sources to improve targeting precision and campaign effectiveness.
  • Design, build, and manage personalized customer journeys across digital touchpoints.
  • Establish targeting and personalization frameworks that ensure relevant, timely, and impactful customer communications.
  • Leverage customer, dealer, and behavioral data to identify growth opportunities and improve customer experiences.

Campaign Execution and Content Deployment
  • Lead the execution and delivery of integrated digital marketing campaigns across websites, digital advertising, social media, email, SMS, and other digital platforms.
  • Manage end-to-end campaign deployment, ensuring campaigns are launched on time, on brand, and aligned with business objectives.
  • Coordinate cross-functional teams and vendors to deliver campaign assets, content, and channel activation requirements.
  • Establish and maintain scalable campaign execution processes, standards, and governance to drive operational excellence.

Data-Driven Performance Optimization
  • Own digital marketing performance and optimization strategies, ensuring marketing activity contributes to measurable business outcomes.
  • Monitor, analyze, and optimize campaign performance through analytics and testing.
  • Manage channel investments, targeting strategies, and creative performance to maximize engagement, conversion, and ROI.
  • Translate performance insights into actionable recommendations and improvement plans for future marketing initiatives.

Measurement and Insights
  • Own the digital marketing technology ecosystem, including CDP, tracking and tagging frameworks, analytics platforms, and performance measurement capabilities.
  • Develop and maintain dashboards, reporting frameworks, and KPIs that provide visibility into channel, campaign, and business performance.
  • Serve as the primary owner of digital marketing performance insights, delivering recommendations that inform marketing strategy and business decisions.
  • Drive a culture of measurement and continuous improvement by establishing clear performance standards and accountability across digital marketing activities.

Experience Required
  • 5+ years of experience in digital marketing, performance marketing, or related roles.
  • Proven experience executing multi-channel digital campaigns across web, social, paid media, and email/SMS.
  • Strong knowledge of audience segmentation, personalization, and customer journey development.
  • Demonstrated ability to analyze data, optimize performance, and drive measurable business outcomes.
  • Experience working in cross-functional environments and aligning execution with strategic objectives.

Preferred Qualifications
  • Experience using marketing technology platforms (e.g., CDP, CRM, marketing automation tools).
  • Experience managing external agencies and digital vendors.
  • Strong understanding of SEO/SEM, digital advertising platforms (e.g., Google, LinkedIn, Meta), and website optimization.
  • Experience with A/B testing, attribution modeling, and campaign analytics tools.
  • Bachelor's degree in Marketing, Business, Communications, or a related field.

Pay Transparency
The annual salary for this role is USD $86,625.00 - $132,825.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)
For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.
What We Offer
We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.
At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:
  • Flexible work arrangements
  • Savings & Retirement benefits
  • Tuition reimbursement
  • Parental leave
  • Adoption assistance
  • Fertility & Family building support
  • Employee Assistance Programs
  • Charitable contribution matching and Volunteer Time Off

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