Corporate Marketing Associate

Dynasty Financial Partners, a leading advocate in the wealth management industry for independent financial advisors, is looking for a Marketing professional with 4-6 years of experience to join our Corporate Marketing team. Headquartered in St. Petersburg, FL, our mission is to help our network of advisors achieve their entrepreneurial dreams of building a more successful enterprise defined by their ability to deliver high-quality, customized financial advice to their clients. Learn more at Dynastyfp.com. As a member of our corporate marketing team, you will play a pivotal role in helping to drive top-of-funnel lead generation, define the prospect journey as well as nurturing those leads through a long lead cycle conversion process. The ideal candidate should possess a strategic mindset, combining market research with innovative tactics to attract and engage potential leads, while also implementing effective content and lead nurturing strategies through the development of segmented customer journey maps.

ROLE RESPONSIBILITIES TO INCLUDE BUT ARE NOT LIMITED TO:

• Marketing Strategy: Partner with the marketing team to create and implement marketing strategies that effectively target and attract potential leads, leveraging market research and understanding of the customer journey and segmented target audiences.
• Lead Nurturing and Management: Implement lead nurturing strategies to maintain engagement with potential leads over time, providing relevant content and information to move them through the sales funnel towards conversion.
• Lead Qualifying and Scoring: Develop and implement lead qualification and scoring methodologies to effectively identify and prioritize potential Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) based on their engagement with content across various touchpoints within the sales funnel.
• Content Creation: create compelling, high-quality content across diverse platforms and channels aimed at captivating and educating potential leads. This includes crafting materials for email campaigns, digital salesrooms, meetings, VIP engagements, media advertisements, landing pages, videos, webinars, and whitepapers.
• Paid Advertising: Collaborate closely with our digital media team to oversee and optimize paid advertising campaigns across various channels. This includes social media, search engines, and programmatic campaigns aimed at targeting specific audience segments and effectively driving website traffic and lead generation.
• Internal Marketing: Work closely with cross-functional teams (such as business development, Dynasty Connect and Investment Bank to align marketing efforts with overall business goals and ensure a seamless customer journey from lead generation to conversion.
• Website Optimization: Optimize website content and structure for search engines to increase organic traffic and improve visibility, thus attracting more potential leads.
• Analytics and Performance Tracking: Monitor and analyze marketing metrics and KPIs to measure the effectiveness of campaigns, identify areas for improvement, and make data-driven decisions to optimize lead generation and nurturing efforts.

Successful Candidates will have:

• Bachelor’s degree in marketing, communications, or related field
• 4-5 years of experience in content marketing, digital marketing, marketing agency or sales development
• This role is an in-office position in downtown St. Petersburg, Florida
• Experience in marketing roles focused on lead generation, lead nurturing and customer journey mapping
• Strong understanding of digital marketing channels and tactics, including SEO, paid advertising, email marketing, social media, video, and email
• Experience using marketing automation platforms to create emails/templates, forms and landing pages
• Proficiency in content creation and distribution across various platforms and channels.
• Excellent analytical skills and ability to interpret data and metrics to make informed decisions and optimize campaigns.
• Exceptional communication and collaboration skills, with the ability to work effectively in cross-functional teams.
• Creative mindset and ability to innovate and experiment with new marketing tactics and strategies.
• Strong project management skills and ability to manage multiple tasks and priorities effectively.
• Passion for staying updated on industry trends and continuously learning and improving in the field of marketing and lead generation.

DYNASTY OVERVIEW:

Dynasty Financial Partners is a leading WealthTech platform and the industry advocate for independent financial advisors helping them succeed through powering the future of wealth management. Our mission is to help advisors achieve their entrepreneurial dream of building a more successful enterprise defined by their ability to deliver high-quality, customized financial advice to their clients.

Now in our 14th year, Dynasty offers independent wealth management firms integrated middle and back-office solutions and differentiated services ranging from transition support, practice management, integrated technology and CRM, finance, investments and operations, marketing, compliance, practice management, M&A, and capital strategies. Dynasty has established offices in St. Petersburg (Headquarters), New York City, and Chicago. Learn more at www.dynastyfp.com.

BENEFITS

• Health Insurance
• Dental insurance
• Vision insurance
• Retirement plan 401(k)
• 401(k) matching
• Paid Time Off
• FSA/HSA benefits plans
• Disability benefits
• Voluntary Life Insurance
• Basic Life Insurance

EQUAL EMPLOYMENT OPPORTUNITY Dynasty Financial Partners is committed to providing equal employment opportunities and ensuring that all employment-related decisions are made without regard to race, color, sex, age, national origin, religion, physical or mental disability (unrelated to the ability to perform job duties) veteran status, or any other protected status under applicable law.