VP of Strategy, Media & Production

ROLE: VP of Strategy, Media & Production

LOCATION: New York

SALARY: $160k-$180k

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations - underpinned by measurement partners such as ThisThat, Neilsen, and Relative Insight.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Description

We are looking for a VP of Creative Strategy to oversee our growing team in North America. The VP of Creative Strategy will oversee our Impact Studio in North America, which is the team responsible for creative, strategy, paid media, design and production editing.

This individual is responsible for overseeing the team that will deliver best-in-class strategy, industry leading creative, production capabilities and scaling our paid media offering. The role will foster close working relationships with internal and external stakeholders to ensure that our commercial output answers client briefs and delivers on their business goals.

Candidates with a demonstrable track record across planning, strategy and creative, have experience within the influencer marketing space, and be able to plan and deliver content distribution plans spanning organic and paid.

Key Responsibilities:

• Oversee a team of 5+ individuals spanning across creative, strategy, paid media, design and production.

• Be comfortable interrogating and interpreting client briefs, leading creative and strategy workshops both internally and externally with clients.

• Comfortable talking to clients, leading pitches and presenting work.

• Have a deep understanding of paid and organic distribution methodologies.

• Have an understanding of design and production capabilities as we continue to build out our offerings as an agency.

• Support our commercial team with best-in-class work across all disciplines including sales and client servicing.

• Be an expert at creative content executions across all leading social networks, with a specific emphasis and experience working across Meta, TikTok, YouTube and Snap. Activating creators off platform is also a plus.

• Work with B2B Marketing on strategic outputs including GTM approach, thought leadership, newsletters, panel discussions and other strategies.

• Deep understanding of influencer marketing and the way in which brands can leverage influencer content across to deliver outcomes across the sales funnel.

Requirements:

• Minimum of 10+ years of creative, strategy, media and production experience.

• Minimum of 4 years of management experience.

• Experience working at an influencer agency, platform and/or digital media company.

• A digital native with a history of delivering socially led branded content with a deep understanding of platform trends, products and creator led content.

• Ability to design and create deck templates.

• Experience building strategy for new product and agency offerings.

• Previous experience in sourcing and building lists for indicative creators in presale.

• Previous media planning experience coupled with knowledge on media placements, pricing, margins and executing paid strategies.

• Knowledge of design and asset creation to oversee a production team.

• Experience being a senior stakeholder both internally and externally

• Ability to manage competing priorities and workloads.

• High energy and results focused (short-term and long-term vision).

• Collaborative spirit, able to work across many functions and build rapport quickly

• Solid leadership, communication, organizational and time-management skills.

• Strong ability to distill complex client problems into strategically focused influencer briefs.

(some of our) Benefits & Perks:

• 401k Plan (eligible after your first 90 days of employment)

• Medical, Dental & Vision plans provided

• Career Framework approach to leveling to ensure our compensation and progression is competitive

• 22 days of Paid Time Off (+ Bank Holidays which can be flexed to your needs)

• Office first hybrid approach with 3 days in our NY HQ (NoMad)

• Yearly tenure celebrations

• Company wide offsites, seasonal celebrations and events

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. Diversity, Equity & Inclusion is embedded into everything we do at Influencer and is a part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.