Director of Marketing and Public Relations

Thomas J Henry Law, PLLC

San Antonio, TX

Expired: July 29, 2023 Applications are no longer accepted.

Other

Job Summary

Director of Marketing is responsible for the management of key day-to-day media vendor and agency relationships and the supervision and functioning of the media team to ensure all initiatives are strategically and creatively on target, delivered on time and on budget. Primary responsibilities include managing comprehensive campaigns, with responsibility for day-to-day media management, strategic planning, recommendations and overall problem-solving associated with development and implementation of successful integrated ad campaigns—TV, digital, print, OOH, audio, etc.

Job Responsibilities

Act as vendor relationship manager, understand Firms’ marketing objectives and work with Media, Creative and Account Management teams to develop strategies that meet those objectives on a daily basis
Act as a primary advocate for firms’ brand, ensuring brand consistency across all projects, and actively acquire thorough knowledge of Firms’ business to meet objectives
Maintain ongoing tracking of media spend across all channels (Media Tools) and ensure all campaigns spend to goal and do not exceed approved budgets; communicate monthly budget goals internally to media teams
Responsible for creation, analysis and presentation of post-campaign summary reports
Utilize Nielsen Media Impact (training provided as needed) for scenario planning; evaluate plan options and communicate Agency recommendation to clients
Initiate and review reports, trends, results and interpret data to make proactive strategic recommendations to advance the business initiatives
Effectively communicate and collaborate with cross-functional agency team to ensure flawless execution of plans, including account, buying, creative, traffic and finance
Maintain good rapport with sales representatives, vendors and agency to negotiate the most efficient rates possible and secure added value whenever possible
Manage the flow of media-related issues based on changes in direction, goals and budgets; must be capable of creating solutions and proactively resolving issues
Demonstrate excellent attention to detail and follow-through skills
Serve as a role model with a positive attitude and facilitate a team environment

Competencies

Strong verbal and written communication skills including presentation skills
Excellent organization and creativity skills
Excellent analytical problem-solving skills
Strong copywriting and copyediting skills
Ability to lead and work collaboratively within a team to create project-specific campaigns
Proficiency in website content management systems
Ability to generate and analyze communication analytics from digital and printed campaigns
Ability to provide communication reports and archive of media coverage
Knowledge of architecture and design’s digital and printed platforms, publication and press outlets

Preferred Ed/ Exp

5 years of media planning experience required
Knowledgeable about and experienced with the concepts, approaches, and issues involved in integrated planning
Familiar with the timelines, processes, and needs of the implementation of all media
Knowledgeable about new approaches to and developments in digital tactical planning (social and mobile included)
Demonstrates critical thinking and problem solving
Ability to work successfully with teams, handling multiple projects, and meeting tight deadlines under pressure
Supervisory skills

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