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Visual Merchandising Director Jobs (NOW HIRING)

... set by the Director of Marketing. * Working at Boston Logan International Airport Your Team is ... Work a full-time schedule Visual Merchandising Manager Job Responsibilities: * Implementing the ...

... set by the Director of Marketing. * Working at Boston Logan International Airport Your Team is ... Work a full-time schedule Visual Merchandising Manager Job Responsibilities: * Implementing the ...

Position Summary The Visual Merchandising Manager drives visual merchandising and warehouse ... direct customer interactive environment required; high volume. 3 years of management experience ...

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Visual Merchandising Director information

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$91.5K

$125.1K

$179K

How much do visual merchandising director jobs pay per year?

As of Jun 10, 2026, the average yearly pay for visual merchandising director in the United States is $125,091.00, according to ZipRecruiter salary data. Most workers in this role earn between $106,000.00 and $143,500.00 per year, depending on experience, location, and employer.

What are some common challenges a Visual Merchandising Director faces when implementing new store concepts across multiple locations?

A Visual Merchandising Director often encounters challenges such as ensuring brand consistency while adapting displays to fit varying store layouts and regional customer preferences. Coordinating with cross-functional teams—including store managers, marketing, and procurement—can be complex, especially when rolling out large-scale campaigns or seasonal updates. Managing logistics, training in-store teams, and staying ahead of retail trends also require strong project management and communication skills. Successfully overcoming these challenges involves creative problem-solving and the ability to inspire and lead diverse teams.

What Is a Visual Merchandising Director?

A visual merchandising director oversees the design of in-store visual displays or shelving of products. Your duties in this career may see you working in a fashion boutique, department store, or another retail outlet. As a visual merchandising director, your responsibilities include coming up with display designs, overseeing the strategic placement of products, and using data and sales results to find the best methods for visually promoting products. The displays must be creative and eye-catching, but they must also have functionality so that customers can see and access products that you are selling.

What does a Visual Merchandising Director do?

A Visual Merchandising Director oversees the development and implementation of visual strategies in retail spaces to enhance the customer experience and drive sales. They lead teams to design store layouts, window displays, and product presentations that align with brand identity and marketing goals. Their role includes trend analysis, collaborating with marketing and store operations, and ensuring visual consistency across multiple locations. A Visual Merchandising Director also monitors the effectiveness of displays and makes adjustments based on sales data and customer feedback.

What are the key skills and qualifications needed to thrive as a Visual Merchandising Director, and why are they important?

To excel as a Visual Merchandising Director, you need expertise in visual design, retail strategy, and trend analysis, often supported by a degree in visual merchandising, design, or a related field. Familiarity with design software such as Adobe Creative Suite, 3D rendering tools, and experience managing store layout systems is standard. Leadership, creative vision, strong communication, and project management skills distinguish top performers in this role. These abilities are essential for creating compelling in-store experiences that boost brand identity and drive sales.

What is the difference between Visual Merchandising Director vs Visual Merchandising Manager?

AspectVisual Merchandising DirectorVisual Merchandising Manager
ResponsibilitiesOversees overall visual branding, develops strategies, manages large teams, and sets long-term visual standards.Implements visual displays, manages daily store setups, and supervises staff on specific projects.
CredentialsTypically requires a bachelor’s degree in design, marketing, or related fields; extensive experience in visual merchandising.Usually requires a relevant associate or bachelor’s degree and experience in visual display roles.
Work EnvironmentCorporate offices, large retail chains, and brand headquarters.Retail stores, showrooms, and store-specific locations.

The Visual Merchandising Director focuses on strategic, high-level visual branding and oversees teams across multiple locations, while the Visual Merchandising Manager handles daily display execution and team supervision. Both roles require relevant experience, but the director role involves broader planning and leadership responsibilities.

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Infographic showing various Visual Merchandising Director job openings in the United States as of June 2026, with employment types broken down into 76% Full Time, 22% Part Time, and 2% Contract. Highlights an 100% Physical job distribution, with an average salary of $125,091 per year, or $60.1 per hour.

Visual Merchandising Manager

Dufry

Boston, MA

$64K - $76K/yr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 15 days ago


Job description

Opportunity, growth, and meaningful rewards! We offer: 
  • Health, dental and vision insurance
  • Generous paid time off (vacation, flex or sick)
  • Holiday pay
  • *401(k) retirement plan 
  • *Company paid life insurance
  • *Tuition reimbursement
  • Employee discounts across all company brands
  • Employee assistance program
  • Training and exciting career growth opportunities
  • Referral program - refer a friend and earn a bonus
*Benefits may vary by position so ask your recruiter for details.
 
Advertised Compensation: $64,789.00 to $76,222.00 

This Visual Merchandising Manager Position Is for You, If You Enjoy: 

  • As a Marketing Manager you are accountable for implementing the defined strategy and action plan set by the Director of Marketing.
  • Working at Boston Logan International Airport

Your Team is counting on you as a Visual Merchandising Manager to: 

  • Provide flexibility to work any shift, any day of the week, including weekends & holidays 
  • Work a full-time schedule 

Visual Merchandising Manager Job Responsibilities: 

  • Implementing the marketing strategy and promotional plans agreed with the Marketing Department in order to drive sales and improve the in-store experience.
  • Demonstrate knowledge of marketing, merchandising and space planning processes including company display standards.
  • Coaching and develop store and warehouse leaders to deliver optimum store standards.
  • Frequently changing displays in accordance with the season, market trends and festivities as per the agreed calendar.
  • Ensuring the proper lighting of all signboards in the store.
  • Coordinating with technicians, brand ambassadors, and staff for the proper and safe implementation of display designs and marketing campaigns.
  • Supervise visual merchandising standards in-store and oversee installation timelines
  • Ensure complete and correct price labeling in store, working closely with Store Managers/ Shift Supervisors.
  • Facilitate and promote timely communication and cooperation between stores, warehouse and country headquarters to accomplish sales margin, and service objectives.
  • Serve as the key liaison for local marketing activations, including product sampling, beauty advisor-led campaigns, cultural events, and customer engagement programs.
  • Responsible for correspondence with customers and suppliers for billing, creating credit notes/ return to vendor purchase orders and in charge of physical shipping of defective items.
  • Should have the ability to work well with different teams/departments
  • Must have creative flair and imagination
  • Come up with, revise and present design ideas to commercial team
  • Monitor costs and work within budget
  • Change displays to promote new product launches and reflect festive or seasonal themes
  • Create appealing and eye-catching visual displays that lead the customer through the entire store
  • Work with Category teams and brands to gather signage and logos requirements and order them through our print vendor.
  • Manage the local sign program including design review and procurement.
  • Responsible for capturing photos/content of HPPs, branded spaces and marketing initiatives

Required Qualifications: 

    • Bachelor's degree in sales, marketing/ economics, merchandising or other related area
    • Minimum of 3 years of related retail experience in visual merchandising
    • Visual Merchandising skills
    • Analytic skills
    • Organizational skills
    • Interpersonal skills

Avolta, including Dufry, HMSHost Corporation, Hudson, and affiliates ("the Company"), is an equal opportunity employer. It is the Company's policy to ensure equal employment opportunity in all aspects of employment and to comply with anti-discrimination laws and regulations. The Company prohibits discrimination and harassment of any type and provides equal opportunities to applicants and team members without regard to actual or perceived race, color, creed, age, religion, sex or gender (including pregnancy, childbirth, related medical conditions and lactation), gender identity or gender expression (including transgender status), sexual orientation, national origin, disability, military service and veteran status, ancestry, citizenship status, marital status, protected medical condition as defined by applicable state or local law, genetic information, or any other basis protected by applicable federal, state or local laws and ordinances (referred to as "protected characteristics").