What is a visual merchandising director?

A visual merchandising director oversees the design of in-store visual displays or shelving of products. Your duties in this career may see you working in a fashion boutique, department store, or another retail outlet. As a visual merchandising director, your responsibilities include coming up with display designs, overseeing the strategic placement of products, and using data and sales results to find the best methods for visually promoting products. The displays must be creative and eye-catching, but they must also have functionality so that customers can see and access products that you are selling.