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Vice President Franchise Development Jobs (NOW HIRING)

The NOW

Senior Vice President, Marketing

Beverly Hills, CA · On-site

$250K - $300K/yr

The SVP, Marketing will own marketing strategy, brand equity, franchise marketing support, and the ... This executive will work closely with brand operators, franchise development teams, individual ...

HireArk

VP of Franchise Development

Orlando, FL

The role includes Franchise Development of the United States and International. Key contributor and driver of global strategic growth initiatives. This role has critical impact to overall company ...

Culligan

Director, Franchise Development

Rosemont, IL · On-site

$135K - $160K/yr

Work hand in hand with VP franchise Sales and Business Development on dealer strategy. * Perform other duties as assigned. Requirements: * Bachelor's degree in Business or a related field, or ...

Culligan International Company

Be Seen First

Director, Franchise Development

Rosemont, IL · On-site

$135K - $160K/yr

Work hand in hand with VP franchise Sales and Business Development on dealer strategy. * Perform other duties as assigned. Requirements: * Bachelor's degree in Business or a related field, or ...

Culligan

Director, Franchise Development

Rosemont, IL

$135K - $160K/yr

Work hand in hand with VP franchise Sales and Business Development on dealer strategy. * Perform other duties as assigned. Requirements: * Bachelor's degree in Business or a related field, or ...

HireArk

VP of Franchise Development

Orlando, FL · On-site

The role includes Franchise Development of the United States and International. Key contributor and driver of global strategic growth initiatives. This role has critical impact to overall company ...

HireArk

VP of Franchise Development

Gilbert, AZ

The role includes Franchise Development of the United States and International. Key contributor and driver of global strategic growth initiatives. This role has a critical impact on overall company ...

HireArk

VP of Franchise Development

Gilbert, AZ · On-site

The role includes Franchise Development of the United States and International. Key contributor and driver of global strategic growth initiatives. This role has a critical impact on overall company ...

HorsePower Brands

Vice President of Operations

Omaha, NE · On-site

$110K - $130K/yr

Description: Vice President of Operations Location & Travel: An Incumbent in This Role Can Be ... Franchise Business Coach Leadership & Team Development * Lead, coach, and develop the Franchise ...

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Vice President Franchise Development information

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$65.5K

$147.4K

$246.5K

How much do vice president franchise development jobs pay per year?

As of Jul 4, 2026, the average yearly pay for vice president franchise development in the United States is $147,428.00, according to ZipRecruiter salary data. Most workers in this role earn between $115,000.00 and $175,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Vice President Franchise Development position, and why are they important?

To thrive as a Vice President Franchise Development, you need strong expertise in franchise sales, business development, strategic planning, and often a bachelor's or master's degree in business or a related field. Familiarity with CRM software, franchise management platforms, and understanding of relevant legal and regulatory requirements is typically important. Exceptional leadership, negotiation, and interpersonal communication skills help candidates excel in building relationships with potential franchisees and internal stakeholders. These competencies are crucial for expanding the franchise network, driving growth, and ensuring consistent brand standards.

What are the typical challenges faced by a Vice President Franchise Development, and how can candidates prepare to address them?

A major challenge for a Vice President Franchise Development is balancing rapid franchise growth with maintaining high-quality standards and consistency across all locations. Candidates must be adept at identifying, vetting, and supporting the right franchise partners, often while managing shifting market conditions and evolving consumer preferences. Developing effective strategies for navigating complex regulatory environments and adapting expansion plans accordingly is also essential. Preparing by building industry knowledge, strong leadership abilities, and an agile approach to problem-solving will help you excel in this dynamic, influential role.

What does a Vice President of Franchise Development do?

A Vice President of Franchise Development is responsible for leading and executing a company's franchise growth strategy. They identify and recruit potential franchisees, develop expansion plans, and ensure franchise operations align with company goals. This role involves market research, relationship building, and collaboration with internal teams to drive brand expansion. Additionally, they oversee compliance with franchise regulations and support franchisees for long-term success.

What cities are hiring for Vice President Franchise Development jobs? Cities with the most Vice President Franchise Development job openings:
What are the most commonly searched types of Franchise Development jobs? The most popular types of Franchise Development jobs are:
What states have the most Vice President Franchise Development jobs? States with the most job openings for Vice President Franchise Development jobs include:
What job categories do people searching Vice President Franchise Development jobs look for? The top searched job categories for Vice President Franchise Development jobs are:
Vice President Franchise Development jobs near you
Infographic showing various Vice President Franchise Development job openings in the United States as of June 2026, with employment types broken down into 65% Full Time, 3% Part Time, 6% Temporary, and 26% Contract. Highlights an 90% Physical, 4% Hybrid, and 6% Remote job distribution, with an average salary of $147,428 per year, or $70.9 per hour.
Senior Vice President, Marketing

Senior Vice President, Marketing

The NOW

Beverly Hills, CA • On-site

$250K - $300K/yr

Full-time

Posted 4 days ago

Job description

About the Role
This is a senior executive opportunity to lead marketing strategy across a growing portfolio of franchise-based consumer service brands. The company currently owns and operates three franchise concepts and is actively pursuing additional acquisitions. Each brand operates within the consumer services sector, supported by a corporate marketing infrastructure with individual franchisees responsible for unit-level execution.
The SVP, Marketing will own marketing strategy, brand equity, franchise marketing support, and the systems needed to onboard and integrate new brands as the portfolio grows. This is a rare opportunity to build a scalable, multi-brand marketing engine that serves both franchisees and consumers across diverse concepts.
Position Summary
The SVP will serve as the senior marketing leader across all portfolio brands, responsible for developing and executing integrated marketing strategies that drive franchise growth, consumer awareness, and brand equity. This executive will work closely with brand operators, franchise development teams, individual franchise owners, and the Chief Creative Officer to ensure brand consistency while enabling local market relevance. The ideal candidate brings proven multi-brand franchise marketing experience, a track record of M amp;A brand integration, and understands the unique dynamics of building consumer brands at both a corporate and unit-level scale.
Key Responsibilities
Brand Strategy amp; Leadership
  • Develop and own the overarching marketing vision; collaborate with the Chief Creative Officer on brand strategy and creative direction across all portfolio entities, with clear delineation of ownership between the two roles.
  • Ensure brand consistency in messaging, visual identity, tone, and customer experience across all franchise locations and platforms.
  • Lead brand positioning for each concept, tailoring strategies to each brand's unique consumer audience.
  • Partner with the President and senior leadership to align marketing initiatives with business growth, franchise development, and M amp;A objectives.
Franchise Marketing Support
  • Design and implement marketing toolkits, playbooks, and resources that empower franchisees to execute brand-compliant local marketing.
  • Establish a franchise marketing advisory structure to gather franchisee input and communicate corporate direction.
  • Partner with franchise operations teams to launch new units with impactful grand opening campaigns.
  • Own franchisee marketing communications, training, and support infrastructure at scale.
Franchise Development Marketing
  • Own the franchise development marketing funnel end-to-end: lead generation, discovery days, prospect nurture campaigns, and conversion.
  • Develop compelling franchise prospect materials that differentiate each brand in the competitive franchise marketplace.
  • Track and optimize franchise development marketing KPIs in partnership with the franchise development team.
M amp;A Brand Integration
  • Develop and lead a playbook for onboarding newly acquired brands into the corporate marketing infrastructure — including brand audit, system migration, franchisee communication, and marketing fund governance.
  • Evaluate and harmonize the MarTech stack and vendor relationships across new acquisitions to eliminate redundancy and drive efficiency.
  • Support due diligence on acquisition targets by assessing brand equity, marketing infrastructure, and franchisee marketing compliance.
Digital Marketing amp; Performance
  • Lead digital strategy, including SEO/SEM, paid social, email/SMS, app-based marketing, and organic social media.
  • Oversee the internal marketing agency team and all external agency and vendor relationships.
  • Own performance marketing and analytics to drive measurable ROI across awareness, acquisition, and retention campaigns.
  • Own the membership and loyalty marketing strategy to drive subscription growth across brands.
  • Leverage data and customer insights to continuously optimize campaign performance and consumer lifetime value.
Technology amp; MarTech
  • Own or co-own the marketing technology stack across portfolio brands, including CRM, loyalty platforms, attribution tools, and POS integrations.
  • Evaluate and recommend technology investments that improve marketing efficiency, franchisee experience, and consumer data capabilities.
  • Ensure data governance and marketing compliance across all brands and digital touchpoints.
Team amp; Budget Leadership
  • Lead and mentor a high-performing marketing team across brands; manage internal staff and external partners.
  • Develop and manage marketing budgets across all portfolio brands, ensuring efficient allocation and accountability. Own the Brand Fund budget and execution in compliance with FDD requirements.
  • Report regularly to executive leadership on KPIs, campaign results, and strategic recommendations.
Qualifications
Required
  • 8+ years of progressive marketing leadership experience, including at least 3 years in a franchise organization (multi-unit or multi-brand preferred).
  • Demonstrated expertise in franchise marketing systems including FDD-compliant advertising funds, franchisee support structures, and system-wide marketing programs.
  • Experience integrating acquired brands into an existing marketing infrastructure, including brand audits, system migrations, and franchisee onboarding.
  • Proven track record of building consumer brands in service, wellness, pet, or family/children's sectors.
  • Strong proficiency in digital marketing: paid media, SEO/SEM, social media, CRM/email, and mobile/app marketing.
  • Experience managing membership or subscription-based customer acquisition and retention programs.
  • Demonstrated ownership of a marketing technology stack across multiple brands or business units.
  • Exceptional cross-functional leadership; ability to align franchisees, operators, and internal stakeholders.
  • Experience managing external agencies, marketing teams, and vendor relationships simultaneously across multiple brands.
  • Familiarity with franchise legal and compliance requirements related to marketing materials and advertising fund governance.
Preferred
  • Experience in consumer franchise categories including wellness, beauty, pet care, or youth/family programming.
  • Background with franchise development marketing including FDD-related materials and franchise prospect campaigns.
  • Experience with grand opening playbooks and new unit launch campaigns at scale.
  • Bachelor's degree in Marketing, Business, Communications, or a related field
Reporting amp; Structure
The SVP reports directly to the President/CEO and is a member of the senior leadership team. The SVP partners closely with the Chief Creative Officer — the SVP owns marketing strategy, brand positioning, and performance outcomes, while the CCO leads creative direction and brand aesthetics. The SVP leads a team of brand marketers, digital specialists, and franchise marketing coordinators, and manages relationships with external agencies and vendors.
The Company is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. All qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

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