To become a technical account manager (TAM), you need a bachelor’s degree in advertising, communications, public relations, or a related field, and many aspiring TAMs also obtain a master’s degree. Other qualifications for this job include a thorough knowledge of business and marketing, experience as an assistant account manager or related position, and industry certification. The career of a technical account manager is demanding. You must stay focused and composed in high-stress, high-stakes situations. Strong communication skills are essential because you interact with clients, staff, and customers on a day-to-day basis.