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Performance Marketing Manager Jobs (NOW HIRING)

Jobgether

Our partner is looking for a Performance Marketing Manager based in Netherlands. This role offers the opportunity to take full ownership of paid acquisition strategy and performance within a fast ...

My Amazon Guy

Performance Marketing Manager

Decatur, GA · Remote

$65K - $80K/yr

We are looking for a strategic and results-oriented Performance Marketing Manager to lead and optimize our performance marketing campaigns. This role requires a strong command of B2C paid social ...

Jobgether

As a Performance Marketing Manager, you will play a central role in driving user acquisition and optimizing marketing performance across international digital products. Working in a data-driven ...

TekSky

Performance Marketing Manager

Portsmouth, NH · On-site

This Is What We Need You For We are seeking a strategic, analytical, and full funnel-oriented Performance Marketing Manager to lead all digital performance marketing activities for North America.

metrocu

Performance Marketing Manager

Chelsea, MA · Hybrid

Position Summary The Performance Marketing Manager is a highimpact, hybrid role that blends strategic leadership with strong analytical partnership. Reporting to the Vice President, Growth Marketing ...

MSPbots

We're looking for a Performance Marketing Manager (Paid Ads Focused)! Do you check your campaign dashboards before your morning coffee? Are you the kind of marketer who can't leave a poorly optimized ...

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Performance Marketing Manager information

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$33K

$83.5K

$145.5K

How much do performance marketing manager jobs pay per year?

As of Aug 6, 2026, the average yearly pay for performance marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What does a performance marketing manager do?

A Performance Marketing Manager is responsible for planning, executing, and optimizing digital marketing campaigns with a focus on measurable results, such as leads, sales, or app installs. They use data-driven strategies across channels like paid search, social media ads, display advertising, and affiliate marketing to maximize return on investment (ROI). The role often involves analyzing campaign performance, managing budgets, running A/B tests, and working with creative and analytics teams to improve performance. Their main goal is to drive targeted traffic and achieve specific business objectives efficiently.

How much does a performance marketing manager earn?

Performance marketing managers typically earn a salary ranging from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in data analysis and advertising platforms can earn higher compensation, often supplemented with bonuses or commissions.

What is the difference between Performance Marketing Manager vs Digital Marketing Specialist?

AspectPerformance Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (e.g., Google Ads, Facebook Blueprint), marketing degreeSimilar certifications, marketing or related degree
Work EnvironmentFocus on paid campaigns, data analysis, ROI optimizationBroader digital channels, content creation, social media management
Industry UsageCommon in e-commerce, tech, advertising agenciesWidespread across various industries including retail, healthcare, and nonprofits

The Performance Marketing Manager primarily focuses on paid advertising campaigns and ROI-driven strategies, while the Digital Marketing Specialist handles a broader range of digital channels and content. Both roles require similar credentials and are used across many industries, but the Performance Marketing Manager has a more specialized focus on paid media and performance metrics.

Is performance marketing a stressful job?

Performance marketing managers often work in fast-paced environments with tight deadlines and high performance expectations, which can contribute to stress. The role requires skills in data analysis, campaign management, and adaptability, and workload can vary depending on campaign complexity and company size.

How does a performance marketing manager typically collaborate with creative and analytics teams to optimize campaigns?

As a Performance Marketing Manager, you’ll regularly collaborate with creative teams to develop compelling ad copy and visuals that align with campaign objectives. Simultaneously, you’ll work closely with analytics teams to interpret data, identify trends, and make data-driven decisions for campaign optimization. These cross-functional partnerships are essential for ensuring campaigns are both visually engaging and performance-focused, enabling continuous improvement and achievement of key metrics.

What are the key skills and qualifications needed to thrive as a performance marketing manager?

To thrive as a Performance Marketing Manager, you need expertise in digital marketing strategies, data analysis, and campaign optimization, often supported by a degree in marketing, business, or a related field. Proficiency with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation platforms is typically required, along with relevant certifications like Google Ads or Facebook Blueprint. Strong analytical thinking, creativity, and effective communication skills help you design impactful campaigns and work cross-functionally. These skills are essential for maximizing ROI, efficiently allocating budgets, and driving measurable business growth in a competitive digital landscape.
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Performance Marketing Manager jobs near you
Infographic showing various Performance Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 86% Full Time, 13% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Performance Marketing Manager

The Walt Disney Company

Burbank, CA

Full-time

Posted 23 days ago

Walt Disney Company rating

7.7

Company rating: 7.7 out of 10

Based on 128 frontline employees who took The Breakroom Quiz

5th of 51 rated entertainment

Job description

Job Posting Title:

Performance Marketing Manager

Req ID:

10155300

Job Description:

About the Role & Team

Performance Marketing is an internal cross-functional team within The Walt DisneyCompany(TWDC)Marketing team.The Performance Marketing team leverages developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms while supporting other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies.

The Performance Marketing divison includes Marketing Technology and Marketing Science who help drive innovation, as well as Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the business.Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing the magical brands of The Walt Disney Company.

This role sits within the Performance Marketing Strategy & Operations team andwillpartner closely with internal marketing teams, media agenciesand performance marketing activation partners to drive value for adiverse portfolio ofDisney brands.

As a Performance Marketing Manager, you will help shape and execute audience, bidding, optimization, and measurement strategies performance marketing strategies that maximize media efficiency and effectiveness while contributing to the ongoing evolution of Disney's performance marketing capabilities.

What You Will Do

As part of a collaborative performance marketing pod, you will support the planning, execution, optimization, and analysis of performance marketing campaignsacross the Disney enterprise. You'll work alongside marketing, analytics, technology, agency partners, and platform vendors to ensure campaigns are strategically designed, operationally sound, and continuously optimized for success, while helping establish best practices and advancing innovative approaches to performance marketing.

This role is ideal for a data-driven marketer who enjoys working at the intersection of audience strategy, media activation, analytics, and emerging advertising technologies.

Responsibilities

  • Working directly under and with a Performance Marketing Senior Team Lead to build and implement performance marketing strategy for different brands under the Disney Enterprise
  • Manage,buildand implement holistic, omni-platform audience data strategy - inclusive offirst-party, second-party, and third-party data
  • Manage,buildand implementauction bid, pacing, andoptimizationstrategies to improve media performance
  • Proactivelyidentifyand interpret key media performance drivers, and deliver insights tooptimizespend and performance of media as aligned with business goals
  • Managead buying platforms including Meta (Facebook/Instagram), Snapchat, TikTok, Google Ads, Google Campaign Manager 360, Search Ads 360, Google DV360, and The Trade Desk - as well as interface and partner effectively with internal and external sales and ad operations teams associated with each
  • Implementongoing, rigorous test and learn cadence to benchmark and improve performance marketingin partnership with Marketing Science and Marketing Analytics to benchmark the performance of current strategies and tactics or to explore and prove outnew approachesand opportunities
  • Interpret,analyzeand share analyses and learnings from titles, datatestingand performance marketing campaigns in partnership with Marketing Science and Media Agency Analytics teams
  • Working cross-functionally with multiple internal media and marketing teams as well as our external media agency to continuously improve and achieve success across all marketing efforts
  • Participating as a member of a cohesive and collaborative, cross-functional Performance Marketing team
  • Maintain day-to-day communication with the media agency performance marketing activation teamsin order toensure proper implementation of performance marketing campaign
  • Support internal teams whennecessary with ad hoc projects
  • Maintaining and sharing knowledge of media technology, buying platforms and analytics tools with pod members and other relevant business stakeholders
  • Maintaining and sharing knowledge of performance marketing business processes with pod members and other relevant business stakeholders

Required Qualifications & Skills

  • Minimum of 7+ years of experience in advertising media (primarily digital), performance marketing, media analytics, or paid social/search/programmatic auction buying
  • Experience working with digital advertising platforms such as Google Ads, Facebook/Instagram, Snapchat, TikTok, Reddit, Pinterest, DSPs (Google DV360, Trade Desk, Yahoo, Amazon), Innovid, LiveRamp, or similar technologies
  • Strong understanding of the digital advertising ecosystem, including audience targeting, attribution, measurement, and optimization methodologies
  • Demonstrated ability to analyze complex data sets and generate actionable insights
  • Strong quantitative, analytical, and problem-solving skills
  • Excellent verbal and written communication skills with the ability to present findings to diverse stakeholders
  • Self-driven, accountable, well-organized, detailed-oriented individual
  • Proven ability to manage multiple projects effectively that meet deadlines within a fast-paced environment
  • Advanced proficiency in Microsoft Excel
  • Knowledge of digital campaign implementation, tracking, tagging, and ad-serving fundamentals

Preferred Qualifications

  • Experience using SQL
  • Experience with data visualization tools such as Tableau
  • Experience using Airtable
  • Experience supporting performance marketing campaigns for entertainment, media, direct-to-consumer, or consumer-facing brands
  • Experience working with cross functional teams to translate business needs into data requirements
  • Experience working with media agencies and external activation partners
  • Exposure to marketing experimentation, incrementality testing, or advanced measurement methodologies
  • Passion for entertainment and The Walt Disney Company

Required Education

  • Bachelor's degree in Marketing, Advertising, Analytics, Business, Communications, or a related field, or equivalent professional experience

Additional Information

  • This role sits in the Burbank office 4 days a week from Monday through Thursday with flexibility to work from home on Fridays.
The hiring range for this position in California is $129,300.00 to $173,300.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

DEMRKTG

Job Posting Primary Business:

Studio Marketing - Media

Primary Job Posting Category:

Business Intelligence Analytics

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Burbank, CA, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2026-07-13

What Walt Disney Company employees say

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Walt Disney logo

About Walt Disney

Sourced by ZipRecruiter

At Disney, we're storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world. "We create happiness." That's our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you'll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

Industry

Amusement, gambling, and recreation

Company size

10,000+ Employees

Headquarters location

Burbank, CA, US

Social media

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