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Consumer Behavior Marketing Jobs (NOW HIRING)

Wisoman Foods

Marketing Coordinator

Hayward, CA · On-site

$23 - $27/hr

Collect and analyze consumer behavior data (e.g. web traffic and rankings) * Conduct market research and identify new opportunities. * Coordinate with the marketing design and content teams to ...

Wisoman Foods

Marketing Coordinator

Hayward, CA · On-site

Collect and analyze consumer behavior data (e.g. web traffic and rankings) * Conduct market research and identify new opportunities. * Coordinate with the marketing design and content teams to ...

Epsilon

Professional, Client Success

New York, NY · On-site

You will demonstrate your deep understanding of consumer behavior, marketing principles, and Epsilon's personalized media capabilities to develop innovative campaign strategies that improve client ...

Epsilon

Professional, Client Success

Chicago, IL · On-site

You will demonstrate your deep understanding of consumer behavior, marketing principles, and Epsilon's personalized media capabilities to develop innovative campaign strategies that improve client ...

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How much do consumer behavior marketing jobs pay per hour?

As of Aug 3, 2026, the average hourly pay for consumer behavior marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is the role of consumer behavior in marketing?

In consumer behavior marketing, understanding how consumers make purchasing decisions helps professionals develop targeted strategies to influence buying patterns. This involves analyzing factors like motivations, preferences, and decision-making processes, often using tools such as market research and data analysis. Knowledge of consumer psychology and trends enables marketers to create effective campaigns and improve customer engagement.

What is the highest paid job in marketing?

In marketing, executive roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paid, often earning six-figure salaries or more depending on the company size and industry. These positions require extensive experience, strategic skills, and leadership abilities, and they often oversee large teams and budgets.

What are the typical day-to-day responsibilities for someone working in Consumer Behavior Marketing?

Professionals in Consumer Behavior Marketing often spend their days researching consumer trends, analyzing data to identify patterns in purchasing behavior, and generating insights for targeted campaigns. Collaboration is frequent, as you'll work closely with product teams, creative departments, and data analysts to develop and refine marketing strategies. Tasks can include designing surveys, reviewing analytics dashboards, and presenting findings to key stakeholders. This variety not only keeps the work dynamic but also allows you to directly influence how brands connect with their audiences.

What jobs analyze consumer behavior?

Jobs that analyze consumer behavior include roles such as consumer insights analyst, market researcher, marketing analyst, and data analyst. These positions typically require skills in data analysis, market research methods, and familiarity with tools like SPSS or Excel to interpret consumer data and inform marketing strategies.

What is a Consumer Behavior Marketing job?

A Consumer Behavior Marketing job focuses on understanding customer preferences, purchasing habits, and decision-making processes to develop effective marketing strategies. Professionals in this role analyze data, conduct market research, and apply psychology and behavioral insights to influence consumer actions. They work on optimizing advertising, product positioning, and customer engagement to drive sales and brand loyalty.

What jobs can you get with a consumer behaviour degree?

A consumer behavior marketing degree can lead to roles such as market researcher, consumer insights analyst, brand manager, advertising specialist, or digital marketing coordinator. These positions typically require skills in data analysis, consumer psychology, and marketing strategies, often utilizing tools like SPSS or Google Analytics.

What are the key skills and qualifications needed to thrive in the Consumer Behavior Marketing position, and why are they important?

To thrive in Consumer Behavior Marketing, you need a strong grasp of market research, data analysis, and psychological principles of consumer decision-making, typically backed by a degree in marketing, business, or related fields. Familiarity with analytics platforms (such as Google Analytics), CRM systems, and marketing automation tools is often required, and certifications in digital marketing or analytics can be advantageous. Strong communication, critical thinking, and creative problem-solving skills help professionals excel in identifying and influencing target audiences. These abilities are crucial for developing effective marketing strategies that drive consumer engagement and business growth.

More about Consumer Behavior Marketing jobs
What cities are hiring for Consumer Behavior Marketing jobs? Cities with the most Consumer Behavior Marketing job openings:
What are the most commonly searched types of Consumer Behavior Marketing jobs? The most popular types of Consumer Behavior Marketing jobs are:
What states have the most Consumer Behavior Marketing jobs? States with the most job openings for Consumer Behavior Marketing jobs include:
What job categories do people searching Consumer Behavior Marketing jobs look for? The top searched job categories for Consumer Behavior Marketing jobs are:
Consumer Behavior Marketing jobs near you
Infographic showing various Consumer Behavior Marketing job openings in the United States as of July 2026, with employment types broken down into 84% Full Time, 11% Part Time, and 5% Contract. Highlights an 84% In-person, and 16% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

2026-27AY Quarterly Lecturer - Marketing (Pool) - Consumer Behavior & Marketing Research

Santa Clara University

Santa Clara, CA

$10K/mo

Part-time

Re-posted 25 days ago

Job description

Position Title:

2026-27AY Quarterly Lecturer - Marketing (Pool) - Consumer Behavior & Marketing Research

Position Type:

Temporary

Salary Range:

Starting at $10,230 per 4-unit undergraduate course

Purpose:

The Marketing Department at Santa Clara University's Leavey School of Business seeks applicants for a Quarterly Lecturer position for the academic year 2026-2027. Santa Clara University is a Jesuit, Catholic university located in Silicon Valley.

This pool is refreshed annually to address short-term teaching needs in the Leavey School of Business. Quarterly Lecturers are appointed on a course-by-course basis for a fixed term of one quarter.

Basic Qualifications:

Applicants must have a graduate degree in a related field.

Preferred Qualifications:

College-level teaching experience, industry experience, and a terminal degree are desirable.

Responsibilities:

Planning and teaching marketing courses at the undergraduate and/or graduate level.

Fulfilling all responsibilities associated with assigned courses:

  • Developing syllabi, assignments, and readings that align with course learning outcomes

  • Conducting and appearing on time for all scheduled class meetings

  • Using appropriate measures of student performance and providing timely feedback

  • Assigning grades that are an accurate and fair evaluation of student work by quarterly deadlines

  • Maintaining regular office hours at times convenient to students

Required Documents: CV and Contact information for three references

Preferred Documents: Cover Letter

Questions can be directed to: marketing@scu.edu

ADDITIONAL INFORMATION:

Please note that your employment is subject to the terms of a collective bargaining agreement between the University and the Service Employees International Union Local 1021 ("Local 1021"; see https://www.scu.edu/provost/faculty-affairs/cba-ntt/).

Telecommute

Santa Clara University is registered to do business in the following states: California, Nevada, Oregon, Washington, and Illinois. Employees approved to telecommute are required to perform their work within one of these states.

EEO Statement

Equal Opportunity/Notice of Nondiscrimination

Santa Clara University is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, ethnicity, national origin, citizenship, ancestry, religion, age, sex, sexual orientation, gender, gender expression, gender identity, marital status, parental status, veteran or military status, physical or mental disability, medical conditions, pregnancy or related conditions, reproductive health decisionmaking, or any other characteristic protected by federal, state, or local laws. For a complete copy of Santa Clara University's equal opportunity and nondiscrimination policies, please visit the Office of Equal Opportunity and Title IX website at https://www.scu.edu/title-ix/.

Clery Notice of Availability

Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please visit the Campus Safety Services website. To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences.

Americans with Disabilities Act

Consistent with its obligations under the law, Santa Clara University will provide reasonable accommodations to applicants and employees with disabilities. Applicants who wish to request a reasonable accommodation for any part of the application or hiring process should contact the Department of Human Resources ADA Team athraccommodations@scu.eduor by phone at (408)554-5750. Please note: This contact information is intended for accommodation requests only. Resumes or inquiries about application status sent to this inbox will not be reviewed or forwarded. For resumes or questions regarding application status, please contact hrservicedesk@scu.edu.

Work Authorization:

SCU does not sponsor any applicants for work visas for this position. The successful candidate must be able to provide evidence of identity and legal authorization to work in the United States.

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