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Consumer Behavior Marketing Jobs (NOW HIRING)

If you live and breathe emerging entertainment trends, understand consumer behavior, and have a ... Develop and lead the overarching marketing campaigns for Cosm's entertainment experiences, driving ...

Marketing Manager, Entertainment

El Segundo, CA ยท On-site

$150K - $175K/yr

If you live and breathe emerging entertainment trends, understand consumer behavior, and have a ... Develop and lead the overarching marketing campaigns for Cosm's entertainment experiences, driving ...

If you live and breathe emerging entertainment trends, understand consumer behavior, and have a ... Develop and lead the overarching marketing campaigns for Cosm's entertainment experiences, driving ...

Primary Function This role will research market conditions, consumer behavior, and competitive landscapes to provide actionable insights that support business development and marketing strategies.

Primary Function This role will research market conditions, consumer behavior, and competitive landscapes to provide actionable insights that support business development and marketing strategies.

Primary Function This role will research market conditions, consumer behavior, and competitive landscapes to provide actionable insights that support business development and marketing strategies.

Conduct thorough market research to identify current trends and consumer behavior patterns * Analyze data to assess the success of marketing initiatives and identify areas for improvement * Create ...

Marketing Manager, Entertainment

El Segundo, CA ยท On-site

$150K - $175K/yr

If you live and breathe emerging entertainment trends, understand consumer behavior, and have a ... Develop and lead the overarching marketing campaigns for Cosm's entertainment experiences, driving ...

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Consumer Behavior Marketing information

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How much do consumer behavior marketing jobs pay per hour?

As of Jul 14, 2026, the average hourly pay for consumer behavior marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is the role of consumer behavior in marketing?

In consumer behavior marketing, understanding how consumers make purchasing decisions helps professionals develop targeted strategies to influence buying patterns. This involves analyzing factors like motivations, preferences, and decision-making processes, often using tools such as market research and data analysis. Knowledge of consumer psychology and trends enables marketers to create effective campaigns and improve customer engagement.

What is the highest paid job in marketing?

In marketing, executive roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paid, often earning six-figure salaries or more depending on the company size and industry. These positions require extensive experience, strategic skills, and leadership abilities, and they often oversee large teams and budgets.

What are the typical day-to-day responsibilities for someone working in Consumer Behavior Marketing?

Professionals in Consumer Behavior Marketing often spend their days researching consumer trends, analyzing data to identify patterns in purchasing behavior, and generating insights for targeted campaigns. Collaboration is frequent, as you'll work closely with product teams, creative departments, and data analysts to develop and refine marketing strategies. Tasks can include designing surveys, reviewing analytics dashboards, and presenting findings to key stakeholders. This variety not only keeps the work dynamic but also allows you to directly influence how brands connect with their audiences.

What jobs analyze consumer behavior?

Jobs that analyze consumer behavior include roles such as consumer insights analyst, market researcher, marketing analyst, and data analyst. These positions typically require skills in data analysis, market research methods, and familiarity with tools like SPSS or Excel to interpret consumer data and inform marketing strategies.

What is a Consumer Behavior Marketing job?

A Consumer Behavior Marketing job focuses on understanding customer preferences, purchasing habits, and decision-making processes to develop effective marketing strategies. Professionals in this role analyze data, conduct market research, and apply psychology and behavioral insights to influence consumer actions. They work on optimizing advertising, product positioning, and customer engagement to drive sales and brand loyalty.

What jobs can you get with a consumer behaviour degree?

A consumer behavior marketing degree can lead to roles such as market researcher, consumer insights analyst, brand manager, advertising specialist, or digital marketing coordinator. These positions typically require skills in data analysis, consumer psychology, and marketing strategies, often utilizing tools like SPSS or Google Analytics.

What are the key skills and qualifications needed to thrive in the Consumer Behavior Marketing position, and why are they important?

To thrive in Consumer Behavior Marketing, you need a strong grasp of market research, data analysis, and psychological principles of consumer decision-making, typically backed by a degree in marketing, business, or related fields. Familiarity with analytics platforms (such as Google Analytics), CRM systems, and marketing automation tools is often required, and certifications in digital marketing or analytics can be advantageous. Strong communication, critical thinking, and creative problem-solving skills help professionals excel in identifying and influencing target audiences. These abilities are crucial for developing effective marketing strategies that drive consumer engagement and business growth.

More about Consumer Behavior Marketing jobs
What cities are hiring for Consumer Behavior Marketing jobs? Cities with the most Consumer Behavior Marketing job openings:
What are the most commonly searched types of Consumer Behavior Marketing jobs? The most popular types of Consumer Behavior Marketing jobs are:
What states have the most Consumer Behavior Marketing jobs? States with the most job openings for Consumer Behavior Marketing jobs include:
What job categories do people searching Consumer Behavior Marketing jobs look for? The top searched job categories for Consumer Behavior Marketing jobs are:
Infographic showing various Consumer Behavior Marketing job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 71% Full Time, 26% Part Time, 1% Temporary, and 1% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Professional, Client Success

Publicis Groupe Holdings B.V

Chicago, IL โ€ข On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 10 days ago


Job description

Overview

As a Professional, Client Success in the digital media team, you will play a pivotal role in driving client success by developing strategies using Epsilon's Digital Media Solutions that align with client business objectives as well as lead internal teams to successful execution of personalized digital campaigns. You will demonstrate your deep understanding of consumer behavior, marketing principles, and Epsilon's personalized media capabilities to develop innovative campaign strategies that improve client return on investment and market share. Your ability to partner with Sales to find opportunities for program optimization and incremental revenue will fuel account growth, and your strategic insights will help shape and expand client roadmaps.

You will nurture a collaborative cross-functional team environment and guide the team to deliver exceptional client service and achieve strategic goals, while your focus on operational efficiency and process optimization will ensure detailed campaign execution and scalability. Through your expertise in data analytics, you will supervise program performance, develop mitigation strategies, and provide actionable insights that drive continuous improvement. Your commitment to excellence will not only enhance client satisfaction but also help strengthen Epsilon's position as a market leader in personalized media solutions within the digital media landscape.

Responsibilities

What You'll Achieve

In this role, you will enhance client relationships by consistently delivering programmatic strategies that achieve client business objectives. Your strategic guidance and expertise will lead the cross-functional team to the successful execution of client programs that enhance return on investment, identify new opportunities for revenue growth, and expand market share.

Your efforts in optimizing internal processes and ensuring operational efficiency will result in streamlined campaign execution and increased scalability. Through your focus on insights and performance monitoring, you will provide clients with valuable insights that drive decision-making and program optimization. Ultimately, your contributions will not only drive client satisfaction and retention but also reinforce Epsilon's reputation as a leader in personalized media solutions.Who You Are

We are seeking a professional who is dedicated to marketing, client success, and strategic media planning and execution. You excel at building strong, lasting client relationships by delivering innovative, data-driven solutions that align with client goals and drive measurable business outcomes! Your ability to think strategically and identify opportunities for growth sets you apart, as does your knack for optimizing campaigns to improve return on investment and expand market share.

As a natural leader, you will develop a culture of collaboration, accountability, and continuous improvement! You have a keen eye for operational efficiency, always looking for ways to streamline processes and scale efforts successfully. Analytical by nature, you are comfortable working with data to uncover insights, drive performance improvements, and deliver compelling results for clients. Your commitment to perfection and proactive problem-solving skills makes you a critical player in reinforcing Epsilon's position as an industry leader in personalized media solutions.

Qualifications

What You'll Bring With You

  • Client Strategy & Relationship Management:
    • Collaborate with the digital media team to understand client goals, consumer behavior, marketing principles, and Epsilon offerings to develop campaign and messaging recommendations.
    • Use Epsilon's comprehensive digital media solutions-encompassing programmatic display, video, OTT/CTV, and streaming audio-to develop and implement strategies that meet client needs and drive growth.
    • Develop and handle client roadmaps in alignment with quarterly account forecasts, ensuring strategic integration with our digital media offerings.
    • Find opportunities for program optimization and incremental revenue.
    • Provide strategic insights to support account growth and partner with the Client Development Director to present new opportunities.
  • Reporting & Analytics:
    • Supervise and lead program performance against critical metrics, identify risks, and develop mitigation strategies.
    • Create and present comprehensive campaign performance reports to clients.
    • Analyze data to extract actionable insights that optimize program effectiveness.
  • Execution, Process, & Project Management:
    • Partner with cross-functional teams on account and campaign setup to align with strategic goals.
    • Demonstrate expertise in all Epsilon Account Management tools and processes, ensuring effective and timely execution of campaigns.
    • Lead campaign launches and coordinate with cross-functional teams to ensure success.
  • Operational Efficiency:
    • Drive standardization and automation to improve operational efficiency.
    • Apply a global perspective to assess the impact of products and processes across teams.
    • Ensure internal resources are efficiently handled to meet client and company objectives.
    • Promote the adoption of tools, processes, and standard methodologies throughout the team.

Why you might stand out from other talent:

  • Bachelor's Degree or equivalent experience from four-year college or university is preferred.
  • 4+ in Account Management or Project Management (digital marketing or interactive agency experience is a plus).
  • Excellent client service competence, presentation and writing skills.
  • Creative, self-starter, who thrives in a dynamic, fast-paced work environment.
  • Ability to handle and prioritize multiple tasks and projects.
  • Track record of working across an organization to get things done.
  • Ability to learn quickly and think strategically.
  • Proficient in Excel, Word, PowerPoint

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice.

Additional Information

When You Join Us, We'll Create Something EPIC TogetherEpsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we've provided marketers from the world's leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon's comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Our pillars aren't just words. They're how we show up every day.

  • People centricity: We focus on employee well-being in an environment where colleagues truly care about each other.
  • Collaboration: We work together, support one another, and collectively achieve goals.
  • Growth: There are endless opportunities for growth through learning, development and career advancement.
  • Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches.
  • Flexibility: We've created a balance between work and personal life, and we encourage adaptability to solve problems creatively.

Our values guide us to create value for our clients, our people and consumers.

  • Act with integrity
  • Work together to win together
  • Innovate with purpose
  • Respect all voices
  • Empower with accountability

These pillars and values are our foundation-shaping our culture, guiding our decisions, and uniting us in common purpose.

Because You Matter

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. ย Our benefits encompass a wide range of offerings, including but not limited to the following: ย 

  • Time to Recharge: Flexible time off (FTO), 15 paid holidays
  • Time to Recover: Paid sick time ย 
  • Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance ย 
  • Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling ย 

Epsilon benefits are subject to eligibility requirements and other terms.ย 

Epsilon is an Equal Opportunity Employer.ย Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.

ย Compensation Range: USD $64,000.00 - USD $96,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/6/2026.Employment Type: FULL_TIME