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Pure Fishing

Manager, Trade Marketing

Columbia, SC · On-site

About Pure Fishing Pure Fishing is a global leader in the fishing tackle industry, with a portfolio ... Manager, Trade Marketing Location: Columbia, SC Join our team as Manager, Trade Marketing at Pure ...

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How much do fishing marketing jobs pay per year?

As of Aug 24, 2026, the average yearly pay for fishing marketing in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What is a fishing marketing?

A Fishing Marketing job involves promoting fishing-related products, services, or brands through various marketing strategies. This can include social media campaigns, digital advertising, sponsorships, and content creation tailored to anglers and outdoor enthusiasts. Professionals in this role work to grow brand awareness, engage with fishing communities, and drive sales. They may also collaborate with influencers, attend industry events, and analyze market trends to refine marketing efforts.

What are some common career paths and advancement opportunities in fishing marketing?

Fishing Marketing professionals often start in entry-level roles such as marketing coordinator or assistant, focusing on campaign support, social media, and event organization tailored to the fishing industry. With experience, individuals can advance to positions like marketing manager, brand strategist, or product marketing specialist, taking on greater responsibility for planning and executing comprehensive marketing strategies. Some professionals also transition into sales management or business development roles within fishing equipment companies, lodges, or tourism businesses. Career advancement is typically achieved through a combination of successful campaign results, networking within the industry, and ongoing professional development.

What are the key skills and qualifications needed to thrive in fishing marketing?

To thrive in Fishing Marketing, you’ll need a background in marketing, brand management, and knowledge of the fishing industry, often supported by a degree in marketing or related fields. Familiarity with digital marketing platforms, CRM systems, and analytics tools such as Google Analytics or social media schedulers is typically required. Strong communication, creativity, and relationship-building abilities set top performers apart. These skills are crucial for effectively promoting fishing products or services, connecting with target audiences, and driving business growth in a specialized market.

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Cities with the most Fishing Marketing job openings:

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Fishing Marketing jobs near you
Infographic showing various Fishing Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $45,446 per year, or $21.8 per hour.

Manager, Trade Marketing

Pure Fishing

Columbia, SC • On-site

Full-time

Re-posted 21 days ago

Pure Fishing rating

5.3

Company rating: 5.3 out of 10

Based on 13 frontline employees who took The Breakroom Quiz

Job description

About Pure Fishing
Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.
But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.
Manager, Trade Marketing
Location: Columbia, SC
Join our team as Manager, Trade Marketing at Pure Fishing!
Are you ready to cast your line for an amazing career opportunity? At Pure Fishing, we're dedicated to creating top-tier fishing gear and outdoor products-and we're searching for a talented Manager, Trade Marketing like YOU to help us reel in success!
What will you do?
  • Develop and execute innovative sales strategies to achieve revenue and growth objectives across key business channels.
  • Translate consumer, angler, and shopper insights into effective in-store and channel strategies, creating opportunities for sustainable growth.
  • Lead trade readiness for new product launches including sell-in materials, retailer toolkits, and merchandising support.
  • Plan and manage trade promotions, pricing strategies, and retailer programs to drive sell-through.
  • Collaborate with Sales, Marketing, Finance, Operations, and Supply Chain teams to align strategies and drive results.
  • Monitor forecasts, track product performance, and guide strategic decision-making.
  • Lead the Trade Marketing team for the North American Dealer business while creating best-practice tools and centralized resources.
  • Create and share sales reports, deliver insights, and refine strategies based on industry trends and consumer preferences.

What makes you a great catch?
You're a strategic thinker who loves turning data into winning strategies! Your passion for Trade Marketing is matched by your ability to lead, analyze, and inspire. You bring an analytical mindset, excellent organizational skills, and determination for finding growth opportunities. With your knack for collaboration and love of a challenge, you're the go-to person for driving sustainable business success.
Why you will love it here:
  • You'll be at the heart of exciting growth initiatives, working with a team that values innovation and collaboration.
  • Your ideas and insights will shape the future of the North American dealer network.
  • You'll enjoy working cross-functionally with brilliant minds in Finance, Marketing, Operations, and Supply Chain.
  • This role combines strategic thinking, dynamic teamwork, and the chance to make a real impact.
  • Did we mention travel? You'll have the opportunity to explore new places while contributing to the company's growth (20% travel required).

Your work environment:
Imagine an energetic and collaborative atmosphere where data-driven decisions meet creative problem-solving. You'll lead Dealer strategy within the Trade Marketing team and partner with other departments to align action plans and achieve targets. Expect a mix of hands-on leadership, insightful analytics, and opportunities to present in customer meetings.
What you'll need to succeed:
  • Education: A bachelor's degree in business, marketing, or a related field.
  • Experience: 3-5 years in trade marketing, sales planning, forecasting, or retail.
  • Skills: Leadership, strategic thinking, data interpretation, project management, and communication expertise.
  • Mindset: Analytical, adaptable, and always eager to learn.
  • Tools: Proficiency with CRM systems, forecasting software, and data analytics tools including Excel.
  • Bonus: A proactive attitude and a talent for turning insights into action!

If you're ready to join a company that's casting out big opportunities, we'd love to have you on our team. Let's work together to bring the best fishing products to anglers around the world!

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