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Fishing Marketing Jobs (NOW HIRING)

About Pure Fishing Pure Fishing is the world's largest fishing tackle company, with a portfolio of ... Manager, Trade Marketing Location: Columbia, SC Join our team as Manager, Trade Marketing at Pure ...

Marketing Coordinator

Boise, ID · On-site

$39K - $53K/yr

Fisher's Technology has been selected as one of the "Best Places to Work in Idaho" for the last ... The Marketing Coordinator will play a key role in supporting marketing campaigns, assisting with ...

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Fishing Marketing information

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$23K

$45.4K

$59.5K

How much do fishing marketing jobs pay per year?

As of Jul 27, 2026, the average yearly pay for fishing marketing in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Fishing Marketing position, and why are they important?

To thrive in Fishing Marketing, you’ll need a background in marketing, brand management, and knowledge of the fishing industry, often supported by a degree in marketing or related fields. Familiarity with digital marketing platforms, CRM systems, and analytics tools such as Google Analytics or social media schedulers is typically required. Strong communication, creativity, and relationship-building abilities set top performers apart. These skills are crucial for effectively promoting fishing products or services, connecting with target audiences, and driving business growth in a specialized market.

What is a Fishing Marketing job?

A Fishing Marketing job involves promoting fishing-related products, services, or brands through various marketing strategies. This can include social media campaigns, digital advertising, sponsorships, and content creation tailored to anglers and outdoor enthusiasts. Professionals in this role work to grow brand awareness, engage with fishing communities, and drive sales. They may also collaborate with influencers, attend industry events, and analyze market trends to refine marketing efforts.

What are some common career paths and advancement opportunities for someone in Fishing Marketing?

Fishing Marketing professionals often start in entry-level roles such as marketing coordinator or assistant, focusing on campaign support, social media, and event organization tailored to the fishing industry. With experience, individuals can advance to positions like marketing manager, brand strategist, or product marketing specialist, taking on greater responsibility for planning and executing comprehensive marketing strategies. Some professionals also transition into sales management or business development roles within fishing equipment companies, lodges, or tourism businesses. Career advancement is typically achieved through a combination of successful campaign results, networking within the industry, and ongoing professional development.

What cities are hiring for Fishing Marketing jobs? Cities with the most Fishing Marketing job openings:
What are the most commonly searched types of Fishing Marketing jobs? The most popular types of Fishing Marketing jobs are:
What states have the most Fishing Marketing jobs? States with the most job openings for Fishing Marketing jobs include:
Infographic showing various Fishing Marketing job openings in the United States as of July 2026, with employment types broken down into 1% Locum Tenens, 1% As Needed, 86% Full Time, 6% Part Time, 1% Temporary, and 5% Contract. Highlights an 99% Physical, and 1% Hybrid job distribution, with an average salary of $45,446 per year, or $21.8 per hour.
Manager, Trade Marketing

Manager, Trade Marketing

Pure Fishing

Columbia, SC • On-site

Full-time

Posted 23 days ago


Pure Fishing rating

5.3

Company rating: 5.3 out of 10

Based on 13 frontline employees who took The Breakroom Quiz


Job description

About Pure Fishing
Pure Fishing is the world's largest fishing tackle company, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, PENN®, Shakespeare®, Ugly Stik®, Plano®, and many more. We're passionate about delivering high quality products for every kind of angler-from weekend hobbyists to tournament pros.
Manager, Trade Marketing
Location: Columbia, SC
Join our team as Manager, Trade Marketing at Pure Fishing!
Are you ready to cast your line for an amazing career opportunity? At Pure Fishing, we're dedicated to creating top-tier fishing gear and outdoor products-and we're searching for a talented Manager, Trade Marketing like YOU to help us reel in success!
What will you do?
  • Develop and execute innovative sales strategies to achieve revenue and growth objectives across key business channels.
  • Translate consumer, angler, and shopper insights into effective in-store and channel strategies, creating opportunities for sustainable growth.
  • Lead trade readiness for new product launches including sell-in materials, retailer toolkits, and merchandising support.
  • Plan and manage trade promotions, pricing strategies, and retailer programs to drive sell-through.
  • Collaborate with Sales, Marketing, Finance, Operations, and Supply Chain teams to align strategies and drive results.
  • Monitor forecasts, track product performance, and guide strategic decision-making.
  • Lead the Trade Marketing team for the North American Dealer business while creating best-practice tools and centralized resources.
  • Create and share sales reports, deliver insights, and refine strategies based on industry trends and consumer preferences.

What makes you a great catch?
You're a strategic thinker who loves turning data into winning strategies! Your passion for Trade Marketing is matched by your ability to lead, analyze, and inspire. You bring an analytical mindset, excellent organizational skills, and determination for finding growth opportunities. With your knack for collaboration and love of a challenge, you're the go-to person for driving sustainable business success.
Why you will love it here:
  • You'll be at the heart of exciting growth initiatives, working with a team that values innovation and collaboration.
  • Your ideas and insights will shape the future of the North American dealer network.
  • You'll enjoy working cross-functionally with brilliant minds in Finance, Marketing, Operations, and Supply Chain.
  • This role combines strategic thinking, dynamic teamwork, and the chance to make a real impact.
  • Did we mention travel? You'll have the opportunity to explore new places while contributing to the company's growth (20% travel required).

Your work environment:
Imagine an energetic and collaborative atmosphere where data-driven decisions meet creative problem-solving. You'll lead Dealer strategy within the Trade Marketing team and partner with other departments to align action plans and achieve targets. Expect a mix of hands-on leadership, insightful analytics, and opportunities to present in customer meetings.
What you'll need to succeed:
  • Education: A bachelor's degree in business, marketing, or a related field.
  • Experience: 3-5 years in trade marketing, sales planning, forecasting, or retail.
  • Skills: Leadership, strategic thinking, data interpretation, project management, and communication expertise.
  • Mindset: Analytical, adaptable, and always eager to learn.
  • Tools: Proficiency with CRM systems, forecasting software, and data analytics tools including Excel.
  • Bonus: A proactive attitude and a talent for turning insights into action!

If you're ready to join a company that's casting out big opportunities, we'd love to have you on our team. Let's work together to bring the best fishing products to anglers around the world!

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