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Marketing Promotion information

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$32K

$39.2K

$40.5K

How much do marketing promotion jobs pay per year?

As of Jun 14, 2026, the average yearly pay for marketing promotion in the United States is $39,166.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $40,000.00 per year, depending on experience, location, and employer.

What are some typical challenges faced in a Marketing Promotion role, and how can they be managed effectively?

In a Marketing Promotion role, professionals often encounter challenges such as tight deadlines, coordinating cross-functional teams, and adapting to rapidly changing market trends. Managing multiple campaigns simultaneously requires strong organizational skills and the ability to prioritize tasks efficiently. Building clear communication channels with creative, sales, and digital teams can help streamline workflows and ensure promotional activities align with broader marketing goals. Staying proactive about market research and consumer feedback also enables marketers to adjust strategies swiftly and maintain campaign effectiveness.

What is marketing promotion?

Marketing promotion refers to the various strategies and tactics businesses use to communicate with their target audience and encourage them to purchase products or services. This includes activities such as advertising, public relations, sales promotions, and digital marketing campaigns. The goal of marketing promotion is to increase awareness, generate interest, and drive sales by highlighting the benefits and value of what is being offered. Effective promotion helps brands stand out in a competitive marketplace and build lasting relationships with customers.

What is the difference between Marketing Promotion vs Marketing Coordinator?

AspectMarketing PromotionMarketing Coordinator
Primary RoleDevelops and executes promotional campaigns to boost product visibility and salesSupports marketing projects, coordinates activities, and manages communication between teams
Required SkillsCreativity, campaign management, communication skillsOrganizational skills, communication, multitasking
Work EnvironmentMarketing departments, advertising agencies, eventsMarketing teams, corporate offices, agencies
Common CertificationsDigital marketing, advertising certificationsMarketing or communications degrees, project management certifications

Marketing Promotion focuses on creating and implementing promotional campaigns to increase product awareness, while a Marketing Coordinator supports these efforts by coordinating activities and managing communication. Both roles require strong communication skills, but Marketing Promotion emphasizes campaign development, whereas Marketing Coordinators handle logistical and administrative tasks to ensure smooth execution.

What are the key skills and qualifications needed to thrive as a Marketing Promotion Specialist, and why are they important?

To thrive as a Marketing Promotion Specialist, you need a solid grasp of marketing principles, campaign planning, and data analysis, often supported by a degree in marketing or communications. Familiarity with digital marketing platforms, social media management tools, and analytics software such as Google Analytics or HubSpot is typically required. Creativity, strong communication, and adaptability are essential soft skills that set candidates apart in developing and executing engaging promotional strategies. These abilities are crucial for effectively reaching target audiences, maximizing campaign impact, and driving business growth in a competitive market.
More about Marketing Promotion jobs
What cities are hiring for Marketing Promotion jobs? Cities with the most Marketing Promotion job openings:
What states have the most Marketing Promotion jobs? States with the most job openings for Marketing Promotion jobs include:
Infographic showing various Marketing Promotion job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 89% Physical, 1% Hybrid, and 10% Remote job distribution, with an average salary of $39,166 per year, or $18.8 per hour.
Marketing/Promotion Coordinator, Senior

Marketing/Promotion Coordinator, Senior

Boise State University

Boise, ID • On-site

Temporary

Medical, Dental, Retirement, PTO

Posted 4 days ago


Boise State University rating

7.7

Company rating: 7.7 out of 10

Based on 24 frontline employees who took The Breakroom Quiz

216th of 537 rated colleges and universities


Job description

Marketing/Promotion Coordinator, Senior
Job no: 499687
Work type: Non-Classified/Professional
Location: Boise, ID, Hybrid
Categories: Marketing and Communications, Temporary opportunities, College of Engineering, Senior-Level
Job Summary/Basic Function:
Work both independently and collaboratively with colleagues and senior management on marketing and business development projects. Direct and coordinate the marketing and public relations activities and lead proposal efforts from kick-off call to proposal submission.
This position will serve as the Communications Lead for the Pacific-Intermountain Network for Education in Semiconductors (PINES) award. They will also oversee outreach, branding, and communications to promote semiconductor education and workforce opportunities across the region. Responsibilities would include managing the website, social media, marketing materials, media relations, partner communications, student recruitment campaigns, and public awareness efforts aligned with the National Network for Microelectronics Education (NNME) goals and reporting requirements.
This position will be in person with 1-2 days remote/hybrid schedule. This is a temporary position with an expected duration through July 2027. This position is not eligible for visa sponsorship.
Department Overview:
The Microelectronics Education and Research Center (MERC) is the hub for microelectronics innovation, entrepreneurship, and workforce development in Idaho. Organized within Boise State's College of Engineering, MERC centralizes and coordinates opportunities for all students in essential career preparation and unique research opportunities alongside expert faculty.
Several workforce development grants have become the signature programs for MERC coming from state, federal, and other funding sources. The goals of each is to bolster microelectronics career pathways for students across the region through K-12 outreach and recruiting, curriculum updates across the university and with other institutions, development of new experiential learning programs, and through external partnerships. The workforce development grants currently housed within MERC establish Boise State as a nationwide leader in semiconductor education and research, while significantly enhancing opportunities for the next generation of professionals entering the workforce.
Level Scope:
Recognized subject matter expert who knows how to apply theory and put it into practice with in-depth understanding of the professional field with limited oversight from managers. Independently performs the full range of responsibilities within the function; requires deep job knowledge of area typically obtained through higher education combined with experience. Manages large projects or processes and problems faced are difficult and often complex; analyzes problems/issues of diverse scope and determines solutions. May manage programs that include formulating strategies and administering policies, processes, and resources; functions with a high degree of autonomy. Influences others regarding policies, practices and procedures. Typically hold a Bachelor's or Advanced Degree and 5 years of professional experience or equivalent relevant experience.
Essential Functions:
  • Support employee and student marketing initiatives including marketing events, media/social media activity, speaking engagements, trade shows and all other events as needed.
  • Manages the website, social media, marketing materials, media relations, partner communications, student recruitment campaigns, and public awareness efforts.
  • Prioritize support for all marketing and promotional activities, coordinating the creation and dissemination of materials to effectively communicate the mission and events of programs and projects.
  • Manages and oversees outreach, branding, and communications to promote semiconductor education and workforce opportunities across the region.
  • Serve as a point of communication for the center, liaising with internal stakeholders, institutional partners, external collaborators, and industry partners.
  • Develop and coordinate marketing plans for the department.
  • Maintain and update internal communications tools, shared drives, and documentation systems to ensure information accessibility and continuity
  • Establish and maintain a comprehensive public relations program that builds cooperative relationships with representatives of community, public interest groups and the media to generate positive, professional name recognition for the specified department.
  • Maintain a sound understanding of departmental and university policies, academic requirements, ability to navigate university channels, and balance the needs of faculty, staff and students.
  • Provides value added input on strategy, resources, teaming partners, and cross selling opportunities.
  • Perform other duties as assigned

Knowledge, Skills, Abilities:
  • Excellent written, editing, and verbal communication skills with the ability to create marketing copy, promotional materials, presentations, and other communication content for a variety of audiences.
  • Strong organizational, project management, and interpersonal skills with the ability to manage multiple priorities, meet deadlines, motivate others, and collaborate effectively with internal and external stakeholders in a fast-paced environment.
  • Ability to adapt to changing priorities, processes, and program needs while demonstrating initiative, professionalism, and attention to detail.
  • Experience developing, implementing, and evaluating integrated marketing and promotional campaigns across digital, print, email, web, and social media platforms.
  • Experience coordinating events, outreach initiatives, and community engagement activities.
  • Experience using data, analytics, and campaign performance metrics to evaluate effectiveness and guide marketing and communication strategies.
  • Proficiency with marketing, design, analytics, and productivity software, including Adobe Creative Suite, Canva, Mailchimp, Microsoft Office, Google Workspace, and related platforms.
  • Knowledge of branding standards, editing principles, marketing best practices, and social media strategy/content management.
  • Experience working in higher education, nonprofit organizations, or grant-funded programs preferred.
  • Demonstrated commitment to customer service, collaboration, and community engagement.
  • Ability to work occasional evenings and weekends in support of events and promotional activities.

Minimum Qualifications:
Bachelor's degree and 5 years experience or equivalent
Preferred Qualifications:
  • Bachelor's degree in marketing, communications, public relations, business administration, or a related field.
  • Three to five years of progressively responsible experience in marketing, promotions, communications, or event coordination.

Salary and Benefits:
Salary range is $60,673.60-$75,836.80 annually and is commensurate with experience. Boise State University provides a best-in-class benefits package, including (but not limited to):
  • 12 paid holidays AND the University is closed between Christmas and New Year's (requires use of 3 vacation days)
  • Between 12-24 annual paid vacation days for full-time Professional and Classified staff depending on position type and years of service
  • 10.76% University contribution to your ORP retirement fund (Professional and Faculty employees)
  • 11.96% University contribution to your PERSI retirement fund (Classified employees)
  • Excellent medical, dental and other health-related insurance coverages
  • Tuition fee waiver benefits for employees, spouses and their dependents
  • See our full benefits page for more information!

Required Application Materials:
  • Resume
  • Cover Letter
  • Contact information for three references, collected as part of application form

About Us:
Nestled along the Boise River and steps from the state capitol, Boise State University fosters a vibrant and welcoming academic environment that fuels student and employee success. We're a trailblazing institution, nationally recognized for our innovative spirit and commitment to positive impact on Idaho and beyond.
Boise State is proud to be recognized by Forbes as the only Idaho employer listed in the top 100 of all national midsize and large employers. We're building a thriving community of faculty and staff whose unique skills, experiences, and perspectives come together to create a rich and rewarding academic experience. Applications from all backgrounds are welcomed.
Learn more about Boise State and living in Idaho's Treasure Valley at https://www.boisestate.edu/about/
Advertised: June 10, 2026 Mountain Daylight Time
Applications close: June 24, 2026 11:55 PM Mountain Daylight Time
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