ZipRecruiter

Log In

1

Consumer Behavior Marketing Jobs (NOW HIRING)

Tatcha

Manager, Consumer Insights

San Francisco, CA · On-site

$100K - $115K/yr

... consumer behavior * Support the development of KPI frameworks and measurement plans tied to marketing and business objectives * Partner with analytics and external partners to help interpret MMM ...

Bimbo Bakeries USA

Marketing Analyst

Irving, TX · On-site

$65K - $71K/yr

... consumer behavior, innovation, and go-to-market execution.-driven decision making related to brand ... The Marketing Analyst works closely with Brand Management, Insights, Sales, Finance, and external ...

Bimbo Bakeries USA

Marketing Analyst

Irving, TX · On-site

$65K - $71K/yr

... consumer behavior, innovation, and go-to-market execution.-driven decision making related to brand ... The Marketing Analyst works closely with Brand Management, Insights, Sales, Finance, and external ...

Bimbo Bakeries USA

Marketing Analyst

Irving, TX · On-site

$65K - $71K/yr

... consumer behavior, innovation, and go-to-market execution.-driven decision making related to brand ... The Marketing Analyst works closely with Brand Management, Insights, Sales, Finance, and external ...

Bimbo Bakeries USA

Marketing Analyst

Irving, TX

... consumer behavior, innovation, and go to market execution.The Marketing Analyst works closely with ... Brand Management, Insights, Sales, Finance, and external agency partners to translate data into ...

Nebo Agency

Be Seen First

Marketing Account Manager

Atlanta, GA · On-site

$50K - $150K/yr

Our marketing teams build campaigns that do more than drive awareness, they change consumer behavior. To learn more about Nebo, visit www.neboagency.com.

Alphabe Insight Inc

Marketing Specialist

Cleveland, OH · On-site

$64K - $69K/yr

Conduct market research and analyze consumer behavior trends * Collaborate with design and content teams to produce compelling marketing materials * Monitor and report on the effectiveness of ...

Bimbo Bakeries USA

Marketing Analyst

Irving, TX

... consumer behavior, innovation, and go to market execution.The Marketing Analyst works closely with ... Brand Management, Insights, Sales, Finance, and external agency partners to translate data into ...

Bimbo Bakeries USA

Marketing Analyst

Irving, TX

$65K - $71K/yr

... consumer behavior, innovation, and go-to-market execution.‑driven decision making related to ... The Marketing Analyst works closely with Brand Management, Insights, Sales, Finance, and external ...

Grupo Bimbo

Marketing Analyst

Irving, TX · On-site

$65K - $71K/yr

... consumer behavior, innovation, and go-to-market execution.-driven decision making related to brand ... The Marketing Analyst works closely with Brand Management, Insights, Sales, Finance, and external ...

Bimbo Bakeries USA

Marketing Analyst

Irving, TX

$65K - $71K/yr

... consumer behavior, innovation, and go-to-market execution.‑driven decision making related to ... The Marketing Analyst works closely with Brand Management, Insights, Sales, Finance, and external ...

Bimbo Bakeries USA

Marketing Analyst

Irving, TX

$65K - $71K/yr

... consumer behavior, innovation, and go-to-market execution.‑driven decision making related to ... The Marketing Analyst works closely with Brand Management, Insights, Sales, Finance, and external ...

Bimbo Bakeries USA

Marketing Analyst

Irving, TX

... consumer behavior, innovation, and go to market execution.The Marketing Analyst works closely with ... Brand Management, Insights, Sales, Finance, and external agency partners to translate data into ...

next page

Showing results 1-20

All JobsConsumer Behavior Marketing Jobs

Consumer Behavior Marketing information

See salary details

$13

$32

$56

How much do consumer behavior marketing jobs pay per hour?

As of Jun 14, 2026, the average hourly pay for consumer behavior marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is the role of consumer behavior in marketing?

In consumer behavior marketing, understanding how consumers make purchasing decisions helps professionals develop targeted strategies to influence buying patterns. This involves analyzing factors like motivations, preferences, and decision-making processes, often using data analysis tools and market research techniques to optimize marketing efforts.

What is the highest paid job in marketing?

In marketing, executive roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paid, often earning six-figure salaries or more depending on the company size and industry. These positions require extensive experience, strategic leadership skills, and often advanced degrees or certifications in marketing or business management.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical skills and knowledge of market research tools. Gaining experience through internships or entry-level roles in marketing or research can improve prospects, and certifications in data analysis or consumer insights can be beneficial.

What are the typical day-to-day responsibilities for someone working in Consumer Behavior Marketing?

Professionals in Consumer Behavior Marketing often spend their days researching consumer trends, analyzing data to identify patterns in purchasing behavior, and generating insights for targeted campaigns. Collaboration is frequent, as you'll work closely with product teams, creative departments, and data analysts to develop and refine marketing strategies. Tasks can include designing surveys, reviewing analytics dashboards, and presenting findings to key stakeholders. This variety not only keeps the work dynamic but also allows you to directly influence how brands connect with their audiences.

What is a Consumer Behavior Marketing job?

A Consumer Behavior Marketing job focuses on understanding customer preferences, purchasing habits, and decision-making processes to develop effective marketing strategies. Professionals in this role analyze data, conduct market research, and apply psychology and behavioral insights to influence consumer actions. They work on optimizing advertising, product positioning, and customer engagement to drive sales and brand loyalty.

What are the key skills and qualifications needed to thrive in the Consumer Behavior Marketing position, and why are they important?

To thrive in Consumer Behavior Marketing, you need a strong grasp of market research, data analysis, and psychological principles of consumer decision-making, typically backed by a degree in marketing, business, or related fields. Familiarity with analytics platforms (such as Google Analytics), CRM systems, and marketing automation tools is often required, and certifications in digital marketing or analytics can be advantageous. Strong communication, critical thinking, and creative problem-solving skills help professionals excel in identifying and influencing target audiences. These abilities are crucial for developing effective marketing strategies that drive consumer engagement and business growth.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree can lead to roles such as market researcher, consumer insights analyst, brand manager, or marketing strategist. These positions involve analyzing customer preferences, developing marketing campaigns, and using tools like data analysis software to understand market trends.
More about Consumer Behavior Marketing jobs
What cities are hiring for Consumer Behavior Marketing jobs? Cities with the most Consumer Behavior Marketing job openings:
What are the most commonly searched types of Consumer Behavior Marketing jobs? The most popular types of Consumer Behavior Marketing jobs are:
What states have the most Consumer Behavior Marketing jobs? States with the most job openings for Consumer Behavior Marketing jobs include:
What job categories do people searching Consumer Behavior Marketing jobs look for? The top searched job categories for Consumer Behavior Marketing jobs are:
Consumer Behavior Marketing jobs near you
Infographic showing various Consumer Behavior Marketing job openings in the United States as of June 2026, with employment types broken down into 92% Full Time, 7% Part Time, and 1% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.
Manager, Consumer Insights

Manager, Consumer Insights

Tatcha

San Francisco, CA • On-site

$100K - $115K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 days ago

Job description

Who We Are
Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means "skin-mind same root"-an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.
Job Summary
In this role, you will be a key champion of the consumer within the organization, leveraging a range of data sources to surface actionable insights that help business units deliver growth and build strong client relationships.
You will serve as a bridge between consumer data and strategy, translating findings into clear frameworks for marketing, innovation, and commercial teams. Your ability to identify what truly matters from the data will help ensure that business decisions are grounded in insight and designed to drive meaningful growth.
Key Responsibilities
Consumer & Market Research
  • Lead the execution of custom quantitative and qualitative research studies to uncover consumer needs, validate hypotheses, test concepts and claims, and identify whitespace opportunities
  • Manage end-to-end research projects, including methodology development, survey design, vendor management, analysis, and synthesis of findings into actionable recommendations
  • Identify emerging consumer, category, and cultural trends to help inform innovation, messaging, and future growth opportunities
  • Leverage syndicated research, social listening, panel data, and primary research to identify evolving consumer behaviors and unmet needs
  • Support the development of consumer segmentation, journey mapping, and audience understanding initiative

Insights & Business Strategy
  • Partner closely with Brand Marketing, Product Marketing, Innovation, and Commercial teams to ensure initiatives are grounded in consumer insight and market understanding
  • Translate complex consumer data into clear insights and recommendations that support marketing, innovation, and commercial decision-making
  • Identify the "so what" behind the data and communicate findings in a clear, concise, and actionable way to cross-functional stakeholders
  • Apply insights to support decisions around positioning, messaging, targeting, product launches, and campaign strategy
  • Develop presentations, dashboards, and reporting tools that help make consumer insights accessible and actionable across teams
  • Support strategic growth initiatives by uncovering opportunities to strengthen acquisition, retention, and consumer engagement

Measurement & Analytics
  • Monitor brand health, consumer sentiment, and performance metrics to identify opportunities, risks, and shifts in consumer behavior
  • Support the development of KPI frameworks and measurement plans tied to marketing and business objectives
  • Partner with analytics and external partners to help interpret MMM, attribution, and performance measurement outputs
  • Help connect consumer insights to measurable business and marketing outcomes

Qualifications
  • 6+ years of experience managing performance marketing channels. Experience in beauty or luxury a plus - passion for beauty a must
  • Experience conducting custom research studies including concept, claims, and message testing
  • Experience with social listening and trend identification tools such as Brandwatch, Synthesio, or Meltwater
  • Familiarity with brand health tracking, purchase panel data, and syndicated research tools
  • Comfortable presenting insights and recommendations to cross-functional stakeholders and senior leadership
  • Strong project management skills with experience managing external research vendors and agency partners
  • Must be based in the San Francisco Bay Area and willing to work from our San Francisco HQ a minimum of two days per week

The Details
The expected base salary range for this position is $100,000 to $115,000. The exact base pay is determined by various factors including experience, skills, education, geographic location, and budget.
This position is also eligible for participation in the company discretionary bonus plan based on personal performance and company results. Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid time off, and paid holidays. #LI-BH1
Tatcha is committed to inclusion and belonging to drive its business results and create a better future for all employees, global consumers, partners, and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at careers@tatcha.com.
Applicants and employees are protected from discrimination under Federal law. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment during normal business hours at establishment by appointment.
Equal Opportunity Employer/Protected Veterans/Individuals with Disability.
Protect yourself against fraud and identity theft. It is always recommended to apply to our open positions directly via our career page located at www.tactcha.com/careers. Tatcha will never ask applicants for their financial or banking information prior to hire. If you have questions, please reach out to us directly at careers@tatcha.com.
Note: This job description is not exhaustive and may be amended to include other duties as assigned by the management team.

Apply