The Channel Marketing Manager - Retail (Other) owns Fluke's marketing strategy and activation for key U.S. retail partners, including Home Depot, Lowe's, Ace Hardware, and Micro Center, with ...
The Channel Marketing Manager - Retail (Other) owns Fluke's marketing strategy and activation for key U.S. retail partners, including Home Depot, Lowe's, Ace Hardware, and Micro Center, with ...
Channel Marketing Manager
Spartanburg, SC · On-site
POSITION TITLE Channel Marketing Manager POSITION OVERVIEW The Channel Marketing Manager, reports to the Product Marketing Lead, and is responsible for activating the Healthcare business go-to-market ...
Channel Marketing Manager
Spartanburg, SC · On-site
POSITION TITLE Channel Marketing Manager POSITION OVERVIEW The Channel Marketing Manager, reports to the Product Marketing Lead, and is responsible for activating the Healthcare business go-to-market ...
Channel Marketing Manager
Spartanburg, SC · On-site
POSITION TITLE Channel Marketing Manager POSITION OVERVIEW The Channel Marketing Manager, reports to the Product Marketing Lead, and is responsible for activating the Healthcare business go-to-market ...
Channel Marketing Manager
Spartanburg, SC · On-site
POSITION TITLE Channel Marketing Manager POSITION OVERVIEW The Channel Marketing Manager, reports to the Product Marketing Lead, and is responsible for activating the Healthcare business go-to-market ...
POSITION TITLE Channel Marketing Manager POSITION OVERVIEW The Channel Marketing Manager, reports to the Product Marketing Lead, and is responsible for activating the Healthcare business go-to-market ...
POSITION TITLE Channel Marketing Manager POSITION OVERVIEW The Channel Marketing Manager, reports to the Product Marketing Lead, and is responsible for activating the Healthcare business go-to-market ...
Channel Marketing Manager
Everett, WA · On-site +1
The Channel Marketing Manager - Retail (Other) owns Fluke's marketing strategy and activation for key U.S. retail partners, including Home Depot, Lowe's, Ace Hardware, and Micro Center, with ...
Channel Marketing Manager
Everett, WA · On-site +1
The Channel Marketing Manager - Retail (Other) owns Fluke's marketing strategy and activation for key U.S. retail partners, including Home Depot, Lowe's, Ace Hardware, and Micro Center, with ...
This Channel Marketing Manager role is a critical part of our Revenue Marketing Team. We are looking for a highly capable marketing manager to define and execute the strategy that fuels our growth ...
This Channel Marketing Manager role is a critical part of our Revenue Marketing Team. We are looking for a highly capable marketing manager to define and execute the strategy that fuels our growth ...
Channel Marketing Manager
Burlington, MA · On-site
CA|Veracode is currently looking for a highly organized and creative channel marketing professional with a passion for building programs and managing processes that enable our worldwide channel ...
Channel Marketing Manager
Burlington, MA · On-site
CA|Veracode is currently looking for a highly organized and creative channel marketing professional with a passion for building programs and managing processes that enable our worldwide channel ...
Channel Marketing Manager
Galt, CA · Remote
Channel Marketing Manager - Drive Growth Across Distribution & Manufacturing Building Material Distributors (BMD) is seeking a Channel Marketing Manager to help shape how we grow, engage, and win ...
Channel Marketing Manager
Galt, CA · Remote
Channel Marketing Manager - Drive Growth Across Distribution & Manufacturing Building Material Distributors (BMD) is seeking a Channel Marketing Manager to help shape how we grow, engage, and win ...
Channel Marketing Manager
Galt, CA · On-site
Channel Marketing Manager - Drive Growth Across Distribution & Manufacturing Building Material Distributors (BMD) is seeking a Channel Marketing Manager to help shape how we grow, engage, and win ...
Channel Marketing Manager
Galt, CA · On-site
Channel Marketing Manager - Drive Growth Across Distribution & Manufacturing Building Material Distributors (BMD) is seeking a Channel Marketing Manager to help shape how we grow, engage, and win ...
Channel Marketing Manager
Mckinney, TX · On-site
About the Role We are a growing Managed Services Provider (MSP) seeking a driven Channel Marketing Manager or Director to own and accelerate our partner ecosystem marketing engine. In this high ...
Channel Marketing Manager
Mckinney, TX · On-site
About the Role We are a growing Managed Services Provider (MSP) seeking a driven Channel Marketing Manager or Director to own and accelerate our partner ecosystem marketing engine. In this high ...
Channel Marketing Manager
Kearneysville, WV · On-site
$95K - $115K/yr
We are looking for a Channel Marketing Manager to lead residential channel marketing efforts. This role connects sales priorities with marketing strategy, shaping programs that strengthen retail ...
Quick apply
Channel Marketing Manager
Kearneysville, WV · On-site
$95K - $115K/yr
We are looking for a Channel Marketing Manager to lead residential channel marketing efforts. This role connects sales priorities with marketing strategy, shaping programs that strengthen retail ...
Channel Marketing Manager
Burlington, MA · On-site
CA|Veracode is currently looking for a highly organized and creative channel marketing professional with a passion for building programs and managing processes that enable our worldwide channel ...
Channel Marketing Manager
Burlington, MA · On-site
CA|Veracode is currently looking for a highly organized and creative channel marketing professional with a passion for building programs and managing processes that enable our worldwide channel ...
Channel Marketing Manager
Rowland Heights, CA · On-site
$70K - $95K/yr
Channel Marketing Manager Pay Range: $70,000~$95,000 Location: City of Industry, Los Angeles Description: We are looking for a results-driven Channel Marketing Manager with strong Amazon Ads ...
Quick apply
Channel Marketing Manager
Rowland Heights, CA · On-site
$70K - $95K/yr
Channel Marketing Manager Pay Range: $70,000~$95,000 Location: City of Industry, Los Angeles Description: We are looking for a results-driven Channel Marketing Manager with strong Amazon Ads ...
US Channel Marketing Manager
Boston, MA · On-site
$165K - $180K/yr
Job Overview GW&K Investment Management seeks an experienced Channel Marketing Manager to lead the development and execution of integrated marketing campaigns, including driving new content ...
US Channel Marketing Manager
Boston, MA · On-site
$165K - $180K/yr
Job Overview GW&K Investment Management seeks an experienced Channel Marketing Manager to lead the development and execution of integrated marketing campaigns, including driving new content ...
Channel Marketing Manager
Rowland Heights, CA · On-site
$70K - $95K/yr
Channel Marketing Manager Pay Range: $70,000~$95,000 Location: City of Industry, Los Angeles Description: We are looking for a results-driven Channel Marketing Manager with strong Amazon Ads ...
Quick apply
Channel Marketing Manager
Rowland Heights, CA · On-site
$70K - $95K/yr
Channel Marketing Manager Pay Range: $70,000~$95,000 Location: City of Industry, Los Angeles Description: We are looking for a results-driven Channel Marketing Manager with strong Amazon Ads ...
Channel Marketing Manager
Greenville, SC · On-site
$48K - $57K/yr
The Channel Marketing Manager manages the channel business, coverage, and relationships through strategic, ongoing support of ScanSource partners and their marketing needs in the channel. Directly ...
Channel Marketing Manager
Greenville, SC · On-site
$48K - $57K/yr
The Channel Marketing Manager manages the channel business, coverage, and relationships through strategic, ongoing support of ScanSource partners and their marketing needs in the channel. Directly ...
The Channel Marketing Manager will analyze sales and syndicated data, build compelling customer presentations, and act as a strategic partner to improve performance across retail accounts. This is an ...
Quick apply
The Channel Marketing Manager will analyze sales and syndicated data, build compelling customer presentations, and act as a strategic partner to improve performance across retail accounts. This is an ...
Channel Marketing Manager
Tampa, FL · Hybrid
The Channel Marketing Manager will analyze sales and syndicated data, build compelling customer presentations, and act as a strategic partner to improve performance across retail accounts. This is an ...
Quick apply
Channel Marketing Manager
Tampa, FL · Hybrid
The Channel Marketing Manager will analyze sales and syndicated data, build compelling customer presentations, and act as a strategic partner to improve performance across retail accounts. This is an ...
Channel Marketing Manager RIA
$120K - $160K/yr
The Channel Marketing Manager RIA is responsible for building, executing and implementing channel marketing strategies and providing managerial leadership to the department. The Channel Marketing ...
Channel Marketing Manager RIA
$120K - $160K/yr
The Channel Marketing Manager RIA is responsible for building, executing and implementing channel marketing strategies and providing managerial leadership to the department. The Channel Marketing ...
Channel Marketing Manager RIA
Manhattan, NY · On-site
$120K - $160K/yr
The Channel Marketing Manager RIA is responsible for building, executing and implementing channel marketing strategies and providing managerial leadership to the department. The Channel Marketing ...
Channel Marketing Manager RIA
Manhattan, NY · On-site
$120K - $160K/yr
The Channel Marketing Manager RIA is responsible for building, executing and implementing channel marketing strategies and providing managerial leadership to the department. The Channel Marketing ...
Channel Marketing Manager information
See salary details
$19K - $32K
4% of jobs
$32K - $45K
0% of jobs
$45K - $58K
2% of jobs
$58K - $71K
15% of jobs
$80.8K is the 25th percentile. Wages below this are outliers.
$71K - $84K
5% of jobs
$84K - $97K
9% of jobs
The median wage is $109.5K / yr.
$97K - $110K
15% of jobs
$110K - $123K
16% of jobs
$131.9K is the 75th percentile. Wages above this are outliers.
$123K - $136K
13% of jobs
$136K - $149K
3% of jobs
$149K - $162K
18% of jobs
$19K
$108.9K
$162K
How much do channel marketing manager jobs pay per year?
How does a Channel Marketing Manager typically collaborate with sales and partner teams to drive results?
What are the key skills and qualifications needed to thrive as a Channel Marketing Manager, and why are they important?
What are Channel Marketing Managers?
What Is a Channel Marketing Manager?
A channel marketing manager oversees the development and implementation of a manufacturer’s channel marketing strategy. In marketing, a “channel” is a route through which a manufacturer sells their product. As a channel marketing manager, your job is to establish new channel partnerships to help maximize sales, and therefore profit. Your responsibilities include fostering strong relationships with each channel partner, such as wholesalers and retailers, and seizing each opportunity to develop a new profitable partnership. You must also work with other departments to establish guidelines for channel partnerships that best suit the company. You need at least a bachelor’s degree in marketing for this career.
What is the difference between Channel Marketing Manager vs Product Marketing Manager?
| Aspect | Channel Marketing Manager | Product Marketing Manager |
|---|---|---|
| Primary Focus | Developing marketing strategies for distribution channels | Positioning and promoting specific products |
| Work Environment | Collaborates with sales, distribution partners, and marketing teams | Works closely with product development, sales, and customer support |
| Required Skills | Channel strategy, partner management, marketing campaigns | Product knowledge, messaging, market research |
| Industry Usage | Common in tech, consumer goods, and retail sectors | Prevalent across various industries including tech and manufacturing |
While both roles involve marketing expertise, the Channel Marketing Manager focuses on building relationships and strategies with distribution channels, whereas the Product Marketing Manager concentrates on promoting and positioning specific products. Understanding these differences helps organizations assign the right responsibilities and candidates for each role.
Job description
About the Team
The Americas Channel Marketing organization supports Fluke's commercial strategy by translating business priorities into scalable, highimpact partner marketing programs. This role sits within a team of Channel Marketing Managers, each owning strategy and execution for a specific channel segment or set of strategic partners.
The Channel Marketing Manager - Retail (Other) owns Fluke's marketing strategy and activation for key U.S. retail partners, including Home Depot, Lowe's, Ace Hardware, and Micro Center, with accountability for performance, partner marketing engagement, and crossfunctional alignment.
Role Overview
Fluke is seeking a Channel Marketing Manager to lead marketing strategy and execution across a diverse set of retail partners. This individual will act as the segment owner for Retail "Other," integrating campaigns, communications, merchandising, and insights to drive measurable growth while ensuring alignment with Fluke's brand, product, and commercial priorities.
This role requires a marketer who can operate independently, solve complex problems, influence stakeholders, and lead crossfunctional initiatives-serving as a subject matter expert for retail channel marketing within the organization.
Key Responsibilities
Retail Channel Strategy & Planning
- Own endtoend channel marketing strategy for assigned retail partners (Home Depot, Lowe's, Ace, Micro Center), tailoring activation approaches based on partner business models, shopper behaviors, and merchandising environments.
- Translate Fluke commercial and gotomarket priorities into cohesive, partnerspecific marketing plans that span instore, digital, and omnichannel touchpoints.
- Lead annual and quarterly marketing planning processes for the retail segment, including initiative prioritization, success metrics, and performance targets.
Campaign & Program Leadership
- Lead planning and execution of retail channel marketing programs, including promotions, launches, seasonal campaigns, and retailspecific merchandising initiatives.
- Coordinate integrated execution across Sales, Product Marketing, Creative, and external partners to ensure campaigns are delivered on time, on brand, and with clear performance goals.
- Own retail marketing calendars and budgets, and ensure alignment across partners to avoid conflicts, optimize timing, and maximize impact.
Channel Communications & Enablement
- Define and govern the channel communications operating model, establishing strategy, cadence, content standards, and crossfunctional intake processes for monthly partner communications.
- Lead the partnerfacing monthly newsletter program, coordinating with Product, Sales, and other teams to proactively source content (e.g., NPI enablement, promotions, webinars, campaign toolkits) and distill it into effective, partnerready communications that drive enablement and action.
- Leverage monthly communications as a core enablement mechanism, ensuring tail-end partners are equipped with timely, relevant content to support launches and priority initiatives.
Data, Insights & Performance Optimization
- Analyze campaign performance, partner metrics, and shopper insights to identify trends, gaps, and growth opportunities across the retail segment.
- Develop and present performance readouts and recommendations that inform future strategy, investment decisions, and execution adjustments.
- Use data to move beyond reporting-driving continuous improvement and influencing crossfunctional stakeholders through actionable insights.
CrossFunctional & Partner Leadership
- Serve as the primary marketing point of contact for assigned retail partners, building strong working relationships and guiding partner marketing strategy in alignment with Fluke objectives.
- Lead crossfunctional initiatives that require coordination across Sales, Product, Finance, Supply Chain, and Creative teams.
- Act as a trusted advisor to internal stakeholders on retail marketing trends, partner capabilities, and execution best practices.
Leadership & Capability Building
- Serve as a subject matter expert for retail channel marketing, sharing best practices and contributing to process and capability development across the Channel Marketing team.
- Provide mentorship and informal leadership to coordinators or lessexperienced marketers on projects, tools, and execution standards.
- Contribute to standard work, templates, and playbooks that improve efficiency and scalability of channel marketing efforts.
Qualifications & Experience
- Proven ability to lead complex initiatives independently, balancing strategic thinking with operational execution.
- Strong analytical skills, with experience translating data into clear insights and recommendations.
- Excellent communication and interpersonal skills, with the ability to influence crossfunctional and partner stakeholders.
- Highly organized, selfdirected, and comfortable operating in a matrixed environment.
- Handson, curious, resultsoriented mindset aligned with Fortive and Fluke operating principles.
- Bachelor's degree in Marketing, Business, Engineering, or a related field (MBA or advanced degree a plus).
- 4+ years of experience in channel marketing, retail marketing, or adjacent commercial roles, or equivalent experience demonstrating strong impact and progressive responsibility.
Fortive Corporation Overview
Fortive's essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential-your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
About Fortive
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Fortive is a diversified technology company that operates across multiple industries, delivering innovative solutions and products that empower businesses to enhance their productivity and operational efficiency. With a strong portfolio of industry-leading brands, Fortive focuses on creating intelligent, connected devices and software that enable precise measurement, control, and optimization. Fortive's expertise spans various sectors, including industrial automation, transportation, healthcare, and retail. Through advanced technologies and solutions, Fortive help customers automate processes, improve quality and safety, and drive overall performance. Whether it's precision measurement instruments, sensing technologies, or software platforms, Fortive provides reliable and scalable solutions that meet the evolving needs of their customers.
Industry
Electrical equipment, appliance, and component manufacturing
Company size
5,001 - 10,000 Employees
Headquarters location
Everett, WA, US
Year founded
2016