What Is a Channel Marketing Manager and How to Become One
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What Is a Channel Marketing Manager?
A channel marketing manager oversees the development and implementation of a manufacturer’s channel marketing strategy. In marketing, a “channel” is a route through which a manufacturer sells their product. As a channel marketing manager, your job is to establish new channel partnerships to help maximize sales, and therefore profit. Your responsibilities include fostering strong relationships with each channel partner, such as wholesalers and retailers, and seizing each opportunity to develop a new profitable partnership. You must also work with other departments to establish guidelines for channel partnerships that best suit the company. You need at least a bachelor’s degree in marketing for this career.
How to Become a Channel Marketing Manager
The qualifications that you need to obtain a job as a channel marketing manager include a college degree and several years of marketing experience. Most management positions in marketing require a bachelor’s degree in marketing, business, or a related field. Some employers accept applicants with experience equivalent to a degree. In addition to knowledge of marketing and the channels in which you work, you also need management skills for this career. Since a channel marketing manager reports directly to executives and company management, you need strong communication skills and the ability to assess marketing campaigns objectively.
Channel Marketing Manager Job Description Sample
With this Channel Marketing Manager job description sample, you can get a good idea of what employers are looking for when hiring for this position. Remember, every employer is different and each will have unique qualifications when they hire for a Channel Marketing Manager role.
Job Summary
Our organization seeks a Channel Marketing Manager to help develop a marketing plan for assigned projects. In this role, your duties involve overseeing the creation of marketing collateral for promotional events and product launches. Channel-specific marketing campaigns to significantly increase the visibility of our products, so it is essential to maintain positive relationships with existing partners. You will also analyze data and search out new channel partnership opportunities to drive business growth. Our ideal applicant has an MBA, direct channel marketing experience, and project execution and networking skills.
Duties and Responsibilities
- Develop channel-specific marketing campaigns to increase the visibility of our products
- Maintain strategic relationships with existing channel partners
- Analyze data to track effectiveness and identify new opportunities or strategies
- Search out new channel partnership opportunities to help drive business growth
- Oversee development of marketing material for promotions and product launches
- Assist with resource and budget optimization
Requirements and Qualifications
- Bachelor's degree in marketing or a related field
- MBA or master's degree in marketing a plus
- Direct channel marketing experience (4-6 years preferred)
- Project management and execution skills
- Strong networking and communication skills
- Willingness to travel
