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Channel Marketing Director Jobs (NOW HIRING)

Jobtailor

Senior Channel Marketing Director

Melville, NY · On-site

$120 - $170/hr

Lead channel marketing strategy, initiatives and program execution across all products and solutions (lines and segments) through a team of 3 direct reports and 16 indirect reports globally. * Work ...

Resideo

Sr Channel Marketing Director

Melville, NY · On-site

Lead channel marketing strategy, initiatives and program execution across all products and solutions (lines and segments) through a team of 3 direct reports and 16 indirect reports globally * Work in ...

Cna

Multi-Channel Marketing Director

Chicago, IL · Hybrid

The Director of Multichannel Marketing manages the strategy, execution, and optimization of channel marketing strategy, with a focus on email and social media marketing programs. This role is a ...

Cna

Multi-Channel Marketing Director

New York, NY · Hybrid

The Director of Multichannel Marketing manages the strategy, execution, and optimization of channel marketing strategy, with a focus on email and social media marketing programs. This role is a ...

CNA

Multi-Channel Marketing Director

Manhattan, NY · On-site

$97 - $189/hr

The Director of Multichannel Marketing manages the strategy, execution, and optimization of channel marketing strategy, with a focus on email and social media marketing programs. This role is a ...

CNA

Multi-Channel Marketing Director

Chicago, IL · On-site

The Director of Multichannel Marketing manages the strategy, execution, and optimization of channel marketing strategy, with a focus on email and social media marketing programs. This role is a ...

Victory Capital

Channel Marketing Manager

Boston, MA

$96K - $110K/yr

You will report to the Channel Marketing Director. You Will: * Serve as primary Marketing liaison for Intermediary Sales, ensuring seamless communication and alignment with Victory Capital ...

Justworks

Staff Partner Marketing Manager

New York, NY · Remote

As the channel partner marketing function grows, there will be opportunity for you to manage and ... You'll partner with the Director on developing the channel playbook-defining business opportunity ...

Justworks

Staff Partner Marketing Manager

New York, NY · On-site

As the channel partner marketing function grows, there will be opportunity for you to manage and ... You'll partner with the Director on developing the channel playbook-defining business opportunity ...

A.O. Smith

Channel Marketing Manager

Ashland City, TN · Hybrid

Direct the development and execution of integrated omni-channel marketing programs across retail & wholesale channels. * Ensure consistent and effective communication of new products, promotions, and ...

Owens Corning

Channel Marketing Lead

Tampa, FL · On-site

The Channel Marketing Manager, Wholesale is a key leader in the continued transformation of the ... Delegate execution to direct reports, agencies, and functional partners while maintaining ...

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Channel Marketing Director information

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$110.5K

$140.5K

$173.5K

How much do channel marketing director jobs pay per year?

As of Aug 27, 2026, the average yearly pay for channel marketing director in the United States is $140,537.00, according to ZipRecruiter salary data. Most workers in this role earn between $125,500.00 and $152,500.00 per year, depending on experience, location, and employer.

What is a channel marketing director?

A Channel Marketing Director is a senior marketing professional responsible for developing and executing marketing strategies that drive sales through various distribution channels, such as partners, resellers, or retailers. They collaborate closely with sales, product, and channel partners to ensure marketing programs align with business goals. Their duties include overseeing co-marketing campaigns, managing channel relationships, analyzing market trends, and optimizing channel performance to increase revenue. The role requires strong strategic thinking, leadership skills, and deep understanding of both marketing and channel sales dynamics.

How does a channel marketing director typically collaborate with sales and product teams to drive success in partner programs?

A Channel Marketing Director works closely with sales and product teams to align channel strategies with overall business goals. This collaboration often involves regular cross-functional meetings to share market insights, coordinate campaign launches, and ensure partners have the right tools and messaging. By working together, these teams can identify opportunities for joint promotions, resolve challenges quickly, and refine product positioning for specific channels. Strong communication and a unified approach are key to maximizing partner engagement and driving revenue growth.

What are the key skills and qualifications needed to thrive as a channel marketing director, and why are they important?

To thrive as a Channel Marketing Director, you need expertise in channel strategy, partner relationship management, and marketing campaign development, typically supported by a degree in marketing or business. Familiarity with CRM platforms, marketing automation tools, and analytics software like Salesforce or HubSpot is usually required. Exceptional communication, leadership, and negotiation skills help in aligning cross-functional teams and motivating channel partners. These capabilities drive effective collaboration, maximize revenue opportunities, and ensure the success of channel marketing initiatives.

What is the difference between Channel Marketing Director vs Channel Marketing Manager?

AspectChannel Marketing DirectorChannel Marketing Manager
ResponsibilitiesOversees overall channel marketing strategy, manages teams, and aligns with corporate goalsExecutes marketing campaigns, manages channel partners, and supports strategic initiatives
Required CredentialsBachelor's degree, often an MBA, extensive marketing experience, leadership skillsBachelor's degree, marketing experience, strong communication skills
Work EnvironmentSenior leadership, cross-department collaboration, strategic planningOperational, tactical execution, partner engagement
Industry UsageCommon in large corporations with complex channel structuresWidely used across industries for channel-focused roles

The main difference between a Channel Marketing Director and a Channel Marketing Manager lies in scope and seniority. The Director focuses on strategic oversight and leadership, while the Manager handles day-to-day campaign execution and partner support. Both roles require marketing expertise, but the Director typically has more experience and a broader strategic focus.

More about Channel Marketing Director jobs

What cities are hiring for Channel Marketing Director jobs?

Cities with the most Channel Marketing Director job openings:

What are the most commonly searched types of Channel Marketing jobs?

The most popular types of Channel Marketing jobs are:

What states have the most Channel Marketing Director jobs?

States with the most job openings for Channel Marketing Director jobs include:

What job categories do people searching Channel Marketing Director jobs look for?

The top searched job categories for Channel Marketing Director jobs are:

Channel Marketing Director jobs near you
Infographic showing various Channel Marketing Director job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $140,537 per year, or $67.6 per hour.

Senior Channel Marketing Director

Jobtailor

Melville, NY • On-site

$120 - $170/hr

Other

Posted 8 days ago

Job description

Responsibilities
  • Lead channel marketing strategy, initiatives and program execution across all products and solutions (lines and segments) through a team of 3 direct reports and 16 indirect reports globally.
  • Work in collaboration with the VP Portfolio Marketing and other key stakeholders in developing annual marketing plans.
  • Thought leadership and key strategic partner to the line of business leaders. Oversee the marketing plan for specific channels within the organization.
  • Coach, develop and manage team to drive Customer planning, marketing strategy and in-store display / experience.
  • Ensure multiple stakeholder alignment to the strategy including, but not limited to Sales and Marketing Leadership, Digital and Marcom leadership and finance and legal partners.
  • Drive business development opportunities through the identification of outside partners that can help elevate and extend our brand into multiple touch points and provide enhanced channel insights.
  • Develop relationships with key customers at the VP Marketing level and lead tough conversations to ensure that our investment is maximized.
  • Lead the strategy and vetting of the top trade associations that will help support cross‑functional teams and grow the Pro‑Channel (B2B) business.
  • Collaborate with Trade and Customer Events Management to include outside agencies and vendors in the execution of displays, events, trade shows and other aspects related to bringing partnerships to the marketplace.
  • Understand changing and differing priorities depending on territories and how these impact channel marketing.
  • Own channel P&L to make sound business decisions to drive top and bottom line sales.
Requirements
  • Bachelor’s Degree
  • A minimum of 8 years marketing experience in a B2B technology company
  • A minimum of 5 years in a channel marketing management role
  • A proven track record of implementing successful marketing programs for B2B2C channels
  • Expertise in designing programs across multiple media including digital and traditional channels
  • Deep understanding of direct sales organizations and partner ecosystems and how they must work together
  • Knowledge of channel budgeting and funding processesExcellent planning and project management skills
  • Effective partner relationship management skills
  • Able to communicate channel feedback to internal stakeholders
  • Demonstrated ability to deliver quality results on time and on budget
  • Strong communications skills, both written and verbal
  • Shows initiative, is highly organized and process oriented
  • Strong business acumen
  • Demonstrated ability to work effectively across teams dispersed in different geographic regions
  • Act with transparency and positive intent
  • Live up to commitments and own the results
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