ZipRecruiter

Log In

1

Channel Marketing Director Jobs (NOW HIRING)

AprilAire

Director-Channel Marketing

Madison, WI · On-site

We are seeking a Director of Channel Marketing at AprilAire who will lead and oversee the strategic development, execution, and management of all channel marketing initiatives and programs. This ...

AprilAire

Director-Channel Marketing

Madison, WI

We are seeking a Director of Channel Marketing at AprilAire who will lead and oversee the strategic development, execution, and management of all channel marketing initiatives and programs. This ...

AprilAire

Director-Channel Marketing

Madison, WI · On-site

We are seeking a Director of Channel Marketing at AprilAire who will lead and oversee the strategic development, execution, and management of all channel marketing initiatives and programs. This ...

Keeper Security

Director of Channel Marketing

Description Keeper Security is seeking an experienced and strategic Director of Channel Marketing to lead the global growth and enablement of Keeper's partner ecosystem. This is a 100% remote ...

Graco

Director, Global Channel Marketing

Rogers, MN · Hybrid

The Director of Channel Marketing is responsible for the global strategy, enablement, execution and performance of channel marketing programs that drive demand, adoption, and revenue growth through ...

Keltec

Director of Marketing

Hudson, OH · On-site

This role provides leadership across Brand & Communications, Digital Marketing, Channel Marketing ... The Marketing Director partners closely with Sales, Operations, Customer Service, and executive ...

Keltec

Director of Marketing

Hudson, OH · On-site

This role provides leadership across Brand & Communications, Digital Marketing, Channel Marketing ... The Marketing Director partners closely with Sales, Operations, Customer Service, and executive ...

Rippling

Director of Channel Marketing

San Francisco, CA · On-site

$248K - $310K/yr

You'll lead the entire channel marketing function across three independent teams: Accountant & HR Advisors, Broker, and Private Equity. Each channel has its own distinct buyer profile, partner ...

Netrio

Channel Marketing Manager

About the Role We are a growing Managed Services Provider (MSP) seeking a driven Channel Marketing Manager or Director to own and accelerate our partner ecosystem marketing engine. In this high ...

Sterry

Marketing Director

Marketing Director - STERRY Limited Location : Remote Job Type: Full-time Join a dynamic growth ... Collaborate with the Shopify team on joint campaigns, audience initiatives, and cross-channel ...

Scan source

Channel Marketing Manager

Greenville, SC · On-site

$48K - $57K/yr

Reports to Director, Channel Marketing * Interfaces with Sales, Solutions, Supplier Management * Interfaces with World-wide Marketing Team and other Business Leadership as required Requirements: * BA ...

next page

Showing results 1-20

All JobsChannel Marketing Director Jobs

Channel Marketing Director information

See salary details

$110.5K

$140.5K

$173.5K

How much do channel marketing director jobs pay per year?

As of Jun 16, 2026, the average yearly pay for channel marketing director in the United States is $140,537.00, according to ZipRecruiter salary data. Most workers in this role earn between $125,500.00 and $152,500.00 per year, depending on experience, location, and employer.

How much do Chanel marketing directors make?

The salary of a Chanel marketing director typically ranges from $120,000 to $200,000 annually, depending on experience, location, and company size. They often oversee brand strategy, marketing campaigns, and team management, requiring strong leadership and industry knowledge.

What are the key skills and qualifications needed to thrive as a Channel Marketing Director, and why are they important?

To thrive as a Channel Marketing Director, you need expertise in channel strategy, partner relationship management, and marketing campaign development, typically supported by a degree in marketing or business. Familiarity with CRM platforms, marketing automation tools, and analytics software like Salesforce or HubSpot is usually required. Exceptional communication, leadership, and negotiation skills help in aligning cross-functional teams and motivating channel partners. These capabilities drive effective collaboration, maximize revenue opportunities, and ensure the success of channel marketing initiatives.

What is a Channel Marketing Director?

A Channel Marketing Director is a senior marketing professional responsible for developing and executing marketing strategies that drive sales through various distribution channels, such as partners, resellers, or retailers. They collaborate closely with sales, product, and channel partners to ensure marketing programs align with business goals. Their duties include overseeing co-marketing campaigns, managing channel relationships, analyzing market trends, and optimizing channel performance to increase revenue. The role requires strong strategic thinking, leadership skills, and deep understanding of both marketing and channel sales dynamics.

How does a Channel Marketing Director typically collaborate with sales and product teams to drive success in partner programs?

A Channel Marketing Director works closely with sales and product teams to align channel strategies with overall business goals. This collaboration often involves regular cross-functional meetings to share market insights, coordinate campaign launches, and ensure partners have the right tools and messaging. By working together, these teams can identify opportunities for joint promotions, resolve challenges quickly, and refine product positioning for specific channels. Strong communication and a unified approach are key to maximizing partner engagement and driving revenue growth.

What is a director of channel marketing?

A director of channel marketing is a senior marketing professional responsible for developing and managing strategies to promote products or services through partner channels such as resellers, distributors, or retailers. They oversee channel partner relationships, coordinate marketing campaigns, and analyze performance metrics to drive sales growth. Strong communication skills and experience with marketing tools like CRM and analytics platforms are essential for this role.

How much is a Marketing Director paid?

The average salary for a Marketing Director typically ranges from $100,000 to $180,000 annually, depending on industry, location, and experience. In some regions and companies, total compensation may include bonuses, stock options, and other benefits. Strong leadership, strategic planning, and digital marketing skills are often required for this role.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as Channel Marketing Directors, senior media strategists, and media agency executives often earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with marketing analytics tools and digital platforms.

What is the difference between Channel Marketing Director vs Channel Marketing Manager?

AspectChannel Marketing DirectorChannel Marketing Manager
ResponsibilitiesOversees overall channel marketing strategy, manages teams, and aligns with corporate goalsExecutes marketing campaigns, manages channel partners, and supports strategic initiatives
Required CredentialsBachelor's degree, often an MBA, extensive marketing experience, leadership skillsBachelor's degree, marketing experience, strong communication skills
Work EnvironmentSenior leadership, cross-department collaboration, strategic planningOperational, tactical execution, partner engagement
Industry UsageCommon in large corporations with complex channel structuresWidely used across industries for channel-focused roles

The main difference between a Channel Marketing Director and a Channel Marketing Manager lies in scope and seniority. The Director focuses on strategic oversight and leadership, while the Manager handles day-to-day campaign execution and partner support. Both roles require marketing expertise, but the Director typically has more experience and a broader strategic focus.

What cities are hiring for Channel Marketing Director jobs? Cities with the most Channel Marketing Director job openings:
What are the most commonly searched types of Channel Marketing jobs? The most popular types of Channel Marketing jobs are:
What states have the most Channel Marketing Director jobs? States with the most job openings for Channel Marketing Director jobs include:
Channel Marketing Director jobs near you
Infographic showing various Channel Marketing Director job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 93% Full Time, 4% Part Time, and 2% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $140,537 per year, or $67.6 per hour.
Director-Channel Marketing

Director-Channel Marketing

AprilAire

Madison, WI • On-site

Full-time

Posted 7 days ago

Job description

Overview
About Research Products Corporation (RPC) and Madison Air
Research Products Corporation (RPC) is part of Madison Air - publicly traded as MAIR - and is the industry leader in leveraging indoor air quality to make the world safer, healthier, and more productive. Madison Air companies operate within a decentralized model, giving each business the autonomy of a self-directed organization with award-winning products, a strong customer and employee focus, and an experienced leadership team. At the same time, we benefit from the purchasing power, resources, and operational efficiency of a much larger enterprise.
About AprilAire
AprilAire, a proud business within the RPC and Madison Air family, is on a mission to enhance people's lives by improving the air in their homes. For more than 80 years, AprilAire has been a trusted leader in delivering Healthy Air solutions that create more comfortable, energy-efficient, and healthier indoor environments.
We are seeking a Director of Channel Marketing at AprilAire who will lead and oversee the strategic development, execution, and management of all channel marketing initiatives and programs. This position will focus on driving growth and enhancing market share through effective channel strategies, partner relationships, price management and marketing campaigns.
Responsibilities
Strategic Planning:
  • Develop and execute comprehensive channel marketing strategies aligned with the company's overall business objectives and growth targets.
  • Analyze market trends, competitive landscape, and customer insights to identify opportunities and threats within the channel.

Channel Program Management:
  • Lead the development, implementation, and management of channel marketing go to market plans and strategies to improve AprilAire's competitive advantage including strategic pricing plans, incentives, Healthy Air Partner programs, sell-through strategies, commercial programs, collateral development, new product launches and channel loyalty initiatives.
  • Collaborate and lead cross-functional teams to ensure seamless integration of channel marketing initiatives across all touchpoints including sales, product management, and marketing communications.

Channel Partner Collaboration:
  • Build and nurture strong relationships with channel partners, distributors, industry influencers and dealers to maximize brand presence and drive sales through effective marketing collaboration.
  • Provide guidance and support to partners, enabling them to effectively market and sell AprilAire products.
  • Develop high ROI customer programming to promote AprilAire

Market Research and Analysis:
  • Conduct market research, competitive analysis, and consumer insights to identify trends and opportunities for product positioning and marketing strategies.
  • Use data and analytics to measure the performance of marketing initiatives and make data-driven decisions to optimize marketing efforts.

Budget Management:
  • Develop and manage the channel marketing budget, ensuring effective allocation of resources to achieve business objectives within budgetary constraints.
  • Track and report on budget utilization and marketing ROI.

Team Leadership and Development:
  • Recruit, mentor, and lead a high-performing channel marketing team, providing guidance and coaching to ensure professional growth and team success.
  • Foster a culture of collaboration, innovation, and accountability within the channel marketing team.

Brand and Product Positioning:
  • Work closely with the brand and product marketing teams to ensure consistent brand messaging and product positioning across all channel marketing efforts.
  • Align marketing strategies with product launches and brand initiatives to drive successful product adoption and market penetration.

Qualifications
  • Bachelor's degree in Marketing, Business Administration or a related field. Master's degree is a plus.
  • Proven track record of developing and executing successful channel marketing strategies to drive growth, profitability, and market share gains across multiple B2B sales channels successfully managing conflict while creating value for competing customers.
  • 10 years' experience in marketing, with a focus on channel marketing and strategic partnership management in consumer, commercial or industrial industry selling through 2-step wholesale distribution. Additional retail and D2C is a plus.
  • Strong understanding of marketing principles, market dynamics, managing channel conflict and distribution strategies.
  • Experience leading and developing a team, acting as a "player/coach," and creating a "one team" mentality both within the team and outside the channel marketing team.
  • Demonstrated experience managing budgets and resources effectively.
  • Ability to analyze data, use insights, and conduct ROI analysis to optimize marketing strategies and campaigns.
  • Strong communications acumen, highly proficient in PowerPoint and proven examples developing customer presentations and strategic channel marketing plans.
  • Track record of developing relationships and working in a cross functional environment.
  • Ability to travel up to 40% of the time in the field and to Madison, WI (if not local to Madison, WI)

LinkedIn Tag
Claudine Baccheschi #LI-CB1

Apply