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Channel Marketing Director Jobs (NOW HIRING)

Netrio

Channel Marketing Manager

About the Role We are a growing Managed Services Provider (MSP) seeking a driven Channel Marketing Manager or Director to own and accelerate our partner ecosystem marketing engine. In this high ...

Resideo

Channel Marketing Manager

Aurora, IL Ā· On-site

As the Channel Marketing Manager with Resideo you will have the opportunity to drive best-in-class ... Ability to travel as directed (up to 20% travel may be required.) WE VALUE * Strong analytical ...

Sterry

Marketing Director

Marketing Director - STERRY Limited Location : Remote Job Type: Full-time Join a dynamic growth ... Collaborate with the Shopify team on joint campaigns, audience initiatives, and cross-channel ...

Resideo

Channel Marketing Manager

Aurora, IL Ā· Hybrid

As the Channel Marketing Manager with Resideo you will have the opportunity to drive best-in-class ... Ability to travel as directed (up to 20% travel may be required.) WE VALUE * Strong analytical ...

berkshire

Channel Marketing Manager

Whitsett, NC

Assists in the development of the annual marketing plan which includes working with the Director of ... Manages all expenses associated with channel marketing * Creates or approves all content of ...

Philo Ventures

Marketing Director

Lehi, UT

You'll oversee a multi-channel marketing orchestra, conducting content marketing, social media ... V1 - Marketing Director at Keysy Company Overview: Keysy is revolutionizing the way used cars are ...

Activate Games

Marketing Director

Lexington, KY Ā· On-site

- Marketing Director Activate Games America Reports to: VP of Marketing Location: Warehouse Type ... Plan, execute, and optimize multi-channel marketing campaigns across paid, owned, and earned ...

Activate Games

Marketing Director

Lexington, KY Ā· On-site

- Marketing Director Activate Games America Reports to: VP of Marketing Location: Warehouse Type ... Plan, execute, and optimize multi-channel marketing campaigns across paid, owned, and earned ...

Gordon Brothers

Manager, Channel Marketing

Boston, MA Ā· On-site

Description Gordon Brothers is looking for a Channel Marketing Manager who will be responsible for ... Email, direct mail and newsletters * Social media * Speaking engagements and byline articles * Work ...

Gordon Brothers

Manager, Channel Marketing

Boston, MA Ā· Remote

Description Gordon Brothers is looking for a Channel Marketing Manager who will be responsible for ... Email, direct mail and newsletters * Social media * Speaking engagements and byline articles * Work ...

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Channel Marketing Director information

See salary details

$110.5K

$140.5K

$173.5K

How much do channel marketing director jobs pay per year?

As of Aug 7, 2026, the average yearly pay for channel marketing director in the United States is $140,537.00, according to ZipRecruiter salary data. Most workers in this role earn between $125,500.00 and $152,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a channel marketing director, and why are they important?

To thrive as a Channel Marketing Director, you need expertise in channel strategy, partner relationship management, and marketing campaign development, typically supported by a degree in marketing or business. Familiarity with CRM platforms, marketing automation tools, and analytics software like Salesforce or HubSpot is usually required. Exceptional communication, leadership, and negotiation skills help in aligning cross-functional teams and motivating channel partners. These capabilities drive effective collaboration, maximize revenue opportunities, and ensure the success of channel marketing initiatives.

What is a channel marketing director?

A Channel Marketing Director is a senior marketing professional responsible for developing and executing marketing strategies that drive sales through various distribution channels, such as partners, resellers, or retailers. They collaborate closely with sales, product, and channel partners to ensure marketing programs align with business goals. Their duties include overseeing co-marketing campaigns, managing channel relationships, analyzing market trends, and optimizing channel performance to increase revenue. The role requires strong strategic thinking, leadership skills, and deep understanding of both marketing and channel sales dynamics.

How does a channel marketing director typically collaborate with sales and product teams to drive success in partner programs?

A Channel Marketing Director works closely with sales and product teams to align channel strategies with overall business goals. This collaboration often involves regular cross-functional meetings to share market insights, coordinate campaign launches, and ensure partners have the right tools and messaging. By working together, these teams can identify opportunities for joint promotions, resolve challenges quickly, and refine product positioning for specific channels. Strong communication and a unified approach are key to maximizing partner engagement and driving revenue growth.

What is the difference between Channel Marketing Director vs Channel Marketing Manager?

AspectChannel Marketing DirectorChannel Marketing Manager
ResponsibilitiesOversees overall channel marketing strategy, manages teams, and aligns with corporate goalsExecutes marketing campaigns, manages channel partners, and supports strategic initiatives
Required CredentialsBachelor's degree, often an MBA, extensive marketing experience, leadership skillsBachelor's degree, marketing experience, strong communication skills
Work EnvironmentSenior leadership, cross-department collaboration, strategic planningOperational, tactical execution, partner engagement
Industry UsageCommon in large corporations with complex channel structuresWidely used across industries for channel-focused roles

The main difference between a Channel Marketing Director and a Channel Marketing Manager lies in scope and seniority. The Director focuses on strategic oversight and leadership, while the Manager handles day-to-day campaign execution and partner support. Both roles require marketing expertise, but the Director typically has more experience and a broader strategic focus.

More about Channel Marketing Director jobs
What cities are hiring for Channel Marketing Director jobs? Cities with the most Channel Marketing Director job openings:
What are the most commonly searched types of Channel Marketing jobs? The most popular types of Channel Marketing jobs are:
What states have the most Channel Marketing Director jobs? States with the most job openings for Channel Marketing Director jobs include:
What job categories do people searching Channel Marketing Director jobs look for? The top searched job categories for Channel Marketing Director jobs are:
Channel Marketing Director jobs near you
Infographic showing various Channel Marketing Director job openings in the United States as of July 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 81% Physical, 3% Hybrid, and 16% Remote job distribution, with an average salary of $140,537 per year, or $67.6 per hour.

Channel Marketing Manager

Netrio

Remote

Full-time

Re-posted 26 days ago

Job description

About the Role
We are a growing Managed Services Provider (MSP) seeking a driven Channel Marketing Manager or Director to own and accelerate our partner ecosystem marketing engine. In this high-impact role, you will develop and execute go-to-market strategies with technology vendors, referral partners, and reseller channels, translating partner relationships into measurable pipeline and revenue.
You will sit at the intersection of sales and marketing, working cross-functionally to build co-marketing programs, manage market development funds (MDF), and drive demand generation through our partner network. If you thrive in a fast-moving environment and have a track record of delivering results through channel partnerships, we want to hear from you.
What You'll Do
ā€¢ Develop and execute a comprehensive channel marketing strategy aligned with company revenue goals and partner tier structures.
ā€¢ Build and manage co-marketing programs with key channel partners, including joint campaigns, webinars, and field events.
ā€¢ Manage the allocated channel marketing budget and related MDF process end-to-end - planning, execution, tracking, and ROI reporting.
ā€¢ Collaborate with the sales team to create partner enablement materials, battle cards, case studies, and solution briefs that accelerate deal velocity.
ā€¢ Plan and execute partner-focused events, executive roundtables, and presence at regional and national industry conferences (~30% travel).
ā€¢ Track, analyze, and report on channel marketing KPIs including partner-sourced pipeline, MDF utilization, and marketing-attributed revenue.
ā€¢ Manage relationships with external vendors, agencies, and event partners.
ā€¢ Support the onboarding and activation of net-new partners.
ā€¢ Serve as the marketing point of contact and planning partner for Netrio's most strategic partners.
What We're Looking For
ā€¢ 5-8 years of B2B marketing experience, with at least 3 years focused on channel or partner marketing in the IT/technology sector.
ā€¢ Proven experience working within an MSP, VAR, or technology vendor environment.
ā€¢ Hands-on expertise with MDF programs, co-op funds, and partner portal platforms.
ā€¢ Strong command of marketing automation and CRM tools (HubSpot, Salesforce, or equivalent).
ā€¢ Demonstrated ability to plan and execute multi-channel campaigns that generate pipeline.
ā€¢ Excellent project management skills with the ability to manage multiple programs simultaneously in a deadline-driven environment.
ā€¢ Strong communicator with experience presenting to executive stakeholders, vendor partners, and external audiences.
ā€¢ Willingness and ability to travel approximately 30% of the time.
ā€¢ Bachelor's degree in marketing, business, communications, or related field; MBA a plus.
Nice to Have
ā€¢ Familiarity with IT services solutions including AI, cybersecurity, networking, or infrastructure.
ā€¢ Certifications in Google Analytics, HubSpot, and other marketing and sales platforms.
ā€¢ Experience managing event budgets of $250K or more.
ā€¢ Existing relationships within the DFW technology partner community.
Netrio is a leading MSP in North America, specializing in IT solutions for small- to mid-market enterprises. We serve over 1,000 clients across industries with services including managed IT, cybersecurity, cloud, connectivity, voice, and custom application development.

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