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Channel Marketing Manager Jobs (NOW HIRING)

Resideo

Channel Marketing Manager

Aurora, IL · Hybrid

As the Channel Marketing Manager with Resideo you will have the opportunity to drive best-in-class marketing to, with, and through Resideo's channels, including a strong focus on electrical ...

Gaf

Channel Marketing Manager

Parsippany, NJ · Hybrid

$120K - $165K/yr

The Channel Marketing Manager is responsible for supporting Multiple large accounts (examples include Big Box Retailers, Distributors and/or lumberyards). As such, the Manager must bring strong ...

berkshire

Channel Marketing Manager

Whitsett, NC

In partnership with the Marketing, Sales, and Customer Service Departments, the Channel Marketing Manager is responsible for managing and scaling Berkshire's indirect channel performance by actively ...

GAF

Channel Marketing Manager

Parsippany, NJ · On-site

$120K - $165K/yr

The Channel Marketing Manager is responsible for supporting Multiple large accounts (examples include Big Box Retailers, Distributors and/or lumberyards). As such, the Manager must bring strong ...

AvePoint

Channel Marketing Manager

Jersey City, NJ · On-site

What You'll Be Doing The Channel Marketing Manager , NA & ANZ will play a central role in strengthening and expanding our channel partner ecosystem across the region. This position is responsible for ...

AvePoint

Channel Marketing Manager

Chicago, IL · On-site

What You'll Be Doing The Channel Marketing Manager , NA & ANZ will play a central role in strengthening and expanding our channel partner ecosystem across the region. This position is responsible for ...

SATO America

Channel Marketing Manager

Charlotte, NC

$85K - $105K/hr

SATO America is seeking a motivated and experienced Channel Marketing Manager to support and grow our partner ecosystem through strategic marketing initiatives. This mid-level role is responsible for ...

AvePoint

Channel Marketing Manager

Richmond, VA · On-site

What You'll Be Doing The Channel Marketing Manager , NA & ANZ will play a central role in strengthening and expanding our channel partner ecosystem across the region. This position is responsible for ...

Helpside

Channel Marketing Manager

Lindon, UT · On-site

We're looking for a Channel Marketing Manager to support the execution of our broker channel growth strategy. This person will be the day-to-day engine behind the content, campaigns, and marketing ...

New

AvePoint

Channel Marketing Manager

Arlington, VA · On-site

What You'll Be Doing The Channel Marketing Manager , NA & ANZ will play a central role in strengthening and expanding our channel partner ecosystem across the region. This position is responsible for ...

SATO America

Channel Marketing Manager

Charlotte, NC · On-site

$85K - $105K/yr

SATO America is seeking a motivated and experienced Channel Marketing Manager to support and grow our partner ecosystem through strategic marketing initiatives. This mid-level role is responsible for ...

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Channel Marketing Manager information

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$19K

$108.9K

$162K

How much do channel marketing manager jobs pay per year?

As of Jul 13, 2026, the average yearly pay for channel marketing manager in the United States is $108,912.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,500.00 and $140,000.00 per year, depending on experience, location, and employer.

How does a Channel Marketing Manager typically collaborate with sales and partner teams to drive results?

Channel Marketing Managers work closely with both internal sales teams and external partners to develop co-marketing initiatives, align messaging, and ensure effective execution of campaigns. They regularly coordinate joint planning sessions, share insights on market trends, and monitor program performance to optimize strategies. This collaborative approach is essential for driving partner engagement and achieving sales targets. Strong communication and relationship-building skills are key to success in this role.

What are the key skills and qualifications needed to thrive as a Channel Marketing Manager, and why are they important?

To thrive as a Channel Marketing Manager, you need expertise in marketing strategy, partner relationship management, and a solid understanding of sales channels, often supported by a degree in marketing or business. Familiarity with CRM systems, marketing automation platforms, and data analytics tools is typically required. Outstanding communication, negotiation, and project management skills help you build strong partnerships and drive cross-functional initiatives. These abilities are crucial for maximizing partner performance, increasing market reach, and ensuring cohesive go-to-market strategies.

What are Channel Marketing Managers?

Channel Marketing Managers are professionals responsible for developing and executing marketing strategies that promote a company's products or services through various distribution channels, such as retailers, resellers, or partners. They work closely with sales teams and external partners to create campaigns, provide marketing materials, and ensure consistent branding across channels. Their goal is to drive sales growth, improve partner relationships, and maximize the reach and effectiveness of the company's offerings within each channel.

What Is a Channel Marketing Manager?

A channel marketing manager oversees the development and implementation of a manufacturer’s channel marketing strategy. In marketing, a “channel” is a route through which a manufacturer sells their product. As a channel marketing manager, your job is to establish new channel partnerships to help maximize sales, and therefore profit. Your responsibilities include fostering strong relationships with each channel partner, such as wholesalers and retailers, and seizing each opportunity to develop a new profitable partnership. You must also work with other departments to establish guidelines for channel partnerships that best suit the company. You need at least a bachelor’s degree in marketing for this career.

What is the difference between Channel Marketing Manager vs Product Marketing Manager?

AspectChannel Marketing ManagerProduct Marketing Manager
Primary FocusDeveloping marketing strategies for distribution channelsPositioning and promoting specific products
Work EnvironmentCollaborates with sales, distribution partners, and marketing teamsWorks closely with product development, sales, and customer support
Required SkillsChannel strategy, partner management, marketing campaignsProduct knowledge, messaging, market research
Industry UsageCommon in tech, consumer goods, and retail sectorsPrevalent across various industries including tech and manufacturing

While both roles involve marketing expertise, the Channel Marketing Manager focuses on building relationships and strategies with distribution channels, whereas the Product Marketing Manager concentrates on promoting and positioning specific products. Understanding these differences helps organizations assign the right responsibilities and candidates for each role.

More about Channel Marketing Manager jobs
What cities are hiring for Channel Marketing Manager jobs? Cities with the most Channel Marketing Manager job openings:
What are the most commonly searched types of Channel Marketing jobs? The most popular types of Channel Marketing jobs are:
Who are the top companies hiring for Channel Marketing Manager jobs? The top employers for Channel Marketing Manager jobs are:
What states have the most Channel Marketing Manager jobs? States with the most job openings for Channel Marketing Manager jobs include:
What job categories do people searching Channel Marketing Manager jobs look for? The top searched job categories for Channel Marketing Manager jobs are:
Channel Marketing Manager jobs near you
Infographic showing various Channel Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 74% Full Time, 24% Part Time, and 2% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $108,912 per year, or $52.4 per hour.
Channel Marketing Manager

Channel Marketing Manager

Resideo

Aurora, IL • Hybrid

Full-time

Re-posted 4 days ago

Resideo rating

7.7

Company rating: 7.7 out of 10

Based on 12 frontline employees who took The Breakroom Quiz

61st of 142 rated electronics manufacturers

Job description

As the Channel Marketing Manager with Resideo you will have the opportunity to drive best-in-class marketing to, with, and through Resideo's channels, including a strong focus on electrical distribution partners. This role will lead push marketing strategies, ensuring alignment with Resideo's strategic priorities to generate demand, accelerate sell-through, and build a measurable pipeline of business. You will be given the opportunity to use your marketing prowess to create and execute joint marketing plans, while also influencing channel behavior through targeted push strategies, promotions, and distributor engagement. This role will gift you with a unique blend of both independent execution and strong cross-functional collaboration on an incredible team.

Duties shall include, but are not limited to:

  • Lead the evaluation, optimization, and execution of channel marketing strategies.

  • Develop and execute integrated channel marketing plans targeting electrical distribution, wholesale partners, and key end-user verticals. 

  • Drive channel "push" strategy, including promotions, rebate programs, pricing initiatives, and distributor activation to accelerate inventory movement and increase sell-through. 

  • Successfully launch new products within the electrical distribution channel, ensuring distributor readiness, sales enablement, and rapid market adoption. 

  • Measure, track, and optimize campaign performance, delivering actionable insights to improve ROI and effectiveness. 

  • Collaborate cross-functionally with sales, product marketing, and marketing teams to align on priorities, messaging, and growth initiatives. 

  • Partner closely with sales leadership to drive demand, support pipeline development, and deliver revenue across distribution channels. 

  •  Work with Pro marketing to develop positioning, messaging, and content to support new product introductions and lifecycle campaigns. 

  • Support distributor enablement through merchandising, in-branch activations, and point-of-purchase materials. 

  • Own and manage marketing budgets aligned to channel initiatives 

  • Oversee Marketing Development Fund (MDF) programs, ensuring strategic investment and clear ROI tracking. 

  • Expertise in the electrical distribution landscape to inform strategy and strengthen go-to-market execution. 

  • Lead product transition initiatives, ensuring clear communication and alignment across distributors, customers, and field sales teams. 

  • Manage website content and digital presence, ensuring accurate product data, consistent messaging, and optimized user experience. 

  • Ensure accuracy and consistency of product data and marketing assets across distributor platforms and digital tools. 

  • Maintain distributor and partner portals, providing up-to-date product, pricing, and marketing resources. 

  • Develop and distribute field communications to keep stakeholders informed of product updates, programs, and key initiatives. 

  • Design and execute advertising and integrated marketing campaigns to increase brand visibility, support sell-through, and drive growth within the electrical distribution channel.

  • Planned and launched integrated marketing campaigns to increase awareness, support distributor sell-through, and drive growth within the electrical channel

YOU MUST HAVE

  • 2+ years with relevant industries, including HVAC, residential new construction, smart home, and electrical distribution.

  • 3+ years with B2B sales, distributor channels (with emphasis on electrical distribution).

  • Ability to adhere to the Resideo Hybrid schedule (in-office Tu/Weds/Thurs & home office Mon/Fri)

  • Ability to travel as directed (up to 20% travel may be required.)

WE VALUE

  • Strong analytical skills with the ability to translate data into actionable insights.

  • Excellent verbal and written communication skills.

  • Proficiency in Microsoft Office (Excel, PowerPoint, Word).

#LI-RO1

#LI-HYBRID

Resideo Technologies has announced its intention to spin off ADI Global Distribution and establish it as a separate, publicly traded company. Under this plan, ADI will continue its role as a leading global wholesale distributor serving commercial and residential markets, while Resideo will retain its manufacturing and product-solutions business. Upon separation, both companies will operate independently to better serve their respective markets and customers. The spin-off is currently targeted for completion in the second half of 2026, subject to customary conditions.

Resideo is a $6.76 billion global manufacturer, developer, and distributor of technology-driven sensing and control solutions that help homeowners and businesses stay connected and in control of their comfort, security, energy use, and smart living. We focus on the professional channel, serving over 100,000 contractors, installers, dealers, and integrators across the HVAC, security, fire, electrical, and home comfort markets. Our products are found in more than 150 million residential and commercial spaces worldwide, with tens of millions of new devices sold annually. Trusted brands like Honeywell Home, First Alert, and Resideo power connected living for over 12.8 million customers through our Products & Solutions segment. Our ADI | Snap One segment spans 200+ stocking locations in 17 countries, offering a catalog of over 500,000 products from more than 1,000 manufacturers. With a global team of more than 14,000 employees, we offer the opportunity to make a real impact in a fast-growing, purpose-driven industry. Learn more at www.resideo.com.

At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the "EEO is the Law" poster, "EEO is the Law" Supplement Poster and the Pay Transparency Nondiscrimination Provision. Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to Recruitment Privacy Notice. If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.

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