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Channel Marketing Manager Jobs (NOW HIRING)

AvePoint

Channel Marketing Manager

Jersey City, NJ · On-site

What You'll Be Doing The Channel Marketing Manager , NA & ANZ will play a central role in strengthening and expanding our channel partner ecosystem across the region. This position is responsible for ...

SATO America

Channel Marketing Manager

Charlotte, NC · On-site

$85K - $105K/yr

SATO America is seeking a motivated and experienced Channel Marketing Manager to support and grow our partner ecosystem through strategic marketing initiatives. This mid-level role is responsible for ...

SATO America

Channel Marketing Manager

Charlotte, NC · On-site

SATO America is seeking a motivated and experienced Channel Marketing Manager to support and grow our partner ecosystem through strategic marketing initiatives. This mid-level role is responsible for ...

Nilfisk

Channel Marketing Manager

Brooklyn Park, MN · On-site

The ideal candidate is a proactive, organized marketer with strong program management skills and a passion for channel partner success. Key Responsibilities Co-op Marketing Program Own the Co-op ...

Generac

Channel Marketing Manager

Sussex, WI · On-site

Analyze and report on the performance of channel marketing programs, communications, promotions, assets, and media presenting insights and recommendations to leadership. * Manage budgets effectively ...

Nilfisk

Channel Marketing Manager

Brooklyn Park, MN · On-site

The ideal candidate is a proactive, organized marketer with strong program management skills and a passion for channel partner success. Key Responsibilities Co-op Marketing Program Own the Co-op ...

Acrisure

Channel Marketing Manager

Oklahoma City, OK · On-site

$130K/yr

ChannelMarketing Manager Full-Time | Hybrid | Reports to Director of Growth Marketing Auris is the ... It is a demand generation role where the distribution channel is a network of referral partners,and ...

Acrisure

Channel Marketing Manager

Denver, CO

$130K/yr

ChannelMarketing Manager Full-Time | Hybrid | Reports to Director of Growth Marketing Auris is the ... It is a demand generation role where the distribution channel is a network of referral partners,and ...

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Channel Marketing Manager information

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$19K

$108.9K

$162K

How much do channel marketing manager jobs pay per year?

As of Jun 9, 2026, the average yearly pay for channel marketing manager in the United States is $108,912.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,500.00 and $140,000.00 per year, depending on experience, location, and employer.

How does a Channel Marketing Manager typically collaborate with sales and partner teams to drive results?

Channel Marketing Managers work closely with both internal sales teams and external partners to develop co-marketing initiatives, align messaging, and ensure effective execution of campaigns. They regularly coordinate joint planning sessions, share insights on market trends, and monitor program performance to optimize strategies. This collaborative approach is essential for driving partner engagement and achieving sales targets. Strong communication and relationship-building skills are key to success in this role.

What are the key skills and qualifications needed to thrive as a Channel Marketing Manager, and why are they important?

To thrive as a Channel Marketing Manager, you need expertise in marketing strategy, partner relationship management, and a solid understanding of sales channels, often supported by a degree in marketing or business. Familiarity with CRM systems, marketing automation platforms, and data analytics tools is typically required. Outstanding communication, negotiation, and project management skills help you build strong partnerships and drive cross-functional initiatives. These abilities are crucial for maximizing partner performance, increasing market reach, and ensuring cohesive go-to-market strategies.

What are Channel Marketing Managers?

Channel Marketing Managers are professionals responsible for developing and executing marketing strategies that promote a company's products or services through various distribution channels, such as retailers, resellers, or partners. They work closely with sales teams and external partners to create campaigns, provide marketing materials, and ensure consistent branding across channels. Their goal is to drive sales growth, improve partner relationships, and maximize the reach and effectiveness of the company's offerings within each channel.

What Is a Channel Marketing Manager?

A channel marketing manager oversees the development and implementation of a manufacturer’s channel marketing strategy. In marketing, a “channel” is a route through which a manufacturer sells their product. As a channel marketing manager, your job is to establish new channel partnerships to help maximize sales, and therefore profit. Your responsibilities include fostering strong relationships with each channel partner, such as wholesalers and retailers, and seizing each opportunity to develop a new profitable partnership. You must also work with other departments to establish guidelines for channel partnerships that best suit the company. You need at least a bachelor’s degree in marketing for this career.

What is the difference between Channel Marketing Manager vs Product Marketing Manager?

AspectChannel Marketing ManagerProduct Marketing Manager
Primary FocusDeveloping marketing strategies for distribution channelsPositioning and promoting specific products
Work EnvironmentCollaborates with sales, distribution partners, and marketing teamsWorks closely with product development, sales, and customer support
Required SkillsChannel strategy, partner management, marketing campaignsProduct knowledge, messaging, market research
Industry UsageCommon in tech, consumer goods, and retail sectorsPrevalent across various industries including tech and manufacturing

While both roles involve marketing expertise, the Channel Marketing Manager focuses on building relationships and strategies with distribution channels, whereas the Product Marketing Manager concentrates on promoting and positioning specific products. Understanding these differences helps organizations assign the right responsibilities and candidates for each role.

More about Channel Marketing Manager jobs
What cities are hiring for Channel Marketing Manager jobs? Cities with the most Channel Marketing Manager job openings:
What are the most commonly searched types of Channel Marketing jobs? The most popular types of Channel Marketing jobs are:
Who are the top companies hiring for Channel Marketing Manager jobs? The top employers for Channel Marketing Manager jobs are:
What states have the most Channel Marketing Manager jobs? States with the most job openings for Channel Marketing Manager jobs include:
What job categories do people searching Channel Marketing Manager jobs look for? The top searched job categories for Channel Marketing Manager jobs are:
Channel Marketing Manager jobs near you
Infographic showing various Channel Marketing Manager job openings in the United States as of May 2026, with employment types broken down into 84% Full Time, 15% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $108,912 per year, or $52.4 per hour.
Channel Marketing Manager

Channel Marketing Manager

AvePoint

Jersey City, NJ • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 5 days ago

Job description

What You'll Be Doing
The Channel Marketing Manager, NA & ANZ will play a central role in strengthening and expanding our channel partner ecosystem across the region. This position is responsible for planning, creating, orchestrating, and optimizing multi-touch marketing campaigns targeted at partner recruitment, cross-sell, and upsell motions. The role requires close collaboration with channel teams across NA & ANZ and alignment with counterparts in EMEA to ensure the execution of globally aligned yet regionally relevant channel initiatives.
This is a highly cross-functional role interfacing with Channel Sales Leaders, Partner Managers, Channel Marketing, Channel Product Marketing, Learning & Development, and Digital Marketing teams. The ideal candidate combines strong campaign development expertise with a foundational understanding of product marketing to contribute to the creation of high-quality campaign assets.
Key Responsibilities
Campaign Strategy & Planning
  • Develop marketing campaigns for partner recruitment, cross-sell, and upsell across the NA and ANZ region.
  • Align campaign strategies with global channel priorities and ensure consistency with EMEA.
  • Global Campaign Localization & Enablement: Translate top level messaging layer and product go-to-market (GTM) strategies into partner-ready campaigns. This involves collaboration with regional marketing and partner sales teams to ensure campaigns are culturally and market-relevant across key global territories.
  • Partner Segmentation & Targeting: Define which campaigns and assets are relevant for different partner types (e.g., VARs, SIs, MSPs, etc.) or specific partner tiers to ensure a high-value targeted approach.
  • Content and Asset Strategy: Define the necessary campaign assets (e.g., co-branded landing pages, email templates, social media kits, solution briefs, demo videos, etc.) partners need to execute successful campaigns.

Campaign Development & Orchestration
  • Oversee end-to-end campaign creation including messaging, asset planning, content development, and channel mix selection (email, web, social, partner portals, events, etc.).
  • Work closely with Channel Product Marketing to shape key campaign assets such as datasheets, guides, landing pages, outreach, and curated content for partner audiences. Build and package comprehensive campaign-in-a-box kits that include all necessary collateral, communication guides, and clear execution instructions for partners.
  • Collaborate with Digital Marketing to ensure campaigns are optimized across digital ecosystems, ABX tools, and partner-facing platforms including assets in the PRM system.
  • Training & Activation: Partner with the Learning & Development team to integrate relevant enablement modules and training tracks into campaign initiatives for our internal teams as well as the targeted audience.
  • Lead Flow Management: Collaborate with Sales Operations to ensure leads generated via partner campaigns are properly attributed, scored, and seamlessly passed into the CRM for follow-up by the partner or internal sales team.

Cross-Functional Collaboration
  • Maintain strong relationships with Channel Sales leaders and Partner Managers to align on business goals and provide campaign updates, insights, and performance feedback.
  • Facilitate seamless handoffs to sales and partner-facing teams to maximize regional follow-up and conversion effectiveness.
  • Work closely with EMEA counterparts in order to maintain global alignment and streamlined processes.

Performance Tracking & Reporting
  • Track campaign performance using established KPIs (pipeline contribution, partner engagement, asset utilization, conversion metrics, etc.) including
  • Partner Activation Rate (percentage of target partners actively running a campaign)
  • Campaign Adoption Rate (the number of partners utilizing the provided campaign assets
  • Pipeline Contribution (leads generated, converted to Opportunities, and associated annual recurring revenue (ARR)).
  • Analyze results and continuously optimize campaigns for improved ROI and partner impact.
  • Provide regular reporting to regional leadership teams and global stakeholders.
  • Maintain campaign calendars, dashboards, and documentation to ensure transparency and coordination across teams.

OK, I'm interested... but is this really the job for me?
  • We look for people who value agility, passion and teamwork; those who can bring fresh ideas to the table and want the opportunity to learn, grow, and expand their careers. Bring your aptitude and build upon what you do best for our customers, partners, team, and you.
  • For this role, you are someone with impressive relationship-building skills and possess the ability to speak the language of the business, translating marketing metrics into business drivers that Sales cares about. This is a heavily influential role, so the ability to communicate clearly, persuasively, and assertively is a must.

Other qualities you will need to be a fit for this role include:
  • 4-7 years of experience in channel marketing, partner marketing, or integrated marketing roles within the IT or SaaS sector.
  • Strong understanding of the indirect channel ecosystem (VARs, MSPs, distributors, GSIs, and technology alliances).
  • Proven experience planning and executing multi-touch B2B marketing campaigns.
  • Basic product marketing proficiency, including messaging development and content or asset creation.
  • Solid project management and coordination skills, with experience managing multiple stakeholders across regions.
  • Strong analytical skills with the ability to track performance metrics and optimize campaigns accordingly.
  • Excellent written and verbal communication skills in English.

The Salary Range for this role is $110,000 - $135,000. At AvePoint, we strive to offer competitive, fair, and equitable total rewards. The listed salary range represents a good faith estimate, with final offers based on location, experience, skills, and qualifications. The listed range reflects base salary only; our total rewards include base salary, comprehensive benefits (medical, dental, vision, 401(k) with match, unlimited PTO), and depending on the role, bonuses, commissions, or equity (RSUs). We welcome compensation discussions-apply even if your expectations fall outside the range.
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