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Channel Marketing Manager Jobs (NOW HIRING)

libbey

Channel Marketing Manager, Retail

Toledo, OH · On-site

OVERVIEW The Retail Channel Marketing Manager is responsible for developing and executing channel-specific growth strategies that strengthen Libbey's position in the Retail market. This role serves ...

libbey

Channel Marketing Manager, Retail

Toledo, OH · On-site

OVERVIEW The Retail Channel Marketing Manager is responsible for developing and executing channel-specific growth strategies that strengthen Libbey's position in the Retail market. This role serves ...

Copado

Channel Marketing Manager

New Orleans, LA · On-site

Execute SI Partner Marketing campaigns as a primary demand generation channel to drive measurable ... Manage the creation and distribution of tactical enablement assets tailored for SI practices and ...

Copado

Channel Marketing Manager

Chicago, IL · On-site

Execute SI Partner Marketing campaigns as a primary demand generation channel to drive measurable ... Manage the creation and distribution of tactical enablement assets tailored for SI practices and ...

Libbey

Channel Marketing Manager, Retail

Toledo, OH · On-site

OVERVIEW The Retail Channel Marketing Manager is responsible for developing and executing channel-specific growth strategies that strengthen Libbey's position in the Retail market. This role serves ...

Copado

Channel Marketing Manager

New Orleans, LA · On-site

Execute SI Partner Marketing campaigns as a primary demand generation channel to drive measurable ... Manage the creation and distribution of tactical enablement assets tailored for SI practices and ...

Copado

Channel Marketing Manager

Chicago, IL · On-site

$110K - $130K/yr

Execute SI Partner Marketing campaigns as a primary demand generation channel to drive measurable ... Manage the creation and distribution of tactical enablement assets tailored for SI practices and ...

Copado

Channel Marketing Manager

Denver, CO · On-site

$110K - $130K/yr

Execute SI Partner Marketing campaigns as a primary demand generation channel to drive measurable ... Manage the creation and distribution of tactical enablement assets tailored for SI practices and ...

Libbey

Channel Marketing Manager, Retail

Toledo, OH · On-site

OVERVIEW The Retail Channel Marketing Manager is responsible for developing and executing channel-specific growth strategies that strengthen Libbey's position in the Retail market. This role serves ...

Copado

Channel Marketing Manager

Denver, CO · On-site

Execute SI Partner Marketing campaigns as a primary demand generation channel to drive measurable ... Manage the creation and distribution of tactical enablement assets tailored for SI practices and ...

A. O. Smith Corp.

Primary Function The Senior Manager, Channel Marketing is responsible for the strategic leadership, development, and execution of integrated marketing strategies across wholesale and retail sales ...

Jobtailor

Channel Marketing Manager

California, MO · On-site

* Support development and implementation of integrated, multi-channel marketing strategies aligned ... Manage campaign and program performance and identify optimization opportunities * Refine campaigns ...

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Channel Marketing Manager information

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$19K

$108.9K

$162K

How much do channel marketing manager jobs pay per year?

As of Sep 15, 2026, the average yearly pay for channel marketing manager in the United States is $108,912.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,500.00 and $140,000.00 per year, depending on experience, location, and employer.

What is a channel marketing manager?

A channel marketing manager oversees the development and implementation of a manufacturer’s channel marketing strategy. In marketing, a “channel” is a route through which a manufacturer sells their product. As a channel marketing manager, your job is to establish new channel partnerships to help maximize sales, and therefore profit. Your responsibilities include fostering strong relationships with each channel partner, such as wholesalers and retailers, and seizing each opportunity to develop a new profitable partnership. You must also work with other departments to establish guidelines for channel partnerships that best suit the company. You need at least a bachelor’s degree in marketing for this career.

How does a channel marketing manager typically collaborate with sales and partner teams to drive results?

Channel Marketing Managers work closely with both internal sales teams and external partners to develop co-marketing initiatives, align messaging, and ensure effective execution of campaigns. They regularly coordinate joint planning sessions, share insights on market trends, and monitor program performance to optimize strategies. This collaborative approach is essential for driving partner engagement and achieving sales targets. Strong communication and relationship-building skills are key to success in this role.

What are the key skills and qualifications needed to thrive as a channel marketing manager, and why are they important?

To thrive as a Channel Marketing Manager, you need expertise in marketing strategy, partner relationship management, and a solid understanding of sales channels, often supported by a degree in marketing or business. Familiarity with CRM systems, marketing automation platforms, and data analytics tools is typically required. Outstanding communication, negotiation, and project management skills help you build strong partnerships and drive cross-functional initiatives. These abilities are crucial for maximizing partner performance, increasing market reach, and ensuring cohesive go-to-market strategies.

What is the difference between Channel Marketing Manager vs Product Marketing Manager?

AspectChannel Marketing ManagerProduct Marketing Manager
Primary FocusDeveloping marketing strategies for distribution channelsPositioning and promoting specific products
Work EnvironmentCollaborates with sales, distribution partners, and marketing teamsWorks closely with product development, sales, and customer support
Required SkillsChannel strategy, partner management, marketing campaignsProduct knowledge, messaging, market research
Industry UsageCommon in tech, consumer goods, and retail sectorsPrevalent across various industries including tech and manufacturing

While both roles involve marketing expertise, the Channel Marketing Manager focuses on building relationships and strategies with distribution channels, whereas the Product Marketing Manager concentrates on promoting and positioning specific products. Understanding these differences helps organizations assign the right responsibilities and candidates for each role.

Is a channel marketing manager a high paying job?

A channel marketing manager typically earns a competitive salary that varies based on experience, industry, and location. In general, it is considered a mid- to high-level marketing role with potential for higher compensation with seniority and specialized skills such as data analysis or digital marketing tools.
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Channel Marketing Manager jobs near you
Infographic showing various Channel Marketing Manager job openings in the United States as of September 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 79% Physical, 2% Hybrid, and 19% Remote job distribution, with an average salary of $108,912 per year, or $52.4 per hour.

Marketing Manager (Channel Relationship)

Knoxville, TN • On-site

Inhabit
Specialized Design Services • 11 - 50 employees
Learn more about Inhabitexternal

Other

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 8 days ago

Job description

About Inhabit
Inhabit is a global PropTech software company serving over 5 million units in the residential and short-term rental property management industries. Our 1,500+ team members drive strategic partnerships, deliver best-in-class software solutions and services, and foster innovation and collaboration across software, payments, and insurance. Learn more at www.inhabit.com.
Job Description
We are looking for a results-driven Channel Relationship Marketing Manager to create and execute strategic marketing programs that accelerate growth through channel partners. This role will build strong partner relationships and equip partners to effectively market and sell our products and services. The ideal candidate brings marketing expertise, strong communication skills, and a solid understanding of channel partner dynamics.
Inhabit has two primary Go-To-Market (GTM) divisions: Residential and Short-Term Rental (STR). Although each division serves a distinct market, they align on key business processes, best practices, and marketing operations standards and definitions. Within this structure, the Channel Relationship Marketing Manager is a senior-level individual contributor who applies broad campaign planning and marketing experience across these ecosystems.
This role supports the STR division and reports directly to the VP of Marketing. The Channel Relationship Marketing Manager owns near-term strategy, planning, and execution of integrated, multi-channel marketing initiatives in the B2B SaaS space. While the role has no direct reports, it requires strong emotional intelligence and the ability to influence peers across all levels to improve team output and results. This individual will both shape strategy and contribute to execution. Day-to-day responsibilities may include developing campaign themes, planning upcoming quarters, reporting on lead performance, and drafting marketing emails.
What You'll Do (Functions & Responsibilities)
Channel Partner Relationship Management:
  • Build and maintain strong, collaborative relationships with key channel and integration partners across our PMS and Services division.
  • Serve as the primary point of contact for marketing-related inquiries and support.
  • Conduct regular partner meetings to review performance, identify opportunities, and address challenges.

Marketing Program Development and Execution:
  • Develop and implement comprehensive channel marketing programs, including co-marketing campaigns, joint promotions, and incentive programs.
  • Create and distribute marketing collateral, sales tools, and training materials to support partner marketing efforts.
  • Manage and optimize partner marketing budgets.
  • Lead the development and ongoing management of the Client Referral Program, including establishing program structure, executing supporting marketing initiatives, and cultivating regular engagement with clients and industry partners to support program adoption and long-term growth.

Performance Tracking and Analysis:
  • Track and analyze the performance of channel marketing programs, providing regular reports and insights.
  • Identify key performance indicators (KPIs) and develop strategies to improve results.
  • Monitor market trends and competitor activity to identify opportunities and threats.

Channel Enablement:
  • Develop and deliver training programs to educate partners on our products/services and marketing best practices.
  • Create and maintain a partner portal with resources, tools, and information.
  • Facilitate communication and collaboration between partners and internal teams.

Collaboration:
  • Work closely with sales, product marketing, and other internal teams to align channel marketing strategies with overall business objectives.
  • Collaborate with partners to develop joint business plans and marketing initiatives.
  • Work with the sales team to ensure proper sales enablement through the channel.

What We're Looking For (Minimum Qualifications)
  • Proven track record of developing and executing successful channel marketing programs.
  • Strong understanding of channel partner dynamics and sales processes.
  • Exceptional written, verbal, presentation, and interpersonal communication skills, with the ability to engage effectively with clients, partners, and internal stakeholders.
  • Ability to build and maintain strong relationships with partners and internal stakeholders.
  • Experience developing or supporting client referral, partner engagement, or relationship-based marketing programs, including managing external stakeholder communications.
  • Strong analytical and problem-solving skills.
  • Exceptional organizational skills with demonstrated ability to manage multiple priorities, coordinate cross-functional initiatives, and maintain strong attention to detail in a fast-paced environment.
  • Proficiency in marketing automation tools and CRM systems.
  • Experience with Salesforce, CRMs, marketing automation platforms or partner portal software.
  • Established relationships within the short-term rental industry and familiarity with key industry partners, associations, or networks strongly preferred.
  • Experience with Market Development Funds (MDF) management.
  • Ability to travel as needed.
Education & Experience Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 3-6 years in a client relations, customer support, or similar position
  • Experience in project management.

Type
  • Salaried, Exempt, Full-Time

Location
  • We have an in-office work style, with most team members working in the office from Monday to Thursday and remotely on Friday

Benefits Include
  • Competitive Pay
  • Health Insurance: Medical, Dental, Vision and Prescription Plans
  • Health Savings Accounts
  • Flexible Spending Account
  • Dependent Flexible Spending Account
  • Critical Illness
  • Accident
  • Retirement Savings Plan (401K) with discretionary company match
  • Short- and Long-Term Disability
  • Company Paid $25,000.00 life insurance
  • Supplemental Life and AD&D Insurance
  • Employee Assistance Program
  • Paid Holidays
  • Paid Vacation
  • Paid Volunteer Time
  • Inhabit Employee Discount Programs

Our Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants.
#Inhabithires

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