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Channel Marketing Manager Jobs in Iowa (NOW HIRING)

Job Summary The Marketing Manager will lead and execute integrated marketing and communications ... Experience managing events, digital platforms, and multi-channel campaigns * Ability to influence ...

Job Summary The Marketing Manager will lead and execute integrated marketing and communications ... Experience managing events, digital platforms, and multi-channel campaigns * Ability to influence ...

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Showing results 1-20

Channel Marketing Manager information

See Iowa salary details

$17.8K

$102.3K

$152.2K

How much do channel marketing manager jobs pay per year?

As of Aug 31, 2026, the average yearly pay for channel marketing manager in Iowa is $102,298.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,500.00 and $131,500.00 per year, depending on experience, location, and employer.

What is a channel marketing manager?

A channel marketing manager oversees the development and implementation of a manufacturer’s channel marketing strategy. In marketing, a “channel” is a route through which a manufacturer sells their product. As a channel marketing manager, your job is to establish new channel partnerships to help maximize sales, and therefore profit. Your responsibilities include fostering strong relationships with each channel partner, such as wholesalers and retailers, and seizing each opportunity to develop a new profitable partnership. You must also work with other departments to establish guidelines for channel partnerships that best suit the company. You need at least a bachelor’s degree in marketing for this career.

How does a channel marketing manager typically collaborate with sales and partner teams to drive results?

Channel Marketing Managers work closely with both internal sales teams and external partners to develop co-marketing initiatives, align messaging, and ensure effective execution of campaigns. They regularly coordinate joint planning sessions, share insights on market trends, and monitor program performance to optimize strategies. This collaborative approach is essential for driving partner engagement and achieving sales targets. Strong communication and relationship-building skills are key to success in this role.

What are the key skills and qualifications needed to thrive as a channel marketing manager, and why are they important?

To thrive as a Channel Marketing Manager, you need expertise in marketing strategy, partner relationship management, and a solid understanding of sales channels, often supported by a degree in marketing or business. Familiarity with CRM systems, marketing automation platforms, and data analytics tools is typically required. Outstanding communication, negotiation, and project management skills help you build strong partnerships and drive cross-functional initiatives. These abilities are crucial for maximizing partner performance, increasing market reach, and ensuring cohesive go-to-market strategies.

What is the difference between Channel Marketing Manager vs Product Marketing Manager?

AspectChannel Marketing ManagerProduct Marketing Manager
Primary FocusDeveloping marketing strategies for distribution channelsPositioning and promoting specific products
Work EnvironmentCollaborates with sales, distribution partners, and marketing teamsWorks closely with product development, sales, and customer support
Required SkillsChannel strategy, partner management, marketing campaignsProduct knowledge, messaging, market research
Industry UsageCommon in tech, consumer goods, and retail sectorsPrevalent across various industries including tech and manufacturing

While both roles involve marketing expertise, the Channel Marketing Manager focuses on building relationships and strategies with distribution channels, whereas the Product Marketing Manager concentrates on promoting and positioning specific products. Understanding these differences helps organizations assign the right responsibilities and candidates for each role.

Is a channel marketing manager a high paying job?

A channel marketing manager typically earns a competitive salary that varies based on experience, industry, and location. In general, it is considered a mid- to high-level marketing role with potential for higher compensation with seniority and specialized skills such as data analysis or digital marketing tools.

What are popular job titles related to Channel Marketing Manager jobs in Iowa?

For Channel Marketing Manager jobs in Iowa, the most frequently searched job titles are:

What cities in Iowa are hiring for Channel Marketing Manager jobs?

Cities in Iowa with the most Channel Marketing Manager job openings:

Infographic showing various Channel Marketing Manager job openings in Iowa as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 13% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $102,298 per year, or $49.2 per hour.

Marketing Manager, Tours and Events

Des Moines, IA • On-site

Full-time

Re-posted 10 days ago


Job description

Description:

We produce 15 consumer tours and events each year across our portfolio of brands in homebuilding, woodworking, gardening, sewing, and cooking. These experiences — from garden tours and maker workshops to homebuilding expos and culinary events — are among our most beloved products and a growing consumer revenue line. 

As Marketing Manager, Tours & Events, you will execute the full consumer marketing cycle for these experiences: building interest pipelines, driving ticket and tour spot sales, nurturing attendees into loyal repeat customers, and supporting the organic brand engagement that keeps our event brands top-of-mind year-round. Event production, logistics, and vendor management sit with a separate team — this role is squarely focused on consumer marketing and revenue. 


This is a hands-on execution role for a marketer who is comfortable owning a revenue number, managing multiple campaigns simultaneously, and building the lifecycle marketing programs that turn a first-time attendee into a multi-year loyal customer.


Key Responsibilities:


· Own and execute the end-to-end conversion rate optimization strategy to increase lead generation through building targeted interest lists and desired actions across digital marketing channels. 

· Execute consumer ticket and tour spot sales campaigns across all events and tours, working within sales plans and revenue targets set in partnership with leadership. 

· Design, launch, and analyze A/B tests to optimize website pages, pricing, landing pages, and digital funnels. 

· Partner with editorial to spearhead website strategy and enhancements to drive awareness and engagement with our tours and consumer events among prospective attendees.

· Champion and optimize paid media campaigns (SEM, SEO, display, social) to generate high-quality leads and effectively guide customers through the pre-purchase journey. 

· Provide transparency into performance through KPIs, reporting, and insights that drive continuous improvement through insightful recommendations. 

· Together with editorial, produce post-event content packages (recap emails, photo highlights) in to extend the event experience and reinforce the value of attending. 

· Contribute to ongoing team efforts to develop and optimize lead nurturing programs (email, retargeting, Salesforce Personalization) to shorten time from lead to conversion. 

Requirements:

Professional Qualifications:


- 3+ years of experience in digital marketing, with a demonstrated track record of driving revenue across multiple tours and or events — ideally at a media company or enthusiast brand.

- Deep expertise in multi-channel marketing and marketing automation, including segmentation, behavioral triggers, and reducing over-reliance on batch-and-blast programs.

- Proven ability to build and execute new tours and events — from pre-launch pipeline building through post-launch sustain.


Active Interest Media values diversity in the workplace and is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.