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Media Planner Jobs (NOW HIRING)

CTP

Media Planner

Boston, MA · On-site

$50K - $75K/yr

CTP is looking for a Media Planner. We love working with talented people, and we continually look for compassionate co-workers with a collaborative spirit to add to our community. Our work moves ...

Havas Media

Media Planner - Pharma

New York, NY · On-site

Description Position at Havas Media JOB SUMMARY The Connections Planner is critically important and requires a blend of analytical and intuitive skills, marketing and consumer research experience ...

BarkleyOKRP

Media Planner

Kansas City, MO · On-site +1

The Planner is responsible for plan development, creating & updating media flowcharts, utilizing analytical skills, and communicating complex information in an accessible way. Qualities Here's what ...

New

CACI

Media Planner

Colorado Springs, CO · On-site

Media Planner Job Category: Communications Time Type: Full time Minimum Clearance Required to Start: TS/SCI Employee Type: Regular Percentage of Travel Required: Up to 25% Type of Travel: Local ...

CACI International, Inc.

Media Planner

Tampa, FL · On-site

Media Planner Job Category: Communications Time Type: Full time Minimum Clearance Required to Start: TS/SCI Employee Type: Regular Percentage of Travel Required: Up to 25% Type of Travel: Local ...

CACI

Media Planner

Doral, FL · On-site

Media Planner Job Category: Communications Time Type: Full time Minimum Clearance Required to Start: TS/SCI Employee Type: Regular Percentage of Travel Required: Up to 25% Type of Travel: Local ...

Publicis Groupe Holdings B.V

Media Planner

Atlanta, GA · On-site

The Media Planner develops and manages media plans across multiple regional markets for our client, the Lexus Dealer Association (LDA), using a strong understanding of local media habits, consumer ...

Havas Media

Media Planner - Pharma

New York, NY · On-site

Connections Planners participate in the development and management of effective cross channel media plans with inputs from Client Leadership and Strategic Communications Planning. MAIN ...

CACI

Media Planner

Annsville, NY · On-site

Media Planner Job Category: Communications Time Type: Full time Minimum Clearance Required to Start: TS/SCI Employee Type: Regular Percentage of Travel Required: Up to 25% Type of Travel: Local ...

CTP

Media Planner

Boston, MA · On-site

$50 - $75/hr

CTP is looking for a Media Planner. We love working with talented people, and we continually look for compassionate co-workers with a collaborative spirit to add to our community. Our work moves ...

SINE Digital

Media Planner

Los Angeles, CA · On-site +1

We are seeking a Media Planner based in Los Angeles to support a portfolio of performing arts centers, Broadway tours, museums, and cultural institutions across the country. This role is ideal for ...

CACI

Media Planner

Fort George G Meade, MD · On-site

Media Planner Job Category: Communications Time Type: Full time Minimum Clearance Required to Start: TS/SCI Employee Type: Regular Percentage of Travel Required: Up to 25% Type of Travel: Local ...

Moroch Partners

Junior Media Planner

Dallas, TX · On-site

Job Summary The Junior Media Planner works with Media Planners in the development and execution of effective media plans across all channels to support client campaigns and brands. They work in the ...

Furniture Row Companies

Media Planner/Buyer

Denver, CO · On-site

$70 - $85/hr

Media Planner/BuyerFurniture Row, LLC Location - Denver, CO Department - Marketing Job Type - Permanent, Full-Time Salary - This position has an annual salary range of $70,000-$85,000 Furniture Row ...

CTP

Media Planner

Boston, MA · On-site

CTP is looking for a Media Planner. We love working with talented people, and we continually look for compassionate co-workers with a collaborative spirit to add to our community. Our work moves ...

Furniture Row

Media Planner/Buyer

Denver, CO · On-site

$70K - $85K/yr

Media Planner/Buyer Furniture Row, LLC Location - Denver, CO Department - Marketing Job Type - Permanent, Full-Time Salary - This position has an annual salary range of $70,000-$85,000 Furniture Row ...

Simplifi Holdings LLC

Media Planner

Fort Worth, TX · On-site +1

Simpli.fi is currently looking for a new Media Planner. You'll be centered around the execution of sales decks, requests for proposals/information, media plans, and even more. The position is located ...

Furniture Row

Media Planner/Buyer

Denver, CO · On-site

$70K - $85K/yr

Media Planner/Buyer Furniture Row, LLC Location - Denver, CO Department - Marketing Job Type - Permanent, Full-Time Salary - This position has an annual salary range of $70,000-$85,000 Furniture Row ...

i360

Media Planner

Wichita, KS · On-site

$90 - $120/hr

i360 is seeking a detail-oriented and strategic Media Planner to lead the planning, execution, and optimization of digital media campaigns across both political and commercial clients. In this role ...

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Media Planner information

See salary details

$40.5K

$75.1K

$120.5K

How much do media planner jobs pay per year?

As of Sep 5, 2026, the average yearly pay for media planner in the United States is $75,145.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $82,500.00 per year, depending on experience, location, and employer.

What is a media planner?

A media planner is an expert in all types of media, demographics, and placement strategy. Your primary job duties are to research and analyze various types of media to create cost-effective advertising strategies for your clients. Through a combination of data and metrics, you create the most inexpensive and effective advertising plans for specific products. You advise clients why and how to use magazines, radio, television, internet, and other types of media for advertising purposes.

What are the key skills and qualifications needed to thrive as a media planner?

To thrive as a Media Planner, you need strong analytical skills, an understanding of advertising strategies, and typically a bachelor's degree in marketing, communications, or a related field. Proficiency with media planning software such as Nielsen, comScore, and Google Analytics is essential for campaign planning and measurement. Excellent communication, negotiation, and organizational skills help you collaborate effectively with clients, vendors, and creative teams. These skills ensure campaigns are strategically targeted, cost-effective, and deliver measurable results for clients.

What are some common challenges media planners face when coordinating campaigns across multiple channels?

Media Planners often encounter challenges in ensuring consistent messaging and optimal budget allocation across various platforms, such as digital, print, and broadcast. Balancing client expectations with performance data and adapting to rapidly changing media trends requires strong analytical and communication skills. Effective collaboration with creative teams, vendors, and account managers is essential to overcome these challenges and deliver cohesive, high-performing campaigns.

What is the difference between Media Planner vs Media Buyer?

AspectMedia PlannerMedia Buyer
Primary RoleDevelops media strategies and plans based on target audience and campaign goalsExecutes media plans by purchasing ad space and negotiating with media outlets
Skills & CertificationsKnowledge of market research, media channels, and planning toolsNegotiation skills, media buying platforms, and vendor relationships
Work EnvironmentStrategic planning in agencies or marketing departmentsMedia outlets, ad agencies, or in-house marketing teams

While both roles collaborate closely, Media Planners focus on creating effective media strategies, whereas Media Buyers handle the execution by purchasing ad space. Understanding these differences helps organizations optimize their advertising campaigns and ensures the right skills are matched to each role.

How much do media planners make in the US?

Media planners in the US typically earn a median annual salary of around $65,000 to $85,000, with entry-level positions starting lower and experienced professionals earning higher salaries. Compensation can vary based on experience, location, and the size of the employer, and many media planners use tools like media planning software and data analysis skills in their work.

Is a media planner an entry-level job?

A media planner can be an entry-level position, especially for those with a relevant degree in marketing, advertising, or communications. Entry-level roles typically involve assisting with campaign planning and learning industry tools like media buying software, with opportunities for advancement as experience grows.
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Media Planner jobs near you
Infographic showing various Media Planner job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 67% In-person, and 33% Remote job distribution, with an average salary of $75,145 per year, or $36.1 per hour.

Media Planner

CTP

Boston, MA • On-site

$50K - $75K/yr

Full-time

Posted 23 days ago

Job description

CTP is looking for a Media Planner.
We love working with talented people, and we continually look for compassionate co-workers with a collaborative spirit to add to our community. Our work moves quickly and we're great at coming together to find creative solutions for our clients' most interesting problems. CTP's wide array of work can be seen here.
In this role, CTP is looking for someone who will contribute to our agency's success by:
  • Supporting the development of media strategies and plans that align with client goals and campaign objectives.
  • Conducting research, gathering marketplace information and working with media partners to evaluate opportunities and pricing.
  • Identifying media opportunities across channels and platforms based on client and audience needs.
  • Supporting campaign setup, trafficking, execution and ongoing optimization.
  • Monitoring campaign performance and helping translate data into insights and recommendations.
  • Compiling, organizing and analyzing media performance data for client reporting.
  • Maintaining media plans, budgets, status reports and other documentation for internal and client meetings.
  • Collaborating with media partners and internal teams to keep campaigns running smoothly and on schedule.
  • Managing campaign billing, invoices and weekly/monthly reconciliation with a high degree of accuracy.
  • Staying current on evolving media platforms, tools, audience behaviors and industry trends.
  • Exploring emerging technologies, including AI, and identifying thoughtful ways to use them to improve efficiency, uncover insights and create more time for strategic thinking and partnership.

Qualifications:
  • Ability to commute to our Boston office 2x/week (Tuesday and Wednesday).
  • A minimum of 2-6 years of relevant media planning, buying or digital advertising experience.
  • Former agency experience preferred.
  • Strong Excel skills and comfort working with data, budgets and reporting.
  • Familiarity with digital advertising platforms such as Google Ads/YouTube, Meta Ads Manager and LinkedIn Campaign Manager.
  • Experience with ad serving, trafficking and/or campaign measurement tools preferred.
  • Programmatic/DSP experience is a plus.
  • Strong analytical and problem-solving skills with the ability to identify meaningful insights within campaign data.
  • Excellent organizational skills and the ability to manage multiple campaigns, deadlines and details at once.
  • Strong written and verbal communication skills and a collaborative working style.
  • Curiosity and a willingness to learn new platforms, tools and approaches quickly, including an interest in exploring how AI and emerging technologies can make our work smarter and more efficient while keeping human judgment, creativity and strategic thinking at the center.
  • Proficiency in Google Workspace and Microsoft Office.

Please note, all employees are required to be in-office at our CTP location on Tuesdays and Wednesdays.
The salary range for these roles is $50,000 - $75,000 annually. Compensation is based on a variety of factors, including relevant experience, skills, internal equity, and market data. In addition to base salary, we offer a comprehensive benefits package and a collaborative, supportive culture focused on delivering breakthrough ideas for our clients.
We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment. If you require a reasonable accommodation to complete any part of the application process or in your work once hired, please contact our Human Resources Department.
Applicants must be legally authorized to work in the United States. We do not offer visa sponsorship for this role.

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